On the 7th November we opened the doors of our store in Kalverstraat, Amsterdam for the first time!

Fans can take advantage of 2 floors filled with our AW13 collection just in time for the festive season.

Whether you’re looking for stocking fillers or want to treat yourself, you can find it all under one roof!

Read the rest of this entry »

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Wednesday 6th November played host to our Blogger Event at our flagship Regent Street store. Bloggers were invited to preview the upcoming SS14 collection as well as our key AW13 pieces while enjoying exclusive gifts, food, drinks, music, manicures and more!

Bloggers were invited to style their Superdry looks and tweet their outfits with our interactive social media mirror whilst enjoying drinks and food from the talented team at Check On.

After much deliberation, the stylish Jaime from Boy Meets Fashion and Claire from Chouquette were picked as our style challenge winners. We loved Jaime’s smart styling of our Timothy Everest Town Coat and Claires effortless beanie and megan skinny jacket combo. Congratulations to both of them!

Head over to our website and take a look at our Womens and Mens jackets online!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Superdry Belgium’s ‘Create Your Superdry Look’ competition came to a close on November 8th in one of the City’s best late-night locations, Knokke Out. Over 450 guests joined us at the event including the brand director and co-founder, James Holder and ELLE Belgium’s Eugenie Rittweger Moor. James and Eugenie had the difficult decision of picking the overall winner from the finalists: Louise Slabbinck, Julie Verschaeren, Birte Mannaerts, Elian Grosemans and Camille Rochette.

The lucky winner was Birte Mannaerts followed by Camille in second and Louise who took 3rd place. Congratulations to the the five finalists and Birtie who has won herself Superdry vouchers!

Read the rest of this entry »

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Whether you’re looking for a last minute Christmas present or wanting to treat yourself this winter – look no further than today’s Superdry feature in the Sunday Times Style.

Featuring new pieces from the Superdry + Timothy Everest collection, winter accessories (great stocking fillers!) and a Superdry branded Morgan Motor, pick your copy up today!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.

The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.

Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.

Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.

On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.

Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

The next 2 weeks will be full of suspense as Superdry Belgium will be announcing the finalists of the “Create Your Superdry Look”  between today and the 8th of November,

We are happy to announce that Louise Slabbinck is one of the 5 girls who had the most votes!

Stay tuned to find out who the next 4 girls are.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

It seems like just yesterday the Superdry brand ambassdors joined us at SDHQ.

Taking on the challenging task of organising the successful student events all over the UK, the brand ambassadors joined us at our HQ in Cheltenham for 8 weeks from their stores in Bicester and Leeds.

The Superdry brand ambassadors have been traveling up and down the county at the events and if you joined us at our flagship Regent Street store you may have even seen Nishat making some shapes to DJ Plastician in the atrium

Now the events are over and the hard work is done for another year, the guys are back in their stores, but here’s a huge THANK YOU from everyone at SDHQ for the countless cups of tea, morning meetings and great events!

..Here’s to next year!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’re celebrating Westfield London’s 5th Birthday this week with exclusive offers and in store shopping experiences

Fans have the chance to win a monogramed Superdry + Timothy Everest jacket, complimentary makeovers and more!

Between 31st October and 3rd November we’re giving you the chance to have a personal shopping experience in our Westfield London store. To book your appointment and get your hands on a free beauty gift, call the store on 0208 743 5201!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

After a busy couple of months of student events up and down the country, last night we reached the end of the road with our Regent Street event where students were offered 20% off with a valid student ID.

Joined by DJ Shraii from Ministry Of Sound and Plastician to take on the decks, the Marketing team from Superdry HQ hot footed it down to London to proove exactly why it’s our flagship store!

Along with jam-packed goodybags, there was the chance to win your height in hoodies with our social media competition #SuperdryStudents

Thanks to everyone that came along to our student events, check our our tweets and snaps over on Instagram. Here’s to next year!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Recently we headed up to Manchester to join the fashion elite for Vogue Fashion’s Night Out.

Our in store style advisors were inviting guests into the Superdry store in Mancher Arndale shopping centre to view our recently launched AW13 collection as well as the much loved Superdry and Timothy Everest Sebiro Collection.

With the chance to win a women’s Timothy Everest jacket, guests were treated to complimentary make overs and manicures and could get themselves a free beauty gift!

Want to see what we got up to? Check out the pics on Instagram and follow the #VFNO hashtag on Twitter.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email