The Dutchess of Cambridge’s sister is no stranger to Superdry – earlier in the year, she was spotted in a pair of our denims looking oh-so-fabulous in Central London.

Pippa, whilst visiting pregnant Kate with brother James, was seen wearing our now sold out Classic Mackintosh in Stone. Never fear though, you can still get her look in our Vintage City Mac.

She paired the jacket with a pair of boots similar to our Roper Boots and an oversized leather handbag.

Images courtesy of Daily Mail

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London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.

Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.

our VIP guests, which included Price Cassius, A La Male, Jai’me London Boy and Bunnipunch to name a few, were then invited into the Superdry spa where hair stylists to the stars and Make up experts Tommy Guns and Filthy Gorgeous London were giving away complimentary dry styling, manicures and airbrush makeup sessions.

Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date.

If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night

(more…)

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Love Superdry? We’ve been nominated in the Company fashion awards for the best place to spend £150, best jeans under £100 and best fashion retailer!

To enter, head over to the company website here and vote for us – you could be in with the chance to win a £1500 VIP shopping trip in London!

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The Saturday’s Frankie Sandford steps out in a pair of our Standard Super Skinny denims.

Pair these with our Batwing Raglan Crew or a Sequin Slouch Top and you’ve got yourself a Superdry style that’s good for any day of the week!

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We may only be halfway through January but 2012 is definitely looking bright for Superdry!
Our brand-new, women’s slim fit powdered denims have been tipped as a spring/summer essential by the glossies and we couldn’t resist giving you a sneaky peek at what’s to come!

We’ve taken the traditional slim-fit denim and gone to town with a vibrant wash, panelled leg and an embroidered back pocket logo that make them an instant future classic you’ll fall in love with.
So much so that the Duchess of Cambridge’s younger sister, Pippa Middleton, was spotted out and about wearing the eye-catching Poppy coloured denims, teamed with a classic black blazer and a checked shirt. Love it!


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