One lucky winner from the New York University won a treat from Superdry to a $400 prize makeover in store last week! Every May, the New York University’s Office of Residential Life & Housing Services holds an end of year banquet for its student staff and this year Superdry sponsored the prize give away! The winner was Christina who was taken around the collection and dressed by our New York stylists in our latest summer looks. Christina looked gorgeous in our Vintage Alexia dress and was automatically drawn to our fun and flirty Vintage Thrift range as well as our skinny denims and lumberjack shirts!

Check out the pictures of Christina and the New York team!


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On Tuesday we celebrated Superdry New York’s first birthday! What an incredible year it has been already for our Flagship store! A great reason for some fun and games, we decked the store with vintage arcade games (bringing back nostalgic childhood times!) and a photobooth to capture the lovely lot who attended Superdrys birthday party! Click below for more pictures from the night!

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Back in July we announced our exciting Superdry competition to New York! We thought we would remind you, there is only a week left! You have until 12.00 GMT on 31 Oct to enter for a trip of a life time! Superdry New York will be opening its doors to you and a friend for a $500 shopping spree with a limo ride taking you from your hotel to the store! Picture yourself walking through Times Square, visiting Broadway, being in the hustle and bustle of the one of the worlds largest cities, seeing tremendous sights – all on behalf of Supedry, oh how we spoil you! ENTER HERE

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We were surprised to see actress, Rumer Willis shopping in our New York store this week and loving our new collection! The daughter of Bruce Willis and Demi Moore walked out in one of our leather Speedway jackets which looked great with her patterned dress and black pumps. Superdry is definitely making an impact in the States. We are due to open another three stores in the near future.

If you still haven’t been in to visit the store, come along to 718 Broadway, New York, 10003.

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Following the success from our Tokyo competition, we are holding a brand new competition to win a trip to the Big Apple! Simply fill in your details online or in stores to be entered for a fantastic trip which includes 2 return flights to New York City, 3 nights accommodation at the W hotel Times square, chauffeured transport from the airport to your hotel, a limo ride from your hotel to our New York Superdry Store and $500 worth of Superdry vouchers, phew! The competition ends on Oct 31st 2010, don’t miss out and get involved!

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The big apple has a new big addition…their own superdry store! Our new shop opened along 718 Broadway, New York, on 12 November 2009. None of the British charm has been lost by keeping to the same distinctive designs and familiarity of the UK stores which is reason for celebrity fans such as Bradley Cooper and Zac Efron to love our brand! The buzz around the opening attracted guests from all over New York to attend the opening, our US CEO’s Gerard Guez and Charles Turlinski, Marc Garson, Cole Garson, to name a few included. If you find yourself in New York…go on, take a peek!

718 Broadway, New York, 10003


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