This season we are launching a new collection of mens fragrances, each with a distinct scent showcasing a different character and side to our brand. Sitting alongside our gift sets, and our existing range orange and blue, each bottle reflects the attention to detail that is synonymous with our brand. Lets look at each scent, so you can see which one is for you.

Sport

Energetic and dynamic – this citrus aromatic Sport scent encapsulates the powerful, active side of the Superdry identity. Key notes of Verbena and Brazilian mint are accentuated with dry woods for immediate impact and effect. A confident cologne, the electric blue bottle suggests a man for whom winning is the only option. Youthful and energetic the man who wears this scent is not afraid to break boundaries.

Night

Captivating and seductive; Night belongs to the warm, aromatic family with notes of vetiver, suede and mandarin. Complex in composition, this fragrance is about leaving a lasting impression. Paired well with a more stylish guise, this scent lends itself to a streamlined look – the black bottle speaks for itself and complements the tailoring and masculine silhouettes synonymous with the Superdry collections.

Hero

Bold, fresh and magnetic. Hero possesses crisp notes of green apple and black pepper, softened with vanilla. Superdry Hero creates a dominant first impression. Bottled in the brands signature vivid orange colour, this fragrance epitomises everything core to the Superdry philosophy – contemporary classic with a modern edge.

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It’s that time of year again where we’re thinking about Christmas and getting those all important gifts under the tree.

We know how hard it can be to find the perfect gift, so look no further than our his and hers gift guide. For your secret santa presents to finding the one you love that special something – we have it covered.

We have the perfect stocking fillers and the products you all know and love to keep you warm this winter, including our collection of gloves, hats, scarves and snoods – A great present for a cold winters day.

Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.

Wether you’re looking for the perfect pressie, secret santa gift, stocking filler or fancy spending some money on you (it is the giving season after all!) you can find it all under one roof at Superdry!

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Just when you thought we couldn’t surprise you anymore, this weekend, Superdry fragrances were launched in select standalone Superdry stores as well as, top London department stores: Harrods, Harvey Nichols and Selfridges.

The launch unveiled three new premium fragrances for men, presented in weighted glass bottles with removable aged leather wrap, giving each bottle its own unique identity.

The trio of scents are part of the ‘Dry’ range, which have strong, sophisticated, woody scents. Two further fragrances will be launched later in the season, which works along a fresh, citrus scent, offering more choice depending on your mood or outfit.

Here is a run through of the fragrances and what to expect – from left to right:

DRY: Aromatic, woody fragrance combining notes of bergamot, red fruits, lemon and grapefruit with subtle, cooling eucalyptus. Classically masculine and base scents of wood and musks added for extra effect.

DOUBLE DRY: A fresh burst of bergamot, sun-drenched Sicilian mandarin and clean frozen grapefruit. The fresh fragrance is rich with uplifting and stimulating top notes.

DRY OIL: Bursting with vanilla notes, Dry Oil works with a fusion of lavender and iris, lifted by lemon, petitgrain, cypress, cardamom and neroli.

Set to launch next year will be the women’s perfumes, which is described by our brand and design director, James Holder, as “a feminine take on the Dry family”.

Let us know which of the ‘Dry’ trios you prefer!

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