Superdry’s new hiking boots are hot on the radar with the glossies this season. Known for their practical uses; we’ve given them a new lease of life. Prominent details include the colour-popping laces, double-layer ankle cuff with faux sheepskin lining for the women’s Sherpa boot and weathered-finished leather for the men’s Expedition and Summit boots. All boots feature an embossed logo heel and D-ring and hook fastening.

Check out the appearances they’ve made in Loaded and GQ magazine!

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Superdry AW11 New Jackets & Coats

Now the UK is moving towards autumn and the days and nights are getting colder, Superdry has begun to roll out a fantastic new range of coats and jackets for AW11! This year we’re stocking items for every taste; from parka coats and wax jackets, to the naval inspired pea coat and our classic windcheater. Let us show you a selection of what we have in store for AW11, to protect you from the elements as as the nights draw in and the temperature drops…

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Excitement is stirring in the run-up to the full unveiling of our latest AW11 campaign! Assigned to bring the new season’s collections to life is London based fashion photographer, Jacob Sutton, known for his inspiring and powerful imagery.

With the help of model/actress Clara Paget, Louis Simonon (son of The Clash guitarist Paul Simonon) and up and coming faces Hanna Sorheim and Tom Barker, the models along with the crew spent two days at a top London studio warehouse, showcasing Superdry’s signature styles.

Here are the first behind the scenes shots of the team working flat out on a variety of looks taken by our own photographer, Jimeee.

Get set for some chunky knits, premium accessories, fine tailoring and of course, classic Superdry outerwear. There will be a standout piece for everyone, ready and waiting to arrive for the autumn!

P.s. We’ve been included in Vogue Online’s ‘Best Campaigns’ gallery, check it out!

Below is the behind-the-scenes video from the day with interviews with the models! Join us on SuperdryTV for all our latest videos.

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This season’s Superdry Alumni bags are available in two styles for you to choose from. The Alumni Bag (above) and univ alumni bag (below) is available in a diverse range of colours, including black, royal blue, dark navy, rich red, brown, kelly green and our signature Superdry orange. These stylish shoulder bags are the perfect accessory for this terms undergrads and students, with plenty of space to fit in all the necessary studying material or even a laptop with room to spare. With that said you don’t have to be a student to sport the ‘prep look’, these retro inspired Alumni bags can make the perfect gym partner as well!

The Superdry Alumni bags feature a faux leather look with cracked logo print and for extra comfort, they come with a quilted, padded back. With an adjustable shoulder strap, external and internal pockets for smaller items, you won’t be left rummaging around for spare coins at the bottom of your bag!

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Here at Superdry we’re continually growing and broadening our product range and these new Autumn/Winter tees and vests have caught our eyes this week, offering something a little different to our ever-popular range of graphic tees! Brought to you with both men’s and women’s collections, they offer a laundered wash look and are made from unparalleled soft cotton.

Available in a wide selection of earth and tonal colours, they make a great transitional garment from Summer to Autumn. The tees also feature front and back thick crack prints or vinyl graphics for an authentic vintage Superdry look.

For the guys we have two styles to choose from; the eagle pocket t-shirt, a classic design tee with front chest pocket and a cutaway neckline, or there is the Circuit T-Shirt with cracked front print and both designs have rolled sleeved detailing.

For the ladies we have the eagle pocket t-shirt and the cut away circuit t-shirt to choose from, in addition there is the JPN 7 Vest with a racer back cut and side seam stitching, the Handbrush JPN Vest with ruched sides. Last but not least, the JPN 23 a loose cropped fit; all on overdyed fabrics which are available in-stores and online very soon!

Click on each product to view in more detail…

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