Danish TV host and Superdry fan, Lisbeth Oestergaard was seen rocking her Superdry cateye sunglasses at the largest North European culture and music festival, Roskilde, in Copenhagen.

The host of Danish TV2 shows GO’morgen and GO’aften has previously been spotted wearing Superdry pieces before incliding our Checker Flag Hood.

To get your hands on the same sunglasses as Lisbeth was wearing, head to Superdry.com

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The Superdry team in Denmark have been busy on a photoshoot with two of the most popular up-and-coming models in the country.

Sam Afolabi and Jasmin Franko along with their stylist Kenneth Adelhardt were going for the heavily layered look and found Superdry to be the perfect brand for the job.

We think the vintage/washed look that we’re famous for works brilliantly with the urban location.

What do you think? Let the Denmark team know on their Facebook page.


Photography by Paw Wenger Gissel

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There’s something about the lo-fi aesthetic that makes the Superdry check shirt the perfect match for acoustic musicians, so we were thrilled to see Danish singer and songwriter Morten Remar wearing our Lumberjack Twill Shirt in the artwork for his latest album!

Morton is best known from being in the band Back to Back and their hugely successful track ‘Jonathan’. Now, after seven years away from the music business, he is back with his fourth solo, and self-titled album; Morten Remar – IN PERSON.
The record was written entirely in his backyard whilst looking after his family and is heavily influenced by his three children, the outdoors and his love of science!

The official album Release Party Concert in CPH is just around the corner (May 4th 2012) and it’s free admission too! So make sure you head down to PH Caféen, Halmtorvet 9A, 1700 København V for 8pm and you can be amongst the first to listen to all the tracks!

For more information on the man behind the music, why not take a look at his official page, or his Facebook page!

Photographer:  Poul Majgaard.

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We’re super excited that Danish DJ, music producer and friend of Superdry, Kato has been busy working with US rapper Snoop Dogg on their new release ‘Never let you go’.

Lending his vocals to the track is Branson Beal who along with Kato had a blast collaborating with rap royalty, Snoop Dogg, who’s worked with big names; Dr. Dre and Katy Perry!

A huge fan of Superdry; we were lucky to have Kato at our Aarhus opening back in November last year much to our shoppers’ delight! We wish Kato luck on his upcoming album, which he is adding the finishing touches to, we see big things in the future for him!

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Last month, model Tia Greve Petersen stopped by at our showroom in Denmark to select some inspirational pieces for a promotional photo shoot to add to her portfolio. We’re delighted to see the final photos from the shoot!

Taken at the Kavin Studios in Aarhus, Tia and stylist Noah Kanber worked on a grunge/boho theme, which was projected perfectly with the rustic bare-bricked background of the studios.

With photographer Mikkel Suppras Kjeldsen clicking away behind the camera, Tia modleled a variety of Superdry outfits. Her first was made up with the Olympic Ringer vest , Lumberjack Twill shirt and cut-off denims. Her second look was put together with the Orange sewn Tin Grandad top, layered under the Superscout shirt and finished with the Dirt Trials jacket. Teamed with cut-off denims again and chunky boots to complete the outfit, it certainly injects attitude into the style.

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New face in the fashion world, Tia Greve Petersen and stylist Noah Umur Kanber made a visit to our Superdry showroom in Denmark to be inspired by our collections for a photo shoot.

Tia and Umur favoured the Superdry layered look and worked on creating a boho, grunge theme; picture big curly hair, golden skin and clashing prints all effortlessly pulled together with our lumberjack shirts, chunky hobnail boots and jackets. Newly signed to one of the most established modeling agencies in Scandinavia, we can’t wait to see Tia styled in Superdry with the help of Noah’s interpretation of the pieces to fit the theme. We’re top of the list for a sneaky peek of the shoot, stayed tuned, we’ll be sharing them with you too!

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Last Saturday saw the opening of our new store at the Brunn’s Galleri, Aarhus! Joining us during the day was popular house DJ, KATO, who delighted fans by meeting customers and signing autographs. Wearing our popular Brad Bomber jacket teamed with the Superdry Vintage tee, KATO happily chatted to fans and even managed to fit in an interview! Taking charge of the decks during the day was the talented Danish DJ Maja Malou who set-up outside our new opening.

Also marking the celebration was visual artist Ruth Crone Foster and photography student Jannick Børlum, who both work on IDOART and were our featured bloggers of the day in the lead up to the event. The two creative heads collaborated to create an incredible masterpiece, which can only be described as a dissection and reassembly of Superdry, concentrating on our detailing. Check out the finished piece and some snaps from their shoot, below, which includes their favourite item – the Superdry canvas bags!

For any fans in Denmark who missed out, we have one more opening this Thursday at Fisketorvet, Copenhagen, where we will have opening offers just for you!

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Today we’re catching up with our Danish bloggers who are taking part in Superdry’s ‘Bloggers Countdown’ leading to the opening of our new Aarhus store in Denmark tomorrow.

Yesterday was the turn of Boom Bam blog, the place for hip-hop, fashion, lifestyle and photography. The team’s made up of Niels, Anders and Sigurd who describe themselves as very different but have two things in common: the love for trainers and caps! They all agree their best Superdry pick is the grey Crewneck, which they feature, in their Superdry photoshoot. Check out the styles they’ve put together using our Lumberjack shirt, tees, jumpers and the men’s Duffle bag.

Blogging about us today is Yin Pang from Pangcakes, a fan of our laptop bag, laptop sleeves and the SS12 Oxford shoes. The eye grabbing shoes have coloured soles and laces, which will be available in a choice of different colours. We’d like to thank all of our super bloggers, we love your creative and bold takes on Superdry and look forward to seeing some of you tomorrow at the opening party along with our new customers!

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It’s all happening in Denmark, where we’re on a mission to make sure our latest opening in Scandinavia kicks off with a bang!

Counting down to Saturday 5th, we have some of the top Danish fashion bloggers featuring their favourite Superdry picks on their blogs. Leading the pack on Sunday was Stine Mo, followed by Style Geek yesterday and today’s blogger is the quirky Charlotte Lynn from Spejlvendt, all modelling our pieces on their gorgeous-selves.

Come along and celebrate the second opening in Denmark at the Bruun’s Galleri, Aarhus, where DJ Maja Malou will be filling the store with top music along with KATO and Clemens, who will be at the store from 1pm for signings. We have opening offers too for Superdry fans, so come and join us for this celebration!

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Posdnuos from Hip-Hop trio “De La Soul” was spotted wearing a Superdry Heavyweight Jersey Polo at a gig in Denmark on the band’s most recent tour. The band, which formed in 1987 had huge success early on, with their debut album ‘3 Feet High and Rising’ in 1989. The album featured huge hits including ‘Me, Myself and I’, ‘Eye Know’ and ever-popular household favourite ‘The Magic Number’. Since then the band have gone on to write six more successful studio albums that have ultimately made the band one of the most influential Hip-Hop acts in the world!


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