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Following our Women’s ‘life’s a beach’ look, we’ve created a men’s version – bringing you everything you need to hit the beach this summer, whether it be chilling out with friends, making a splash in the sea or just to catch some rays while listening to some tunes.

The look begins with our iconic Super Sonics t-shirt in red, worn underneath an open-buttoned washbasket shirt in breed black. Our logo boardshorts in Optic offer a great retro feel short with lace up front that go perfectly with a whole host of our accessories. We’ve chosen the GT flip flops in Red/Winter and the Tire Depot Garage cap in Olican Black to finish the look.

All the items in the look come in different colours and/or graphics so mix and match them to get the beach look you desire!

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Get ready to hit the beach this summer with this cute and girly women’s themed look. Whether you’re hitting the British Sand Polo championship in Sandbanks this weekend or getting your wardrobe ready for an sun worshiping holiday, this is the perfect feminine beach outfit.

Start off  with the Vintage entry vest in grey marl, ideal for the warmer weather on its own or great with the Sheer Calamity Shirt in Pacific blue over the top undone to show off your branded vest beneath. Next, grab a pair of the vibrant Fluro pink logo boardies so you’re ready to hit the waves as soon as the surf gets up! Complete the look with a pair of the iconic GT flip flops in white/punk pink and the Passenger Sunglasses in Tortoise to keep those rays off your eyes.

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In the space of just over 30 years, hip hop has developed into a mainstream musical genre, bringing with it a rap culture to the masses and an array of fashion icons. From its humble beginnings with Grandmaster Flash and Afrika Bamabaataa in the early 1980s and the mainstream popularity of ‘gansta rap’ in the 1990s through to commercial ‘crunk’ acts in the new millennium, hip-hop has constantly reinvented itself to keep the sound fresh and the look clean. Modern hip hop is no different and long gone are the stereotypical baggy white t-shirts and “bling” associated with traditional rappers.

Modern artists such as B.o.B., Pharrell Williams and Kanye West have moved the rap game in a new direction, reverting back to the style influences of the golden age of hip-hop, inspired by The Beastie Boys and Run DMC amongst others. Here at Superdry we have  recreated the look of modern hip-hop fashion, mixing clean cuts with retro style.

Slim fit jeans dominate this look and the Officer Denim Slim jeans provide the perfect platform to build upon, featuring a five button fly and woven back pocket patch. Loop through the Enamel Racers Belt with metal buckle and rivets and embossed end tab. Complete the bottom half with the Super Series Hi Top vintage basketball shoe in rich red with a black sole, featuring a canvas upper and rubber toe cap for that retro urban look and feel.

Slip over the distinctive Panther Jungle entry t-shirt in new yellow with cracked design print and woven hem logo patch and pull on our college athletics inspired Crossover Top in rooster red, with retro styling and a cracked and distressed finish.

Top off with the Triple Fire Garage Cap with embroidered logo patch, faded finish and leather adjuster strap and add a small amount of bling in the form of the 75 Wings Necklace with dog-tag style ball chain and embossed ‘Super Dry’ winged logo design.

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Completing the Pump Attendant look we bring the mens version, following the same classic theme of American filling stations and spilt Gasoline.

Featured in this look is the Flying Fortress T-shirt, worn underneath the Deserter shirt – a classic American look of an open button shirt with a graphic t-shirt underneath. Complimenting these are a pair of Standard Blue denim jeans held up with the Thunderbird belt. A sturdy and strong boot was standard at all garage and filling stations for obvious reasons, so the girder boot with scratch distressed detailing was the ideal footwear choice. Complete the look by adding some colour with the Filtration garage cap in faded kelly green with embroidered Super Oil Filters patch.


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Little typifies vintage Americana culture more than the image of a pump attendant filling up a ’57 Chevy Pickup in a small-town filling station. Regular customers would often combine a visit to the pumps with their weekly trip to the hairdresser or the local shops – the gas station was part and parcel of everyday life.

Although most garage attendants have long since hung up their pumps for the last time, their style lives on with this vintage themed look. Often hidden underneath full length overalls, destroyed denim jeans, complimented by gas stained leather boots and branded baseball caps, were typical of this bygone era.

To get this look, wear a ‘soft green’ Gas Pump T-Shirt over a pair of Leon Denim Straight Jeans and tie together with a Brass Pump Hand Belt. Pull over a Monty Battalion Shirt in ‘vintage sports bag’ blue and step into the New Panner Boots in ‘tan suede’ with a matte finish. Cap the look off with the Gas Pump Garage Hat in ‘overall blue’ for that genuine vintage Americana feel.

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The festival experience is renowned; the music, the atmosphere, the spectacle, the good-feeling of being amongst people who share your passion.

Fashion is a passion also shared by the majority of festival revellers – from dressing to impress for the headline act at the Pyramid Stage, to your chosen attire for the inevitable trip to the infamous portaloos – so Superdry have created a much needed ‘Festival Survival Kit’ for Summer 2011. Featuring our style picks for the season’s events, as well as some more practical items for when you really need them, Superdry have filled a couple of weekend bags with those essential festival must-haves.

Men’s Festival Survival Kit

Packed into the Superdry Kitbag in the eye-catching jaffa/orange colour are an assortment of items that the male festival just shouldn’t leave home without this season:


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Women’s Festival Survival Kit

Packed with a little more care and attention, the Superdry Kitbag is full of all the necessities and accessories for the festival experience:

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Whether you’re kicking off the festival season at Glastonbury in few weeks time, or heading to Reading/Leeds or V Festival later in the summer, just remember… don’t forget your sleeping bag!

