Cardiff is the proud owner of the largest Cult in the UK! Opened in October 2009, its phenomenal size has slotted right in with the magnificent St David’s shopping centre. The store is a beautiful marriage of industrial interiors, exposed bricked walls, mixed together with stunning jar lights and a spectacular sign suspended in the centre of the store. Cult is the largest stockists outside of Superdry to stock its brand.

14/18 St Mary Street, Cardiff, CF10 1TT

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Our previous designs are never forgotten! Some of your favourites are making a comeback on new coloured t-shirts and hoods. Starting from this week, select designs are going to be reintroduced in-store and online. If you thought you missed your chance to get that tee you had your eye on, now is the chance to get your hands on one of the iconic prints!

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Superdry.com will be spoiling you with a great offer this weekend. Keep an eye out for a fantastic treat on the website and make your weekend that extra special!

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Our wonderful model Flo, worked the intricate patterns of our AW09 thrift range to compliment the amazing designs of the Kew Bridge Steam museum workshop in Brentford, London. We have some extra images from the shoot for you and snaps of the spectacular museum we chose as our location. You can get the look by shopping online and in-store for the outfits Flo is wearing.

Untitled-1

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March this year saw our new Kortrijk store open in Belgium. It is in the largest pedestrian zones in Belgium which will make your shopping experience even better. The fantastically modern, glass exterior stands out amongst the crowds, marking our arrival in the beautiful city.

Sionstraat, Kortrijk, 8500

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The magnificent Venezuela has erected some very impressive billboards for their Superdry stores in Margarita Island and Caracas. The boards are located on 4 de Mayo Avenue, in the middle of downtown and these pictures show its six different panels all with our latest campaign images on. It will be impossible for anybody to miss its phenomenal size!

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Superdry is having a great offer this weekend on all our leather jackets. Come visit us at our website and receive a 25% discount on popular designs such as our Brad and Angelina Jackets or Supersoft Clubs which come in male and female designs. The offer is valid from Friday 26th to Sunday 28th March only…happy shopping!

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We are excited to be sponsoring 25 Photography-Editorial & Advertising students from the University of Gloucestershire to fly out to Shanghai where they will work on a photography brief to help spread brand awareness in China.

It has been named ‘Project Shanghai’ and the Gloucestershire students are partnered with 25 students from a parallel course at the Suzhou Art, design and Technology Institute. The brief will be set next Monday 29th March and completed across 3 days, with the final shots exhibited at ‘source’ –(a leading Shanghai gallery) on Thursday 1st April. The show will run for one week.

A ‘pop up’ exhibition is also planned for the UK when students return. Further updates of their progress in Shanghai will be coming soon, keep an eye out!

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To mark the thawing of the ice and snow from our ‘big freeze’, we thought we would melt away winter with our take on the new Spring/Summer trends! We have worked very hard on our latest inspirations for you, so we created these outfits which will take you neatly into the new season ahead.

male outfit line 2

We all know there is nothing better than comfort, without sacrificing style so we have pieced this great outfit together which includes the Crew Neck sweater, Officer Denim Slim jeans with a Carter Mac Over coat to complete the look. Try rolling up the bottoms for a summer feel…ankles ahoy.

For the women, bright, bold colours, laid back tomboy looks, short shorts, distressed denim, clashing prints and urban sportswear is the ‘now’. A little of everything never done anyone harm so we decided to team a bright coloured tee with a pair of our Cynthia denim mini shorts, Claridges jacket and a pair of Outpost boots for that summer feel good factor.

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This weekend Superdry launches its Spring/Summer collection and it will be available both in stores and on the new website. The new collection will be setting standards with its fresh new women’s range of Orange Sewn designs. Orange sewn is a new take on great quality basics including silk touch cottons which give a new twist on sophisticated layering. A fantastic selection of clean and simple designs which includes panelled tees, long vests and baseball half-sleeves which come in a fantastic choice of vivid colours. In addition to the new collection, we have a new look newsletter which will keep you up-to-date with the latest products every week. Sign up on the website and be part of it!

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