Image by Sam

Back in March we sent some aspiring photography students from The Gloucestershire University take a trip to Shanghai, China. They were paired up with students studying a parallel course at The Suzhou Art, Design and Technology Institute. They worked along the given brief which was, ‘Create iconic shots which fuse East and West, Shanghai and Superdry’. The teams were given only three days to plan, shoot and edit their images with the final work exhibited at the infamous Source gallery in Shanghai.

One of the lucky UK students, Johnathan Smithies tells us what he took away from the trip.

“Before I went I wasn’t sure what to expect, but my hopes were high. I was already blown away even after a couple of days! It has benefit me in so many ways. Being in such a diverse and vibrant city I was very inspired for the brief by my surroundings. It was an incredible cultural experience! The most challenging part was working with the students from Suzhou as I didn’t speak any Mandarin, and my partner no English! Despite this with pictures, sign-language and hard work, we achieved an outcome we were both happy with.

This trip has benefitted me in so many ways. Firstly, I have learnt to dream big and aim high! I also had such a confidence boost with encouragements from professionals in the creative industries. Raymond Chin, JWT Creative Director, told me there was nothing he would change about my Superdry photograph which is so encouraging! Thank you Superdry for such an incredible and professional creative experience!”

Here are some of the final images including Jonathan’s! Further posts and behind the scenes images from the trip coming soon…!

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This Saturday (8th May) if you are in and about Northampton, come and see us at our new Superdry store! Located in the middle of town, there will be no excuse not to pop in!

34/36 Newland Walk, Northampton NN1 2EB

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We are excited to announce the opening of a new Superdry Store in Munich, Germany, on Tuesday 11th May! The first store in Germany is situated in the beautiful Gärtnerplatz square. Close to the shop is the famous Viktualienmarkt which is a market for fine food, a must visit if you are in town! In addition it is in a great spot which is near a pedestrian precinct with other fashion stores, bars, restaurants and record shops within a lively environment. So keep your diary free for the opening day and we will see you there!

Gärtnerplatz 2, D-80469 Munich

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It was fantastic to see so many of you yesterday come and take advantage of our 20% discount evening at Seven Dials. It was a great success and many of you left with amazing buys. we would like to thank you for an exceptional night and there maybe more to come, watch this space!

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On thursday 29th April, Superdry at Seven Dials in Covent Garden, London, will be taking part in an exclusive shopping event! The Seven Dials have teamed up with the Evening Standard and ES magazine which will see stores open extended hours from 5pm till 9pm. Superdry will be one of the participating stores offering a 20% discount on all full price items between those hours. To take advantage of this spectacular event, visit here and print off a voucher and present it to a member of staff at the till for your discount.

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We have opened a new Superdry store at the monumental Meadowhall shopping centre in Sheffield. The shop stands at just over 6000 square feet which means you can browse our full range of great clothing within the fascinating Sheffield. Currently our largest Superdry store in the UK, it is a place definitely worth seeing!

Meadowhall Centre, 28 High Street, Sheffield, S9 1EP

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Back in 2008 we shot images of our models for our publicity campaign. We have dug out this video showing the team at work

Superdry Fashion Shoot

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Women’s Vintage thrift leans towards delicate summer cotton dresses
in clashing colours and also evolves the buttersoft cut & sew jersey
collection with focussed beautiful new styles from the Superdry
sewing houses.

The Superdry sewing houses have been busy creating beautiful, delicate cotton dresses for the summer months. The team took a trip for the latest Vintage Thrift photoshoot and we have some behind the scene images and outtakes to share with you! The idyllic Blue Lake in Fairbourne, North Wales, set the scene for our campaign where the slate quarry lends its breathtaking charm for our backdrop.

BlueLake  106N (1) Read the rest of this entry »

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Basingstoke is an old market town in northeast

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If it wasn’t exciting enough being in Dublin airport waiting to jet off somewhere, we have made it even better by opening a Superdry store at terminal 1. A great excuse to buy some great clothes for you trip away! The shop is located in the shopping area leading to GATES 101-121 and GATES 201-220.

Superdry - Dublin Airport CR2 11

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