We’ve only just launched our Womens Sebiro collection with tailor Timothy Everest, but it seems Celebrity Juice and BBC Radio 1 presenter Fearne Cotton can’t get enough of it!

Wearing the Town Coat in Herringbone with a lilac under collar, Fearne paired her town coat with a printed woven top and black skinny jeans.

Do you want to get Fearne’s look? Don’t forget to pick up your copy of Grazia before Wednesday 2nd October to get 20% off jackets in the Womens Sebiro collection!

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Last night, we hosted the second of our reader events with Men’s Health magazine in our Birmingham Bullring store.

With Superdry-branded waiters, Asahi beer and the sounds of DJ Loz back for round two, Men’s Health’s commissioning editor Jamie Millar talked guests through the latest trends, how to avoid a double denim faux-pas and the all important Superdry AW13 collection! Focusing on the attention to detail, Jamie explained how to match his favourite Timothy Everest San Franciscan jacket with a pair of much loved denims, and a pair of brogues for a smart/casual look.

Guests were once again treated to complimentary goody bags filled with exciting Superdry products and a Men’s Health magazine. The first 50 guests even got themselves a free pair of Superdry headphones!

For more pictures from the event, check out our Instagram feed!

Did you miss out on our Birmingham and Regent Street event? We’ll be in Glasgow St Enoch Centre on Thursday 26th September and Trinity Leeds shopping centre on Thursday 3rd October!

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Last week, the much anticipated Superdry + Timothy Everest Sebiro collection launched in Hong Kong.

The event, attended by the most established fashion writers, journalists and bloggers previewed the Country Rebel, San Franciscan, Super Spy and Bank Robber suits as well as the much loved Town Coat.

Superdry’s very own James Holder and contemporary British tailor Timothy Everest joined the event alongside Superdry’s head of international retail operations, Brian Nebozuk, hosted at the Superdry flagship store in Hong Kong’s Tsim Sha Tsui.

It wasn’t just the public that loved the collection, celebrities including William So, Louis Koo and Edmond Leung turned up to the event wearing pieces from the Sebiro collection.

Want to know more about the Women’s Sebiro collection hitting Hong Kong? Stay tuned!

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Last night we kicked off our reader events with Men’s Health in our flagship Regent Street store.

Joined by Men’s Health’s very own style director Dan Rookwood, he talked guestst through the Superdry AW13 collection and how to style key products including the Timothy Everest collection and the collaboration with Joseph Cheany and sons.

With asahi beer flowing, guests were shopping to the sounds of DJ Loz before picking up complimentary goodybags filled with Superdry products as well as a Mens Health magazine and the second edition of the Superdry paper. The first 50 Superdry fans who queued up even got themselves a pair of free superdry headphones!

There’s still plenty of time for you to get your tickets to join us at Birmingham on Tuesday 24th in our Bullring store, Thursday 26th at our Glasgow St Enoch store or Thursday 3rd at our Trinity Leeds store!

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We’ve teamed up Mens Health to offer their readers and Superdry fans the chance to attend an exclusive reader event in one of 4 Superdry stores across the UK.

Men’s Health editors will be talking you through the newly launched autumn/winter 2013 collection  while offering free personal shopping assistance, style advice – and beer!

Tickets are £10 but the cost is instantly redeemable on your first purchase on the night – making them effectively free and if that’s not enough, we have goody bags to give away worth £25 and the first 50 people who buy tickets for each event will get themselves a free pair of Superdry headphones worth £45!

Join us on September 19th at our Regent Street flagship store, September 24th at our Birmingham Bullring store, September 26th at our Glasgow store in St Enoch and October 3rd at our Trinity Leeds store!

To find out more and get your  tickets, head over to the Mens Health website.

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We may only be a couple of weeks into our AW13 collection, but the press can’t get enough of it!

Elle magazine feature our AW13 collection with leather jackets, knitwear and denim in the October issue, available September 4th. They say:

“More recently the brand has turned it’s creative powers to womenswear, designing increasingly covetable collections of clothing and accessories. And AW13 is it’s most fashion-forward to date: a beautifully crafter selection of statement pieces in fine fabrics and leather.”

Featured in the publication is our Town Coat, Glitterball Skirt, Avengers Pea Coat and Causeway Crew to name a few.

ELLE magazine are giving four lucky readers the chance to win £250 to spend at Superdry. To find out more, head over to their website and enter!

You can pick up the latest edition of ELLE now and check out the collection online.

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The anticipated Superdry + Timothy Everest Womens Sebiro Collection launches online and in our flagship Regent Street store today!

With four styles available - The Town CoatThe MuseThe Country Rebel and The Rock Rebel dress them up with the matching skirt or shorts, or they can be worn casually with a pair of denims and a tee.

Want to try them on in your local store? The collection will be available in selected stores from 5th September.

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That’s right! We’re giving one lucky Superdry fan and a friend the chance to win a once in a lifetime trip to Rio!

The prize includes 5 nights in a 4* hotel, one day grandstand ticket to Rio Carnival 2014, helicopter tour of Rio, a 14mp camera to capture the memories and much much more!

Want to be in with a chance of winning? Head over to our Facebook page, enter your details and keep your fingers crossed!

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Launching Monday 2nd September, the Superdry + Timothy Everest Womens Sebiro Collection.

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With the new term fast approaching, our friends at superdry Belgium have created a great competition for girls who love fashion and dream of being part of a fashion shoot!

Sign up to the competition for your chance to be one of 40 lucky girls to be invited to create their Superdry look and be part of a professional Superdry fashion shoot.

The top 40 looks will be voted for by the public on Superdry Belgium’s Facebook page (so get your friends and family voting!). The top five with the most votes will be invited to an exclusive party with 100 VIP guests each and Superdry co-founders James Holder and Julian Dunkerton will pick the winner who will get Superdry vouchers.

If you’re between 16-20 and think you have what it takes to win, head over to superdry-look.be!

Read the rest of this entry »

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