The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.

The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.

Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.

Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.

On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.

Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.

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Yesterday marked the grand opening of our ‘Flagship Store of the North‘ right in the heart of the brand new shopping destination, Trinity Leeds.

Leaving in the dark at 5.30am, (until yesterday we didn’t know that time even existed!) we packed the photography equipment and hit the road to join the huge crowds of people waiting to enter the shopping centre at 10am, and we were almost swept off our feet in the excitement of happy shoppers!

The Superdry store, which can be found on the Lower ground floor via the Albion Street entrance, is a whopping 16,000 square feet and our biggest store outside of london. with those figures you can see how it’s been dubbed our flagship of the North!

It features our brand new SS13 collection, summer-ready accessories including hats, sunglasses and flip-flops and all the classic Superdry pieces that you all know and love.

Decked out in a similar aesthetic to Superdry International, our global flagship store on London’s famous Regent Street, you’ll find a huge TV screened video wall, sleeper-mounted railway carriages and custom built changing rooms.

Were you at the grand opening? Did you pick up an exclusive Superdry ‘Tee in a tin?”

Join in the Trinity Leeds convo over on our Facebook page!

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It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.

Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!

But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!

Follow us on Twitter to find out what we’re doing throughout the event and join in with the conversation on the live #VFNO hashtag.

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Utterly amazing clothes deserve to be shown off and that’s exactly what happened with our Spring/Summer 12 collection last week at Superdry’s Press Day!

Taking place at the ultra-modern Elms Lesters Painting Rooms on Flitcroft Street, London, we had some top names coming to visit. GQ, Esquire, Men’s Health, Vogue Cosmo, Company, Elle, Harper’s Bazaar along with bloggers Prince Cassius, Bunni Punch and Hi Fashion had previews of our exciting new collections.

Colours galore will be the theme for the summer (sorry, we know we’re only heading to winter!) but colour injections on the footwear will be something to look forward to. Our own PR Coordinator, Amy Campbell, is raving about the Davison brogues: “They are my SS12 hero piece, the super-soft grey suede is beautifully contrasted with a colour-popping pink sole…love them!”

Vintage thrift, summer shorts and the Trailer Tie Shirt were the Press Day highlights for the women and the ¾ Foundry shorts, tailored jackets and updated polos stood out for the men.

Focusing on accessories to accompany our well-known loved pieces are nail varnishes, women’s perfumes and headphones which complete the collection. Roll on SS12; we are daydreaming of the summer months already!

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coming soon to stores and online… a new range of superdry polo shirts fresh for spring/summer 11. your favourite polo shirts return in an array of stylish new design combinations, such as the womens brightstripe polo (punk pink / black) and the mens sd banner classic applique polo (midnight navy).

click here for our current range of mens polos

click here for our current range of womens polos

other key designs from our fantastic new collection include the plain jersey polo (fluro blue), the classic appliqué polo (cardamom). Our iconic polo shirt design range is bolstered by the new striped appliqué university greys polo (dirt marl / optic) and the shield appliqué single stripe polo (blue/marl).

with the sunny season just around the corner, these polos will be an excellent addition to your wardrobe as the summer edges ever nearer. available in an assortment of the season’s hottest colours, these polos will provide the perfect other half to our new collection of shorts and boardies that are available in-store now: -

shop mens shorts

shop womens shorts

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