2013 is a landmark year in our calendar as we celebrate Superdry’s ten-year anniversary. In true Superdry fashion we decked out London’s famous landmark Battersea Power Station. Steeped in British history this incredible building provided the perfect backdrop to create an event never to be forgotten. Born from an inspirational trip to Tokyo back in 2003 the brand started from a collection of 5 high-impact graphic tees and in the past 10 years we have grown considerably with collections of up to 2,500 pieces.

The event was held in the awe-inspiring grade 2 listed building, where we treated special guests to an exclusive SS14 catwalk while cool up and coming Brit duo Coves performed a rocking soundtrack. Later the DJ spinned an eclectic mix of tunes which really got the party started. While guests sipped on tasty cocktails including Dark ‘n’ stormy, Apricot Mai Tai and Victorian Tea, alongside champagne and beer. Peckish party-goers were served a selection of festival-style nibbles with a choice of Motherclucker, Engine Hot Dogs and When Mac met Cheese.

Check out more pics from the event on our  Facebook page and read what guests had to say on Twitter by following the hashtag #Superdry10.

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If you’re a follower of Superdry on Social Media you may notice that we always have a lot going on, which is why we’ve decided to set up our regular friday feature, The Friday Skive!

We’ll be talking about,what’s been going on in Superdry HQ, what’s been going on in the fashion press both on and offline and all the random bits and pieces we’ve been getting up to!

Get yourself a cuppa, turn on “private browsing”,  scroll down and get involved in the weekly roundup for our first Friday Skive.

This is what’s been going on this week:

The Superdry + Timothy Everest range launched in-stores and on Superdry.com,

A great post on the SDTE collaboration from Anthony at Clothes Make The Man popped up on our twitter feed,

Carl, our social media co-ordinator’s mum made us all cupcakes,

Denim Dee, our in-house denim expert at our Regent st Flagship Store is now on twitter,

ShortList magazine got a cake with a very dashing man in a Timothy Everest suit on it and wrote an amazing piece in their magazine,

Rocket Fuel Coffee has been keeping us awake on those early mornings and late nights,

Lots more student events have been created for the more academically inclined ;) ,

Adam, our global graphic designer wore a shirt!!,

We spoke to Nicky from Westlife on twitter,

models arrived, lenses were at the ready and cameras charged for our SS13 press lookbook photoshoot,

we’ve started thinking about Christmas,

Steph our social media assistant bought a winter wooly hat,

Blogger Jade tweeted a picture of her goodybag and

The Superdry Philippines Facebook page launched!

All in all, we think its been a brilliant week. What do you think? – Join in the conversation over on Facebook or use the #FridaySkive on Twitter.

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