Being a festival first-timer can be daunting, this summer Sarah Barlow (Look Magazines Fashion Assitant) took her boyfriend to his first Glastonbury. Taking on the challenges she takes us through her festival essentials!

“Another summer, another Glastonbury. Whilst my boyfriend Christopher was – before last week – a Glasto-virgin, after 7 visits to Worthy Farm I think of myself as somewhat of a veteran. However it was I that learnt a few essential Glastonbury lessons this year:

1. If you’re going to plaster yourself in glittery temporary tattoos make sure you don’t leave them on for five days running or you will end up with a body full of bizarrely shaped sun tan lines come Monday.

2. No matter where you’ve camped, the walk back from Shangri-La at 5am will always seem like a million miles away. Take a pit-stop for a portion of churros en-route to make the trek that little more bearable.

3. Whether you rise at 7 or 11, there will always be a queue for the Breakfast club food van. So just take your time (and another hour or two in bed!)

4. Don’t forget to check social media to find out who the TBA/ secret guest appearances are: We discovered last minute through Twitter that The Libertines we’re taking Florence’s original scheduled spot, and they ended up being one of our favourite performances of the week.

5. Whatever the weather forecast always bring two different types of festival footwear. Thankfully, the sun made another appearance on Sunday afternoon so off came our wellies and on came our Superdry sneakers again. Phew!

6. Hula-hooping in the healing fields is and will always be the best hangover cure, ever!

Now all that’s left to learn is how to beat the post-Glastonbury blues; My body aches, my mind aches, but the biggest ache of all is the realisation it’s all over… until next year anyway!”

Sarah wears;


Fjord tassle cardigan, £94.99 and summer seeker dress, £44.99

Christopher wears;


Concert roll t-shirt £24.99, Trophy low top trainers £39.99 and True Montana rucksack, £34.99

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This month we’ve asked our network of talented bloggers to show us how they would style festival. With an immense amount of product each look has been incredible and different.

Today Lurch Hound Loves, a manchester based Fashion and Lifestyle blogger, reveals her festival look. Opting for one of our Army inspired shirts which just oozes festival appeal she flips festival style on its head by teaming it with our bead infused Ikat Chevron Skirt.

A look that is bound to set you apart from the crowd whether you’re partying at Glastonbury this weekend or heading to Tomorrowland or T in the Park next month.

Haven’t discovered our festival outfits yet? We’ve got an immense collection for men and women that will keep you in style this festival season.

Read the full post from Lurch Hound Loves here, and ff you’re a blogger who would like to become part of our blogger network you can register here.

All images courtesy of Charlotte Lewis, Lurch Hound Loves

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It’s that time of year again! The travel bug has set in, and the sound of crashing beach waves or sun glazed city streets are calling. Being a global lifestyle brand, we know just the getaway! We give the lowdown on three top destinations in our first Summer Style getaway guide…

Prague

The sun rising over the city on clear mornings, lunch under a terrace canopy, lights reflecting on the river’s surface on warm evenings, Prague’s summer months pulse with energy! And the beer? Well, it’s the best in Europe! Summer events include Museum Night in June, Prague Folklore Days in July and the Festival of Italian Operas in August. Also, look for performances in Prague’s theatres and live shows in Prague’s bars and pubs!

What to pack: Prague’s cobblestone walkways can be unkind to feet. Try our low pro trainers for comfort and style. For men, our nautical chino shorts and lightweight checked shirts will take you from the streets to the bar, and floral 50s style dresses for women make for all-day wearing. Forgotten a wardrobe essential? We’ve got you covered! Pick it up at our store in Prague.

Bangkok, Thailand

Bangkok welcomes more visitors than any other city in the world and it doesn’t take long to realise why. Packed with extreme action on every corner: marvel at the gleaming temples, catch a tuk-tuk along the bustling Chinatown or take a long tail boat through floating markets. Food is a highlight, from local dishes served at humble street stalls to haute cuisine at romantic rooftop restaurants. No visit to Bangkok would be complete without a peek at its famous nightlife. From cabarets to exotic red-light districts, Bangkok never ceases to amaze.

What to pack: Bangkok is urban and chic. Wear those sundresses and T-shirts and save the bikinis and bare feet for the beach. It’s hot! Our mens light cotton vests and shorts will help keep you cool. Didn’t know that it’s rainy season? Don’t worry, pop in to our Bangkok store and pick up a jacket!

Santa Monica, California

From hundreds of cool restaurants to more than three miles of white sandy beach, Santa Monica is a one of the best summer locations in the US. Home of icon TV show Baywatch, the city, has a vibe like no other. The famous and historic Santa Monica Pier, home to tempting smells from food stalls and the solar-powered, nine-storey high Ferris wheel has long been a symbol of the city. If you’d rather mingle with the high society than the surf dudes, head to Montana Avenue where you’ll find small stores and restaurants. With Hollywood just around the corner, you never know who you’ll see!

What to pack: Hitting the beach? Our crochet bikinis and denim shorts for women are ideal while bold printed board shorts and racer vests for men make the perfect ensemble. Santa Monica is facing the Pacific Ocean, layers for cooler breezes are essential! If you get there and your shirt doesn’t cut the chill, check out our store in Santa Monica for some great hoodies and jackets.

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Festival season is here and with it comes immense music, incredible style and the best parties of the summer.

Park Life in Manchester’s Heaton Park kicks off June’s festivals. And with a line-up that will be hard to beat, big names include, Disclosure, Rudimental and Wu Tang Clan, to name just a few. With a weekend that just can’t make its mind up style is a challenge. Channel the vibes of the festival with neon shorts, or mix it up with some serious all over print.

