It’s time for one of our incredible summer holiday giveaways. Last year we sent two of our fans to Jamaica. This year we’ve got an all-inclusive holiday to St Lucia up for grabs.

We’ll be flying the winner and their friend out for seven nights in the incredible island nation in the Caribbean, the lucky duo will be treated to a Snuba Sea Trek with turtles, exploring the underwater like never before. Hunting for adventure? We’re taking to the water to give you the chance to give Flyboarding a go. Strapping a board to your feet you will be able to propel yourself into the sky for holiday to never forget.

As well as all of the above the winner will be taken on an ATV Jungle Adventure where you’ll be able to get close to some of the incredible wildlife that the island is renowned for! Plus incredible food at the resort to complete the holiday package!

To be in with the chance of winning this all inclusive adventure holiday click here, fill out your details and we’ll be in touch to let you know if you’ve won. The competition closes at midnight on July 31st!

Terms & conditions apply.

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Coming into June there’s only one thing that’s on any music fanatics mind and that’s festivals.

With festival season good vibes, great music and amazing memories are sure to follow and if there is any festival that is guaranteed to make a few weak at the knees, it’s Glastonbury. The sheer size of this festival is the envy of most; you can simply walk aimlessly from stage to stage and have some of the most memorable moments of your life. It could be discovering a new act or simply stopping to chat to a stranger dressed as a horse.

Lets start with the line up for this weekend – it’s off the scale. The amount of choice and variety is unbelievable, prepare yourself for a whole lot of negotiating with your mates on which DJ is a must see, there’s going to be a serious amount of lineup clashes this year!

Glastonbury has picked an incredibly diverse range of live performances for their three day extravaganza! Kicking of the Jungle vibes is the English born DJ Shy FX who will be making everyone shake their body. Then moving over to the power vocals that is Florence and the Machine who’ll be taking to the Pyramid stage on Friday night. If Florence isn’t your thing, you can move over for a crazy night with Enter Shikari who will be screaming down the John Peel stage this year. Then it’s all about Saturday night with Idris Elba taking to the decks on the Sonar Stage and, if you hadn’t heard already, we’ve been graced by the presence of the one and only Kanye West who is headlining the Pyramid Stage!

So with a line up like that there is only one thing to think about, what to wear? Well, don’t panic, we’ve got it covered.

You need to wear something that’ll stand up to the test of all that mud and the changing weather that Glastonbury is renowned for. Team one of our classic parka’s with a pair of our new sneakers, a concealed wedge will give you the much needed height as the crowds draw in.

While for men opt for a tie dye tee over a pair of distressed jeans for the ultimate summer look. And make sure you never miss a set with one of our pop coloured watches.

This weekend we want to see how you’re styling Superdry at Glastonbury, share your look using #FestivalStyle and tag us using @Superdry on Twitter or @SuperdryGlobal on Instagram, we’ll share the best!

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This month we’ve asked our network of talented bloggers to show us how they would style festival. With an immense amount of product each look has been incredible and different.

Today Lurch Hound Loves, a manchester based Fashion and Lifestyle blogger, reveals her festival look. Opting for one of our Army inspired shirts which just oozes festival appeal she flips festival style on its head by teaming it with our bead infused Ikat Chevron Skirt.

A look that is bound to set you apart from the crowd whether you’re partying at Glastonbury this weekend or heading to Tomorrowland or T in the Park next month.

Haven’t discovered our festival outfits yet? We’ve got an immense collection for men and women that will keep you in style this festival season.

Read the full post from Lurch Hound Loves here, and ff you’re a blogger who would like to become part of our blogger network you can register here.

All images courtesy of Charlotte Lewis, Lurch Hound Loves

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It’s that time of year again! The travel bug has set in, and the sound of crashing beach waves or sun glazed city streets are calling. Being a global lifestyle brand, we know just the getaway! We give the lowdown on three top destinations in our first Summer Style getaway guide…

Prague

The sun rising over the city on clear mornings, lunch under a terrace canopy, lights reflecting on the river’s surface on warm evenings, Prague’s summer months pulse with energy! And the beer? Well, it’s the best in Europe! Summer events include Museum Night in June, Prague Folklore Days in July and the Festival of Italian Operas in August. Also, look for performances in Prague’s theatres and live shows in Prague’s bars and pubs!

What to pack: Prague’s cobblestone walkways can be unkind to feet. Try our low pro trainers for comfort and style. For men, our nautical chino shorts and lightweight checked shirts will take you from the streets to the bar, and floral 50s style dresses for women make for all-day wearing. Forgotten a wardrobe essential? We’ve got you covered! Pick it up at our store in Prague.

Bangkok, Thailand

Bangkok welcomes more visitors than any other city in the world and it doesn’t take long to realise why. Packed with extreme action on every corner: marvel at the gleaming temples, catch a tuk-tuk along the bustling Chinatown or take a long tail boat through floating markets. Food is a highlight, from local dishes served at humble street stalls to haute cuisine at romantic rooftop restaurants. No visit to Bangkok would be complete without a peek at its famous nightlife. From cabarets to exotic red-light districts, Bangkok never ceases to amaze.

