May 26th, 2011
Superdry are now offering free shipping to our North American customers via the Superdry Online Store!
With six Superdry stores now situated in the United States, and further stores set to open in Santa Clara and New York soon, our American customers are being given the opportunity to take advantage of free delivery on all orders made via Superdry Online. Fear not our Canadian and Mexican fans, we have now extended our free delivery to accomodate you guys!
Click here to visit superdry.com
With stores across both the East coast and West coast of the US, as well as the new Las Vegas store on the world-famous Las Vegas Boulevard, stateside Superdry fans have never had such an opportunity to get hold of our iconic Superdry style. See below for details of our Superdry USA Stores:
Los Angeles, CA
Los Angeles Flagship Superdry Store
Beverly Center,
6th Floor, 8500 Beverly Boulevard,
Los Angeles, CA 90048
Tel: +1 310 652 0175

Tags: canada, Mexico, North America, shipping, store, usa
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May 26th, 2011
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From The Great Escape and Easy Rider, to Top Gun and Wild Hogs, the leather jacket has long been associated with biker movies. These iconic films have become synomous with the fashion world and have set off trends such as the neckerchief and the now iconic Aviator glasses. Our latest themed look displays our vintage Superdry twist on the classic biker style, featuring Aviator style shades, heavy duty denim and, of course, plenty of distressed leather…
From the bottom up, a good pair of leather boots is the perfect start to a biker look, and the Superdry Outpost Light Boot certainly doesn’t disappoint, featuring a weathered finish, elasticated side panels and embossed leather logo tab. A pair of Officer Slim Denim jeans is their perfect companion with a distressed finish and five pocket design with button fly. Pair up these vintage jeans with the Classic Handcut Belt featuring a metal buckle, embossed end design and original handcut finish.
For the torso, button up the 100% cotton Washbasket Shirt featuring check design, removable collar darts, two chest pockets and embroidered logo pocket & hem patches. Then slide into our iconic Brad Leather Jacket, which is 100% super-soft full grain leather with six pocket design, embroidered shoulder motif, layered collar detail and the classic distressed finish.
Top off the look with a pair of Powder Sunglasses, our play on the all time classic Aviator for the complete biker style. These shades feature an engraved metal logo detail, engraved arm logos and 100% protection from UV rays, so you’ll never be more comfortable when riding into the sunset…
Tags: biker, looks, mens look, vintage
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May 19th, 2011
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Following our mens Track & Field look that we brought to you earlier this week, we now present our carefully selected womens look based on that same theme of college athletics. Focussing on products from our ‘laundry’ range, we have created a feminine look of retro Americana that is as iconic as it is eye-catching!
Start by slipping into the Laundry Capri Jogger in Illinois Marl with cracked graphic print on front, fold over waistband and tapered hems, then pull on a Laundry Crew Neck top in Typoon Red. Wrap up in a Laundry Zip Hood in matching Illinois Marl with drawstring hood, two front pockets with embroidered SD japan tab label to keep you warm on the way down to the practice courts.
Then tie up a pair of funky basketball inspired Super Series Lo Tops with canvas upper, branded outer sole and comfort insole and don’t forget to pick up your retro inspired Gymnasium Bag on the way out of the door!
We’ll bring you another look next week so don’t forget to check back regularly
Tags: americana, college, looks, product, womens look
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May 18th, 2011

With temperatures set to rise within the next few weeks, this summer looks set to be a scorcher and with this in mind the season’s look wouldn’t be complete without a pair of Superdry shorts! With shorts fit for every occasion, this years collection of mens and womens Superdry shorts offers the modern fashionista more colour and versatility than ever!
For the guys our Heavy Core Cargo shorts offer the wearer a classic heavy short with a vintage wash, featuring a multi pocket design and complete with with a D-ring fastening belt – it’s great with a t-shirt or polo top. When it comes to going to the beach or pool this summer you’re in for a treat – we offer a huge colour range of the Logo Boardshort and Superdry Swim Short.
For girls wanting a more classic look we recommend our Polka Painting Short, a vintage inspired item with a cute polka dot print, perfect with a cami top or denim shirt. Another must have this summer is our Vintage Bale Mini Short which comes in a range of washes, perfect for a casual Americana-inspired look.
Tags: board shorts, denim shorts, product, shorts, summer, swim shorts
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May 18th, 2011

