Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

After last week things seem to have quietened down here at Superdry HQ. However we’ve seen a fair few famous faces (all the F’s!) spotted in Superdry this week!

X Factor mentor and judge, Nicole Scherzinger was spotted twice in and around the capital wearing Superdry. We think she looked fab in her joggers, lumberjack hood and lace rib vest and the Fisherman’s beanie leaving our Regent Street store.

With the X Factor in mind, Union J were looking dapper in their suits on Saturday nights show and JJ rocked the Superdry + Timothy Everest Super Spy.

Tulisa paired her Stacker Classic Hood with a pair of denims whilst out and about – we’ve been going X Factor crazy!

TOWIE star and fashion fanatic, Lydia Bright took a liking to the  Tassel Cardigan. It seems a few people are loving this, as radio presenters Fearne Cotton and Gemma Cairney were also spotted in it too.

Anna Friel was spotted outside stage door of her latest west end show Uncle Vanya in our Apres Crew and Torsby Crew!

Boy band Lawson have a been seen in our Anika fairisle crew and the tarpit leather jacket.

Thinking about it, it hasn’t been a quiet week at all!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Phew! What a week we’ve had!

We hosted our SS13 press day upstairs in our Flagship store on Regent Street where we were joined by celebs like Luke Evans, Anna Friel, and Lydia Bright to name a few! Check out all the pics on Facebook and see what we got up to on Twitter

We won an award last night at the Golden Bridge Awards in London – Huge thanks to our Belgium fans – This one is for you!

We officially go home in the dark and we’re not enjoying how cold it is! We’ve been putting on our knitwear to keep cosy in the studio!

Our new range of watches are now available in-store and online!

It’s officially just over a month ’till Christmas and some of us have started buying pressies!

We’re off to write our Christmas lists, have a great week!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Spotted! Australian personality Dannii Minogue was seen out and about in London last week wearing our Warriors graphic tee. Teaming it with a trench coat to beat the cool UK autumn weather, Dannii kept it smart/casual for her outing. With a variety of colours to choose from; we agree, the navy is a winner on Dannii!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We were surprised to see actress, Rumer Willis shopping in our New York store this week and loving our new collection! The daughter of Bruce Willis and Demi Moore walked out in one of our leather Speedway jackets which looked great with her patterned dress and black pumps. Superdry is definitely making an impact in the States. We are due to open another three stores in the near future.

If you still haven’t been in to visit the store, come along to 718 Broadway, New York, 10003.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email