We’re proud of our denim & for SS14 we’ve pushed the boundaries to bring you our best collection yet.

Our Copper Label Selvedge range comes in two great cuts & six washes. Made on heritage looms, this is the real deal. Find our epic attention to detail in the artisan touches: the aged metal rivets, thick leather patch on the waistband & hand-stamped letterpress label.

Other cool new cuts in the denim collection include the Cigarette Slim for girls. This straight cut is great for grown-up glamour with a heel but gives sneakers sophistication too. Boys should check out Corporal Slim as an alternative to the skinny jean.

If you’re overwhelmed by the great choice on offer, ask a staff member for advice. Whether you’re looking for denim to team with a hoodie or rocking jeans with some tailoring, we’ve done the legwork so you can look great!

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From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

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Love Superdry? We’ve been nominated in the Company fashion awards for the best place to spend £150, best jeans under £100 and best fashion retailer!

To enter, head over to the company website here and vote for us – you could be in with the chance to win a £1500 VIP shopping trip in London!

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We may only be halfway through January but 2012 is definitely looking bright for Superdry!
Our brand-new, women’s slim fit powdered denims have been tipped as a spring/summer essential by the glossies and we couldn’t resist giving you a sneaky peek at what’s to come!

We’ve taken the traditional slim-fit denim and gone to town with a vibrant wash, panelled leg and an embroidered back pocket logo that make them an instant future classic you’ll fall in love with.
So much so that the Duchess of Cambridge’s younger sister, Pippa Middleton, was spotted out and about wearing the eye-catching Poppy coloured denims, teamed with a classic black blazer and a checked shirt. Love it!


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