Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

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Utterly amazing clothes deserve to be shown off and that’s exactly what happened with our Spring/Summer 12 collection last week at Superdry’s Press Day!

Taking place at the ultra-modern Elms Lesters Painting Rooms on Flitcroft Street, London, we had some top names coming to visit. GQ, Esquire, Men’s Health, Vogue Cosmo, Company, Elle, Harper’s Bazaar along with bloggers Prince Cassius, Bunni Punch and Hi Fashion had previews of our exciting new collections.

Colours galore will be the theme for the summer (sorry, we know we’re only heading to winter!) but colour injections on the footwear will be something to look forward to. Our own PR Coordinator, Amy Campbell, is raving about the Davison brogues: “They are my SS12 hero piece, the super-soft grey suede is beautifully contrasted with a colour-popping pink sole…love them!”

Vintage thrift, summer shorts and the Trailer Tie Shirt were the Press Day highlights for the women and the ¾ Foundry shorts, tailored jackets and updated polos stood out for the men.

Focusing on accessories to accompany our well-known loved pieces are nail varnishes, women’s perfumes and headphones which complete the collection. Roll on SS12; we are daydreaming of the summer months already!

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Superdry Spring Summer 11 products have been popping up in several magazines this month including; Cosmopolitan, Vogue and Company to name a few. This months Cosmopolitan issue, features our Womens Superdry Top and University Canvas Bag, perfect examples of colour co-coordinating Superdry outfits or accessories for this Summer.

View the latest Superdry Tops: http://goo.gl/PpTvJ

View University Canvas Bag: http://goo.gl/fW46p

Vogue May 2011 Issue featuring Womens Denim and Denim shorts.

View Womens denim: http://goo.gl/900bz

April’s issue of Company Magazine features our Coaches track Baseball Jacket which will be in stores shortly! Check out the blog next week for our Celebrity magazine update!

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