One lucky winner from the New York University won a treat from Superdry to a $400 prize makeover in store last week! Every May, the New York University’s Office of Residential Life & Housing Services holds an end of year banquet for its student staff and this year Superdry sponsored the prize give away! The winner was Christina who was taken around the collection and dressed by our New York stylists in our latest summer looks. Christina looked gorgeous in our Vintage Alexia dress and was automatically drawn to our fun and flirty Vintage Thrift range as well as our skinny denims and lumberjack shirts!
Check out the pictures of Christina and the New York team!
Tags: New york, NYU, prize draw, stylists, usa
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May 17th, 2011
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Our latest instalment of Superdry style is inspired by American Track & Field heritage. This college-themed look has been made popular all across the world and continues to dominate the casual ranges season after season. Featuring comforting soft athletic garments with an abundance of nostalgic design elements, we have picked our favourite men’s items to bring the Track & Field look back into the spotlight.
Additions from Superdry for Spring/Summer2011 include the Gymnasium Bag with its cracked logo print, twin handles with a Velcro strap, and large single compartment. Step into Super Series Hi Tops with canvas upper, soft ankle edge, double rubber toe cap and branded outer sole, under a pair of Fives Joggers, featuring vertical leg stripes, appliqué thigh logo, drawstring waist band and embroidered back pocket logo patch.
Slip on a College Panel T Shirt with cracked Superdry Tokyo State print, cracked sleeve double hoop print and woven Superdry hem logo patch, worn under the Crossover Top, presenting front and rear print, sleeve stripes, ribbed cuffs & neck and distressed chest seam.
Womens Track & Field style coming soon!
Tags: americana, college, looks, mens look, product
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May 14th, 2011

Let us introduce you to a local band and friends of Superdry, Hermes. We spent a morning with the Gloucestershire based band, where we invited them to our photographic studio for a few snaps before they become fully immersed in the studio recording of their new material.
Hermes is made up of members, Tom, 22, James, 18 and Greg, 20. A young band who have been lucky enough to see some of their tracks produced by Sean Genockey who’s worked with the likes of The Futureheads and Manic Street Preaches. The trio, who cite their influences from Smashing Pumpkins to The Beatles, are a refreshing bunch who are avid fans of music from all genres. As a whole, the band describe their sound as ‘indie/rock with elements of experimental’.
They have been busy gigging the London circuit along with small pubs in Gloucestershire. The London gigs have been a turning point for the band, who managed to grab the attention of MTV whilst playing at Punk in Soho. Additionally, there is potential to go out to Chicago later in the year! Not bad for a fairly new band who’s newest member is drummer, Greg, who joined in November.
Donning our classic Superdry checked and denim shirts, they raved about the great fit and also favoured our new super series hi top footwear – beautifully modelled by the boys in the photo!
A CGI music video for the bands newest single, Jack, is scheduled to be released soon, stay tuned on their Myspace page for all the latest!
Tags: band, checked shirt, Hermes, hi top trainers
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May 12th, 2011

The Welsh city of Swansea celebrated it’s opening at the end of April to a massive turnout! To mark the event, we offered the first 100 lucky shoppers an exclusive free Superdry tee in a tin. Staff worked extremely hard to make sure Superdry made an impact upon Swansea – our windows were awash with the bright backdrops from our latest campaign images. The eye catching fairground (recognisable from our Vintage Thrift campaign photography) is a feast for the eyes along with industrial accessories in the form of a car front, cogs and wooden crates.
We look forward to you visiting! Find us at Unit 24/5, Quadrant Centre, Swansea, West Glamorgan, SA1 3QW
Tags: new store, Swansea, uk, Wales
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May 9th, 2011

Above is a rather lovely picture of a very enthusiastic group of staff at Superdry HQ who are preparing for the Prima Solutions adventure challenge later this month! It is a very worthwhile cause run by Care international who work to create lasting change in poor communities. The Prima Challenge is set up for anyone who works in the clothing, footwear or fashion retail industries and a challenge it certainly is! Our Superdry team will complete a demanding 15km trail route, plus a 26km cycle, followed by a 1km canoe challenge on the river.
All money raised will go towards supporting Care’s social enterprise in Bangladesh where low paid textile employees will benefit from medicine aid and improved education.
We will be cheering for the team and wishing them all the best of luck! If you would like to donate, you can follow the link to show your support!
Tags: care international, charity challenge, prima colutions adventure, superdry team
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