What a year! 2014 has been incredible!
We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!
Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.
Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.
In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.
September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!
October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.
It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!
2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!
Thanks for a great 2014, here’s to 2015!