Our AW13 collection has now landed in store and online!

From military-inspired peacoats and puffer jackets to vivid Navajo print jeans, our AW13 collection offers all the wardrobe staples you need for an autumn/winter makeover.

Womenswear is all grown up with a collection that offers modern, feminine glamour, whilst our menswear takes on the past with a heavy dose of the new.

Both men’s and women’s denim styles have been updated; new fits, heavy worn washes and a vibrant palette of animal prints and dip dyes.  We think it’s our most forward-thinking collection yet.

Take a look online and let us know what you think on Facebook and Twitter.

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We are super excited about launching three limited edition designs as part of a new campaign we are doing with UK Fashion Targets Breast Cancer (FTBC) group. FTBC is the flagship campaign of the charity, Breakthrough Breast Cancer which has been running for its fourteenth year this year. As a mark to celebrate this the number 14 is on the back of all our designs. You will be spoilt for choice with a pick of either a classic tee, Raglan tee or a hoody, all of which follow the traditional Superdry style. You will look and feel good in one of our new designs but even better knowing 30% of what you pay will be donated to the FTBC!

They will be available from March 29th and you can get your hands on them at Superdry.com, Superdry, Cult stores and House of Fraser concessions. So what are you waiting for!

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A fantastic new website just for Superdry has launched! superdry.com is your destination to shop online, view campaign images and get exclusive access to the latest news and events.

superdry.com

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arizona was the inspiration for photographer and Head of Creative Media Jimeee Meigh during superdry’s latest ss10 campaign shoot. moving away from conventional glammed up styles we are so use to seeing, the aim for the shoot was to achieve a mysterious yet edgy atmosphere. The location chosen was an aircraft ‘graveyard’ just outside of the Sonora desert featuring raw metal decay from World War 2 military planes. Our models worked quickly before the wings became unbearably hot to work on in the midday sun when temperatures reached a soaring 38 degrees. Here are some outtakes from the day which shows the sheer scale of the desert and the planes. Publicity images from this campaign can already be seen on both the website and in stores.

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All Superdry campaign shoots are done in-house by our very own photographer, Jimeee Meigh. Jimeee uses Nikon for all his work and as a fan of their cameras, had been featured in the Nikon Pro magazine (September 2009) who wrote a spread on how the photographer works, and on superdry’s latest campaign project. To read more about the man who works on all things visual we have a transcript of the article.

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