Just when you thought we couldn’t surprise you anymore, this weekend, Superdry fragrances were launched in select standalone Superdry stores as well as, top London department stores: Harrods, Harvey Nichols and Selfridges.
The launch unveiled three new premium fragrances for men, presented in weighted glass bottles with removable aged leather wrap, giving each bottle its own unique identity.
The trio of scents are part of the ‘Dry’ range, which have strong, sophisticated, woody scents. Two further fragrances will be launched later in the season, which works along a fresh, citrus scent, offering more choice depending on your mood or outfit.
Here is a run through of the fragrances and what to expect – from left to right:
DRY: Aromatic, woody fragrance combining notes of bergamot, red fruits, lemon and grapefruit with subtle, cooling eucalyptus. Classically masculine and base scents of wood and musks added for extra effect.
DOUBLE DRY: A fresh burst of bergamot, sun-drenched Sicilian mandarin and clean frozen grapefruit. The fresh fragrance is rich with uplifting and stimulating top notes.
DRY OIL: Bursting with vanilla notes, Dry Oil works with a fusion of lavender and iris, lifted by lemon, petitgrain, cypress, cardamom and neroli.
Set to launch next year will be the women’s perfumes, which is described by our brand and design director, James Holder, as “a feminine take on the Dry family”.
Let us know which of the ‘Dry’ trios you prefer!