Last month, model Tia Greve Petersen stopped by at our showroom in Denmark to select some inspirational pieces for a promotional photo shoot to add to her portfolio. We’re delighted to see the final photos from the shoot!

Taken at the Kavin Studios in Aarhus, Tia and stylist Noah Kanber worked on a grunge/boho theme, which was projected perfectly with the rustic bare-bricked background of the studios.

With photographer Mikkel Suppras Kjeldsen clicking away behind the camera, Tia modleled a variety of Superdry outfits. Her first was made up with the Olympic Ringer vest , Lumberjack Twill shirt and cut-off denims. Her second look was put together with the Orange sewn Tin Grandad top, layered under the Superscout shirt and finished with the Dirt Trials jacket. Teamed with cut-off denims again and chunky boots to complete the outfit, it certainly injects attitude into the style.

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Last Saturday saw the opening of our new store at the Brunn’s Galleri, Aarhus! Joining us during the day was popular house DJ, KATO, who delighted fans by meeting customers and signing autographs. Wearing our popular Brad Bomber jacket teamed with the Superdry Vintage tee, KATO happily chatted to fans and even managed to fit in an interview! Taking charge of the decks during the day was the talented Danish DJ Maja Malou who set-up outside our new opening.

Also marking the celebration was visual artist Ruth Crone Foster and photography student Jannick Børlum, who both work on IDOART and were our featured bloggers of the day in the lead up to the event. The two creative heads collaborated to create an incredible masterpiece, which can only be described as a dissection and reassembly of Superdry, concentrating on our detailing. Check out the finished piece and some snaps from their shoot, below, which includes their favourite item – the Superdry canvas bags!

For any fans in Denmark who missed out, we have one more opening this Thursday at Fisketorvet, Copenhagen, where we will have opening offers just for you!

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Today we’re catching up with our Danish bloggers who are taking part in Superdry’s ‘Bloggers Countdown’ leading to the opening of our new Aarhus store in Denmark tomorrow.

Yesterday was the turn of Boom Bam blog, the place for hip-hop, fashion, lifestyle and photography. The team’s made up of Niels, Anders and Sigurd who describe themselves as very different but have two things in common: the love for trainers and caps! They all agree their best Superdry pick is the grey Crewneck, which they feature, in their Superdry photoshoot. Check out the styles they’ve put together using our Lumberjack shirt, tees, jumpers and the men’s Duffle bag.

Blogging about us today is Yin Pang from Pangcakes, a fan of our laptop bag, laptop sleeves and the SS12 Oxford shoes. The eye grabbing shoes have coloured soles and laces, which will be available in a choice of different colours. We’d like to thank all of our super bloggers, we love your creative and bold takes on Superdry and look forward to seeing some of you tomorrow at the opening party along with our new customers!

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It’s all happening in Denmark, where we’re on a mission to make sure our latest opening in Scandinavia kicks off with a bang!

Counting down to Saturday 5th, we have some of the top Danish fashion bloggers featuring their favourite Superdry picks on their blogs. Leading the pack on Sunday was Stine Mo, followed by Style Geek yesterday and today’s blogger is the quirky Charlotte Lynn from Spejlvendt, all modelling our pieces on their gorgeous-selves.

Come along and celebrate the second opening in Denmark at the Bruun’s Galleri, Aarhus, where DJ Maja Malou will be filling the store with top music along with KATO and Clemens, who will be at the store from 1pm for signings. We have opening offers too for Superdry fans, so come and join us for this celebration!

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