What to pack: Bangkok is urban and chic. Wear those sundresses and T-shirts and save the bikinis and bare feet for the beach. It’s hot! Our mens light cotton vests and shorts will help keep you cool. Didn’t know that it’s rainy season? Don’t worry, pop in to our Bangkok store and pick up a jacket!

Santa Monica, California

From hundreds of cool restaurants to more than three miles of white sandy beach, Santa Monica is a one of the best summer locations in the US. Home of icon TV show Baywatch, the city, has a vibe like no other. The famous and historic Santa Monica Pier, home to tempting smells from food stalls and the solar-powered, nine-storey high Ferris wheel has long been a symbol of the city. If you’d rather mingle with the high society than the surf dudes, head to Montana Avenue where you’ll find small stores and restaurants. With Hollywood just around the corner, you never know who you’ll see!

What to pack: Hitting the beach? Our crochet bikinis and denim shorts for women are ideal while bold printed board shorts and racer vests for men make the perfect ensemble. Santa Monica is facing the Pacific Ocean, layers for cooler breezes are essential! If you get there and your shirt doesn’t cut the chill, check out our store in Santa Monica for some great hoodies and jackets.

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This week, our #SuperdrySounds mega mix brings you those big summer tunes everyone is talking about. With an eclectic playlist featuring tracks from the hottest artists right now, we’re here to help you soundtrack those glorious days in the sun with our ultimate round up of summer anthems.

First up, the French duo L’Entourloop has nailed the summer time vibes with an easy listening tracklist. Sip a cocktail in the garden and relax to some seriously uplifting beats that perfectly mix hip-hop and reggae; some of the tracks feature our favorite samples too.

Boasting an amazing back catalogue of tracks, Ukraine-based producer The Cancel uses amazing samples in his production to round off some really modest hip-hop beats. We randomly stumbled upon his music and have had it playing on repeat ever since. These beats are ideal for BBQ banter.

This next track has got one hell of a presence! We only have a short preview of U.N.I included in this playlist, but boy it’s good! Released on the ULTRAMAJIC label founded by Jimmy Edgar, the vocals behind the track are slick and soulful, but what else could we expect from Jamie Lidell who is behind it all. Jamie’s guest vocals as of late have been absolutely spot on; we recently featured Machinedrum’s remix of JETS ‘Midas Touch’, a wicked re-vamp of the 1986 funk classic from Midnight Star.

We’ve been following our next musician for a couple of years now so we are super excited for the release of his debut album this August (14th). Signed to PMR Records, the smooth sounds of London-based Dornik will be a summer staple – especially as he is performing at Lovebox Festival in London this July (17th). We first heard about Dornik when our friends at Crack Magazine were working on his artwork for ‘Something About You’ back in 2013 and we’ve been following ever since.

As massive fans of Flume, we’ve featured him time and time again, so this week is no exception. The accomplished Australian producer is really pushing his unique sound to another level with his latest release, ‘Some Minds’. Out on Mom+Pop records (under exclusive license from Future Classic), the video for this track sees an epic collaboration between Flume and the Sydney Opera House, with Clemens Habicht directing, offering up an unmissable visual spectacle.

Finally, we’re champions for emerging talent, so Flo Morrissey is definitely on our radar. Signed up to record label, Glass Animals, the 21-year-old singer/songwriter from London has a really delicate, organic feel, so if you love a bit of Lana Del Rey, this one will be right up your street. She actually has a bunch of upcoming tour dates in the UK, France and Luxembourg – you can catch her on The Park stage at Glastonbury this week.

Listen to the full playlist here and make sure you subscribe to our SoundCloud channel for all the latest tunes!

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In a ‘David and Goliath’ style challenge we take on Gloucester Rugby at a game of ‘Clap and Catch’, find out what happened.

Today we had the legendary Gloucester Rugby boys, Jonny May, James Hook, John Afoa and Dan Murphy in our studio to catch up with us for our Rugby magazine out August 2015. While we were with the boys we decided to take them on in a game of ‘Clap and Catch’.

If you haven’t played ‘Clap and Catch’ before the rules are simple (or so we thought!):

  • You need to clap before you catch the ball
  • If you don’t clap before you catch the ball you lose a life
  • If you clap when the ball hasn’t been thrown to you (false throw) you lose a life
  • You have 5 lives per team

So our photography team and writer took to our studio floor to throw down like no-one else can against the incredible Gloucester Rugby players.

In the intense game that was streamed live via Periscope the rugby ball was tossed between the two teams and it was clear that team Superdry were not going to win this match, suffering a 5-1 defeat.

A hearty handshake to end the intense 60 second game

Watch all the action below.

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Last week The Telegraph caught up with man of the moment, Idris Elba on everything from the rumours around 007, music and, of course, our collaboration with him.

Meeting up with Idris ahead of the launch of the collaboration last week at London Collections Men, The Telegraph probed about what kick started the collaboration and the scope for the 250-peice collection that lands in store in November 2015. Discover what Idris had to say here.

