Summer has arrived so slap on your sun tan lotion and jump into some Superdry swimwear.

Whether you’re an all in one or bikini chick, Superdry is sure to have you rocking your beach body this summer in our signature logo bikini.

Boardshorts are a must for you guys, pair that with our rockstar sunnies and a snapback and you’re sure to be the star of the show.

Heading to the beach? Don’t forget your bag, flip-flops and headphones.

Here at Superdry we’ll kit you out to make 2013 a summer to remember.

Available in store and online.

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2013 is a landmark year in our calendar as we celebrate Superdry’s ten-year anniversary. In true Superdry fashion we decked out London’s famous landmark Battersea Power Station. Steeped in British history this incredible building provided the perfect backdrop to create an event never to be forgotten. Born from an inspirational trip to Tokyo back in 2003 the brand started from a collection of 5 high-impact graphic tees and in the past 10 years we have grown considerably with collections of up to 2,500 pieces.

The event was held in the awe-inspiring grade 2 listed building, where we treated special guests to an exclusive SS14 catwalk while cool up and coming Brit duo Coves performed a rocking soundtrack. Later the DJ spinned an eclectic mix of tunes which really got the party started. While guests sipped on tasty cocktails including Dark ‘n’ stormy, Apricot Mai Tai and Victorian Tea, alongside champagne and beer. Peckish party-goers were served a selection of festival-style nibbles with a choice of Motherclucker, Engine Hot Dogs and When Mac met Cheese.

Check out more pics from the event on our  Facebook page and read what guests had to say on Twitter by following the hashtag #Superdry10.

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Do you want to win a luxury trip to Dubai for you and a friend?

That’s right, we’re giving you the chance to spend 4 nights at the 5* atlantis the palm resort in Dubai with $1000 to spend at the Superdry store in Dubai Mall, a 4×4 desert safari with BBQ dinner and camel trek, the chance to swim with dolphins at the Atlantis Palm Resort, private kite surfing lesson, sand boarding experience, dinner at the 6* Burj Al Alab Al Mahara Restaurant, a shark safari and much much more!

To be in with a chance of winning, first pick your jaws up off the floor and head over to our Facebook page, fill in the form and hey presto!

Good luck!

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How Time Flies

One year on, Superdry geared up for an event to be remembered in celebration of our Times Square store’s 1st birthday.

DJ Chrissie Miller kicked off the event blasting music out the doors and onto the streets of New York, drawing huge crowds in. Supermodel Jessica Stam was on-hand styling our five models for the presentation later in the day.

With local legend Melissa creating the 1,000 Superdry cupcake display, not even NBA all star CJ McCollum could resist coming in to try one while getting his Superdry fix!

Sharing the event around the world with Superdry’s photo booth, the celebration was a hit with fans, shoppers, celebrities and tweeters alike.

Head over to our Facebook page to keep up to date with all things Superdry in USA.

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With only a couple weeks until Father’s day, do you know what you’re getting dad this year?

As June 16th gets closer, we’re taking the hard work out of looking for the perfect present. From polos to shoes, we’ve got it all this fathers day.

Our top picks include headphoneswatchesshirts and the dry cologne collection for a fresh smelling dad.

So treat your dad, after all, he deserves it!

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As the festival season approaches, we’re getting ready to pack our bags for the crazy weekends that lie ahead.

On the top of our list this year is the Superdry cargo shorts. With 6 pockets – 4 that button up, button fly, waistband logo patch and distressed detailing, they are perfect to put away your phone, cash and cards while you’re rocking out at the main stage. Perfect to wear with a pair of muddy wellies!

Available to buy in-store and online

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Last weekend, the Superdry HQ crew took a trip down to London to take part in the Westfield shopping centre Spring into Summer event.

Joined by Rebecca, Kim and Jercole from our Westfield and Regent Street stores we were giving demos of the complete beauty and fragrance collection with full makeovers for those lucky enough to get themselves a place in the ever growing queue!

Whilst people were waiting we invited all to take a look at the first edition of the Superdry paper and the first edition of Miss Vogue which features 4 summer ready Superdry outfits.

To see more snaps and to join in with the conversation, head over to our Twitter feed.

Photo courtesy of Westfield London

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Spring seems to be a running a bit late this year. Maybe it forgot to put it’s clocks forward an hour back in March!

But when spring and summer does eventually arrive, it’ll no doubt be accompanied by the odd rain storm or two.

So here’s our tip for the summer: be ready with Superdry.

One of our staples for the warmer (wet!) season is the zip through cagoule. Perfect as a layer in the questionable British weather, and perfect for festival season.

Available in store and online in both men’s and women’s fit, there’s no excuse to not be British summer ready

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Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

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The summer might be looking a bit hit and miss, but inject some brightness of your own with our awesome rockstar sunnies.

Ideal for adding a neon colour-pop to your outfit, rockstar combines festival-perfect retro shaping with 6 great matte-finish colourways, including 4 brighter than bright neons.

Which colour are you? Let us know over on Facebook or Twitter.

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