Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email


The summer might be looking a bit hit and miss, but inject some brightness of your own with our awesome rockstar sunnies.

Ideal for adding a neon colour-pop to your outfit, rockstar combines festival-perfect retro shaping with 6 great matte-finish colourways, including 4 brighter than bright neons.

Which colour are you? Let us know over on Facebook or Twitter.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Superdry. Trinity Leeds. The Live Series.

On Saturday 27th April we well and truly brought the noise to Trinity Leeds Shopping centre as Jacob Banks, Bashy, Amplify Dot, Kay-C and the Dilation DJ’s, took to the stage in our first ever #LiveSeries event.

Getting the crowd hyped pre-event was resident beatboxer, Contrix; and our breakdancer/bodypopper combo of Kieran Lai (of All Stars movie fame) and Issie, who were off the chain!

First to take the mic was Kay-C and what a way to kick things off!

Next up was South London’s finest, Amplify Dot, who dropped her trademark flow and witty lyrics. When she dropped her brand new track, Kurt Cobain, the crowd went wild.

Just as well really as the next act well and truly blew the roof off! His friends know him as ashley thomas, you may know him as the Mixtape Legend, but we know him as the award-winning BASHY!

Spittin’ bars left right and centre, the crowd were up on their feet, in your face, and getting down.

Taking things down a level (which was much needed after Bashy’s high-octane set) was an intimate performance from midlands-born Jacob Banks, who was the headline act of the first ever #LiveSeries

Were you at #TheLiveSeries? Check out our facebook page to see some images of the event.

Here’s to #TheLiveSeries part 2!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email


Congratulations to our competition winner Rebecca Edwards, who won the holiday of a lifetime – a 10 day trip to Australia with £500 to spend in the Westfield Superdry store.

Among her 10 days of sea, sand and sun, Rebecca found the time to visit the Botanic Gardens via the Sydney Opera House, checked out Sea Life Sydney and the Wild Life Sydney at Darling Harbour and took in the epic views on a ferry ride from Sydney harbour to Manly.

“We had the most amazing time and are hopefully planning to go back to Australia.”

There’s still a couple of days left for you to enter our competition to win a trip to Miami for you and five friends!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

See live performances from the latest underground UK talent at our latest store - Trinity Leeds on Saturday 27th April from 2pm.

Headlined by Jacob Banks, winner of the MOBOs unsung competition soulful vibe, who recently supported Emeli Sande and featuring live performances from some of the freshest UK underground talent – from singers to DJs and MCs, Street Dancers and a Beat Boxers, this unmissable event marks the open of our latest store at Trinity Leeds!

Other featured acts include BashyAmplify Dot, and Kay-C, while Wayward, Frenzy D, Mr Norman and Philip Sauvage complete the line-up for the biggest in-store event Trinity Leeds has seen.

BUT THAT’S NOT ALL

There will be body poppers keeping you entertained throughout the event so why not have a go yourself?

Find us on the lower ground floor, music kicks off at 2pm

#TheLiveSeries

Featured artists:

Jacob Banks - A 21 year old from Birmingham who only picked up a guitar and wrote his first song 12 months ago, this emerging talent is now supporting Brit Awards winner Emeli Sande on her UK tour.

Bashy, the North-West London Rapper/MC known for his witty and comical yet realistic lyrics recently collaborated with Wretch 32 on the hit track ‘Male Pride’ will be joining the line-up.

Amplify Dot, born and raised in south London, first made herself known as a 13 year old rapper at a Missy Elliot gig in Brixton Academy. Taking to the stage when asked if anyone in the crowd could rap, an impressed Missy Elliot predicted good things for the youngster. Fast forward a few years, she’s recently been signed to EMI and released catchy track ‘Kurt Cobain’

Kay-C, a UK rapper/songwriter who has performed alongside Wretch 32, Devlin and Griminal amongst others.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Earlier in the week, we told you about the Superdry magic mirror from our AW13 press day/ Superdry + Timothy Everest Womens Sebiro Collection launch.

Since then, we’ve had lots of questions about where it is and how you can use it. So, we wanted to tell our fans how they can get involved!

The Mirror is currently in our Regent Street flagship store on the ground floor. Using the touch screen, you can take photos of yourself and upload them instantly to your Facebook or Twitter account or e-mail them to a friend.

Not sure about that leather jacket? Upload it and get an instant reply from your friends!

Trying to convince your other half that those denims are the perfect fit? Tweet him and get his feedback there and then!

You can take a look at the people that have already uploaded theirs on twitter by searching for the hashtag #SDREGENTST. Or have a go yourself -it’s still around, but it won’t be around for long!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

stippled-photo-49471150

Whether it’s the Ramona or the Megan, our range of women’s leather jackets have always been a classic wardrobe staple.

So you can imagine how excited we were to hear there’s not one, but two new Superdy leather jackets joining the fold.

Please, ladies, give a warm welcome to The Blake Bomber and Skinny Biker.

*RAUCOUS APPLAUSE*

Available in 7 new and exciting colours, they feature a buttersoft finish with single collar,  a move away from the oh, so familiar double collar we’ve been famous for in the past, a contrast lining, zip front fastening and two patch pockets.

But what’s the difference, you may ask?

Well, let us tell you!

The Skinny biker has zip cuffs and straight waist, where the Blake bomber has an elasticated hem and cuffs.

So the question is, what colour and style is for you? Let us know over on Facebook and Twitter.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Summer. So near yet so far.

The clocks have changed, the weather’s (hopefully) going to get warmer and that devil has appeared on your shoulder again that screams “go on, crack out the shorts, flip flops and a pair of sunnies. It’s warm enough; honest!”

This season, we really have pulled out all the stops with our latest (and greatest) range of Superdry sunglasses.

From retro-inspired designs to vivid fluro and soft pastels, there is something for everyone.

So don’t wait for our only day of summer to come and go; complete your summer wardrobe with Superdry.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

With the ‘great’ british weather going the way it is, we’re not feeling too hopeful that the sun will make a proper appearance anytime soon…

So, with that in mind, we’re showing some love for  the new coats and jackets that have recently dropped both in store and online at Superdry.com.

From our much-loved hero piece, the Superdry windcheater,  to the bold new, nautical-inspired  boat jacket, we’ve got you well and truly covered come rain or shine. (let’s face it, it’s most probably rain!)

Top of our list this spring (yes, it really is officially Spring) is the cropped hooded raincoat. Available in two colourways - we prefer the white, but it’s only for the brave – and features a double breast with removable hood, double layer collar, embroidered shoulder logo and 2 front pockets.

Wear it dressed up or throw it on over your jeans and a tee. It really is that versatile.

Let us know what you think of it over on Facebook or Twitter.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email