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Women’s preppy style is all about clean, classic cuts and follows the age old rules of etiquette and modesty. This themed look from Superdry follows these guidelines to a tee and our pink and navy inspired feminine colourway typifies what preppy women are all about.

The Pique Polo in Pink Heather is the cornerstone of this retro look and doesn’t disappoint with velvet neck taping, reinforced side gussets, embroidered logo on the chest and collar and Heritage tab on sleeve, worn under our Orange Label Vest in French Navy with Lipstick pink detailing. This v-necked jumper with ribbed hem and neckline and classic embroidered Superdry logo on left breast, is a perfect Summer pullover for when the skies cloud over.

The Chalk coloured Cotton Reel Safari Short is vintage inspired with reinforced stitching, classic 5-pocket design, and logo tabs on right coin and back pocket. This is perfectly paired with The Graduate Belt in Navy/Pale Pink, featuring double metal loop fastening, twin stripe design, leather end tab and woven Superdry logo patch.

Preppy rules suggest you should always match your shoes and belt so we’ve paired our Graduate Belt with the GT2 Flip Flops in Navy/Punk Pink, with contrasting heel area and embossed logo on upper strap. Complete the collegiate look by slinging the Alumni Bag in Dark Navy/Cream over your shoulder. Quilted on one side, with cracked logo print, adjustable shoulder strap, contrast piping, external pocket and internal pocket for all those college papers.

Garments aside, there are various beauty secrets to underline the preppy women’s look. Hair is always styled – never left loose – and bows, ribbons and headbands that match the outfit are a real statement of preppy style. Finishing touches in the shape of matching gloves, hats, scarves, purses, nails, or lipstick should always be taken into consideration, whilst ensuring they are conservative in nature.

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It is often said that preppy is a lifestyle, rather than a look, but this Superdry styled look is certainly born out of preppy culture. Originating in the New England region of the USA (within the states of Conneticut, Massachusetts, New Hampshire, Vermont, Maine & Rhode Island), preppy looks may not always match exactly, but they are always well coordinated and consistent. This mens look focusses on the preppy style of a college freshman, perfect for that Ivy League student leaving campus for the tennis courts or sailing club…

The 100% cotton beige short is a staple of the preppy wardrobe and the our own Cotton Reel Sueded Short with reinforced stitching, soft sueded cotton, multi pocket design and button fly is no different. This chino-style short is classically matched with the Super Fat Stripe Polo shirt featuring wide stripe design, classic embroidered chest logo, double layer interior taping on neck and reinforced side gussets worn with the collar always popped, naturally, for that retro college style. Throw on, or tie around the waist, our Orange Label Vintage Zip Hood with classic embroidered chest logo, two front pockets, drawstring hood and woven cuff logo tab.

Then slide into a pair of our Riva Boatshoes, a classic deck shoe design featuring contrast lacing, stitching & sole, nubuck upper and cork insole, with heel logo tab to stay on trend more than ever. Complete this neat and well put together look with our Alumni Univ Bag - a retro inspired shoulder bag with cracked Superdry Japan print, quilted effect on one side, adjustable shoulder strap, contrast piping and external and internal pockets.

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Following the release of our behind the scenes video of the Vintage Thrift SS11 photoshoot this week, we thought we’d follow up with a thrift inspired womens look!

Oozing 1950s Americana style, the Vintage Thrift range is definied by powerful colours, iconic designs and flowing fabrics and we have provided just this in the shape of our look-defining Dotty Strappy Top. Featuring a polka dot print bust, 5 button detail, empire waistline and twin dot print front pockets, the Rich Red/Indigo colourway fully support our bohemian vision. Held together with the vintage leather Rope Stitch Belt with a large brass buckle and perforated, rope stitched edging for that classic thrift feel. You’ll then want to wrap up in the retro inspired Cole Cardigan Top for that sought after layered look. This beautiful 100% cotton thick knit features a ribbed design, an embroidered chest logo and a sleeve logo tab, with a double button front and twin pockets – to keep you warm in the breeze.

Then, choose to pull on a pair of Baby Blue Slim Denims with a reinforced heel, heavy fading and whiskering through the thigh or just step straight into a pair of our distinctive Inuit Boots for that vibrant style in soft suede mocassin with contrast stitching, padded ankle and embossed sole. The choice is yours, but either way you’ll have an easy-going, distinctive summer style with Superdry Vintage Thrift…

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From The Great Escape and Easy Rider, to Top Gun and Wild Hogs, the leather jacket has long been associated with biker movies. These iconic films have become synomous with the fashion world and have set off trends such as the neckerchief and the now iconic Aviator glasses. Our latest themed look displays our vintage Superdry twist on the classic biker style, featuring Aviator style shades, heavy duty denim and, of course, plenty of distressed leather…

From the bottom up, a good pair of leather boots is the perfect start to a biker look, and the Superdry Outpost Light Boot certainly doesn’t disappoint, featuring a weathered finish, elasticated side panels and embossed leather logo tab. A pair of Officer Slim Denim jeans is their perfect companion with a distressed finish and five pocket design with button fly. Pair up these vintage jeans with the Classic Handcut Belt featuring a metal buckle, embossed end design and original handcut finish.

For the torso, button up the 100% cotton Washbasket Shirt featuring check design, removable collar darts, two chest pockets and embroidered logo pocket & hem patches. Then slide into our iconic Brad Leather Jacket, which is 100% super-soft full grain leather with six pocket design, embroidered shoulder motif, layered collar detail and the classic distressed finish.

Top off the look with a pair of Powder Sunglasses, our play on the all time classic Aviator for the complete biker style. These shades feature an engraved metal logo detail, engraved arm logos and 100% protection from UV rays, so you’ll never be more comfortable when riding into the sunset…

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