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Women’s preppy style is all about clean, classic cuts and follows the age old rules of etiquette and modesty. This themed look from Superdry follows these guidelines to a tee and our pink and navy inspired feminine colourway typifies what preppy women are all about.

The Pique Polo in Pink Heather is the cornerstone of this retro look and doesn’t disappoint with velvet neck taping, reinforced side gussets, embroidered logo on the chest and collar and Heritage tab on sleeve, worn under our Orange Label Vest in French Navy with Lipstick pink detailing. This v-necked jumper with ribbed hem and neckline and classic embroidered Superdry logo on left breast, is a perfect Summer pullover for when the skies cloud over.

The Chalk coloured Cotton Reel Safari Short is vintage inspired with reinforced stitching, classic 5-pocket design, and logo tabs on right coin and back pocket. This is perfectly paired with The Graduate Belt in Navy/Pale Pink, featuring double metal loop fastening, twin stripe design, leather end tab and woven Superdry logo patch.

Preppy rules suggest you should always match your shoes and belt so we’ve paired our Graduate Belt with the GT2 Flip Flops in Navy/Punk Pink, with contrasting heel area and embossed logo on upper strap. Complete the collegiate look by slinging the Alumni Bag in Dark Navy/Cream over your shoulder. Quilted on one side, with cracked logo print, adjustable shoulder strap, contrast piping, external pocket and internal pocket for all those college papers.

Garments aside, there are various beauty secrets to underline the preppy women’s look. Hair is always styled – never left loose – and bows, ribbons and headbands that match the outfit are a real statement of preppy style. Finishing touches in the shape of matching gloves, hats, scarves, purses, nails, or lipstick should always be taken into consideration, whilst ensuring they are conservative in nature.

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It is often said that preppy is a lifestyle, rather than a look, but this Superdry styled look is certainly born out of preppy culture. Originating in the New England region of the USA (within the states of Conneticut, Massachusetts, New Hampshire, Vermont, Maine & Rhode Island), preppy looks may not always match exactly, but they are always well coordinated and consistent. This mens look focusses on the preppy style of a college freshman, perfect for that Ivy League student leaving campus for the tennis courts or sailing club…

The 100% cotton beige short is a staple of the preppy wardrobe and the our own Cotton Reel Sueded Short with reinforced stitching, soft sueded cotton, multi pocket design and button fly is no different. This chino-style short is classically matched with the Super Fat Stripe Polo shirt featuring wide stripe design, classic embroidered chest logo, double layer interior taping on neck and reinforced side gussets worn with the collar always popped, naturally, for that retro college style. Throw on, or tie around the waist, our Orange Label Vintage Zip Hood with classic embroidered chest logo, two front pockets, drawstring hood and woven cuff logo tab.

Then slide into a pair of our Riva Boatshoes, a classic deck shoe design featuring contrast lacing, stitching & sole, nubuck upper and cork insole, with heel logo tab to stay on trend more than ever. Complete this neat and well put together look with our Alumni Univ Bag - a retro inspired shoulder bag with cracked Superdry Japan print, quilted effect on one side, adjustable shoulder strap, contrast piping and external and internal pockets.

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Following our mens Track & Field look that we brought to you earlier this week, we now present our carefully selected womens look based on that same theme of college athletics. Focussing on products from our ‘laundry’ range, we have created a feminine look of retro Americana that is as iconic as it is eye-catching!

Start by slipping into the Laundry Capri Jogger in Illinois Marl with cracked graphic print on front, fold over waistband and tapered hems, then pull on a Laundry Crew Neck top in Typoon Red. Wrap up in a Laundry Zip Hood in matching Illinois Marl with drawstring hood, two front pockets with embroidered SD japan tab label to keep you warm on the way down to the practice courts.

Then tie up a pair of funky basketball inspired Super Series Lo Tops with canvas upper, branded outer sole and comfort insole and don’t forget to pick up your retro inspired Gymnasium Bag on the way out of the door!

We’ll bring you another look next week so don’t forget to check back regularly

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Superdry
Superdry mens
Crossover top - Dark marl / winter
Fives jogger - Denver blue / cream
College panel t shirt - clay
Gymnasium Bag - Black / Gunmetal
Fives jogger - Denver blue / cream
Super series hi top - light marl / electric blue sole
Track and Field - Warm days, cool breeze & heritage athletic style.
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Our latest instalment of Superdry style is inspired by American Track & Field heritage. This college-themed look has been made popular all across the world and continues to dominate the casual ranges season after season. Featuring comforting soft athletic garments with an abundance of nostalgic design elements, we have picked our favourite men’s items to bring the Track & Field look back into the spotlight.

Additions from Superdry for Spring/Summer2011 include the Gymnasium Bag with its cracked logo print, twin handles with a Velcro strap, and large single compartment. Step into Super Series Hi Tops with canvas upper, soft ankle edge, double rubber toe cap and branded outer sole, under a pair of Fives Joggers, featuring vertical leg stripes, appliqué thigh logo, drawstring waist band and embroidered back pocket logo patch.

Slip on a College Panel T Shirt with cracked Superdry Tokyo State print, cracked sleeve double hoop print and woven Superdry hem logo patch, worn under the Crossover Top, presenting front and rear print, sleeve stripes, ribbed cuffs & neck and distressed chest seam.

Womens Track & Field style coming soon!

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