The team here at Superdry head office is looking forward to this weekend where the Cheltenham Design Festival kicks-off on Friday at the Parabola Arts Centre.
The first of its kind, the Cheltenham Design Festival gathers creative thinkers from a wide range of disciplines to debate and explore the future of design.
As the hometown and base for the brand, Superdry CEO Julian Dunkerton is the patron for the event. We’ll be exhibiting at the Design Festival, where you can discover how the brand has evolved since its conception in 2003. Our very own in-house graphic designer, Richy Baldwin, will be in attendance on Friday to talk through his designs which grace all our hoods and tees. Come down and meet us and learn about the anatomy of a Superdry t-shirt!
If that’s not enough, Malvern’s Morgan Motors will also be presenting at the Festival where the Superdry Morgan 3 Wheeler will be on display. Don’t miss Morgan’s Chief Designer Matthew Humphries’ talk about the creation of the 3 Wheeler on Sunday, 22nd April.
For full information, visit the website. Hope to see you there!
We can’t stop harping about our world flagship store in the heart of London’s Regent Street! Spread along four floors, all of your favourite pieces are displayed in our largest store yet; with vintage displays and giant screens adding to the ultimate Superdry shopping experience.
Armed with a camera, we took a trip to the store and were instantly inspired by the outfits our staff were wearing, which we want to share with you!
Cheyney’s bright colours got our attention; wearing the Superdry Warriors tee in red along with ¾ denims and neon trainers, we love this casual summer look.
Diana wears the fun and bright Regular Gas tee with the Orange label ziphood, finished with denim shorts.
Sinead teams her Panther Greaser tee, Orange label ziphood with jeans, adding a cute patterned headscarf to complete her look.
Hichem caught our eye in his Dependable graphic tee, worn with chinos and super series high tops.
We love the looks on our Regent Street staff! How do you wear your Superdry?!
There’s something about the lo-fi aesthetic that makes the Superdry check shirt the perfect match for acoustic musicians, so we were thrilled to see Danish singer and songwriter Morten Remar wearing our Lumberjack Twill Shirt in the artwork for his latest album!
Morton is best known from being in the band Back to Back and their hugely successful track ‘Jonathan’. Now, after seven years away from the music business, he is back with his fourth solo, and self-titled album; Morten Remar – IN PERSON.
The record was written entirely in his backyard whilst looking after his family and is heavily influenced by his three children, the outdoors and his love of science!
The official album Release Party Concert in CPH is just around the corner (May 4th 2012) and it’s free admission too! So make sure you head down to PH Caféen, Halmtorvet 9A, 1700 København V for 8pm and you can be amongst the first to listen to all the tracks!
For more information on the man behind the music, why not take a look at his official page, or his Facebook page!
Photographer: Poul Majgaard.
This week the Superdry AW12 press day was held at The House of St Barnabas in London’s Soho square! Showcasing the key looks for the next season to fashion editors, we were excited to set-up outfits and displays which our designers have been busy creating over the past months.
Our classics have been reworked, taking our existing collection to a new direction. Durable and hard-wearing outerwear along with fresh cuts and prints are all to look forward to for AW12!
Check out our pics from the day – the Superdry cupcakes on offer were especially popular!
All the guys and girls here at Superdry HQ love the Easter weekend! For us, it usually means lots and lots of scrummy Easter eggs after giving up choccy for lent. We’ll have to loosen our belts, that’s for sure!
Some of us are heading to the beach, complete with avionic sunnies and fingers crossed for good weather, and some are heading back to see the family for a long weekend.
If, like us, you’re going to be up to something similar, it just so happens that we’ve prepared a list of Superdry Easter weekend essentials that nobody should be without!
If you’re heading away on a short break somewhere and don’t have enough room in your bag for all your stuff, look no further than taking our First Aid Corp Weekender Bag away with you! With a distressed union jack print and zipped compartments to keep all your Superdry accessories safe, you’ll have more than enough space to store your Superdry iPhone cover, Technical Headphones and even your Superdry umbrella ready for the April showers!
