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Following our Women’s ‘life’s a beach’ look, we’ve created a men’s version – bringing you everything you need to hit the beach this summer, whether it be chilling out with friends, making a splash in the sea or just to catch some rays while listening to some tunes.

The look begins with our iconic Super Sonics t-shirt in red, worn underneath an open-buttoned washbasket shirt in breed black. Our logo boardshorts in Optic offer a great retro feel short with lace up front that go perfectly with a whole host of our accessories. We’ve chosen the GT flip flops in Red/Winter and the Tire Depot Garage cap in Olican Black to finish the look.

All the items in the look come in different colours and/or graphics so mix and match them to get the beach look you desire!

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In the space of just over 30 years, hip hop has developed into a mainstream musical genre, bringing with it a rap culture to the masses and an array of fashion icons. From its humble beginnings with Grandmaster Flash and Afrika Bamabaataa in the early 1980s and the mainstream popularity of ‘gansta rap’ in the 1990s through to commercial ‘crunk’ acts in the new millennium, hip-hop has constantly reinvented itself to keep the sound fresh and the look clean. Modern hip hop is no different and long gone are the stereotypical baggy white t-shirts and “bling” associated with traditional rappers.

Modern artists such as B.o.B., Pharrell Williams and Kanye West have moved the rap game in a new direction, reverting back to the style influences of the golden age of hip-hop, inspired by The Beastie Boys and Run DMC amongst others. Here at Superdry we have  recreated the look of modern hip-hop fashion, mixing clean cuts with retro style.

Slim fit jeans dominate this look and the Officer Denim Slim jeans provide the perfect platform to build upon, featuring a five button fly and woven back pocket patch. Loop through the Enamel Racers Belt with metal buckle and rivets and embossed end tab. Complete the bottom half with the Super Series Hi Top vintage basketball shoe in rich red with a black sole, featuring a canvas upper and rubber toe cap for that retro urban look and feel.

Slip over the distinctive Panther Jungle entry t-shirt in new yellow with cracked design print and woven hem logo patch and pull on our college athletics inspired Crossover Top in rooster red, with retro styling and a cracked and distressed finish.

Top off with the Triple Fire Garage Cap with embroidered logo patch, faded finish and leather adjuster strap and add a small amount of bling in the form of the 75 Wings Necklace with dog-tag style ball chain and embossed ‘Super Dry’ winged logo design.

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Completing the Pump Attendant look we bring the mens version, following the same classic theme of American filling stations and spilt Gasoline.

Featured in this look is the Flying Fortress T-shirt, worn underneath the Deserter shirt – a classic American look of an open button shirt with a graphic t-shirt underneath. Complimenting these are a pair of Standard Blue denim jeans held up with the Thunderbird belt. A sturdy and strong boot was standard at all garage and filling stations for obvious reasons, so the girder boot with scratch distressed detailing was the ideal footwear choice. Complete the look by adding some colour with the Filtration garage cap in faded kelly green with embroidered Super Oil Filters patch.


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The festival experience is renowned; the music, the atmosphere, the spectacle, the good-feeling of being amongst people who share your passion.

Fashion is a passion also shared by the majority of festival revellers – from dressing to impress for the headline act at the Pyramid Stage, to your chosen attire for the inevitable trip to the infamous portaloos – so Superdry have created a much needed ‘Festival Survival Kit’ for Summer 2011. Featuring our style picks for the season’s events, as well as some more practical items for when you really need them, Superdry have filled a couple of weekend bags with those essential festival must-haves.

Men’s Festival Survival Kit

Packed into the Superdry Kitbag in the eye-catching jaffa/orange colour are an assortment of items that the male festival just shouldn’t leave home without this season:


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Women’s Festival Survival Kit

Packed with a little more care and attention, the Superdry Kitbag is full of all the necessities and accessories for the festival experience:

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Whether you’re kicking off the festival season at Glastonbury in few weeks time, or heading to Reading/Leeds or V Festival later in the summer, just remember… don’t forget your sleeping bag!

