No shower & No power? we’ve got you covered.

With festival season upon us, we’re stocking up on the essentials to get you through the craziest weekends that lie ahead.

With our popping pink lip glazesignature wellies and Navajo Preppy playsuit, You’ll be on-trend from start to finish! Dare to go bold? Why not try our Broderie Dress in lipstick?

Superdry cargo shorts are at the top of the list for you guys, having 6 pockets to hold cash, cards and maybe even a bottle of cologne, you really have no reason not to. Why not try our rockstar sunnies for a perfect pop of colour to any festival outfit. Pair the shorts and sunnies with a graphic tee and a pair of flip-flops for a casual festival look.

which festivals are you rocking out at this summer? Let us know over on Facebooktwitter

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We’ve teamed up with high street fashion mag, Company Magazine to pick the hottest bloggers of the moment to win the chance to style and star in a fashion shoot in the Company High Street Edit.

To enter, head over to the Company Magazine website and upload your blog to the forum. Don’t forget to tweet us @Superdry using the hashtag #forumbloggeroftheweek when you’ve entered!  Good luck!

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happy birthday to us!

it was 5 years yesterday we joined facebook, which changed how you interact with us forever.

since joining in 2008, superdry fans from all over the world have jumped on board to the page that gives you tips, tricks, behind the scenes pics, style choices and once in a lifetime competitions. what’s not to like?

from the days of flickr photos to tweeting on twitter, here at superdry our facebook hub remains a big part of our growing commitment to talking with our fans. growing stronger each year we now have over 730,000 fantastic facebook fans, who can comment and get involved with all things superdry.

so a huge thank you to everyone that follows, shares, likes and comments!

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A couple of weeks ago we invited Superdry fan Katie Morgason to join us at Superdry HQ for the day to see what it’s like to work behind the scenes of a global fashion brand. Katie shared some of her amazing photos with us from a recent photoshoot and when we invited her to join us at our head office in Cheltenham, she jumped at the chance!

Here’s what she had to say about her day at SDHQ-

“I absolutely loved my day at Superdry! I got to meet so many fun people and see some really cool things behind the scenes! It was so interesting to see how such a massive brand that i’ve admired for so long operates. Seeing all the creative operations and all the processes for the brand was awesome.

“One of my favourite parts of the day was being in the studio and seeing how the photos are taken and processed. I couldn’t believe how many photos were taken for one product. Walking on the new Superdry catwalk was fun too! Watching the photo shoot and interview with Jacob Banks was pretty awesome and i can’t forget the amazing showroom with the beautiful items from the SS14 collection! (i can’t wait to get my hands on that!) While i was at SDHQ i got to shoot for superdry.com and that was such a great experience! It was scary because i wanted to make sure i was getting it right but once i took a couple of photos the scariness wore off and i really enjoyed it! It was an amazing feeling to know that i was talking a photo that would be published on their website! Ania, the model, was awesome so she made it really easy and all the staff around were really encouraging.”

Talking about Superdry’s social media profiles and what tempted her to post on our Facebook wall, Katie told us

“I really like Superdry’s social media profiles because they have a great mix of text and product! I decided to upload my photo onto the Facebook wall as a bit of a long shot. Years ago my fiance and i took a picture with us wearing our leather Superdry boots at Christmas and got some really positive feedback from it. For the photo i posted, i really loved it and thought it really suited the brand. Turns out you guys liked it too!”

As a fashion student, the opportunity for Katie to work with Superdry’s photographers and creatives – to be on the inside looking out – was a big pull:

“I learned a lot from my visit to Superdry. It was really good to see how my the theory of my fashion photography course translated into a ‘real life’ situation. I think the most vital thing i learned while i was there is that working with a really good creative team can make a world of difference. You could tell by all the people involved in the process from producing images, clothing and to social media that the brand produces strong, interesting, dynamic work. My visit to Superdry has really helped my understanding of how a global brand is run.”

We’re glad you had a great day with us Katie. Keep in touch!

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Summer has arrived so slap on your sun tan lotion and jump into some Superdry swimwear.

Whether you’re an all in one or bikini chick, Superdry is sure to have you rocking your beach body this summer in our signature logo bikini.

Boardshorts are a must for you guys, pair that with our rockstar sunnies and a snapback and you’re sure to be the star of the show.

Heading to the beach? Don’t forget your bag, flip-flops and headphones.

Here at Superdry we’ll kit you out to make 2013 a summer to remember.

Available in store and online.

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2013 is a landmark year in our calendar as we celebrate Superdry’s ten-year anniversary. In true Superdry fashion we decked out London’s famous landmark Battersea Power Station. Steeped in British history this incredible building provided the perfect backdrop to create an event never to be forgotten. Born from an inspirational trip to Tokyo back in 2003 the brand started from a collection of 5 high-impact graphic tees and in the past 10 years we have grown considerably with collections of up to 2,500 pieces.

The event was held in the awe-inspiring grade 2 listed building, where we treated special guests to an exclusive SS14 catwalk while cool up and coming Brit duo Coves performed a rocking soundtrack. Later the DJ spinned an eclectic mix of tunes which really got the party started. While guests sipped on tasty cocktails including Dark ‘n’ stormy, Apricot Mai Tai and Victorian Tea, alongside champagne and beer. Peckish party-goers were served a selection of festival-style nibbles with a choice of Motherclucker, Engine Hot Dogs and When Mac met Cheese.

Check out more pics from the event on our  Facebook page and read what guests had to say on Twitter by following the hashtag #Superdry10.

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Do you want to win a luxury trip to Dubai for you and a friend?

That’s right, we’re giving you the chance to spend 4 nights at the 5* atlantis the palm resort in Dubai with $1000 to spend at the Superdry store in Dubai Mall, a 4×4 desert safari with BBQ dinner and camel trek, the chance to swim with dolphins at the Atlantis Palm Resort, private kite surfing lesson, sand boarding experience, dinner at the 6* Burj Al Alab Al Mahara Restaurant, a shark safari and much much more!

To be in with a chance of winning, first pick your jaws up off the floor and head over to our Facebook page, fill in the form and hey presto!

Good luck!

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How Time Flies

One year on, Superdry geared up for an event to be remembered in celebration of our Times Square store’s 1st birthday.

DJ Chrissie Miller kicked off the event blasting music out the doors and onto the streets of New York, drawing huge crowds in. Supermodel Jessica Stam was on-hand styling our five models for the presentation later in the day.

With local legend Melissa creating the 1,000 Superdry cupcake display, not even NBA all star CJ McCollum could resist coming in to try one while getting his Superdry fix!

Sharing the event around the world with Superdry’s photo booth, the celebration was a hit with fans, shoppers, celebrities and tweeters alike.

Head over to our Facebook page to keep up to date with all things Superdry in USA.

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With only a couple weeks until Father’s day, do you know what you’re getting dad this year?

As June 16th gets closer, we’re taking the hard work out of looking for the perfect present. From polos to shoes, we’ve got it all this fathers day.

Our top picks include headphoneswatchesshirts and the dry cologne collection for a fresh smelling dad.

So treat your dad, after all, he deserves it!

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As the festival season approaches, we’re getting ready to pack our bags for the crazy weekends that lie ahead.

On the top of our list this year is the Superdry cargo shorts. With 6 pockets – 4 that button up, button fly, waistband logo patch and distressed detailing, they are perfect to put away your phone, cash and cards while you’re rocking out at the main stage. Perfect to wear with a pair of muddy wellies!

Available to buy in-store and online

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