The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.
The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.
Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.
Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.
On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.
The next 2 weeks will be full of suspense as Superdry Belgium will be announcing the finalists of the “Create Your Superdry Look” between today and the 8th of November,
We are happy to announce that Louise Slabbinck is one of the 5 girls who had the most votes!
Stay tuned to find out who the next 4 girls are.
It seems like just yesterday the Superdry brand ambassdors joined us at SDHQ.
Taking on the challenging task of organising the successful student events all over the UK, the brand ambassadors joined us at our HQ in Cheltenham for 8 weeks from their stores in Bicester and Leeds.
The Superdry brand ambassadors have been traveling up and down the county at the events and if you joined us at our flagship Regent Street store you may have even seen Nishat making some shapes to DJ Plastician in the atrium
Now the events are over and the hard work is done for another year, the guys are back in their stores, but here’s a huge THANK YOU from everyone at SDHQ for the countless cups of tea, morning meetings and great events!
..Here’s to next year!
We’re celebrating Westfield London’s 5th Birthday this week with exclusive offers and in store shopping experiences
Fans have the chance to win a monogramed Superdry + Timothy Everest jacket, complimentary makeovers and more!
Between 31st October and 3rd November we’re giving you the chance to have a personal shopping experience in our Westfield London store. To book your appointment and get your hands on a free beauty gift, call the store on 0208 743 5201!
After a busy couple of months of student events up and down the country, last night we reached the end of the road with our Regent Street event where students were offered 20% off with a valid student ID.
Joined by DJ Shraii from Ministry Of Sound and Plastician to take on the decks, the Marketing team from Superdry HQ hot footed it down to London to proove exactly why it’s our flagship store!
Along with jam-packed goodybags, there was the chance to win your height in hoodies with our social media competition #SuperdryStudents
Recently we headed up to Manchester to join the fashion elite for Vogue Fashion’s Night Out.
Our in store style advisors were inviting guests into the Superdry store in Mancher Arndale shopping centre to view our recently launched AW13 collection as well as the much loved Superdry and Timothy Everest Sebiro Collection.
With our student events coming to an end, we recently headed down to the Superdry store in St Davids, Cardiff to get in on the action!
The goodybags were packed, the music was beating through the store and the doors opened to swarms of Superdry fans egar to get 20% off their favourite clothes and accessories.
The first 20 candidates who were lucky enough to win the professional photo shoot with Superdry in Belgium had a once in a lifetime experience last week when they visited our European HQ in Brussels for the chance to take part in their own fashion shoot.
The lucky girls were pampered by hair stylists and beauticians before picking their favourite looks from the Superdry AW13 collection when they were transformed into models by the brand photographer, James Meigh.
Once the girls had finished with the camera, they headed upstairs to answer interview questions on video which we will be sharing with you very soon!
For all the latest on the Win Your Look competition, follow Superdry Belgium on Facebook!