We’re packing our bags for one of the biggest parties of the year in the Californian desert. That’s right, we’re off to Coachella! Famous for its celebrity style, A-list hang-outs and the latest, greatest bands & DJs in the world, this is one festival you don’t want to miss.

If dressing for summer’s hottest parties leaves you cold, our SS14 collection is an access-all-areas pass to standout festival style. Denim is a festival staple, from hotpants to double denim combos; luckily the Superdry Denim collection is bigger and better than ever. Boys shorts get colourful or stay classic in our commodity chino shorts range, which look great teamed with a hoodie or our classic flag jacket. Party-loving girls should rock carefree boho style with our raw edge hotpants & easy summer dresses. Add some tailoring to redefine casual cool; check out our Timothy Everest collection for inspiration.

Use accessories to punch up your look: our alumni bag comes in a kaleidoscope of shades (perfect for carrying your Superdry beach towel, passport holder, hat & wallet!). Get a pop of colour with one of our great watches &, remember, late night parties and sun-soaked days mean sunglasses should be at the top of your packing list. Footwear gets practical: choose from trainers, chic sandals for girls and flip flops to team with every outfit.

When it comes to cool Coachella styling, we’ve got everything under the sun! Got a festival style dilemma? Drop us a question on Twitter using #SuperdryFestivalStyle

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It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

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It’s that time of year again where we’re thinking about Christmas and getting those all important gifts under the tree.

We know how hard it can be to find the perfect gift, so look no further than our his and hers gift guide. For your secret santa presents to finding the one you love that special something – we have it covered.

We have the perfect stocking fillers and the products you all know and love to keep you warm this winter, including our collection of gloves, hats, scarves and snoods – A great present for a cold winters day.

Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.

Wether you’re looking for the perfect pressie, secret santa gift, stocking filler or fancy spending some money on you (it is the giving season after all!) you can find it all under one roof at Superdry!

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If layering with Superdry t shirts, shirts, lumberjacks and gilets is the way forward in personalising your winter style, then your summer look is best accompanied by a range of accessories for that touch of summer flair. Our Superdry accessories collection really add style to an outfit and a definite Americana feel eminates from all of our products. Here we focus on three unisex items from our accessories range that particularly ooze summer style:

Our vintage Superdry caps are a classic item with their distressed finish and the iconic Superdry logo across the front. In the classic baseball style and featuring an elasticated headband and rear embroidered graphic, the Bleacher Vintage Cap is the perfect partner for those summer days in the sun.

Another essential for the sunny days ahead are a pair of original Superdry sunglasses – ideal for driving behind the wheel or lying behind the wind break! The ‘Passenger’ – a timeless classic ‘Wayfarer’ design – is available with tortoise frames and adds that touch of class embodied by 1950s Americana. The ‘Powder’ sunglasses are available in three fantastic frame designs, all featuring our twist on the iconic ‘Aviator’.

The final key accessory for the summer season is a pair of our flip flops in the classic thong design. Always hand-in-hand with a dilemma (the ‘is it too early?’ debate), they don’t just look great but provide rather a lovely problem! Then again, can it ever be too early? Either way, it looks like having a trusty pair of Superdry GT Flip Flops (shown here in White/Royal) to hand for those surprise warm days is definitely a good idea!

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