It’s Friday, and the sun is beaming at Superdry HQ. We’ve thrown ourselves into new and exciting ventures, including the launch of Women’s Sport and the soon to launch World Legends Rugby Shirts by Superdry. So, before we end a very busy week with an ice-cold beer, here’s the lowdown…

If you didn’t catch it on our Social Media pages, this time last week we were taking the net by storm with live coverage from Elite Model Look Search 2015. We were lucky enough to hold the final event at our Regent Street Flagship Store. It was an epic night; cocktails were flowing, and the beats were bouncing. Among our panel of judges was fashion ambassador and Made in Chelsea star Oliver Proudlock, and the talented Sarah from Framboise Fashion was on hand to help our in-house stylist Anna bring together some final looks for the catwalk. Keep a look out for her blog of the Elite event coming very soon!

All of the final models worked incredibly hard throughout the competition, and all deserved a contract at the end. However, as always, winners had to be chosen. The calibre of the finalists was so high that instead of picking two winners, four were chosen. The winners chosen by Elite were an incredible match, the wonderful Chris Tydings, 16, and the gorgeous Charlotte Corn, 17.

Now, we couldn’t just sit back and let Elite have all the fun! Our Superdry judges also selected two models to come and join us for an exclusive Superdry shoot. Congratulations to the stunning Kofi Morris Heather, 18, and Ellie Jordan, 15. Well done to everyone who took part, we’re looking forward to seeing what the future brings for you all!

After an exciting few days at Elite, we dived straight into the launch of our brand new Women’s Sports range, teaming up with fitness guru Kim Hartwell from Tone What You Own. Kim’s wealth of knowledge in healthy living made her the perfect match for our latest campaign. Each week, we’re going to be bringing you #WorkoutWednesdays with Kim, which will involve easy but affective workout videos and healthy recipes to help banish your midweek blues. Don’t worry, we aren’t getting off that lightly – we’ll be taking part every Wednesday here at HQ. Keep an eye on our Social Media channels for #WorkoutWednesdays.

Don’t worry fella’s, we haven’t forgotten about you! As England prepares to host the most anticipated games of the rugby calendar, we’ve been busy styling away getting into the sporting spirit with our new soon to launch World Legends Shirt Collection. Inspired by vintage sports apparel and the classic varsity style of the 60s and 70s, the collection consists of 16 shirts for 11 chosen countries. The shirts combine statement cotton collars and retro styling with Superdry’s trademark cracked print lending itself to a rugged vintage feel. As sizes range from S to XXXL, this is a look you can carry off across the generations. The soon to launch World Legends collection is available to buy in store and at superdry.com from 14 August. Once you have your shirt sorted, all that’s left to do is brush up on your rugby knowledge and memorise the words to Swing Low in time for kick off. Make sure you join in with the conversation on our Social Media channels using #SuperdryRugby

If Sport and Rugby aren’t your thing, then maybe a weekend of great music is more up your street. This weekend is the incredible Wilderness Festival held in the stunning Cornbury Park, Oxfordshire. To help you lovely people out, we’ve pulled together the ultimate style guide to set you up in Superdry Style for a weekend of raving. Check out our Wilderness Style Guide here!

If you haven’t got tickets for Wilderness Festival, no worries! We’ve teamed up with the awesome South West Four Festival to offer one lucky Superdry fan the chance to win two tickets for the bank holiday festivities! South West Four kicks off 29-30th August at the awesome location of Clapham Common. Fancy getting your hands on tickets to Sunday’s line up? Simply get involved on Twitter and share the act you would most like to see at South West Four using the hashtag #SuperFan and tagging Superdry’s Twitter account, @superdry. The winner will be chosen on the 12th August, so get your entries in now!

Haven’t entered our long standing #MySuperdry competition yet? Then you need to get your entries in now! August is the last month #MySuperdry will be running, get snapping in your Superdry style and send them in on Instagram, Twitter or Facebook using #MySuperdry. The winner will be awarded £500 to spend in-store or online.

A huge congratulations to our winner for July – @ArtistaM – who submitted this dreamy picture on Instagram, making us all very jealous here at HQ. Thank you for sending your image in, we hope you enjoyed your £500!

Want to see all the entries we had in for July? Check out our Pinterest page

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If you’re a follower of Superdry on Social Media you may notice that we always have a lot going on, which is why we’ve decided to set up our regular friday feature, The Friday Skive!

We’ll be talking about,what’s been going on in Superdry HQ, what’s been going on in the fashion press both on and offline and all the random bits and pieces we’ve been getting up to!

Get yourself a cuppa, turn on “private browsing”,  scroll down and get involved in the weekly roundup for our first Friday Skive.

This is what’s been going on this week:

The Superdry + Timothy Everest range launched in-stores and on Superdry.com,

A great post on the SDTE collaboration from Anthony at Clothes Make The Man popped up on our twitter feed,

Carl, our social media co-ordinator’s mum made us all cupcakes,

Denim Dee, our in-house denim expert at our Regent st Flagship Store is now on twitter,

ShortList magazine got a cake with a very dashing man in a Timothy Everest suit on it and wrote an amazing piece in their magazine,

Rocket Fuel Coffee has been keeping us awake on those early mornings and late nights,

Lots more student events have been created for the more academically inclined ;) ,

Adam, our global graphic designer wore a shirt!!,

We spoke to Nicky from Westlife on twitter,

models arrived, lenses were at the ready and cameras charged for our SS13 press lookbook photoshoot,

we’ve started thinking about Christmas,

Steph our social media assistant bought a winter wooly hat,

Blogger Jade tweeted a picture of her goodybag and

The Superdry Philippines Facebook page launched!

All in all, we think its been a brilliant week. What do you think? – Join in the conversation over on Facebook or use the #FridaySkive on Twitter.

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