We’ve teamed up with top British actor Idris Elba to give you our biggest collaboration yet, and we’re looking for a UK fashion blogger to join us as we reveal the AW15 collection at London Collections Men (LCM) later this month.

LCM has quickly become a staple event of the UK fashion calendar, showcasing and celebrating the most innovative British brands and their contribution to the industry, so we’re really excited to be involved in such a huge event again.

As part of our launch, we’ll be hosting an invitation-only exclusive preview of the new men’s collection on Thursday 11 June at our Regent Street flagship store, showcasing the new collaboration for celebrities, press and the British Fashion Council.

This is where you come in!

We’re looking for a keen and creative fashion blogger to takeover our Pinterest channel and our blog. But that’s not all, you’ll be given exclusive access to our event to take your snaps and get a first look at our Idris Elba + Superdry collection, as well as an outfit to wear to the event (courtesy of Superdry of course).

To enter, share a photo or selfie of your hottest look right now on Instagram using the hashtag #IdrisElbaXSuperdry by midnight on Monday 8th June. We’ll pick our favorite and notify the winner on Tuesday 9th June, but remember you must be available on Thursday 11 June.

Full competition terms & conditions

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On Thursday 8th January we kicked off London Collections: Men with The British Fashion Council, with an exclusive preview of our Autumn winter 2015 collection. Featuring new additions to our Superdry Snow collection as well as launching a brand new collection, Superdry Rugby (full details to come) All hosted in an alpine lodge inspired set with 18 models and guests including, British Fashion Council members, Caroline Rush, Dylan Jones as well as Oliver Cheshire, England Rugby captain, Chris Robshaw plus Lilah Parsons & Pips Taylor!

Check out all the highlights here…

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Mens style site, TheChicGeek.co.uk, founded in 2009 has rapidly become one of the biggest and most respected in the UK, last night Marcus Jaye, the man behind the blog, joined us as we kicked off London Collections: Men with The British Fashion Council. Find out what he thought of our Autumn Winter 2015 collection and Alpine Lodge inspired presentation in our Regent Street flagship store…

“On the eve of London Collections: Men, a.k.a. London men’s fashion week, Superdry, in association with the British Fashion Council, unveiled their latest Autumn/Winter 15 collection in an exclusive event above their flagship store on Regent Street.

Transforming the space into a cosy timbered Alpine lodge with the obligatory moose head above the fireplace and antler chandelier, an imaginary crisp mountain air gave London a refreshing blast of Superdry ski and après-ski style.

Sitting on fur throws, the 18 models, dressed in the latest must-have pieces from Superdry, offered everything you’d need in terms of cold weather style.

New additions to the ‘Superdry Snow’ capsule range were previewed, pushing Superdry’s mountain-sports offering to new heights with many items designed to work on and off the piste.

From duffle coats with technical toggles and quilted linings to army-green flight jackets with faux-fur hoods, the new A/W15 collection didn’t disappoint on its technical and aesthetic details.

Inspired by such iconic menswear themes as the ‘Gentleman Explorer’, ‘Classic Military’ and ‘Gym-Class Hero’, the new collection cleverly combined youth and sport with a refined style and finish.

Accessories included thick-knit marled beanies and matching gloves, Nordic printed scarves, ski goggles and canvas rucksacks. The Union Jack ran throughout, reflecting Superdry’s British roots, and other details, such as enameled buttons and monogrammed denim, showed the subtle attention paid to each piece.

The appreciative audience, which included England Rugby Captain, Chris Robshaw, model, Oliver Cheshire, and presenters Lilah Parsons and Pips Taylor, left coveting the Superdry chalet chic look long before the first snowflakes start to fall next winter.”

Thanks for joining us to kick off London Collections: Men last night

#SuperdryLCM

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For a second time we are kicking off London Collections: Men, this time we asked you, our fans, to tell us what you wanted on our soundtrack. After a huge response, the final cut is ready, have a listen here.

Mayhem by Imelda May was chosen by blogger Memoirs of Another Day. Marius Rye picked Lazer Hawk, King of the Streets and Only Love by Anthony Green was suggested by Dale Gardiner.

Subscribe to our SoundCloud page for the latest tracks we’re listening to.

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Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

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Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

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You spoke, we listened! We’re hunting for hot mixing talent to take to the decks at one of this year’s most epic festivals – Snowbombing in Mayrhofen, Austria (7-12 April).

