Last night saw London transform into the ultimate playground for fashion lovers during Vogue Fashion’s Night Out.

Taking centre stage at our flagship store in Covent Garden was our new and exclusive footwear store which is the only store to stock the complete range of Superdry footwear. For all who came to visit, previews of our up-and-coming Spring/Summer ’12 collection were the absolute highlight of the event. Premium leather, suedes and colour-pop details are some hints at what to expect!

Having transformed the store into the perfect shoe haven – chesterfield sofas, drinks and, of course, top tunes – it became every shoe fiend’s hideout for the night.

A special thank you to all who made the event; we’re already looking forward to next year’s Vogue Fashion’s Night Out!


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Vogue Fashion’s Night out is a worldwide party, celebrating the release of the new season’s collections with global Vogue editions participating over different nights, including the U.S.A, France, Italy and China.

This year’s London party is set to be the largest yet with over 300 brands and retailers keeping their doors open till late, offering fun and unique shopping experiences with a glimpse at this season’s must-haves. Here at Superdry, we are super excited to announce that we will be involved on the night and showing off our newest store in Covent Garden, devoted exclusively to Superdry footwear!

Come along where we will be displaying the latest collection and advanced preview of next season’s Spring/Summer ’12 footwear. Offering styling advice, a footwear competition and drinks, we really look forward to celebrating with you!

Head over to Superdry Footwear Store, Thomas Neal Centre, Earlham Street, Covent Garden, London, WC2H 9LD on Thursday 8th September 5pm-9pm.

P.S. Have you clicked attending on our Facebook event? If you RSVP and are one of the first 10 to arrive, you will receive a goody bag, there’s no excuse!

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The original Superdry Store in Seven Dials, Covent Garden has proved so popular that a second sister store will be opening inside the Thomas Neal Centre.

You are invited down to the twin stores to join the celebration on Saturday 2nd July! The first 100 Superdry fans to spend £50 in-store will receive an exclusive tee in tin (worth £35)*

The stunning new space will showcase Superdry’s premium lines. You are invited to indulge in premium leather footwear, iconic Superdry jackets and the flirty women’s Vintage Thrift line.

The new twin store’s interior exhibits a diverse mix of old meets new. Exposed brick work, distressed timber paneling, iron detailing and oversized rustic tables, all contribute to the distinctive Superdry Store image. Amid Superdry’s key lines, aged mannequins and iconic campaign imagery are featured; all illuminated by unique ‘jam jar’ lights to complete the opulence of the new high-end line store.

*Sizes subject to availability, 100 available on the 2/07/11 only.

Participating store:
Superdry Store, Unit 25-26, Thomas Neal Centre, Earlham Street, Seven Dials. Covent Garden, London, WC2H 9LD.

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On Monday, UK X Factor star, Alexandra Burke stopped by at our flagship store in London’s Covent Garden! The songstress who has had 4 UK number 1 singles bought along her adorable pet pooch, Alfie (pictured below). Our summer collection caught Alexandra’s eye as our staff helped her chose some of the new Petticoat Lane dresses! If you are in London, our Covent Garden store is located at:

Seven Dials, Unit 24/25 Thomas Neal Centre, Earlham Street, Covent Garden, London, WC2H 9LD

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We love British girlband, The Saturdays and it seems like they feel the same about us! Band member, Frankie Sandford popped into our flagship Superdry store on Tuesday to stock up on some great new clothes. She was seen trying on the knitted Sorbonne cardigan which looked great with its bold, chunky patterns. With the temperatures dipping, our knits are not only a fashionable choice but a sensible one too, so lets get layering!

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On Saturday, British boy band ‘The Wanted’ made a surprise visit to our flagship Superdry store in Covent Garden, London! The boys had a great time checking out the latest Superdry collections. They kindly stopped for pictures with lucky customers who were in store and were generally a mischievous lot! The Wanted’s single, All Time Low has been watched by over 5 million viewers on youtube, what a talented bunch!

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