After a crazy busy few months of student events, we’ve finally reached the end of the road. We’ve covered the length and breadth of the UK, from St Andrews up in Scotland, Dublin over the channel in Ireland and Swansea down in the Welsh valleys.

Now it was time for our Superdry International, our Regent Street store to prove exactly why it’s our Global Flagship Store!

A bustling day in London town saw the store staff and the marketing team from HQ prep for one of the biggest events since it first opened its doors less than a year ago. The rails had been re-stocked, the team had been prepped and Ministry of Sound’s very own DJ R3wire had set up base at the front of the store.

And at 5:30pm it was all systems go!

Along with our goodiebag giveaway there were competitions to win a vintage entry hood on the night; a chance to win a year’s supply of Superdry on our Facebook page and  even the chance to get your hands (or wrists!) on our not-yet-in-store scuba watches!

A huge thanks to everyone that attended any of our student events… Here’s to next year!

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Superdry has officially landed in China with the opening of the flagship store – Hong Kong! To celebrate this landmark we held an exclusive party inviting guests to come and see the new store in all it’s glory; amongst them celebrity guests including Florinda Ho, Real Ting and Alex Lam, who were seen sporting the latest Superdry collections! As well as the celebs and press who flocked to the event, the show saw some familiar Superdry faces including our very own chief executive officer of wholesale and International, Theo Karpathios, alongside many excited colleagues from the UK head office.

The night held it’s very own catwalk show and attendees could try their luck with our specially made Superdry one arm bandit – those who managed to match three graphics in a row won an exclusive Superdry gift! Those who weren’t able to make it to the event still managed to see a glimpse of the Superdry mini’s parading around the city to signal our arrival! Keep an eye out on the blog for more Chinese openings that will be coming soon!

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On Monday, UK X Factor star, Alexandra Burke stopped by at our flagship store in London’s Covent Garden! The songstress who has had 4 UK number 1 singles bought along her adorable pet pooch, Alfie (pictured below). Our summer collection caught Alexandra’s eye as our staff helped her chose some of the new Petticoat Lane dresses! If you are in London, our Covent Garden store is located at:

Seven Dials, Unit 24/25 Thomas Neal Centre, Earlham Street, Covent Garden, London, WC2H 9LD

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Since out flagship Superdry store opened in Seoul, Korea, it has been a popular place for Korean shoppers and the press! Superdry and it’s launch night was covered by GTV Korea on the Trend Magazine programme! You can watch the video of the opening and of the fashion show below!

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