Being a festival first-timer can be daunting, this summer Sarah Barlow (Look Magazines Fashion Assitant) took her boyfriend to his first Glastonbury. Taking on the challenges she takes us through her festival essentials!

“Another summer, another Glastonbury. Whilst my boyfriend Christopher was – before last week – a Glasto-virgin, after 7 visits to Worthy Farm I think of myself as somewhat of a veteran. However it was I that learnt a few essential Glastonbury lessons this year:

1. If you’re going to plaster yourself in glittery temporary tattoos make sure you don’t leave them on for five days running or you will end up with a body full of bizarrely shaped sun tan lines come Monday.

2. No matter where you’ve camped, the walk back from Shangri-La at 5am will always seem like a million miles away. Take a pit-stop for a portion of churros en-route to make the trek that little more bearable.

3. Whether you rise at 7 or 11, there will always be a queue for the Breakfast club food van. So just take your time (and another hour or two in bed!)

4. Don’t forget to check social media to find out who the TBA/ secret guest appearances are: We discovered last minute through Twitter that The Libertines we’re taking Florence’s original scheduled spot, and they ended up being one of our favourite performances of the week.

5. Whatever the weather forecast always bring two different types of festival footwear. Thankfully, the sun made another appearance on Sunday afternoon so off came our wellies and on came our Superdry sneakers again. Phew!

6. Hula-hooping in the healing fields is and will always be the best hangover cure, ever!

Now all that’s left to learn is how to beat the post-Glastonbury blues; My body aches, my mind aches, but the biggest ache of all is the realisation it’s all over… until next year anyway!”

Sarah wears;


Fjord tassle cardigan, £94.99 and summer seeker dress, £44.99

Christopher wears;


Concert roll t-shirt £24.99, Trophy low top trainers £39.99 and True Montana rucksack, £34.99

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

This month we’ve asked our network of talented bloggers to show us how they would style festival. With an immense amount of product each look has been incredible and different.

Today Lurch Hound Loves, a manchester based Fashion and Lifestyle blogger, reveals her festival look. Opting for one of our Army inspired shirts which just oozes festival appeal she flips festival style on its head by teaming it with our bead infused Ikat Chevron Skirt.

A look that is bound to set you apart from the crowd whether you’re partying at Glastonbury this weekend or heading to Tomorrowland or T in the Park next month.

Haven’t discovered our festival outfits yet? We’ve got an immense collection for men and women that will keep you in style this festival season.

Read the full post from Lurch Hound Loves here, and ff you’re a blogger who would like to become part of our blogger network you can register here.

All images courtesy of Charlotte Lewis, Lurch Hound Loves

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

It’s time to bring out the shorts! This month it is a celebration of all our styles from our iconic board shorts to our comfy jogger styles.

Our jogger shorts are great for comfortable casual wear. Available in cool greys, classic navy and a variety of reds the style is designed to keep you relaxed and comfy. These shorts are also ideal for summer sports, so grab your favourite pair now for men and women.

Chinos, everyone’s short staple are smarter than the cargo short, and come in a variety of colours and styles. From classic sand to neon coral colours, your chinos will look effortless with a t-shirt or shirt during the warmer evenings. Discover our mens and womens collections.

We love our new shorts collection and so throughout this month we’ll be sharing our style tips and details about our range, as well as sharing some of the best of your #shortstories.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

The first track to feature in volume 2 of our emerging artists is from London based rock/r’n’b artist Greighwolfe. Relatively new to the scene, he’s spent the last 5 months performing in the UK and in the States, recently playing at the renowned SXSW festival. All of his tracks from his debut EP ‘Black’ are up for free download via his soundcloud - well worth a listen – oh and a live recording from an Okay session recorded late last year.

Next up is from Aussie born George Maple. We’ve been playing out her tracks since we spotted her beautiful debut track ‘Fixed’ a couple years back (not forgetting the Maribou State remix!). Releasing work on Australian label Future Classic that never ceases to disappoint with countless talent.

Kali Uchis, third track in – she’s been working with the likes of Tyler, The Creator, Kaytranada and BADBADNOTGOOD on production, it’s no surprise that Snoop Dogg has just snapped her up on one of his tracks. We really like her work and is helping us feel that summer is only around the corner – especially with her track ‘Know What I Want’.

Further down we’ve featured the indie four piece Flyte with their latest release ‘Light Me Up’. We caught a gig of theirs a few months back with support from ‘MOVIE’ – who we featured back in our November update – a solid performance from the all the boys. They’ve been booked to play at one of our favourite UK festivals Secret Garden Party in July.

