We’ve teamed up with celebrity chef and long-time Superdry fan, Jamie Oliver, for his Big Chair Project!

Some of the most famous designer from the fashion, design and art world were asked to customise a Fritz Hansen Ant Chair all in the name of raising awareness of the Better Food Foundation and we were excited to be one of them!

Six chairs from the collection have been picked at random to be part of the BIG lottery – buying a lottery ticket for £5 you’ll be entered into a draw to win the chair of your choice and our “superseat” is one of the six!

Simply go to the big chair website and buy a ticket. All profits raised go directly to the Better Food Foundation. The lottery closes at midnight on the 12th October, so act fast!

To see what else the big chair project are doing, join in the conversation over on their Facebook and Twitter pages.

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One of Superdry’s favourite British chefs, Jamie Oliver, was spotted wearing our Lumberjack shirt in Germany last week while promoting his book, ‘Jamie’s Great Britain’.

The celebrity chef swapped his pots and pans for pen and paper at the Bullerei Restaurant in Hamburg and was busy signing copies for his fans. Jamie’s been bitten by the Superdry bug and he’s seen regularly in our Lumberjack shirts. He’s also been spotted wearing them on TV and was rocking them whilst promoting his books in Canada and America last year!

Thanks for the love Jamie!

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Yesterday, our Superdry Store in London’s One New Change had a surprise visit by celebrity chef- Jamie Oliver! The super chef was recently spotted wearing our Superdry Lumberjack twill shirts whilst touring America during his book signing. Jamie popped in to stock up on more of our collection as he is back in the capital. Assistant manager Gemma was one lucky lady helping our visitor and had this lovely pic taken!

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Our favourite British chef, Jamie Oliver is another massive fan of Superdry and he chose to wear our Lumberjack Twill shirt to his signing of his new book, ‘Jamie’s America’, while at Indigo Manulife Centre in Toronto, Canada last week. Jamie was seen wearing Superdry Lumberjack shirts in New York too during his promotions in the States! Looking good Jamie!

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