It was only a couple of weeks ago we spotted Celebrity Juice team captain, Fearne Cotton spotted in one of our Timothy Everest Town Coat’s on her way to the BBC Radio 1 studios.

Fearne was seen in London this week in the Super Desert Parka in dark army green. She paired her jacket with a striped tee, glitter skirt and a pair of boots.

Check out the Super Desert Parka from our AW13 collection online!

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The first 20 candidates who were lucky enough to win the professional photo shoot with Superdry in Belgium had a once in a lifetime experience last week when they visited our European HQ in Brussels for the chance to take part in their own fashion shoot.

The lucky girls were pampered by hair stylists and beauticians before picking their favourite looks from the Superdry AW13 collection when they were transformed into models by the brand photographer, James Meigh.

Once the girls had finished with the camera, they headed upstairs to answer interview questions on video which we will be sharing with you very soon!

For all the latest on the Win Your Look competition, follow Superdry Belgium on Facebook!

Read the rest of this entry »

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Thursday saw us host the final of the Men’s Health reader events in our ‘flagship of the north’ store in Trinity Leeds.

Joining us in store was Men’s Health’s commissioning editor, Jamie Millar. Jamie talked guests through our AW13 collection, the latest trends and why paying attention to detail is important when it comes to fashion.

With DJ Loz’s music beating through the store, attendees were given the chance to win one of our key looks of the season as well as the chance to win a Superdry watch if they were following our stream on Twitter.

Complimentary goody bags were also up for grabs and Superdry headphones were given to the first 50 people through the door! You can recap on all of our Men’s Health reader events on the Superdry blog as well as checking out the pics over on Instagram.

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Last week we headed to Shoreditch studios in London for a fashion shoot with the four winners of our competition with Company MagazineEmilie from LovaineJulia from StylonylonNicola from Your Love Is So Wifi and Charlotte from Lurch Hound Loves.

All four girls were styled in a key look from our AW13 collection. Nicola looked great in our Cosmopolitan Dress pulling off the sporty look, Julia rocked tomboy with our Lace Back Crew and Tomboy denimsEmilie styled our pocket tee with a pair of Super skinny denim with one of our signature lumberjack shirts around her waist as rock chic and party girl Charlotte wore our luxe tee and glitter ball skirt with the much loved desert parka.

The girls took turns to be shot by photographer Daniel Nadel for the double page spread that you can pick up in Company High Street Edit available early November!

Photos courtesy of Charlotte and Julia.

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We headed up to Scotland yesterday to host the penultimate Men’s Health event in our Glasgow store.

In store, Jamie Millar, Men’s Health’s commissioning editor joined us to talk latest trends, avoiding fashion faux-paus and the all-important AW13 collection.

Those that were lucky enough to be one of the first 50 guests, bagged themselves a free pair of Superdry headphones!

Dj Loz’s beats filled the store whilst Superdry-branded waiters offered Asahi beer. Guests were able to shop and pick up a complimentary goody bag filled with exciting Superdry products alongside a Men’s Health magazine and second edition of the Superdry paper.

For more pictures of the event, check out our Instagram feed!

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We’ve only just launched our Womens Sebiro collection with tailor Timothy Everest, but it seems Celebrity Juice and BBC Radio 1 presenter Fearne Cotton can’t get enough of it!

Wearing the Town Coat in Herringbone with a lilac under collar, Fearne paired her town coat with a printed woven top and black skinny jeans.

Do you want to get Fearne’s look? Don’t forget to pick up your copy of Grazia before Wednesday 2nd October to get 20% off jackets in the Womens Sebiro collection!

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Last night, we hosted the second of our reader events with Men’s Health magazine in our Birmingham Bullring store.

With Superdry-branded waiters, Asahi beer and the sounds of DJ Loz back for round two, Men’s Health’s commissioning editor Jamie Millar talked guests through the latest trends, how to avoid a double denim faux-pas and the all important Superdry AW13 collection! Focusing on the attention to detail, Jamie explained how to match his favourite Timothy Everest San Franciscan jacket with a pair of much loved denims, and a pair of brogues for a smart/casual look.

Guests were once again treated to complimentary goody bags filled with exciting Superdry products and a Men’s Health magazine. The first 50 guests even got themselves a free pair of Superdry headphones!

For more pictures from the event, check out our Instagram feed!

Did you miss out on our Birmingham and Regent Street event? We’ll be in Glasgow St Enoch Centre on Thursday 26th September and Trinity Leeds shopping centre on Thursday 3rd October!

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Last week, the much anticipated Superdry + Timothy Everest Sebiro collection launched in Hong Kong.

The event, attended by the most established fashion writers, journalists and bloggers previewed the Country Rebel, San Franciscan, Super Spy and Bank Robber suits as well as the much loved Town Coat.

Superdry’s very own James Holder and contemporary British tailor Timothy Everest joined the event alongside Superdry’s head of international retail operations, Brian Nebozuk, hosted at the Superdry flagship store in Hong Kong’s Tsim Sha Tsui.

It wasn’t just the public that loved the collection, celebrities including William So, Louis Koo and Edmond Leung turned up to the event wearing pieces from the Sebiro collection.

Want to know more about the Women’s Sebiro collection hitting Hong Kong? Stay tuned!

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Last night we kicked off our reader events with Men’s Health in our flagship Regent Street store.

Joined by Men’s Health’s very own style director Dan Rookwood, he talked guestst through the Superdry AW13 collection and how to style key products including the Timothy Everest collection and the collaboration with Joseph Cheany and sons.

With asahi beer flowing, guests were shopping to the sounds of DJ Loz before picking up complimentary goodybags filled with Superdry products as well as a Mens Health magazine and the second edition of the Superdry paper. The first 50 Superdry fans who queued up even got themselves a pair of free superdry headphones!

There’s still plenty of time for you to get your tickets to join us at Birmingham on Tuesday 24th in our Bullring store, Thursday 26th at our Glasgow St Enoch store or Thursday 3rd at our Trinity Leeds store!

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We’ve teamed up Mens Health to offer their readers and Superdry fans the chance to attend an exclusive reader event in one of 4 Superdry stores across the UK.

Men’s Health editors will be talking you through the newly launched autumn/winter 2013 collection  while offering free personal shopping assistance, style advice – and beer!

Tickets are £10 but the cost is instantly redeemable on your first purchase on the night – making them effectively free and if that’s not enough, we have goody bags to give away worth £25 and the first 50 people who buy tickets for each event will get themselves a free pair of Superdry headphones worth £45!

Join us on September 19th at our Regent Street flagship store, September 24th at our Birmingham Bullring store, September 26th at our Glasgow store in St Enoch and October 3rd at our Trinity Leeds store!

To find out more and get your  tickets, head over to the Mens Health website.

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