Last night we kicked off our reader events with Men’s Health in our flagship Regent Street store.

Joined by Men’s Health’s very own style director Dan Rookwood, he talked guestst through the Superdry AW13 collection and how to style key products including the Timothy Everest collection and the collaboration with Joseph Cheany and sons.

With asahi beer flowing, guests were shopping to the sounds of DJ Loz before picking up complimentary goodybags filled with Superdry products as well as a Mens Health magazine and the second edition of the Superdry paper. The first 50 Superdry fans who queued up even got themselves a pair of free superdry headphones!

There’s still plenty of time for you to get your tickets to join us at Birmingham on Tuesday 24th in our Bullring store, Thursday 26th at our Glasgow St Enoch store or Thursday 3rd at our Trinity Leeds store!

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We’ve teamed up Mens Health to offer their readers and Superdry fans the chance to attend an exclusive reader event in one of 4 Superdry stores across the UK.

Men’s Health editors will be talking you through the newly launched autumn/winter 2013 collection  while offering free personal shopping assistance, style advice – and beer!

Tickets are £10 but the cost is instantly redeemable on your first purchase on the night – making them effectively free and if that’s not enough, we have goody bags to give away worth £25 and the first 50 people who buy tickets for each event will get themselves a free pair of Superdry headphones worth £45!

Join us on September 19th at our Regent Street flagship store, September 24th at our Birmingham Bullring store, September 26th at our Glasgow store in St Enoch and October 3rd at our Trinity Leeds store!

To find out more and get your  tickets, head over to the Mens Health website.

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We may only be a couple of weeks into our AW13 collection, but the press can’t get enough of it!

Elle magazine feature our AW13 collection with leather jackets, knitwear and denim in the October issue, available September 4th. They say:

“More recently the brand has turned it’s creative powers to womenswear, designing increasingly covetable collections of clothing and accessories. And AW13 is it’s most fashion-forward to date: a beautifully crafter selection of statement pieces in fine fabrics and leather.”

Featured in the publication is our Town Coat, Glitterball Skirt, Avengers Pea Coat and Causeway Crew to name a few.

ELLE magazine are giving four lucky readers the chance to win £250 to spend at Superdry. To find out more, head over to their website and enter!

You can pick up the latest edition of ELLE now and check out the collection online.

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The anticipated Superdry + Timothy Everest Womens Sebiro Collection launches online and in our flagship Regent Street store today!

With four styles available - The Town CoatThe MuseThe Country Rebel and The Rock Rebel dress them up with the matching skirt or shorts, or they can be worn casually with a pair of denims and a tee.

Want to try them on in your local store? The collection will be available in selected stores from 5th September.

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That’s right! We’re giving one lucky Superdry fan and a friend the chance to win a once in a lifetime trip to Rio!

The prize includes 5 nights in a 4* hotel, one day grandstand ticket to Rio Carnival 2014, helicopter tour of Rio, a 14mp camera to capture the memories and much much more!

Want to be in with a chance of winning? Head over to our Facebook page, enter your details and keep your fingers crossed!

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Launching Monday 2nd September, the Superdry + Timothy Everest Womens Sebiro Collection.

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With the new term fast approaching, our friends at superdry Belgium have created a great competition for girls who love fashion and dream of being part of a fashion shoot!

Sign up to the competition for your chance to be one of 40 lucky girls to be invited to create their Superdry look and be part of a professional Superdry fashion shoot.

The top 40 looks will be voted for by the public on Superdry Belgium’s Facebook page (so get your friends and family voting!). The top five with the most votes will be invited to an exclusive party with 100 VIP guests each and Superdry co-founders James Holder and Julian Dunkerton will pick the winner who will get Superdry vouchers.

If you’re between 16-20 and think you have what it takes to win, head over to superdry-look.be!

Read the rest of this entry »

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We’re into our fourth and final (sob!) week of #ForumBloggerOfTheWeek with Company Magazine where we’ve been picking the hottest bloggers of the moment to style and star in their own shoot with Superdry and Company High Street Edit.

With our final week being packed full with more amazing entries, once again we found it tough to pick a winner to round off this fantastic competition!

Our well deserved and final winner is Charlie who blogs at Lurch Hound Loves. We loved the way that Charlie brings us on her amazing and inspirational style journey through a series of effortlessly styled outfits snapped in a variety of edgy locations, plus she rocks a check shirt (a signature of Superdry) like a dream!

Check our Charlies daily outfits pics and style inspiration over on Instagram and congratulate her on Twitter!

We’ll bring you all the latest as it happens when the four lucky winners head to the Superdry and Company High Street Edit shoot in a few weeks!

Until then, thank you to everyone that has entered the competition. We’ve loved reading your blogs, so please keep them coming!

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Our AW13 collection has now landed in store and online!

From military-inspired peacoats and puffer jackets to vivid Navajo print jeans, our AW13 collection offers all the wardrobe staples you need for an autumn/winter makeover.

Womenswear is all grown up with a collection that offers modern, feminine glamour, whilst our menswear takes on the past with a heavy dose of the new.

Both men’s and women’s denim styles have been updated; new fits, heavy worn washes and a vibrant palette of animal prints and dip dyes.  We think it’s our most forward-thinking collection yet.

Take a look online and let us know what you think on Facebook and Twitter.

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It’s the third week of our very stylish partnership with Company Magazine to pick the hottest fashion bloggers of the moment to win the chance to not only style but STAR in a Superdry fashion shoot Company Magazine’s High St Edit later this year.

With a third week stuffed of amazing blog entries, we found it another toughie to pick our winner.

Winning us over with her sports luxe style, 90′s grunge inspired outfits and unique, yet completely wearable streetwear looks is our winner this week…Nicola who blogs at Your Love Is So Wifi.

Congratulations Nicola!

Check her out on Facebook and Instagram and congratulate her on Twitter!

Fancy your chances at being our last winner? There’s just one more week left to go, so get your entries in now!

Head over to the Company Magazine Website and post your blog on the forum.

Tweet us using the #ForumBloggerOfTheWeek hashtag if you enter!

We can’t believe it’ll be our last week next week but are already looking forward to seeing all of your entries!

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