A couple of weeks ago we invited Superdry fan Katie Morgason to join us at Superdry HQ for the day to see what it’s like to work behind the scenes of a global fashion brand. Katie shared some of her amazing photos with us from a recent photoshoot and when we invited her to join us at our head office in Cheltenham, she jumped at the chance!

Here’s what she had to say about her day at SDHQ-

“I absolutely loved my day at Superdry! I got to meet so many fun people and see some really cool things behind the scenes! It was so interesting to see how such a massive brand that i’ve admired for so long operates. Seeing all the creative operations and all the processes for the brand was awesome.

“One of my favourite parts of the day was being in the studio and seeing how the photos are taken and processed. I couldn’t believe how many photos were taken for one product. Walking on the new Superdry catwalk was fun too! Watching the photo shoot and interview with Jacob Banks was pretty awesome and i can’t forget the amazing showroom with the beautiful items from the SS14 collection! (i can’t wait to get my hands on that!) While i was at SDHQ i got to shoot for superdry.com and that was such a great experience! It was scary because i wanted to make sure i was getting it right but once i took a couple of photos the scariness wore off and i really enjoyed it! It was an amazing feeling to know that i was talking a photo that would be published on their website! Ania, the model, was awesome so she made it really easy and all the staff around were really encouraging.”

Talking about Superdry’s social media profiles and what tempted her to post on our Facebook wall, Katie told us

“I really like Superdry’s social media profiles because they have a great mix of text and product! I decided to upload my photo onto the Facebook wall as a bit of a long shot. Years ago my fiance and i took a picture with us wearing our leather Superdry boots at Christmas and got some really positive feedback from it. For the photo i posted, i really loved it and thought it really suited the brand. Turns out you guys liked it too!”

As a fashion student, the opportunity for Katie to work with Superdry’s photographers and creatives – to be on the inside looking out – was a big pull:

“I learned a lot from my visit to Superdry. It was really good to see how my the theory of my fashion photography course translated into a ‘real life’ situation. I think the most vital thing i learned while i was there is that working with a really good creative team can make a world of difference. You could tell by all the people involved in the process from producing images, clothing and to social media that the brand produces strong, interesting, dynamic work. My visit to Superdry has really helped my understanding of how a global brand is run.”

We’re glad you had a great day with us Katie. Keep in touch!

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Always thinking ahead, Superdry’s Spring/Summer ’12 collection is the most diverse to date and working with top fashion photographer, Jacob Sutton, the SS12 campaign images are preparing for their release next year.

Graphic fine thread tees are re-defined with progressive blocks and art-house decorations that push the Superdry language. Tailored swim launches as a full concept which includes vintage board shorts and silk touch rive-inspired bikinis.

We’ve got a treat for our readers to be the first to see the behind-the-scenes video, showing you the workings of a Superdry shoot and the first glimpses of our SS12 collection, due for release in the spring! Produced by Pulse, they’ve captured the relaxed atmosphere of the shoot, getting us all excited for the new season ahead! Enjoy!

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Excitement is stirring in the run-up to the full unveiling of our latest AW11 campaign! Assigned to bring the new season’s collections to life is London based fashion photographer, Jacob Sutton, known for his inspiring and powerful imagery.

With the help of model/actress Clara Paget, Louis Simonon (son of The Clash guitarist Paul Simonon) and up and coming faces Hanna Sorheim and Tom Barker, the models along with the crew spent two days at a top London studio warehouse, showcasing Superdry’s signature styles.

Here are the first behind the scenes shots of the team working flat out on a variety of looks taken by our own photographer, Jimeee.

Get set for some chunky knits, premium accessories, fine tailoring and of course, classic Superdry outerwear. There will be a standout piece for everyone, ready and waiting to arrive for the autumn!

P.s. We’ve been included in Vogue Online’s ‘Best Campaigns’ gallery, check it out!

Below is the behind-the-scenes video from the day with interviews with the models! Join us on SuperdryTV for all our latest videos.

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Yesterday, Superdry took a trip to the Morgan Motor Company based in Malvern, UK. The factory was buzzing with activity with cars in all stages of construction. Three were being worked on for their debut at the Goodwood Festival of Speed this weekend, one of them being our own Superdry Morgan three-wheeler!

Let’s give you a quick low-down on the Morgan Company. Harry Morgan built the first car in 1909 with the help of engineering master, William Stephenson-Peach. With its three wheels – two at the front, one at the rear – it was a car/motorbike hybrid, which became renowned for its speed because of its light framework. A unique combination of performance with economy means the three-wheeler can go from 0-60 in 4 seconds with 50 miles to a gallon. Impressive stuff!

The beauty of all Morgan cars is the care and attention behind each production. The oak framing is hand crafted and sanded, the aluminum bodywork is hand-cut and shaped. The details and trims are made according to the buyer’s preferences. One of the leading features about Morgan cars is this bespoke service on each and every vehicle.

With the help of our talented team, the Superdry design was put together focusing on aeronautic influences. A sleek metallic body with the iconic Superdry Japanese text along with distressed, quilted leather interior is what to expect. We managed to catch Richy Baldwin, our graphic designer who was busy hand painting the graphics on the car exterior.

Superdry and Morgan are proud to collaborate on such an exciting project. Two iconic British brands joining forces. Morgan’s exquisite engineering along with Superdry’s skilled design to make the Morgan three-wheeler – Superdry Edition!

Stay tuned for more on the unveiling of the completed car and an interview with Charles Morgan, the grandson of Henry and current owner of the company!

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Fun, flirty and ultra feminine defines our Vintage Thrift collection and if you haven’t sampled the range yet, nothing captures it’s essence more than our exclusive behind the scenes video! Back in April we shared some snaps and can’t wait to show you the working fairground set; with the bright lights and traditional fair rides. Be transported into the world of a Superdry shoot – seeing the team fully in action making sure everything is top notch! Don’t they make it look easy!

Come and see our online Vintage Thrift section and let us know what you think!

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Superdry’s Vintage Thrift range optimises the Spring/Summer weather to a maximum for the ladies! As some of you may have already seen, we have our new SS11 Superdry Vintage Thrift campaign images already out and we have some exciting behind the scene/outtakes to share with you!

Supersoft materials with feminine prints defines the Thrift collection. From bright stripes to subtle floral designs, there is a design you will fall in love with. The women’s range has started to make it’s way into stores and on our website and the campaign shoot showed off the range perfectly! Shot at the Fairground Heritage Centre in Devon, it has taken three years to restore this fairground into what it is today. It will be opened to the public during the Easter – definitely worth a visit!

Stay tuned for the official SS11 video coming soon…!

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Following a sneak peek into our AW10 collection, we thought we would share some pictures of our AW10 photoshoot with you! Earlier this year we took a trip to the Gloucester docks and wrapped our models up in our fantastic new range. Here are some exclusive out-takes from the shoot, shot by our very own in-house photographer, Jimeee (pictured below). As you can see, it was a snowy and icy cold day but the models and photo team worked like champions through the elements. Credits to the team!

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Women’s Vintage thrift leans towards delicate summer cotton dresses
in clashing colours and also evolves the buttersoft cut & sew jersey
collection with focussed beautiful new styles from the Superdry
sewing houses.

The Superdry sewing houses have been busy creating beautiful, delicate cotton dresses for the summer months. The team took a trip for the latest Vintage Thrift photoshoot and we have some behind the scene images and outtakes to share with you! The idyllic Blue Lake in Fairbourne, North Wales, set the scene for our campaign where the slate quarry lends its breathtaking charm for our backdrop.

BlueLake  106N (1) (more…)

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