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It is often said that preppy is a lifestyle, rather than a look, but this Superdry styled look is certainly born out of preppy culture. Originating in the New England region of the USA (within the states of Conneticut, Massachusetts, New Hampshire, Vermont, Maine & Rhode Island), preppy looks may not always match exactly, but they are always well coordinated and consistent. This mens look focusses on the preppy style of a college freshman, perfect for that Ivy League student leaving campus for the tennis courts or sailing club…

The 100% cotton beige short is a staple of the preppy wardrobe and the our own Cotton Reel Sueded Short with reinforced stitching, soft sueded cotton, multi pocket design and button fly is no different. This chino-style short is classically matched with the Super Fat Stripe Polo shirt featuring wide stripe design, classic embroidered chest logo, double layer interior taping on neck and reinforced side gussets worn with the collar always popped, naturally, for that retro college style. Throw on, or tie around the waist, our Orange Label Vintage Zip Hood with classic embroidered chest logo, two front pockets, drawstring hood and woven cuff logo tab.

Then slide into a pair of our Riva Boatshoes, a classic deck shoe design featuring contrast lacing, stitching & sole, nubuck upper and cork insole, with heel logo tab to stay on trend more than ever. Complete this neat and well put together look with our Alumni Univ Bag - a retro inspired shoulder bag with cracked Superdry Japan print, quilted effect on one side, adjustable shoulder strap, contrast piping and external and internal pockets.

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washbasket shirt
power sunglasses
classic handcut belt
officer slim denim
washbasket shirt
brad leather jacket
officer slim denim
brad leather jacket
officer slim denim
Motorcycle Rebel - empty roads, a setting sun & distressed leather style.
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From The Great Escape and Easy Rider, to Top Gun and Wild Hogs, the leather jacket has long been associated with biker movies. These iconic films have become synomous with the fashion world and have set off trends such as the neckerchief and the now iconic Aviator glasses. Our latest themed look displays our vintage Superdry twist on the classic biker style, featuring Aviator style shades, heavy duty denim and, of course, plenty of distressed leather…

From the bottom up, a good pair of leather boots is the perfect start to a biker look, and the Superdry Outpost Light Boot certainly doesn’t disappoint, featuring a weathered finish, elasticated side panels and embossed leather logo tab. A pair of Officer Slim Denim jeans is their perfect companion with a distressed finish and five pocket design with button fly. Pair up these vintage jeans with the Classic Handcut Belt featuring a metal buckle, embossed end design and original handcut finish.

For the torso, button up the 100% cotton Washbasket Shirt featuring check design, removable collar darts, two chest pockets and embroidered logo pocket & hem patches. Then slide into our iconic Brad Leather Jacket, which is 100% super-soft full grain leather with six pocket design, embroidered shoulder motif, layered collar detail and the classic distressed finish.

Top off the look with a pair of Powder Sunglasses, our play on the all time classic Aviator for the complete biker style. These shades feature an engraved metal logo detail, engraved arm logos and 100% protection from UV rays, so you’ll never be more comfortable when riding into the sunset…

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Superdry
Superdry mens
Crossover top - Dark marl / winter
Fives jogger - Denver blue / cream
College panel t shirt - clay
Gymnasium Bag - Black / Gunmetal
Fives jogger - Denver blue / cream
Super series hi top - light marl / electric blue sole
Track and Field - Warm days, cool breeze & heritage athletic style.
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Our latest instalment of Superdry style is inspired by American Track & Field heritage. This college-themed look has been made popular all across the world and continues to dominate the casual ranges season after season. Featuring comforting soft athletic garments with an abundance of nostalgic design elements, we have picked our favourite men’s items to bring the Track & Field look back into the spotlight.

Additions from Superdry for Spring/Summer2011 include the Gymnasium Bag with its cracked logo print, twin handles with a Velcro strap, and large single compartment. Step into Super Series Hi Tops with canvas upper, soft ankle edge, double rubber toe cap and branded outer sole, under a pair of Fives Joggers, featuring vertical leg stripes, appliqué thigh logo, drawstring waist band and embroidered back pocket logo patch.

Slip on a College Panel T Shirt with cracked Superdry Tokyo State print, cracked sleeve double hoop print and woven Superdry hem logo patch, worn under the Crossover Top, presenting front and rear print, sleeve stripes, ribbed cuffs & neck and distressed chest seam.

Womens Track & Field style coming soon!

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