The massive bi-annual fashion tradeshow Bread and Butter took place for its third consecutive year at the Tempelhof, Berlin. A team of Superdry HQ staff hopped on a plane to show off the new AW12 collection at the event! Our PR Coordinator Amy Campbell reports on her time there.

“The show is a great place to catch up with press and marketing contacts from the UK. The Press Office team met with editors from Cosmopolitan, Company, Men’s Health, Super Super and Shortlist, to name a few, during our trip.

Everything looked amazing, the stand with its iconic rusted metalwork (which can be seen from every angle in the venue!) and, of course, the clothes! It is always really exciting to see all the new lines come to life; my favourites were the punk-inspired graphic tees and the heritage tailoring – think amazing tweeds with jewel-coloured lining. Sitting alongside the new product were some old favourites; the Dry fragrances and Optics were really well received.

The biggest trend during the show seemed to be the ‘Dandy Cowboy’…lots of denim and vintage Americana looks – which of course suited Superdry down to a tee!”

Our latest SS12 stock is already making its way to our stores and on our website. Which pieces are you most excited about?!

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Superdry presented our SS12 collection at the famous international trade fair ‘Bread and Butter’ in Germany’s capital, Berlin. Taking place at the Tempelhof airport, fashion brands set-up impressive stands showcasing their best designs in creative and unique areas. Focusing on the trademark key items, Superdry introduced new and exciting lines for the up and coming seasons!

Come and see the photos from the show which truly illustrates the magnitude of the venue!

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Phew what a week it has been! Here at Superdry, we attended the massive fashion trade show – Bread and Butter in Berlin. Thousands of people came to the show which took place for its second full year at Berlin’s Tempelhof airport to see what all the latest fashion brands have to show off with the new season’s collection. Our Superdry stand was set-up in the ‘denimbase’ part of the show and it was certainly a crowd stopper. We have some photos to share from the event including the setting up of our impressive stand which featured many of our  iconic Superdry graphics in our trademark rustic, urban style. Click below for more pictures!

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Rock band, Livingston couldn’t help but drop by into our Berlin Superdry store and had a great time looking around at our flagship store in Germany. The popular rock band who are currently touring Europe were loving our jackets-they must be preparing for the colder months which are drawing in! Livingston were so much fun and loved our style. Take a look at some snaps we got of them when they came by!

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The capital city of Germany opened a brand new store last week! The store celebrated with a great party on Thursday with many attendees enjoying the fantastic weather and having the first look of the shop and the great stock. Situated on Friedrichstrasse, it joins the major culture and shopping district in central Berlin. Below are some pictures of the store and the opening party. Come visit us at Friedrichstrasse 140 D-10117 Berlin.

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Here at Superdry we participated at Berlin’s ‘Bread and Butter’ international showcase event (January 2010), an impressive exhibit to present our Autumn/winter 2010 collection to visitors from around the world. Bread and Butter is a trade-show in Berlin’s Tempelhoff airport where hundreds of selected brands, labels and designers get together to showcase their products. Visitors had the chance to view our new campaigns and collections seasons in advance. It was a very successful event as visitors travelled to a freezing Berlin which was hit with thick snow and temperatures dipped to minus 25 degrees! Check out the pictures from the event below.

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