Last night we kicked off London Collections Men in style with the launch of our biggest collaboration to date, Superdry + Idris Elba. Social media was buzzing from 7pm as press, celebrities and the British Fashion Council gathered to see a preview of the 250-piece collection. At 8pm the audience were hushed as the stage was cleared for the presentation to begin. An army of models marched onto the second floor of our Regent Street flagship store. Standing in formation the models looked frozen in time as Idris Elba, himself, introduced the audience to our collaboration.
If you missed the action on our Periscope channel last night, check out all the highlights here.
During the event we were joined by blogger Fashion Mumblr who won herself a backstage pass to the collection preview earlier this week and will be taking over our pinterest page and blog later today.
Tonight we’re kicking off London Collections Men with the iconic Idris Elba as we launch our new collaboration with the mega star.
Throughout the evening we will be giving top press, celebrities and the British Fashion Council the first look at our collaboration. We will also be giving you a sneak peek through live updates on our Instagram and Twitter channels, then when it’s time for the big reveal we will be streaming live via our Periscope channel (follow us @Superdry)
Follow #IdrisElbaXSuperdry from 7pm this evening for all the latest from the event, throughout today we’ll also be giving you exclusive behind the scenes access of the set up and the models getting ready.
On the lower ground floor of our incredible flagship store is our Premium Lounge. Originally a salon the space echoes art deco, it was designed and built in 1929 by Percy Westwood and Joseph Emberton and was then restored in 2012 when our flagship store opened its doors. Blending the original salon features with modern twists the space is one of Regent Street’s best kept secrets and now home to our incredible premium product as well as personal shopping.
Our experienced stylists will take all the fuss out of shopping, picking looks just for you and the occasions you’re styling for. You are hosted in one of our premium lounge styling rooms, complete with plush leather furniture, surrounded by ceiling to floor mirrors.
Click here to book an appointment with one of the team.
Check out this week’s vintage tee design, hand drawn by one of our talented designers.
Here at Superdry, it’s not just about producing a great looking tee. It’s about enriching each design with our heritage and values, creating tees that are bespoke to us – and as unique as you are. Every design you see on our tees derived from the imagination of one of our talented designers – with over 500 unique hand-drawn designs crafted since 2003.
Created for our Menswear collection, the design journey of our Built to Resist Tee is pretty epic. Most design ideas start as a doodle on a notepad. As seen in our latest video, when the initial idea for the logo is in place it develops into an intricate pencil-drawn sketch, eventually transforming into a blacked-out masterpiece. The inspiration for this tee came from a rustic, western concept featuring iconic saloon-style font and Superdry’s 1954 trademark. It’s a classic crew neck tee and incorporates a cracked finish and metallic foil effect on the chest, finished with a Superdry sleeve logo tab.
This month we’re kicking off #SuperdrySounds with an epic mix from our Snowbombing competition winner X-Ray Ted. The 44-minute long mix encompasses all we want from summer, banging beats, smooth lyrics and immense mixing.
X-Ray Ted caught the eye of DJ Yoda back in 2014 when the Bristol-based DJ uploaded his mini-mix to win a set at our Arctic Disco at Snowbombing. But that wasn’t his only festival playing at the likes of Boomtown, Eden, Shambala and Shindig Weekender in the past year.
And he has yet another summer filled with music for us with his new single ‘Bass Bin Tactics’ as well as his four track EP both dropping soon, not to mention another mix for us in a few months!
Check out the full mix from last weeks #SuperdrySounds update below, don’t forget to subscribe to our channel for all the latest updates.
We’ve teamed up with top British actor Idris Elba to give you our biggest collaboration yet, and we’re looking for a UK fashion blogger to join us as we reveal the AW15 collection at London Collections Men (LCM) later this month.
LCM has quickly become a staple event of the UK fashion calendar, showcasing and celebrating the most innovative British brands and their contribution to the industry, so we’re really excited to be involved in such a huge event again.
As part of our launch, we’ll be hosting an invitation-only exclusive preview of the new men’s collection on Thursday 11 June at our Regent Street flagship store, showcasing the new collaboration for celebrities, press and the British Fashion Council.
This is where you come in!
We’re looking for a keen and creative fashion blogger to takeover our Pinterest channel and our blog. But that’s not all, you’ll be given exclusive access to our event to take your snaps and get a first look at our Idris Elba + Superdry collection, as well as an outfit to wear to the event (courtesy of Superdry of course).