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When it comes to Barcelona in June, music lovers of all ages and musical tastes descend on the city for Sonar Festival, and 2015 is set to be one of the best years yet!

The line up over this year’s three-day weekend (18-20 June) is amazing! Acts include the ambitiously talented and extroverted artist A$AP Rocky, who has collaborated on tracks with Justin Timberlake, Sam Smith and Rihanna. He’ll be hitting the stage on Friday 19th along with disco-pop diva Roisin Murphy, who’s been bagged as one of the unmissable shows of the weekend as she returns with a new record.

British electronic dance music duo Chemical Brothers will perform their new show on Saturday 20th comprising of huge visuals created together with filmmaker and regular collaborator Adam Smith. Along with the iconic Duran Duran, who will grace the Sonar stage ten years after their last show in Spain.

With the music sorted, let’s focus on your outfit. Bright colours and loud and proud Hawaiian prints on our iconic tees are staple looks for men, while track and field vests paired with vintage washed denim cut-offs create an effortless statement.

For the ladies, stand out from the crowd in our vibrant print tees and tie-dye sequin pocket vests. Or, add a touch of bohemian chic in denim shorts with intricate crochet detailing or a tie die dress.

As every festival-goer knows, an outfit isn’t complete without killer accessories. our Rock & Roll wayfarer style sunglasses have 100% UV protection and feature a folding frame with bi-folding arms – perfect for pockets when the sun goes down.

Bold Hawaiian print rucksacks with padded straps are ideal for carrying festival essentials.

If you haven’t yet sorted accommodation for the weekend, check out Barcelona Tourist Guide for a list of available places from basic hostels to luxury hotels. Fancy going? Tickets start from just 54 euros and are still available at Sonar

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Have you got a burning question for James Hook, Johnny May, Dan Murphy or John Afoa?

This week we’re catching up with these four Gloucester Rugby stars to find out what drives them, their training tips and what’s in store for the future for our magazine Edition Rugby, out August 2015. This is where you come in. We want to know if you have a question for one of the Gloucester Rugby players.

Have you always wondered what’s in James Hook’s locker or what Johnny May’s least favourite training exercise is? Or perhaps you want to know if Dan Murphy misses the number 8 position he started in or whether John Afoa has any pre-match routines. Well you get the idea – if any of these questions have ever crossed your mind we want to hear from you!

Want to get involved? Head over to twitter and ask your question using #SuperdryRugby (don’t forget to @Superdry) tomorrow we’ll be posting the questions that have been selected to appear in print as part of the Edition Rugby

Didn’t know we did a rugby collection? Designed this year to celebrate an immense year of rugby, it has been fitted to a player physique inspired from the vintage kits of the 70′s and 80′s there’s a mens and womens collection meaning you can save your much loved rugby top from becoming a “boyfriend jumper”, these are too good to share!

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Fashion blogger, Josie Fear aka Fashion Mumblr, won herself a backstage pass and the chance to take over our social channels for our launch event of Idris Elba + Superdry, read about the event through her eyes!

“It’s not everyday that you find yourself behind the scenes in one of Regent Streets biggest stores, locked in a room with dozens of topless male models. OK, there may not have been dozens but after seeing a certain amount of six packs, one tends to loose count! This was me last night, after the team at Superdry gave me an Access All Areas pass for their Idris Elba + Superdry London Collections Men (LCM) presentation.

MORE importantly * ahem * I was there to get a first glimpse at the Idris Elba collection. Other than the man himself and the Superdry team, I was the first person ever to see the collection, how cool is that?! I could immediately spot the Idris Elba influence; the tailored wool pea coats that I can just picture him wearing, striding down the streets of London town (yep, got Luther in my head!), his signature Monogram jackets, and some premium detailing within triple stitched outerwear and some incredibly wearable denim pieces. Also part of the 250 piece collection were some luxurious sportswear pieces, but with a more refined and high fashion element compared to the usual bright and energetic Superdry range.

Well, if anyone knows how to throw a party, Superdry do! Heading back downstairs, their showroom had been transformed into a full on party, kicking off London Collections Men in Superdry style – there were ice sculptures, cocktails on tap, and even Idris Elba’s best pal in the DJ booth, DJ Boogie.

Idris introduced the collection dressed in a seriously cool IE emblazoned hoodie and dark washed jeans, and told us all why he chose Superdry as a brand that he wanted to collaborate with. The pieces are timeless, luxurious and iconic – mixing the modern gentleman with the Superdry stylish customer.

The crowd of fashion bloggers, press, and fashion VIPs leaned in for a closer look at the collection; the 20 strong army of male models showed us how to style this stylish range; with pops of colour peeking out from under the collars, exquisitely tailored coats over smart polos, and leather jackets toughening up a grey marl jumper.

The collection hits the stores in November and thanks to Idris, the men folk of London and beyond will be looking seriously dapper this Autumn Winter with this fabulous collaboration.

I had a super evening with the team at Superdry – thank you guys for having me and for such a great party!”

Check out the Fashion Mumblr Pinterest board of her evening with us below!

Follow Superdry.’s board Fashion Mumblr backstage with Superdry // Idris Elba + Superdry on Pinterest.

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