Utterly amazing clothes deserve to be shown off and that’s exactly what happened with our Spring/Summer 12 collection last week at Superdry’s Press Day!
Taking place at the ultra-modern Elms Lesters Painting Rooms on Flitcroft Street, London, we had some top names coming to visit. GQ, Esquire, Men’s Health, Vogue Cosmo, Company, Elle, Harper’s Bazaar along with bloggers Prince Cassius, Bunni Punch and Hi Fashion had previews of our exciting new collections.
Colours galore will be the theme for the summer (sorry, we know we’re only heading to winter!) but colour injections on the footwear will be something to look forward to. Our own PR Coordinator, Amy Campbell, is raving about the Davison brogues: “They are my SS12 hero piece, the super-soft grey suede is beautifully contrasted with a colour-popping pink sole…love them!”
Vintage thrift, summer shorts and the Trailer Tie Shirt were the Press Day highlights for the women and the ¾ Foundry shorts, tailored jackets and updated polos stood out for the men.
Focusing on accessories to accompany our well-known loved pieces are nail varnishes, women’s perfumes and headphones which complete the collection. Roll on SS12; we are daydreaming of the summer months already!