Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

As festival season continues we hooked up with some incredible bloggers to give us the low-down on all the happenings at one of London’s hottest summer festivals, Lovebox. Read what the group Fashion Sept got up to!

“Londoners have tons of things they love during summer but one thing they do adore is a good party!

Staged at Victoria Park in East London, Lovebox is the one festival where you get cool crowds, good times and popular music as a bonus. With a skating rink, mac & cheese, fairground rides and dressing up, it’s a great place for people watching and for a group of bloggers to have fun and catch some rays.

Collaborating with Superdry to enjoy some festival fun, Fashion Sept is made up of 7 established bloggers coming together to create cool projects and work with amazing brands.

Showcasing key SS15 pieces for Lovebox, each of the girls wore a Superdry outfit that best presented themselves. You would think finding something to suit all 7 of us would be hard but Superdry caters for lots of tastes and we found the clothing really adaptable to style and make our own.

Lovebox was really great this year. We all had an awesome time and it was a fab opportunity to try out some current trends and show off Superdry’s great cuts and colours for SS15.

Thanks Superdry! We had an awesome time!”

The Fashion Sept girls:

Amy from www.vintage-reflection.com

Leigh from www.foxandfeatherblog.com

Annie from www.epiphanniea.co.uk

Laura from www.thatssoyestreday.blogspot.co.uk

Beth from www.bethnorton.co.uk

Clare from www.rainbowsandfairydust.blogspot.co.uk

Lois from www.bunnipunch.co.uk

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

After a challenging sixteen hours overnight travelling across Europe from London to Hilvarenbeek, you could say our bodies and our spirits were a little weary. However, after collecting our passes and trudging through the gates we were welcomed by a path weaving it’s way through the most beautiful woodland dotted with fairy lights that led to our idyllic campsite. It was at the initial point, I knew we had stumbled upon a festival that would not be forgetting anytime soon.

Best Kept Secret Festival really is what it says; the festival community’s best kept secret. At only 3 years old BKS is situated in the middle of a secluded, heavily forested safari park with huge lake based in the centre lined with sandy beaches; it could just be the perfect venue for any music festival. With thousands upon thousands of music festivals every year, it’s easy to miss some of the smaller, newer kids on the block like BKS. I only chanced across it after seeing this year’s line- up which for a young festival is pretty darn impressive. Whilst The Libertines, Noel Gallagher’s High Flying Birds and alt-J ruled the headline slots, acts such as Ride, The Jesus & Mary Chain, Future Islands & A$AP Rocky took the stage in the earlier evening.

Best Kept Secret is host to five different stages including the main stage which is set along one of it’s beaches, so you can have a little dance on the sand. Also, you’re free to take a dip in the water if the weather let’s you! Thankfully for us, the weather was pretty great staying sunny most of the times with an occasional shower. Luckily, I decided to take along my khaki parka from Superdry, which is a classic festival staple and saved me from the surprise downpours.

If you’re after a small festival with a huge spirit and beautiful setting then Best Kept Secret could be for you. I’m already planning my return for next year’s festival!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Being a festival first-timer can be daunting, this summer Sarah Barlow (Look Magazines Fashion Assitant) took her boyfriend to his first Glastonbury. Taking on the challenges she takes us through her festival essentials!

“Another summer, another Glastonbury. Whilst my boyfriend Christopher was – before last week – a Glasto-virgin, after 7 visits to Worthy Farm I think of myself as somewhat of a veteran. However it was I that learnt a few essential Glastonbury lessons this year:

1. If you’re going to plaster yourself in glittery temporary tattoos make sure you don’t leave them on for five days running or you will end up with a body full of bizarrely shaped sun tan lines come Monday.

2. No matter where you’ve camped, the walk back from Shangri-La at 5am will always seem like a million miles away. Take a pit-stop for a portion of churros en-route to make the trek that little more bearable.

3. Whether you rise at 7 or 11, there will always be a queue for the Breakfast club food van. So just take your time (and another hour or two in bed!)

4. Don’t forget to check social media to find out who the TBA/ secret guest appearances are: We discovered last minute through Twitter that The Libertines we’re taking Florence’s original scheduled spot, and they ended up being one of our favourite performances of the week.

5. Whatever the weather forecast always bring two different types of festival footwear. Thankfully, the sun made another appearance on Sunday afternoon so off came our wellies and on came our Superdry sneakers again. Phew!

6. Hula-hooping in the healing fields is and will always be the best hangover cure, ever!

Now all that’s left to learn is how to beat the post-Glastonbury blues; My body aches, my mind aches, but the biggest ache of all is the realisation it’s all over… until next year anyway!”

Sarah wears;


Fjord tassle cardigan, £94.99 and summer seeker dress, £44.99

Christopher wears;


Concert roll t-shirt £24.99, Trophy low top trainers £39.99 and True Montana rucksack, £34.99

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

This month we’ve asked our network of talented bloggers to show us how they would style festival. With an immense amount of product each look has been incredible and different.

Today Lurch Hound Loves, a manchester based Fashion and Lifestyle blogger, reveals her festival look. Opting for one of our Army inspired shirts which just oozes festival appeal she flips festival style on its head by teaming it with our bead infused Ikat Chevron Skirt.

A look that is bound to set you apart from the crowd whether you’re partying at Glastonbury this weekend or heading to Tomorrowland or T in the Park next month.

Haven’t discovered our festival outfits yet? We’ve got an immense collection for men and women that will keep you in style this festival season.

Read the full post from Lurch Hound Loves here, and ff you’re a blogger who would like to become part of our blogger network you can register here.

