Superdry optics launched just over a month ago and we thought we would have some fun and pick some of our favorites from the collection!

Never camera shy, a few head office staff picked their best frames and modelled them for you to see what they’re all about.

From top left: Steve Grund, Assistant Branch Merchandiser, wears the Brando frames in brown, which he describes as “Lightweight and stylish, amazing! It’s hard to find frames for my big head!” Next is Amy Campbell, Superdry’s PR Coordinator who loves her Hope frames, “I love the whole collection but if I had to pick one style, it would have to be Hope. The retro shape is so Mad Men! Out of the three colours they come in, my favourite is definitely the tortoiseshell.”


Charlie Lightfoot, Photographic Media Liason, at the bottom left is modelling our Brando frames, going for the same vibe as Steve, but this time in the Shoreditch Smoke colour which suits her fair hair. “I found it so hard to choose a pair but in the end I went for Brando; typically a men’s frame, but I feel the classic shape will work for most people.”

Last but not least is Social Media Assistant Carl Halford who is wearing the Caine style. “I’m all about the half frames; I love the whole vintage/contemporary look.”

With an abundance of choice, which frames are the ones for you?

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Very soon you will have the chance to see the world through Superdry’s eyes! The highly anticipated launch of our first Optical Collection guarantees a timeless range of frames that encompasses a vintage yet contemporary feel. Offering the Cat’s-Eye Daisy, half-framed Caine and the retro-inspired Depp frames you are guaranteed to find a style to suit you! No detail has been overlooked; a choice of bamboo temples, unique front trims and matt zinc finishes add to the sharp style, which puts a stamp on their classic status. Created by the company that has made glasses for legends such as John Lennon, Ozzy Osbourne and Stephen Fry as well as fictional icons such as Harry Potter and Indiana Jones, you will feel like a superstar in your own right with a pair of Superdry optics.

Get down to your nearest Vision Express to try on the range, and let us know which ones suit you best!

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