To enter, share a photo or selfie of your hottest look right now on Instagram using the hashtag #IdrisElbaXSuperdry by midnight on Monday 8th June. We’ll pick our favorite and notify the winner on Tuesday 9th June, but remember you must be available on Thursday 11 June.
Festival season is here and with it comes immense music, incredible style and the best parties of the summer.
Park Life in Manchester’s Heaton Park kicks off June’s festivals. And with a line-up that will be hard to beat, big names include, Disclosure, Rudimental and Wu Tang Clan, to name just a few. With a weekend that just can’t make its mind up style is a challenge. Channel the vibes of the festival with neon shorts, or mix it up with some serious all over print.
Then in less than two weeks we’ll be taking on Sonar Festival in beautiful Barcelona. For once your cagoule and wellies can stay at home. This is a festival for sun seekers and will need some incredible sandals to match the truly awe-inspiring line-up.
The end of the month takes us to one of the most iconic festivals in the UK, Glastonbury. For those of you lucky enough to get tickets festival style just got serious as you tackle muddy fields while looking effortlessly immaculate. So we will be rocking out to Florence in a perfect combo of dungarees and parka.
Closing this month we have a playlist that’s an eclectic mix of all the sounds we can’t get enough of.
Nao helps kicks it off with ‘Apple Cherry’. We first spotted her when she appeared on A.K. Paul’s track ‘So Good’, she has also featured on Mura Masa’s ‘Firefly’ that we included on our playlist last month. On Friday she released her new EP ‘February 15’ which is well worth a listen.
Track 6, Maribou State’s ‘Raincoats’, is one we’ve been really excited to share. The track builds slowly for an essential blissed out summer sound. And makes the wait for their album release on June 1st even harder. If you’re anything like us you’ll be itching to see them in action and with tour dates booked throughout Europe this summer they’re bound to be playing near you.
Skipping to the next track we have the incredible Nick Monaco’s ‘Umi Says’. Picking up the pace of the playlist the track features the vocals from Mos Def’s 1999 original. It really works it’s the perfect blend of old and new.
Once again Mura Masa deep in the game – non-stop these guys! This time they’re accompanied by the seriously smooth vocals from 19-year-old London based Billie Black. Speaking of Black, she has just released her new track ‘Going Under’ that can be found on her SoundCloud channel with the EP out on 25th May.
Next up are London based duo Oh Wonder who are taking the web by storm. With their SoundCloud channel stating that they’re “releasing one song a month for a year” each track that they release is getting serious hits (in 20 days this track has had 600k plays). Like what they’re doing? You can catch them live with their tour kicking off in September.
That’s all for this week, but next week we’ll be back on our SoundCloud channel with a mega mix from one of our favorite DJ’s, in the meantime have a listen to the sounds that made the May Vol 2 playlist below.
It’s time to bring out the shorts! We’ve got every style you could want for men & women: joggers, chinos, cargo, boardshorts, denim shorts and more. Create relaxed, off-duty style outfits perfect for the beach, city style or just whenever the sun is out. If you’re more likely to be found on the beach during summer, then check out these boardshorts. Perfect for lounging or surfing, they’re printed with our iconic logo on the leg. Make an impression on the sand this season. Denim shorts, a true and extremely versatile classic, are also available in our shorts collection. They’re available in a variety of colours and washes and are perfect for completing your festival look.
We’re launching our #shortstories competition, which gives you the chance to win a pair of Superdry shorts. Just tell us one of your best stories about you and your favourite pair of shorts using #ShortStories and tag us in your post. Get involved over our Twitter and Instagram channels. Terms and conditions apply, click here to find out more.
It’s time to bring out the shorts! This month it is a celebration of all our styles from our iconic board shorts to our comfy jogger styles.
Our jogger shorts are great for comfortable casual wear. Available in cool greys, classic navy and a variety of reds the style is designed to keep you relaxed and comfy. These shorts are also ideal for summer sports, so grab your favourite pair now for men and women.
Chinos, everyone’s short staple are smarter than the cargo short, and come in a variety of colours and styles. From classic sand to neon coral colours, your chinos will look effortless with a t-shirt or shirt during the warmer evenings. Discover our mens and womens collections.
We love our new shorts collection and so throughout this month we’ll be sharing our style tips and details about our range, as well as sharing some of the best of your #shortstories.