Super Spies, Bank Robbers, San Franciscans, and Country Rebels took over the entire 3rd floor of Superdry International for the official announcement of the Superdry + Timothy Everest Sebiro Collection.
Friday night saw the official launch of the collaboration, and in the company of industry heads from both sides of the atlantic, we announced to the world our direction for SS13.
The event launch kicked off at around 6pm, with plenty of people already inside, but that was just a fraction of what was to come.
The velvet rope was opened to a crowd of Menswear fashion press and VIP guests that included member of the fashion elite, Suzy Menkes, GQ’s Robert johnson, the BFC’s very own Dylan Jones & Caroline Rush, as well as menswear bloggers Prince Cassius, Kenny Ho, The Style King and JaimeLondonBoy.
The twitterati were all busy live tweeting the event, as were we, and you can see just some of the chat here.
It wasn’t just the fashion press that were impressed either! In true Superdry style, Jamie arrived in the Superdry Morgan 3 Wheeler to have a chat with Superdry’s very own Julian Dunkerton and James Holder, and to meet the other name behind the collaboration; Timothy Everest!
Events like this don’t come around very often, but we can guarantee you’ll be hearing a lot of noise about the Sebiro Collection over the coming months!