Yulee Foster, winner of our ‘Win Your Height in Hoodies‘ competition recently joined us at our flagship Regent Street store to pick up her prizes.

At 5’7, 19 year old Yulee, who is a student at Kings College University won herself a whooping 22 hoodies – just in time for Christmas! To win the hoodies, Yulee took a photo of herself with our Superdry students logo and was picked as the winner

Well done Yulee and thank you to everyone that entered.

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It seems like just yesterday the Superdry brand ambassdors joined us at SDHQ.

Taking on the challenging task of organising the successful student events all over the UK, the brand ambassadors joined us at our HQ in Cheltenham for 8 weeks from their stores in Bicester and Leeds.

The Superdry brand ambassadors have been traveling up and down the county at the events and if you joined us at our flagship Regent Street store you may have even seen Nishat making some shapes to DJ Plastician in the atrium

Now the events are over and the hard work is done for another year, the guys are back in their stores, but here’s a huge THANK YOU from everyone at SDHQ for the countless cups of tea, morning meetings and great events!

..Here’s to next year!

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After a busy couple of months of student events up and down the country, last night we reached the end of the road with our Regent Street event where students were offered 20% off with a valid student ID.

Joined by DJ Shraii from Ministry Of Sound and Plastician to take on the decks, the Marketing team from Superdry HQ hot footed it down to London to proove exactly why it’s our flagship store!

Along with jam-packed goodybags, there was the chance to win your height in hoodies with our social media competition #SuperdryStudents

Thanks to everyone that came along to our student events, check our our tweets and snaps over on Instagram. Here’s to next year!

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Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

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Whether it’s adorned with a tie for work or untucked & unbuttoned over a tee for play, everyone is rocking the checked shirt right now. And as the high street proves, you don’t have to be the frontman of an indie-rock band to pull off this look!

Available exclusively online and in our international flagship store on London’s Regent Street, we think our men’s Superdry long-sleeved New York button-down shirt, made from soft-touch cotton material with embroidered logo, is both a wardrobe staple and a sure-fire winner for SS12!

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It’s big; it’s huge; it’s massive! We’re talking about Superdry’s world flagship store, which officially opened Saturday 17th December 2011, on London’s famous Regent Street.

With over 9,500 square foot of retail space decked out in authentic distressed woodwork, rusted metals and intense light zones, this the ultimate Superdry shopping experience for our customers the world over. If that’s not enough, on visiting the store you’ll be amongst the first to see our exclusive lines and premium products only available only at the Regent Street store; which we guarantee will leave you completely and utterly spoilt for choice.

Joining the ranks of retail’s elite on Regent Street as well as being nestled amongst the most iconic British sights, Superdry Regent Street is within walking distance from both Oxford Street and Piccadilly underground stations.

If you plan to visit Superdry regent street, or have already been, we’d love to know what you think! Leave your comments on the blog or on the official Superdry Regent Street Facebook event page!

You can find us at: 103/113 Regent St, London, W1B 4HL

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We love British girlband, The Saturdays and it seems like they feel the same about us! Band member, Frankie Sandford popped into our flagship Superdry store on Tuesday to stock up on some great new clothes. She was seen trying on the knitted Sorbonne cardigan which looked great with its bold, chunky patterns. With the temperatures dipping, our knits are not only a fashionable choice but a sensible one too, so lets get layering!

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On Saturday, British boy band ‘The Wanted’ made a surprise visit to our flagship Superdry store in Covent Garden, London! The boys had a great time checking out the latest Superdry collections. They kindly stopped for pictures with lucky customers who were in store and were generally a mischievous lot! The Wanted’s single, All Time Low has been watched by over 5 million viewers on youtube, what a talented bunch!

(more…)

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