This week we’re still celebrating our all over print, the hand-drawn tees, bags and shorts embody all that is summer, well to us at least.

The newest addition is the northshore tee with a hibiscus print and subtle branding just a simple stitched chest logo.

While for women cami’s that make spring layering and summer heat bearable are now dropping into store. Our ditsy cami is one of the first to arrive, with rope tie at the waist to give you effortless curves plus delicate crochet detailing completing a feminine look.

Each week we’ll be letting you know what’s new in.

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Our new collection is hitting stores and online, layering is key at this time of year and it’s made easier with new injections in our womens tops and mens jackets.

Looking to capture boho chic style? Check out our collection of summer tops, including our sequin luxe blouse, team with a pair of jeans to complete the look.

Taking its cue from our winter moody bomber our lightweight moody slim racer, a wax style jacket with double colour and front pockets is a summer refresh. worn over a shirt or tee, it’s ideal for spring layering.

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Spring is on its way, this week we’re introducing dip dye hoods, lightweight jackets and for the first time mens jogg-jeans.

It may be spring, but that doesn’t mean you won’t need a jacket, introducing our service trench coat for men, the lightweight coat has neon trim and is ideal for layering.

Our orange label hoods are updated with an ombre effect in fun colours, orange, green and blue with pink arriving soon.

Finally two of our signature styles denim and joggers meet, introducing the Wilson jersey jean our first ever jogg-jean. The soft jogger inner is disguised by denim effect outer making laid-back sofa Sundays seriously stylish.

Find out each week what’s new in here on the blog.

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This week we have new and exciting additions to our mens and womens watch collections, introducing Urban watches a range of brightly coloured styles with a super-soft silicone strap. Adding to the ever-growing selection of timepieces, now spanning from investment steel bracelet watches to chunky leather styles.

As well as these new introductions we have updates to some of our timeless styles, check out our womens SD-3 parka now available in black; the fleece-lined inner is accented by purple quilting, while an oversized faux fur trimmed hood delivers winter style.

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Nails have leapt into the limelight again this season and SS12 catwalk trends are awash with a spectrum of colour and intricate finishes!

Superdry has channeled the trends as our latest colours offer glam-rock tones with wine and berry shades; think crushed glitter rocks and deep plummy overtones. Update your natural colour palette with shimmering metallics – a nod to the treasure trend with our amazing bronze and charcoal shades, and not forgetting hot-pop, eye-catching shades.

Superday nail varnishes are super long lasting and easy to apply with a smooth, polished finish. A wide range of colours will mean you’ll be spoilt for choice!

All colours are super wearable and available in stores and online now. Get ahead of the fashion pack and get nail-trending!

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Superdry’s new hiking boots are hot on the radar with the glossies this season. Known for their practical uses; we’ve given them a new lease of life. Prominent details include the colour-popping laces, double-layer ankle cuff with faux sheepskin lining for the women’s Sherpa boot and weathered-finished leather for the men’s Expedition and Summit boots. All boots feature an embossed logo heel and D-ring and hook fastening.

Check out the appearances they’ve made in Loaded and GQ magazine!

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This season’s Superdry Alumni bags are available in two styles for you to choose from. The Alumni Bag (above) and univ alumni bag (below) is available in a diverse range of colours, including black, royal blue, dark navy, rich red, brown, kelly green and our signature Superdry orange. These stylish shoulder bags are the perfect accessory for this terms undergrads and students, with plenty of space to fit in all the necessary studying material or even a laptop with room to spare. With that said you don’t have to be a student to sport the ‘prep look’, these retro inspired Alumni bags can make the perfect gym partner as well!

The Superdry Alumni bags feature a faux leather look with cracked logo print and for extra comfort, they come with a quilted, padded back. With an adjustable shoulder strap, external and internal pockets for smaller items, you won’t be left rummaging around for spare coins at the bottom of your bag!

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Here at Superdry we’re continually growing and broadening our product range and these new Autumn/Winter tees and vests have caught our eyes this week, offering something a little different to our ever-popular range of graphic tees! Brought to you with both men’s and women’s collections, they offer a laundered wash look and are made from unparalleled soft cotton.

Available in a wide selection of earth and tonal colours, they make a great transitional garment from Summer to Autumn. The tees also feature front and back thick crack prints or vinyl graphics for an authentic vintage Superdry look.

For the guys we have two styles to choose from; the eagle pocket t-shirt, a classic design tee with front chest pocket and a cutaway neckline, or there is the Circuit T-Shirt with cracked front print and both designs have rolled sleeved detailing.

For the ladies we have the eagle pocket t-shirt and the cut away circuit t-shirt to choose from, in addition there is the JPN 7 Vest with a racer back cut and side seam stitching, the Handbrush JPN Vest with ruched sides. Last but not least, the JPN 23 a loose cropped fit; all on overdyed fabrics which are available in-stores and online very soon!

Click on each product to view in more detail…

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Ever since British Summer Time (BST) was introduced by builder William Willet as the ‘Summer Time Act of 1916′, Britons have been afforded an extra hour every summer’s day to enjoy the rare appearance of the scorching sun. From Land’s End to John O’Groats, everything quintessentially British is enhanced and dependent on our fickle star – from the annual village fête and county cricket, to Glastonbury festival and the Sunday night barbeque.

However, here at Superdry nothing epitomizes the British summer more than the sound of the rubber soled flip flop, clapping happily away wherever it may be. The sound of the summer.

Although Willet’s original proposal was to move the clocks forward by 80 minutes, in 20-minute weekly steps, the thought process has always stayed the same. Nowadays, BST is introduced on the last weekend of March, giving us longer to enjoy all the benefits that Superdry’s new range of flip flops will bring about!

Hitting the Superdry Online Store very soon, Superdry’s vintage play on the classic flip flop design will have you longing for the beach time after time. Pick your favourites, sit back and put your feet up – you’ll want to show them off!

Soon to become synonymous with the British summer, here is a close-up sneak peak at a selection of our finest summertime footwear: -

View our footwear collection:
Shop Mens

Shop Womens

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This month Superdry has some exciting new luggage reaching stores to join the new seasons collection. The Gymnasium bag is definitely one to look out for with its classic design and vintage printed logo, it brings back nostalgia! Arriving in black/gunmetal and rich red/dark navy, who says gymnasium bags have to be used to go to the gym with?!

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