We have a week-long, star-studded residency at the legendary Arctic Disco, with a line up including Brit Award winners Rudimental, Carl Cox, DJ Yoda, Nina Kraviz, Dusky, Skream & Grain. One lucky winner, chosen by master of the turntables DJ Yoda, will be joining them in the mountain-top igloo sculpted from ice.

The lucky winner of our #SuperdrySnow competition will win flights, transfers & five nights accommodation in Mayrhofen as well as ski/snowboard hire, lift passes, a Snowbombing event wristband & Superdry goody bag worth £300 (RRP) for them & a friend.

The Arctic Disco is one of the festival’s most hotly anticipated events. To be in with a chance to play at this awe-inspiring venue, all you need to do is enter your mini-mix lasting between 3 & 5 minutes & upload it as an MP3 file over on Facebook.

Those of you who prefer the chill-out zone to the DJ booth can still catch all the uploaded mixes & enter to win £500 (RRP) worth of Superdry après ski wear.

So what are you waiting for? Get mixing now & don’t miss your chance to taste the DJ high life on a mountain-top.

#SuperdrySnow

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We recently caught up with Paul Matthews, the winner of our competition to join us at our Autumn/Winter ’14 preview at London Collections: Men.

All Paul had to do was post us a picture showing why he loves Superdry. This is Paul’s winning image – safe to say, he’s a super fan.

Here’s what he had to say about his experience of The Event:

“What can i say? Best party I’ve ever been too! All this for having an obsession with a clothing brand! What Superdry has to offer in A/W14 is incredible –  bold colours and fitted cable knits, you certainly won’t go cold this winter.

“My wife, a lifelong sufferer of my obsession with Superdry, came along with me for the night. We arrived at the Old Sorting Office to be met by a friendly face, who took us up to what i can only describe as walking up the Shard..so many stairs! At the top floor we were greeted with cocktails and a vast bar area that wouldn’t have looked out of place in any Superdry store. As we waited for the event to start, wondering where it would be, we were taken aback by the amount of people here for The Event and the fantastic food being served on illuminated trays. The music, very much like being in-store, kept everyone in anticipation. Then large white doors opened and we were allowed into the hidden catwalk area.

“Once in, sitting in the front row, the show started! Coats, jeans, scarves, hats…as models walked past us, I just kept thinking, ‘I need everything in my wardrobe as soon as this collection is released later this year!’

“I was completely unaware of who i was sitting next to, until my wife pointed them out. Oliver Proudlock from Made in Chelsea, actor Ralph Little and Samuel L Jackson amongst others, we felt a little out of place!

‘The event finished with a rousing round of applause, and then the party started. First with Nick Grimshaw taking to the decks,  followed by Benji Boko – his set list was incredible! As incredible as the food that was going around again – chips, chicken, burgers and more. It was as if they knew that i was going to be there and that i have a very limited selection of favourite foods. Also, with a free bar flowing, i can easily say that that was the best party I’ve been to.

“I can see that, once again, we will see a lot of people walking the streets in Superdry’s Autumn/Winter 2014 collection, especially in the women’s range. As i mentioned before, my wife has never looked at a Superdry coat and instantly wanted to buy it – that night she saw four that she will be snapping up when they become available!

“All in all, thank you very much to Superdry for choosing my collection picture as your winner, and for putting on such a great evening for us!”

Thanks Paul, glad you had a great time. Don’t forget to check out the pics on Facebook and Instagram #SuperdryLCM

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Are you a Superdry superfan? If so, you’ll want to read this! We’re previewing our AW14 collection at a huge event at London Collections: Men on 7th January 2014 and we’re inviting one lucky UK-based Superdry fan (+ guest) to celebrate with us. Not only that, we’ll sort out your travel and overnight stay too for the ultimate Superdry fashion night out!

London Collections: Men is the men’s Fashion Week but we’re launching BOTH men’s and women’s collections in a mind-blowing catwalk event. After the show the winner will spend the evening partying with us in the British Fashion Council’s show space in the heart of London. We’ve got awesome party plans and a special guest DJ on the decks, so don’t miss the chance to enter!

To be in with a chance of winning all you have to do is send us a snap that captures your love for Superdry. Think love – so send a selfie, snap your fave hoodie in a heart-shape, or maybe your collection… the more love you show the better.

Upload your entry to Twitter, Facebook or Instagram using the hashtag #SuperdryLCM by midnight on 1 January 2014. Winners will be notified by 3rd January – don’t forget you must be available to travel to London on 7th January. All winners will be notified on the platform they used to enter, so don’t take your eyes off your Twitter, Facebook and Instagram accounts!

FULL COMPETITIONS TERMS & CONDITIONS:

(more…)

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It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

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