Following a sneak peek into our AW10 collection, we thought we would share some pictures of our AW10 photoshoot with you! Earlier this year we took a trip to the Gloucester docks and wrapped our models up in our fantastic new range. Here are some exclusive out-takes from the shoot, shot by our very own in-house photographer, Jimeee (pictured below). As you can see, it was a snowy and icy cold day but the models and photo team worked like champions through the elements. Credits to the team!

(more…)

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

With our store in the Beverly Center, Los Angeles, almost in completion, we joined in on the festivities of the ‘Fashion’s Night Out’ event held on Friday 10th September. It was a packed event with a crowd drawing DJ set and a catwalk show. Black Eyed Peas singer, Will.I.am joined on stage with other stars and guests in support of the night. Superdry showed off new designs by placing live models in the store window with the latest AW10 clothing and a special backdrop designed and installed especially for the night! Check back here for news on the official opening!

We were also covered on Fox News which you can watch here

(more…)

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

The nights are drawing in and we are sad that our summer is drawing to an end but one reason to look forward to the autumn months is our new autumn/winter designs! With chunky patterned knits which are great for layering and of course keeping you snug and warm, you will be spoilt for choice with our new collection. We’ve selected a few of our favourite key pieces for you to see first which are due to in stores soon. What styles are you most excited about for the new season?!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email