Our AW13 collection has now landed in store and online!

From military-inspired peacoats and puffer jackets to vivid Navajo print jeans, our AW13 collection offers all the wardrobe staples you need for an autumn/winter makeover.

Womenswear is all grown up with a collection that offers modern, feminine glamour, whilst our menswear takes on the past with a heavy dose of the new.

Both men’s and women’s denim styles have been updated; new fits, heavy worn washes and a vibrant palette of animal prints and dip dyes.  We think it’s our most forward-thinking collection yet.

Take a look online and let us know what you think on Facebook and Twitter.

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It’s the third week of our very stylish partnership with Company Magazine to pick the hottest fashion bloggers of the moment to win the chance to not only style but STAR in a Superdry fashion shoot Company Magazine’s High St Edit later this year.

With a third week stuffed of amazing blog entries, we found it another toughie to pick our winner.

Winning us over with her sports luxe style, 90′s grunge inspired outfits and unique, yet completely wearable streetwear looks is our winner this week…Nicola who blogs at Your Love Is So Wifi.

Congratulations Nicola!

Check her out on Facebook and Instagram and congratulate her on Twitter!

Fancy your chances at being our last winner? There’s just one more week left to go, so get your entries in now!

Head over to the Company Magazine Website and post your blog on the forum.

Tweet us using the #ForumBloggerOfTheWeek hashtag if you enter!

We can’t believe it’ll be our last week next week but are already looking forward to seeing all of your entries!

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We’ve teamed up with Company Magazine to pick the hottest fashion bloggers of the moment to win the chance to style and star in a Superdry fashion shoot for Company High Street Edit.
With more great enteries this week, we’ve chosen… *drumroll please*… the lovely blogger Julia who blogs over at Stylonylon.

We love Julia’s cool, effortlessly chic style, keen magpie eye and quirky east london posts. Check her our on Facebook and Instagram too for more fashion and lifestyle snaps!

Not a winner this week? Don’t worry, there are still 2 more weeks to go which mean 2 more winners!

Head over to the Company magazine website and post your blog on the forum.

Tweet us using the #‎ForumBloggerOfTheWeek‬ hashtag if you enter!

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Take a look at some snaps of our AW13 collection, launching soon!

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We’ve teamed up with Company Magazine to pick the hottest fashion bloggers of the moment to win the chance to style and star in a Superdry fashion shoot for Company High Street Edit.
After much umming and ahh-ing over some amazing entries, we chose this weeks winner, Emilie Layla Lovaine who blogs at Lovaine.
We instantly fell for Emilie’s eclectic style, cool surf girl vibe and evident love for all things fashion!
Check out Emilie’s fashion shots on Instagram and congratulate her over on Twitter.

Not a winner this week? Don’t worry, there are still 3 more weeks to go which mean 3 more winners! Head over to the Company magazine website and post your blog on the forum.
We look forward to deliberating over more of your amazing blogs for another week!

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No shower & No power? we’ve got you covered.

With festival season upon us, we’re stocking up on the essentials to get you through the craziest weekends that lie ahead.

With our popping pink lip glazesignature wellies and Navajo Preppy playsuit, You’ll be on-trend from start to finish! Dare to go bold? Why not try our Broderie Dress in lipstick?

Superdry cargo shorts are at the top of the list for you guys, having 6 pockets to hold cash, cards and maybe even a bottle of cologne, you really have no reason not to. Why not try our rockstar sunnies for a perfect pop of colour to any festival outfit. Pair the shorts and sunnies with a graphic tee and a pair of flip-flops for a casual festival look.

which festivals are you rocking out at this summer? Let us know over on Facebooktwitter

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We’ve teamed up with high street fashion mag, Company Magazine to pick the hottest bloggers of the moment to win the chance to style and star in a fashion shoot in the Company High Street Edit.

To enter, head over to the Company Magazine website and upload your blog to the forum. Don’t forget to tweet us @Superdry using the hashtag #forumbloggeroftheweek when you’ve entered!  Good luck!

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happy birthday to us!

it was 5 years yesterday we joined facebook, which changed how you interact with us forever.

since joining in 2008, superdry fans from all over the world have jumped on board to the page that gives you tips, tricks, behind the scenes pics, style choices and once in a lifetime competitions. what’s not to like?

from the days of flickr photos to tweeting on twitter, here at superdry our facebook hub remains a big part of our growing commitment to talking with our fans. growing stronger each year we now have over 730,000 fantastic facebook fans, who can comment and get involved with all things superdry.

so a huge thank you to everyone that follows, shares, likes and comments!

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A couple of weeks ago we invited Superdry fan Katie Morgason to join us at Superdry HQ for the day to see what it’s like to work behind the scenes of a global fashion brand. Katie shared some of her amazing photos with us from a recent photoshoot and when we invited her to join us at our head office in Cheltenham, she jumped at the chance!

Here’s what she had to say about her day at SDHQ-

“I absolutely loved my day at Superdry! I got to meet so many fun people and see some really cool things behind the scenes! It was so interesting to see how such a massive brand that i’ve admired for so long operates. Seeing all the creative operations and all the processes for the brand was awesome.

“One of my favourite parts of the day was being in the studio and seeing how the photos are taken and processed. I couldn’t believe how many photos were taken for one product. Walking on the new Superdry catwalk was fun too! Watching the photo shoot and interview with Jacob Banks was pretty awesome and i can’t forget the amazing showroom with the beautiful items from the SS14 collection! (i can’t wait to get my hands on that!) While i was at SDHQ i got to shoot for superdry.com and that was such a great experience! It was scary because i wanted to make sure i was getting it right but once i took a couple of photos the scariness wore off and i really enjoyed it! It was an amazing feeling to know that i was talking a photo that would be published on their website! Ania, the model, was awesome so she made it really easy and all the staff around were really encouraging.”

Talking about Superdry’s social media profiles and what tempted her to post on our Facebook wall, Katie told us

“I really like Superdry’s social media profiles because they have a great mix of text and product! I decided to upload my photo onto the Facebook wall as a bit of a long shot. Years ago my fiance and i took a picture with us wearing our leather Superdry boots at Christmas and got some really positive feedback from it. For the photo i posted, i really loved it and thought it really suited the brand. Turns out you guys liked it too!”

As a fashion student, the opportunity for Katie to work with Superdry’s photographers and creatives – to be on the inside looking out – was a big pull:

“I learned a lot from my visit to Superdry. It was really good to see how my the theory of my fashion photography course translated into a ‘real life’ situation. I think the most vital thing i learned while i was there is that working with a really good creative team can make a world of difference. You could tell by all the people involved in the process from producing images, clothing and to social media that the brand produces strong, interesting, dynamic work. My visit to Superdry has really helped my understanding of how a global brand is run.”

We’re glad you had a great day with us Katie. Keep in touch!

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Summer has arrived so slap on your sun tan lotion and jump into some Superdry swimwear.

Whether you’re an all in one or bikini chick, Superdry is sure to have you rocking your beach body this summer in our signature logo bikini.

Boardshorts are a must for you guys, pair that with our rockstar sunnies and a snapback and you’re sure to be the star of the show.

Heading to the beach? Don’t forget your bag, flip-flops and headphones.

Here at Superdry we’ll kit you out to make 2013 a summer to remember.

Available in store and online.

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