From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

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Here’s a date for your diary: Thursday 13th February.

We’re excited to announce the official launch of our Premium Lounge found on the lower ground floor of our flagship Regent Street store. We’re celebrating the launch with an exclusive reader event with ShortList and Stylist magazine alongside their styling teams.

We’ll be offering the lucky attendees the chance to browse our premium range including the much loved Superdry + Timothy Everest Sebiro collection, Superdry Luxe, our artisan Copper Label Selvedge Denim and Copper Label Goods.

If leather is more your thing, we have super-soft bombers, bikers and parka styles for both men and women.

No Superdry event would be complete without complimentary cocktails & canapés and lucky guests will even walk away with a gift bag worth over £50!

For your chance to join us, simply email superdryevent@stylist.co.uk or superdryevent@shortlist.com. Hurry though as places are limited!

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It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

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Last week, the much anticipated Superdry + Timothy Everest Sebiro collection launched in Hong Kong.

The event, attended by the most established fashion writers, journalists and bloggers previewed the Country Rebel, San Franciscan, Super Spy and Bank Robber suits as well as the much loved Town Coat.

Superdry’s very own James Holder and contemporary British tailor Timothy Everest joined the event alongside Superdry’s head of international retail operations, Brian Nebozuk, hosted at the Superdry flagship store in Hong Kong’s Tsim Sha Tsui.

It wasn’t just the public that loved the collection, celebrities including William So, Louis Koo and Edmond Leung turned up to the event wearing pieces from the Sebiro collection.

Want to know more about the Women’s Sebiro collection hitting Hong Kong? Stay tuned!

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Launching Monday 2nd September, the Superdry + Timothy Everest Womens Sebiro Collection.

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2013 will be a beautiful year for Superdry as we’re set to officially expand our existing beauty line with an incredible range of premium cosmetics!

Unveiled to the world’s beauty and fashion press today (Thursday 30th November 2012) our all-encompassing collection is set to feature all the products you’d expect from a beauty collection; including eye shadows, blushers and bronzers, mirrors, tweezers and a nail refinery kit.

We couldn’t help but bring all our fans the news and it’s certainly something we’re excited about!

The real question is…..can you all wait until February 2013 to get your hands on it?!

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Music, dance and fashion came together as we finally arrived in the Philippines; bringing fashion-forward designs and aspirational tailoring to Manila’s stylish set.

Exclusively distributed by Stores Specialists, Inc., we opened our first store at Bonifacio High Street Central and launched our latest collection at the amphitheater of Bonifacio Global City’s newest hot spot on October 17.

Directed by Robby Carmona, the launch event was filled with amazing acts that entertained the guests all throughout the evening. With this season’s casualwear in neon styles, a graffiti artist interpreted Superdry’s logo on a wall for all the guests to see upon their entrance. Chillectro band Techy Romantics geared up the crowd before the main event as they performed various songs from their albums. To keep the show moving, The Philippine All Stars captivated the audience as they showed their dancing prowess, much to the crowd’s delight.

Our Head of International Retail Operations, Brian Nebozuk, welcomed the crowd and expressed his thanks for all those who joined the launch event. A line-up of models featured our latest collection together with some famous faces as our event ambassadors: top model Pauline Prieto, fashion blogger David Guison and events host Tricia Centenera.

DJ duo The Diegos kept the crowd on their feet as they amped up the night with their beats together with non-stop service sponsored by San Miguel — San Miguel Premium All Malt Beer, San Miguel Super Dry, Cerveza Negra, and premium ice-filtered San Mig Strong Ice.  These together with some tasty appetizers kept the guests on their toes, as they partied the night away.

No one left empty-handed with their Superdry baller wristband and their snaps at the photowall. Some even went home as winners of a Tee-in-Tin for joining the fanpage as they registered at the social media lounge. Check out the photos from the launch night in Superdry Philippines Facebook page.

With the brand’s ethos: quality, value and design, Superdry will keep Manila’s fashionable set looking their best for any season.

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Last weekend in the seaside city of Plymouth, Superdry made its mark on Drake Circus with a huge in-store launch event!

To celebrate the launch of the store, Superdry fans and locals alike attended the event. It was a huge success and great day all-round, with giveaways galore!

Customers we’re going crazy for our free tee-in-a-tin offer and even had the chance to win one of our famous leather jackets!

Our branded photo wall made an appearance, too! Customers were invited to get their photo taken wearing their favourite Superdry pieces; some of the best were uploaded live on our ‘SuperdryHQ’ Instagram feed throughout the day!

If you were at the event, head over to our Facebook page where you can see all the images from the day – if you see yourself, make sure you tag yourself!

But if you weren’t there…..well, we recommend you pop in to see all Superdry Plymouth has to offer!

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Hidden beneath the grandeur of London’s finest shopping destination, beneath the museum-style vitrines, theatrical spotlights and hidden alcoves lies one of Regent Street’s true hidden gems – a 1930s Art Deco hair salon with a new lease of life thanks to Superdry!

Just two days ago, fashionistas, bloggers, editors and celebs filled the travertine marble floor for the official launch of Tommy Guns, NailPorn and Lash Perfect, where they got to see (and if they were lucky enough, try out!) the latest additions to our international flagship store!

Fashion editors and journalists from GQ, FHM, Men’s Health, Company, Cosmo, Elle and Grazia were enjoying the VIP treatment that we had laid on for them, whilst both the blogosphere and twitterverse were going crazy thanks to online editors and bloggers from Notion, Wonderland, Mail on Sunday You blog & the chic geek!

We’ve just about recovered from what was an absolutely amazing opening event and want to thank everyone who helped made it a success – thank you!

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