Spring is on its way, this week we’re introducing dip dye hoods, lightweight jackets and for the first time mens jog-jeans.

It may be spring, but that doesn’t mean you won’t need a jacket, introducing our service trench coat for men, the lightweight coat has neon trim and is ideal for layering.

Our orange label hoods are updated with an ombre effect in fun colours, orange, green and blue with pink arriving soon.

Finally two of our signature styles denim and joggers meet, introducing the Wilson jersey jean our first ever jog-jean. The soft jogger inner is disguised by denim effect outer making laid-back sofa Sundays seriously stylish.

Find out each week what’s new in here on the blog.

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This season we’re launching #SuperdryRugby, a collection of casuals designed with rugby supporters and players in mind. We have three distinct styles including this, the Herculean, as seen on winger Jonny May, Gloucester Rugby and England Rugby. This style comes in three block colours, each are complemented by rich details that pay homage to vintage rugby shirts; from embroidered flag wool under-collars, applique numbers & chest badge to quilted label inner as well as leather labels and branded buttons.

The Training Ground strip takes old school rugby to a whole new level, shown here worn by talented Gloucester Rugby fly half, James Hook it is available in six different colours; the stripe detail, jersey fabric and shield chest badges inspire an authentic vintage rugby feel.

Then we come onto Valiant a range of five shirts designed with the 1970’s and 80’s national rugby kits in mind, each shirt has an incredibly dry hand-feel while the back boasts oversized printed numbering. Every shirt comes with a printed flag under-collar (England, Ireland, Scotland, Wales & Italy) complementing the colour of the strip.

The whole collection has a new more relaxed fit and will be available from mid February. If you want to register your interest, click here.

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2015 is a year of rugby, and on January 8th we revealed our latest collection #SuperdryRugby, designed with the player in mind. To make sure it was up to scratch off the pitch we asked winger Jonny May (Gloucester Rugby and England Rugby) plus fly half James Hook (Gloucester Rugby) to don some of the new shirts.

With a calendar filled with Rugby dates we realised it’s not just the players that need a kit fit for purpose, every supporter needs something that will stand up to the test. Inspired by old school rugby strips the collection is a looser fit, with vintage badge patches and statement collars.

The collection will be launched at the beginning of February, just in time for round 2 of the Six Nations consisting of three styles; herculean, training ground and valiant, to be the first to know when it’s available click here to register your interest.

More details on each style to come…

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On Thursday 8th January we kicked off London Collections: Men with The British Fashion Council, with an exclusive preview of our Autumn winter 2015 collection. Featuring new additions to our Superdry Snow collection as well as launching a brand new collection, Superdry Rugby (full details to come)! All hosted in an alpine lodge inspired set with 18 models, and guests including, British Fashion Council members, Caroline Rush, Dylan Jones as well as Oliver Cheshire, England Rugby captain, Chris Robshaw, Lilah Parsons & Pips Taylor!

Check out all the highlights here…

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What a year! 2014 has been incredible!

We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!

Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.

Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.

In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.

September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!

October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.

It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!

2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!

Thanks for a great 2014, here’s to 2015!

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Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

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With less than a week to go, we’re excited to announce that we’ll be showing our upcoming Spring/Summer ’15 collection at London Collections: Men. also known as LC:M, it’s the menswear fashion week that rocks the capital twice a year.

This is our third time at this showcase for the best menswear design talent in the land, from rising stars to heritage brands. LC:M is organised by the British Fashion Council and confirms Britain’s place at the epicentre of the fashion world.

Join us & Dylan Jones OBE, Chair of London Collections: Men, as well as Caroline Rush, Chief Executive of the British Fashion Council, as we kick off the three-day extravaganza. For our first appearance at LC:M in 2012 we debuted the inaugural Superdry + Timothy Everest Sebiro Collection for men; in January we showed our Autumn/Winter 14 collection in an epic catwalk event. This time we go bigger and bolder in a mind-blowing showcase of both mens & womenswear for the biggest names in the fashion press, vips & you, our fans.

Join us on Saturday 14 June 2014 via Instagram to check out all the action as it happens with real-time updates.

We’re going behind the scenes to show you what the models see, snap some celebs & bring you the best of the catwalk.

Look out for lace, leather & denim with a boho feel for women & prints, pastels & summer knits with a trend-led italiana style for men.

You can check out what everyone’s saying about the event & our Spring/Summer ’15 collection on the night by following #SuperdrySS15

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The latest issue of Miss Vogue features some great pieces from our SS14 collection. The article highlights the best looks for this summer’s biggest parties.

Miss Vogue picks up on the cool and carefree vibe of the collection, which clashes lace and leather, skinny denim, classic Breton stripes and boho tie-dye. Festival favourites to get a Miss Vogue shout out include the tie dye escape crew; commodity chino shorts; cheerleader tee; surf skirt; ticket stripe crop tee and the raw edge hotpant. Fusing feminine cool and rock chic, the mini victory-biker and the hyper lace t-shirt could well be the headline acts of the summer.

For bright pops of colour see our distressed neon-perf belt, the scuba watch and the zip thru cagoule with metallic flashes, which all ensure your friends won’t lose you in the crowds.

You’ve bought your tickets, you’ve practiced putting up your tent… all you need to do now is to plan your wardrobe. We’ll leave the final piece of advice to Miss Vogue: ‘Let Superdry help you get into the summer spirit.’

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Read all about it! Summer brights and pastel lace from our SS14 collection are the stars of this month’s ELLE magazine – run out & get your copy today!

The colour-splashed fashion feature highlights some of our standout pieces from the women’s collection including the Hepburn Havana Dress, Tarifa Sandal, Victory Biker Jacket & Super Parka.

ELLE writes: ‘From soft leather biker jackets and lightweight parkas to beautiful slouchy woollens in this season’s freshest pastels, the Superdry collection is designed to take you from casual workwear to chic weekends with ease’. With standout items such as the Victory Biker, Silk Route Surplus Parka & Sedgewick Vee we have to agree!

Our womenswear collection has quickly built a reputation for classics with a twist that take you perfectly from casual to chic. Whether you’re shopping for a summer party or some easy, weekend style, we’ve got it covered!

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From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

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