We’re proud of our denim & for SS14 we’ve pushed the boundaries to bring you our best collection yet.

Our Copper Label Selvedge range comes in two great cuts & six washes. Made on heritage looms, this is the real deal. Find our epic attention to detail in the artisan touches: the aged metal rivets, thick leather patch on the waistband & hand-stamped letterpress label.

Other cool new cuts in the denim collection include the Cigarette Slim for girls. This straight cut is great for grown-up glamour with a heel but gives sneakers sophistication too. Boys should check out Corporal Slim as an alternative to the skinny jean.

If you’re overwhelmed by the great choice on offer, ask a staff member for advice. Whether you’re looking for denim to team with a hoodie or rocking jeans with some tailoring, we’ve done the legwork so you can look great!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Last night, we hosted the second of our reader events with Men’s Health magazine in our Birmingham Bullring store.

With Superdry-branded waiters, Asahi beer and the sounds of DJ Loz back for round two, Men’s Health’s commissioning editor Jamie Millar talked guests through the latest trends, how to avoid a double denim faux-pas and the all important Superdry AW13 collection! Focusing on the attention to detail, Jamie explained how to match his favourite Timothy Everest San Franciscan jacket with a pair of much loved denims, and a pair of brogues for a smart/casual look.

Guests were once again treated to complimentary goody bags filled with exciting Superdry products and a Men’s Health magazine. The first 50 guests even got themselves a free pair of Superdry headphones!

For more pictures from the event, check out our Instagram feed!

Did you miss out on our Birmingham and Regent Street event? We’ll be in Glasgow St Enoch Centre on Thursday 26th September and Trinity Leeds shopping centre on Thursday 3rd October!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Our AW13 collection has now landed in store and online!

From military-inspired peacoats and puffer jackets to vivid Navajo print jeans, our AW13 collection offers all the wardrobe staples you need for an autumn/winter makeover.

Womenswear is all grown up with a collection that offers modern, feminine glamour, whilst our menswear takes on the past with a heavy dose of the new.

Both men’s and women’s denim styles have been updated; new fits, heavy worn washes and a vibrant palette of animal prints and dip dyes.  We think it’s our most forward-thinking collection yet.

Take a look online and let us know what you think on Facebook and Twitter.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email


The Dutchess of Cambridge’s sister is no stranger to Superdry – earlier in the year, she was spotted in a pair of our denims looking oh-so-fabulous in Central London.

Pippa, whilst visiting pregnant Kate with brother James, was seen wearing our now sold out Classic Mackintosh in Stone. Never fear though, you can still get her look in our Vintage City Mac.

She paired the jacket with a pair of boots similar to our Roper Boots and an oversized leather handbag.

Images courtesy of Daily Mail

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.

Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.

our VIP guests, which included Price Cassius, A La Male, Jai’me London Boy and Bunnipunch to name a few, were then invited into the Superdry spa where hair stylists to the stars and Make up experts Tommy Guns and Filthy Gorgeous London were giving away complimentary dry styling, manicures and airbrush makeup sessions.

Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date.

If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night

(more…)

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Love Superdry? We’ve been nominated in the Company fashion awards for the best place to spend £150, best jeans under £100 and best fashion retailer!

To enter, head over to the company website here and vote for us – you could be in with the chance to win a £1500 VIP shopping trip in London!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

The Saturday’s Frankie Sandford steps out in a pair of our Standard Super Skinny denims.

Pair these with our Batwing Raglan Crew or a Sequin Slouch Top and you’ve got yourself a Superdry style that’s good for any day of the week!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We may only be halfway through January but 2012 is definitely looking bright for Superdry!
Our brand-new, women’s slim fit powdered denims have been tipped as a spring/summer essential by the glossies and we couldn’t resist giving you a sneaky peek at what’s to come!

We’ve taken the traditional slim-fit denim and gone to town with a vibrant wash, panelled leg and an embroidered back pocket logo that make them an instant future classic you’ll fall in love with.
So much so that the Duchess of Cambridge’s younger sister, Pippa Middleton, was spotted out and about wearing the eye-catching Poppy coloured denims, teamed with a classic black blazer and a checked shirt. Love it!


  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email