We recently caught up with Paul Matthews, the winner of our competition to join us at our Autumn/Winter ’14 preview at London Collections: Men.

All Paul had to do was post us a picture showing why he loves Superdry. This is Paul’s winning image – safe to say, he’s a super fan.

Here’s what he had to say about his experience of The Event:

“What can i say? Best party I’ve ever been too! All this for having an obsession with a clothing brand! What Superdry has to offer in A/W14 is incredible –  bold colours and fitted cable knits, you certainly won’t go cold this winter.

“My wife, a lifelong sufferer of my obsession with Superdry, came along with me for the night. We arrived at the Old Sorting Office to be met by a friendly face, who took us up to what i can only describe as walking up the Shard..so many stairs! At the top floor we were greeted with cocktails and a vast bar area that wouldn’t have looked out of place in any Superdry store. As we waited for the event to start, wondering where it would be, we were taken aback by the amount of people here for The Event and the fantastic food being served on illuminated trays. The music, very much like being in-store, kept everyone in anticipation. Then large white doors opened and we were allowed into the hidden catwalk area.

“Once in, sitting in the front row, the show started! Coats, jeans, scarves, hats…as models walked past us, I just kept thinking, ‘I need everything in my wardrobe as soon as this collection is released later this year!’

“I was completely unaware of who i was sitting next to, until my wife pointed them out. Oliver Proudlock from Made in Chelsea, actor Ralph Little and Samuel L Jackson amongst others, we felt a little out of place!

‘The event finished with a rousing round of applause, and then the party started. First with Nick Grimshaw taking to the decks,  followed by Benji Boko – his set list was incredible! As incredible as the food that was going around again – chips, chicken, burgers and more. It was as if they knew that i was going to be there and that i have a very limited selection of favourite foods. Also, with a free bar flowing, i can easily say that that was the best party I’ve been to.

“I can see that, once again, we will see a lot of people walking the streets in Superdry’s Autumn/Winter 2014 collection, especially in the women’s range. As i mentioned before, my wife has never looked at a Superdry coat and instantly wanted to buy it – that night she saw four that she will be snapping up when they become available!

“All in all, thank you very much to Superdry for choosing my collection picture as your winner, and for putting on such a great evening for us!”

Thanks Paul, glad you had a great time. Don’t forget to check out the pics on Facebook and Instagram #SuperdryLCM

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Are you a Superdry superfan? If so, you’ll want to read this! We’re previewing our AW14 collection at a huge event at London Collections: Men on 7th January 2014 and we’re inviting one lucky UK-based Superdry fan (+ guest) to celebrate with us. Not only that, we’ll sort out your travel and overnight stay too for the ultimate Superdry fashion night out!

London Collections: Men is the men’s Fashion Week but we’re launching BOTH men’s and women’s collections in a mind-blowing catwalk event. After the show the winner will spend the evening partying with us in the British Fashion Council’s show space in the heart of London. We’ve got awesome party plans and a special guest DJ on the decks, so don’t miss the chance to enter!

To be in with a chance of winning all you have to do is send us a snap that captures your love for Superdry. Think love – so send a selfie, snap your fave hoodie in a heart-shape, or maybe your collection… the more love you show the better.

Upload your entry to Twitter, Facebook or Instagram using the hashtag #SuperdryLCM by midnight on 1 January 2014. Winners will be notified by 3rd January – don’t forget you must be available to travel to London on 7th January. All winners will be notified on the platform they used to enter, so don’t take your eyes off your Twitter, Facebook and Instagram accounts!

FULL COMPETITIONS TERMS & CONDITIONS:

(more…)

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

2013 is a landmark year in our calendar as we celebrate Superdry’s ten-year anniversary. In true Superdry fashion we decked out London’s famous landmark Battersea Power Station. Steeped in British history this incredible building provided the perfect backdrop to create an event never to be forgotten. Born from an inspirational trip to Tokyo back in 2003 the brand started from a collection of 5 high-impact graphic tees and in the past 10 years we have grown considerably with collections of up to 2,500 pieces.

The event was held in the awe-inspiring grade 2 listed building, where we treated special guests to an exclusive SS14 catwalk while cool up and coming Brit duo Coves performed a rocking soundtrack. Later the DJ spinned an eclectic mix of tunes which really got the party started. While guests sipped on tasty cocktails including Dark ‘n’ stormy, Apricot Mai Tai and Victorian Tea, alongside champagne and beer. Peckish party-goers were served a selection of festival-style nibbles with a choice of Motherclucker, Engine Hot Dogs and When Mac met Cheese.

Check out more pics from the event on our  Facebook page and read what guests had to say on Twitter by following the hashtag #Superdry10.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email