All images courtesy of Charlotte Lewis, Lurch Hound Loves

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

It’s that time of year again! The travel bug has set in, and the sound of crashing beach waves or sun glazed city streets are calling. Being a global lifestyle brand, we know just the getaway! We give the lowdown on three top destinations in our first Summer Style getaway guide…

Prague

The sun rising over the city on clear mornings, lunch under a terrace canopy, lights reflecting on the river’s surface on warm evenings, Prague’s summer months pulse with energy! And the beer? Well, it’s the best in Europe! Summer events include Museum Night in June, Prague Folklore Days in July and the Festival of Italian Operas in August. Also, look for performances in Prague’s theatres and live shows in Prague’s bars and pubs!

What to pack: Prague’s cobblestone walkways can be unkind to feet. Try our low pro trainers for comfort and style. For men, our nautical chino shorts and lightweight checked shirts will take you from the streets to the bar, and floral 50s style dresses for women make for all-day wearing. Forgotten a wardrobe essential? We’ve got you covered! Pick it up at our store in Prague.

Bangkok, Thailand

Bangkok welcomes more visitors than any other city in the world and it doesn’t take long to realise why. Packed with extreme action on every corner: marvel at the gleaming temples, catch a tuk-tuk along the bustling Chinatown or take a long tail boat through floating markets. Food is a highlight, from local dishes served at humble street stalls to haute cuisine at romantic rooftop restaurants. No visit to Bangkok would be complete without a peek at its famous nightlife. From cabarets to exotic red-light districts, Bangkok never ceases to amaze.

What to pack: Bangkok is urban and chic. Wear those sundresses and T-shirts and save the bikinis and bare feet for the beach. It’s hot! Our mens light cotton vests and shorts will help keep you cool. Didn’t know that it’s rainy season? Don’t worry, pop in to our Bangkok store and pick up a jacket!

Santa Monica, California

From hundreds of cool restaurants to more than three miles of white sandy beach, Santa Monica is a one of the best summer locations in the US. Home of icon TV show Baywatch, the city, has a vibe like no other. The famous and historic Santa Monica Pier, home to tempting smells from food stalls and the solar-powered, nine-storey high Ferris wheel has long been a symbol of the city. If you’d rather mingle with the high society than the surf dudes, head to Montana Avenue where you’ll find small stores and restaurants. With Hollywood just around the corner, you never know who you’ll see!

What to pack: Hitting the beach? Our crochet bikinis and denim shorts for women are ideal while bold printed board shorts and racer vests for men make the perfect ensemble. Santa Monica is facing the Pacific Ocean, layers for cooler breezes are essential! If you get there and your shirt doesn’t cut the chill, check out our store in Santa Monica for some great hoodies and jackets.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Festival season is here and with it comes immense music, incredible style and the best parties of the summer.

Park Life in Manchester’s Heaton Park kicks off June’s festivals. And with a line-up that will be hard to beat, big names include, Disclosure, Rudimental and Wu Tang Clan, to name just a few. With a weekend that just can’t make its mind up style is a challenge. Channel the vibes of the festival with neon shorts, or mix it up with some serious all over print.

Want to play it safe? Tie-dye with denim shorts is a festival winner.

Then in less than two weeks we’ll be taking on Sonar Festival in beautiful Barcelona. For once your cagoule and wellies can stay at home. This is a festival for sun seekers and will need some incredible sandals to match the truly awe-inspiring line-up.

The end of the month takes us to one of the most iconic festivals in the UK, Glastonbury. For those of you lucky enough to get tickets festival style just got serious as you tackle muddy fields while looking effortlessly immaculate. So we will be rocking out to Florence in a perfect combo of dungarees and parka.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’re packing our bags for one of the biggest parties of the year in the Californian desert. That’s right, we’re off to Coachella! Famous for its celebrity style, A-list hang-outs and the latest, greatest bands & DJs in the world, this is one festival you don’t want to miss.

If dressing for summer’s hottest parties leaves you cold, our SS14 collection is an access-all-areas pass to standout festival style. Denim is a festival staple, from hotpants to double denim combos; luckily the Superdry Denim collection is bigger and better than ever. Boys shorts get colourful or stay classic in our commodity chino shorts range, which look great teamed with a hoodie or our classic flag jacket. Party-loving girls should rock carefree boho style with our raw edge hotpants & easy summer dresses. Add some tailoring to redefine casual cool; check out our Timothy Everest collection for inspiration.

Use accessories to punch up your look: our alumni bag comes in a kaleidoscope of shades (perfect for carrying your Superdry beach towel, passport holder, hat & wallet!). Get a pop of colour with one of our great watches &, remember, late night parties and sun-soaked days mean sunglasses should be at the top of your packing list. Footwear gets practical: choose from trainers, chic sandals for girls and flip flops to team with every outfit.

When it comes to cool Coachella styling, we’ve got everything under the sun! Got a festival style dilemma? Drop us a question on Twitter using #SuperdryFestivalStyle

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

There’s no need to wait until summer to hit the festivals. We’re heading to Snowbombing in April & one lucky winner plus a guest can join us at the Arctic Disco DJ booth!

This year, we will be hosting the ice-cool Arctic Disco at the winter music festival in Mayrhofen, Austria from 7-12th April & we’re giving you the chance to join us by taking on the decks for your own set. As if that’s not enough, we’re throwing in flights, accommodation, lift passes, an event wristband & a Superdry goody bag worth £300 RRP.

Can’t spin? Don’t worry! There’s  still the chance to win £500 RRP worth of Superdry apres ski wear. So what are you waiting for? Head over & enter now. Both competitions end this Sunday (23rd March)

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email
  • Page 1 of 2
  • 1
  • 2
  • >