As it’s gone from summer to winter in a matter of days here in the UK, we’re hoping it’ll be espadrilles and flip-flop weather, but we’d definitely take a logo beanie and a western scarf away with us just in case!
And if you’re heading back home to see the family, we’re here to help you earn some serious brownie points! Instead of an Easter egg, why not give something a little different, like our Black Cologne, Zip Wallet and Goods Key Fob. Or maybe you know someone who would prefer the brand new SS12 colours of our much loved nail paints!
Have a great Easter weekend everyone!
We’re super excited that Danish DJ, music producer and friend of Superdry, Kato has been busy working with US rapper Snoop Dogg on their new release ‘Never let you go’.
Lending his vocals to the track is Branson Beal who along with Kato had a blast collaborating with rap royalty, Snoop Dogg, who’s worked with big names; Dr. Dre and Katy Perry!
A huge fan of Superdry; we were lucky to have Kato at our Aarhus opening back in November last year much to our shoppers’ delight! We wish Kato luck on his upcoming album, which he is adding the finishing touches to, we see big things in the future for him!
In addition to the existing trio of men’s fragrances we already have in store, Steel and Black now complete the collection, offering a new edge to the range of Superdry scent.
Developed with the younger and sportier wearer in mind, Steel and Black has a much sought after day-to-night appeal. The latest two fragrances are presented in a sleek, embossed glass bottle, encased in a soft-touch package that reflects the attention to detail synonymous with Superdry. Let us go through the two fragrances to help you make up your mind on which is the scent for you.
Steel: A refreshing, effervescent statement fragrance, with top notes of lime and bergamot, a heart of cardamom and violet leaves and rich base notes of cedar wood and moss.
Black: An aromatic heart of lavender, jasmine, thyme, coriander and nutmeg, sweetened by a juicy lime note and rich ripe fruits completed by a deep base rich with sandalwood, balsam, incense, leather and moss.
Friend of Superdry and star of the big screen, William Moseley has been busy working on numerous projects since he last popped in to visit us at Superdry HQ. The Narnia star’s been tackling genres which will see him take on more intense thriller roles as well as comedy.
“I just wanted to thank Superdry for their kindness in helping out with my new film ‘Run’. ‘Run’ is a coming-of-age crime thriller (with elements of Parkour) set in the streets of Brooklyn. The film was shot in 20 days on a tight budget. The costume designer was down to the wire and needed some clothes for the film so I got in contact with Jimeee Meigh at Superdry and, with the help from Rachel from the New York offices, I picked up the clothes that very evening. Run, which is shot for 3D, also features Eric Roberts, Adrien Pasdar and Kelsey Chow. We had one of the best freerunning teams in the world, Tempest, working on the film, so get ready for some amazing Parkour!
I’m shooting a film over the summer which is possibly the opposite to ‘Run’. It’s a comedy set in Victorian England where there is mistaken genders and conniving relatives. It should be great fun, much in the tone of ‘Much a Do About Nothing’ or ‘Twelfth Night’.
I’m currently living in Los Angeles, so every day, something new is happening. I will update with things as they move along.
Thank you again Superdry.”
We wish William luck on his future projects and look forward to a trip to the movies to catch ‘Run’. The film will be taken to the festival circuit this year before it’s released!
Last month, model Tia Greve Petersen stopped by at our showroom in Denmark to select some inspirational pieces for a promotional photo shoot to add to her portfolio. We’re delighted to see the final photos from the shoot!
Taken at the Kavin Studios in Aarhus, Tia and stylist Noah Kanber worked on a grunge/boho theme, which was projected perfectly with the rustic bare-bricked background of the studios.
With photographer Mikkel Suppras Kjeldsen clicking away behind the camera, Tia modleled a variety of Superdry outfits. Her first was made up with the Olympic Ringer vest , Lumberjack Twill shirt and cut-off denims. Her second look was put together with the Orange sewn Tin Grandad top, layered under the Superscout shirt and finished with the Dirt Trials jacket. Teamed with cut-off denims again and chunky boots to complete the outfit, it certainly injects attitude into the style.