Closing our playlist is a track from the Gilles Peterson curated remix album of Melanie De Biasio’s ‘No Deal’. Our favourite remix of the album comes from the incredibly versatile producer and rapper Jonwayne. The album features remixes from EELS, Seven Davis JR, Clap! Clap! and The Cinematic Orchestra – definitely worth checking out.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Are you looking for the ultimate Valentine’s day gift this year? Check out our collection gifts for him and for her.

Our womens gifts span from beauty sets and sequin infused tees

To fun watches with swarovski crystals adorned faces as well as socks and fresh fragrances

While our mens collection includes our iconic hoodies, new urban watches and shirts

Plus wallets, belts and socks for a classic valentine’s day gift

Check out our gift guides for more inspiration

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

This season we’re launching #SuperdryRugby, a collection of casuals designed with rugby supporters and players in mind. We have three distinct styles including this, the Herculean, as seen on Gloucester Rugby and England Rugby winger Jonny May. This style comes in three block colours, each are complemented by rich details that pay homage to vintage rugby shirts; from embroidered flag wool under-collars, applique numbers & a chest badge to quilted labelling as well as hot-stamped Superdry leather patches and branded buttons.

The Training Ground strip takes old school rugby to a whole new level, shown here on talented Gloucester Rugby fly half, James Hook it is available in six different colours; the stripe detail, jersey fabric and shield chest badges inspire an authentic vintage rugby feel.

Then we come onto Valiant a range of five shirts designed with the 1970’s and 80’s national rugby kits in mind, each shirt has an incredibly dry hand-feel while the back boasts oversized printed numbering. Every shirt comes with a printed flag under-collar (England, Ireland, Scotland, Wales & Italy) complementing the colour of the strip.

The whole collection has a new more relaxed fit and will be available from mid February. If you want to register your interest, click here.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

This week we have new and exciting additions to our mens and womens watch collections, introducing Urban watches a range of brightly coloured styles with a super-soft silicone strap. Adding to the ever-growing selection of timepieces, now spanning from investment steel bracelet watches to chunky leather styles.

As well as these new introductions we have updates to some of our timeless styles, check out our womens SD-3 parka now available in black; the fleece-lined inner is accented by purple quilting, while an oversized faux fur trimmed hood delivers winter style.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

On Thursday 8th January we kicked off London Collections: Men with The British Fashion Council, with an exclusive preview of our Autumn winter 2015 collection. Featuring new additions to our Superdry Snow collection as well as launching a brand new collection, Superdry Rugby (full details to come) All hosted in an alpine lodge inspired set with 18 models and guests including, British Fashion Council members, Caroline Rush, Dylan Jones as well as Oliver Cheshire, England Rugby captain, Chris Robshaw plus Lilah Parsons & Pips Taylor!

Check out all the highlights here…

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Mens style site, TheChicGeek.co.uk, founded in 2009 has rapidly become one of the biggest and most respected in the UK, last night Marcus Jaye, the man behind the blog, joined us as we kicked off London Collections: Men with The British Fashion Council. Find out what he thought of our Autumn Winter 2015 collection and Alpine Lodge inspired presentation in our Regent Street flagship store…

“On the eve of London Collections: Men, a.k.a. London men’s fashion week, Superdry, in association with the British Fashion Council, unveiled their latest Autumn/Winter 15 collection in an exclusive event above their flagship store on Regent Street.

Transforming the space into a cosy timbered Alpine lodge with the obligatory moose head above the fireplace and antler chandelier, an imaginary crisp mountain air gave London a refreshing blast of Superdry ski and après-ski style.

Sitting on fur throws, the 18 models, dressed in the latest must-have pieces from Superdry, offered everything you’d need in terms of cold weather style.

New additions to the ‘Superdry Snow’ capsule range were previewed, pushing Superdry’s mountain-sports offering to new heights with many items designed to work on and off the piste.

From duffle coats with technical toggles and quilted linings to army-green flight jackets with faux-fur hoods, the new A/W15 collection didn’t disappoint on its technical and aesthetic details.

Inspired by such iconic menswear themes as the ‘Gentleman Explorer’, ‘Classic Military’ and ‘Gym-Class Hero’, the new collection cleverly combined youth and sport with a refined style and finish.

Accessories included thick-knit marled beanies and matching gloves, Nordic printed scarves, ski goggles and canvas rucksacks. The Union Jack ran throughout, reflecting Superdry’s British roots, and other details, such as enameled buttons and monogrammed denim, showed the subtle attention paid to each piece.

The appreciative audience, which included England Rugby Captain, Chris Robshaw, model, Oliver Cheshire, and presenters Lilah Parsons and Pips Taylor, left coveting the Superdry chalet chic look long before the first snowflakes start to fall next winter.”

Thanks for joining us to kick off London Collections: Men last night

#SuperdryLCM

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email


Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email
  • Page 1 of 2
  • 1
  • 2
  • >