Want to play it safe? Tie-dye with denim shorts is a festival winner.

Then in less than two weeks we’ll be taking on Sonar Festival in beautiful Barcelona. For once your cagoule and wellies can stay at home. This is a festival for sun seekers and will need some incredible sandals to match the truly awe-inspiring line-up.

The end of the month takes us to one of the most iconic festivals in the UK, Glastonbury. For those of you lucky enough to get tickets festival style just got serious as you tackle muddy fields while looking effortlessly immaculate. So we will be rocking out to Florence in a perfect combo of dungarees and parka.

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Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

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We’re packing our bags for one of the biggest parties of the year in the Californian desert. That’s right, we’re off to Coachella! Famous for its celebrity style, A-list hang-outs and the latest, greatest bands & DJs in the world, this is one festival you don’t want to miss.

If dressing for summer’s hottest parties leaves you cold, our SS14 collection is an access-all-areas pass to standout festival style. Denim is a festival staple, from hotpants to double denim combos; luckily the Superdry Denim collection is bigger and better than ever. Boys shorts get colourful or stay classic in our commodity chino shorts range, which look great teamed with a hoodie or our classic flag jacket. Party-loving girls should rock carefree boho style with our raw edge hotpants & easy summer dresses. Add some tailoring to redefine casual cool; check out our Timothy Everest collection for inspiration.

Use accessories to punch up your look: our alumni bag comes in a kaleidoscope of shades (perfect for carrying your Superdry beach towel, passport holder, hat & wallet!). Get a pop of colour with one of our great watches &, remember, late night parties and sun-soaked days mean sunglasses should be at the top of your packing list. Footwear gets practical: choose from trainers, chic sandals for girls and flip flops to team with every outfit.

When it comes to cool Coachella styling, we’ve got everything under the sun! Got a festival style dilemma? Drop us a question on Twitter using #SuperdryFestivalStyle

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There’s no need to wait until summer to hit the festivals. We’re heading to Snowbombing in April & one lucky winner plus a guest can join us at the Arctic Disco DJ booth!

This year, we will be hosting the ice-cool Arctic Disco at the winter music festival in Mayrhofen, Austria from 7-12th April & we’re giving you the chance to join us by taking on the decks for your own set. As if that’s not enough, we’re throwing in flights, accommodation, lift passes, an event wristband & a Superdry goody bag worth £300 RRP.

Can’t spin? Don’t worry! There’s  still the chance to win £500 RRP worth of Superdry apres ski wear. So what are you waiting for? Head over & enter now. Both competitions end this Sunday (23rd March)

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You spoke, we listened! We’re hunting for hot mixing talent to take to the decks at one of this year’s most epic festivals – Snowbombing in Mayrhofen, Austria (7-12 April).

We have a week-long, star-studded residency at the legendary Arctic Disco, with a line up including Brit Award winners Rudimental, Carl Cox, DJ Yoda, Nina Kraviz, Dusky, Skream & Grain. One lucky winner, chosen by master of the turntables DJ Yoda, will be joining them in the mountain-top igloo sculpted from ice.

The lucky winner of our #SuperdrySnow competition will win flights, transfers & five nights accommodation in Mayrhofen as well as ski/snowboard hire, lift passes, a Snowbombing event wristband & Superdry goody bag worth £300 (RRP) for them & a friend.

The Arctic Disco is one of the festival’s most hotly anticipated events. To be in with a chance to play at this awe-inspiring venue, all you need to do is enter your mini-mix lasting between 3 & 5 minutes & upload it as an MP3 file over on Facebook.

Those of you who prefer the chill-out zone to the DJ booth can still catch all the uploaded mixes & enter to win £500 (RRP) worth of Superdry après ski wear.

So what are you waiting for? Get mixing now & don’t miss your chance to taste the DJ high life on a mountain-top.

#SuperdrySnow

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That’s right, we’ve just announced something pretty exciting – we’re the official apparel partner for this year’s fresh air, snow filled festival,  Snowbombing (April 7-12) in Mayrhofen, Austria!

We’ll be hosting the exclusive Arctic Disco, set in a bespoke mountain igloo, with DJs like Nina Kraviz, Carl Cox, DJ Yoda and Dusky taking to the decks.  Snowbombers lucky enough to snap up tickets can join us for a sky-high Superdry style party close to the stars, dancing the night away in two areas, soaking up the sounds in our chill out area and enjoying three bars.

Alongside this, we’ll also be creating an in-resort pop-up shop, full of Superdry classics we all know and love, as well as new and exciting products for you to see before they hit the catwalk!

This is the 15th Snowbombing, regarded by many as ‘The Greatest Show on Snow’. Days are spent skiing/boarding, or enjoying music on mountain-top stages. Nights deliver cutting edge performances from world-class acts in unique venues.

Join us for our ice cool, week-long whirlwind. Tickets to the Arctic Disco are £44 per person. Check out the full line up and find all the information on the Snowbombing website.

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No shower & No power? we’ve got you covered.

With festival season upon us, we’re stocking up on the essentials to get you through the craziest weekends that lie ahead.

With our popping pink lip glazesignature wellies and Navajo Preppy playsuit, You’ll be on-trend from start to finish! Dare to go bold? Why not try our Broderie Dress in lipstick?

Superdry cargo shorts are at the top of the list for you guys, having 6 pockets to hold cash, cards and maybe even a bottle of cologne, you really have no reason not to. Why not try our rockstar sunnies for a perfect pop of colour to any festival outfit. Pair the shorts and sunnies with a graphic tee and a pair of flip-flops for a casual festival look.

which festivals are you rocking out at this summer? Let us know over on Facebooktwitter

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