Music, dance and fashion came together as we finally arrived in the Philippines; bringing fashion-forward designs and aspirational tailoring to Manila’s stylish set.

Exclusively distributed by Stores Specialists, Inc., we opened our first store at Bonifacio High Street Central and launched our latest collection at the amphitheater of Bonifacio Global City’s newest hot spot on October 17.

Directed by Robby Carmona, the launch event was filled with amazing acts that entertained the guests all throughout the evening. With this season’s casualwear in neon styles, a graffiti artist interpreted Superdry’s logo on a wall for all the guests to see upon their entrance. Chillectro band Techy Romantics geared up the crowd before the main event as they performed various songs from their albums. To keep the show moving, The Philippine All Stars captivated the audience as they showed their dancing prowess, much to the crowd’s delight.

Our Head of International Retail Operations, Brian Nebozuk, welcomed the crowd and expressed his thanks for all those who joined the launch event. A line-up of models featured our latest collection together with some famous faces as our event ambassadors: top model Pauline Prieto, fashion blogger David Guison and events host Tricia Centenera.

DJ duo The Diegos kept the crowd on their feet as they amped up the night with their beats together with non-stop service sponsored by San Miguel — San Miguel Premium All Malt Beer, San Miguel Super Dry, Cerveza Negra, and premium ice-filtered San Mig Strong Ice.  These together with some tasty appetizers kept the guests on their toes, as they partied the night away.

No one left empty-handed with their Superdry baller wristband and their snaps at the photowall. Some even went home as winners of a Tee-in-Tin for joining the fanpage as they registered at the social media lounge. Check out the photos from the launch night in Superdry Philippines Facebook page.

With the brand’s ethos: quality, value and design, Superdry will keep Manila’s fashionable set looking their best for any season.

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