Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…
And by big we mean The Superdry + Timothy Everest womens sebiro collection!
The biggest names in fashion spent the day in the showroom of our flagship store on London’s famous Regent Street, checking out the collection that will be released later in the year.
Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.
Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.
Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!
Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!
Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.
Take a look at what was said over on Twitter with our event hashtag #SDAW13.
London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.
Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.
Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date. If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night
It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.
Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!
But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!
Follow us on Twitter to find out what we’re doing throughout the event and join in with the conversation on the live #VFNO hashtag.
London 2012 has been a huge global event and we’ve made sure that we’re right in the centre of all the action! Our Superdry Stratford City store sits in the heart of Westfield Shopping Centre – the gateway to the London 2012 Olympic Village, so we’ve been attracting our fair share of fans, officials and athletes who have been itching to get their hands on their favourite items!
Some of our famous fans include Team GB’s medal winners, Daniel Purvis and Kristian Thomas, Superdry-sponsored Justin Reid-Ross and the South African mens hockey team. Also making an appearance was Austrian Canoe slalom athlete Corinna Kuhnle, and Charlotte Bonnet and Camille Muffat from the French swimming team, to name but a few.
Designed exclusively for Superdry by contemporary British Tailor Timothy Everest, the Sebiro capsule-collectionn is a trans-season collection of core wardrobe staples, which marry the very best in British innovation with the highest levels of design and creativity.
The launch range has been devised with four key characters in mind: the Super Spy, The Bank Robber, The San Franciscan and The Country Rebel and will be previewed exclusively at Superdry International; our world flagship store on London’s Regent Street, on June 15th.
The event, part of the British Fashion Council’sLondon Collections, will take place between 6 – 8pm to a VIP audience including many of the UK’s leading fashion editors, bloggers, photographers and fashionistas.
This week the Superdry AW12 press day was held at The House of St Barnabas in London’s Soho square! Showcasing the key looks for the next season to fashion editors, we were excited to set-up outfits and displays which our designers have been busy creating over the past months.
Our classics have been reworked, taking our existing collection to a new direction. Durable and hard-wearing outerwear along with fresh cuts and prints are all to look forward to for AW12!
Check out our pics from the day – the Superdry cupcakes on offer were especially popular!
Superdry’s reputation as a unique urban clothing brand, with an unrivalled level of detailing has been further achieved with the launch of our men’s and women’s Regent Street and Online exclusives.
As anyone who has visited our Regent Street store will tell you, we now offer much more on top of the items you’ve already come to know and love. The embellishment and detailing of our exclusive military-inspired collections range from the affordable to the opulent and from the elegant to the extravagant. Our designers worked tirelessly to ensure that the detailing, motifs and military styling were as true to the originals as possible, paying homage to the timeless designs. But, of course, in true Superdry style, we added our own contemporary twist to the inspirational classics!
Whether it’s adorned with a tie for work or untucked & unbuttoned over a tee for play, everyone is rocking the checked shirt right now. And as the high street proves, you don’t have to be the frontman of an indie-rock band to pull off this look!
Available exclusively online and in our international flagship store on London’s Regent Street, we think our men’s Superdry long-sleeved New York button-down shirt, made from soft-touch cotton material with embroidered logo, is both a wardrobe staple and a sure-fire winner for SS12!
