Here’s a date for your diary: Thursday 13th February.

We’re excited to announce the official launch of our Premium Lounge found on the lower ground floor of our flagship Regent Street store. We’re celebrating the launch with an exclusive reader event with ShortList and Stylist magazine alongside their styling teams.

We’ll be offering the lucky attendees the chance to browse our premium range including the much loved Superdry + Timothy Everest Sebiro collection, Superdry Luxe, our artisan Copper Label Selvedge Denim and Copper Label Goods.

If leather is more your thing, we have super-soft bombers, bikers and parka styles for both men and women.

No Superdry event would be complete without complimentary cocktails & canapés and lucky guests will even walk away with a gift bag worth over £50!

For your chance to join us, simply email superdryevent@stylist.co.uk or superdryevent@shortlist.com. Hurry though as places are limited!

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Sports luxe is a key trend this season and you needn’t look any further than Superdry to find the pieces you’ll need to have your fashion foot forward this summer.

Our staple piece for women, the Jofi boot, can be dressed up with our scoop back maxi or down with some joggers for that all-important sport-chic look. Add a pair of super series and an orange label hood over a basic body con dress for a casual daytime look. Accessorise your outfit with one of our brightly coloured scuba watches and brighton tote bag for the finishing touch.

The sports-luxe trend isn’t just for us girls. Your man can also achieve the look by pairing joggers with a simple heritage grandad top.

The men’s hero piece, the pop colour zip hood, can be paired with almost anything, so get him to throw on a zip through cagoule over his outfit and he’ll be ready to go.

For the ideal finishing touch, we ‘re loving the montana rucksack (for gym(!) wear), super series lo top and compound sport watch.

What do you think of the sports-luxe trend? Let us know on our Facebook page

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