Our key pieces from our spring/summer collection has been picked up by many of the popular British magazines! This months Cosmopolitan magazine features our wonderfully cute Meadow Stripe dress as inspiration for a nautical beach look.

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Back in 2007 we organised our first ever photoshoot with two of our models for campaign images which can still be seen in shops now! We took them down to the Gloucester Docks before it’s renovation and filmed the day so you guys can check out how the day went. We also have some additional images of the amazing location which lends its great atmosphere to the photographs!

watch here

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The Gloucestershire and Suzhou photography students who worked on the Superdry sponsored assignment, ‘Project Shanghai’ have completed their project and exhibited their hard work! In Shanghai the students presented their work at the Source gallery and a few weeks after, in Gloucestershire, the students displayed their work at the Gloucestershire University. Once the brief was given, the students had only 7 hours to discuss their ideas and to shoot. We have some behind the scene and outtake images to share with you from their trip!

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visit superdry.com

Superdry Stores UK:

Basildon Unit 44, 1 Eastgate Centre, Basildon, SS14 1EB
Basingstoke 13-15 Paddington House, Basingstoke, RG21 7LJ
Bluewater Bluewater Shopping Centre, Greenhithe, DA9 9ST
Bournemouth Part Ground Floor, St Peters Quarter, Old Christchurch Road, Bournemouth, BH1 2AD
Bristol 43 Park Street, Bristol, BS1 5NL T 0117 9291379
Bromley Unit 264/265, The Glades Centre, Bromley, BR1 1DN
Bury Unit E04, The Rock, Rochdale Road, Bury, BL9 0ND
Cambridge 9 Petty Cury, Cambridge, CB2 3NE
Crawley Unit 47/48 County Mall, Crawley, RH10 1FD
Derby (franchise) 239, Upper Level, Westfield Centre, Burrows Walk, Derby, DE1 2PL
Edinburgh 74a Ocean Terminal Shopping Centre, Ocean Drive, Edinburgh, EH6 6JJ
Gatwick Unit ARU 15, South Terminal, Gatwick Airport, RH6 0NP
Glasgow Braehead Unit 109, Kings Inch Road, Glasgow, G51 4BN
Glasgow Silverburn Unit W1, Silverburn Shopping Centre, Barrhead Road, Glasgow, G53 6QR
Guildford 21-22 Friary Street, Guildford, GU1 4EH
Kingston G23/24 The Bentall Centre, Wood Street, Kingston Upon Thames, KT1 1TR
Leamington Spa 7 Satchwell Court, Royal Priors, Leamington Spa, CV32 4QE
Leeds (franchise) 52 The Headrow, Leeds, LS1 8EQ
London Unit 24/25 Thomas Neal Centre, Earlham Street, Covent Garden, London, WC2H 9LD
London – City Unit MSU02B, One New Change, London, EC4M 9AF
London – White City SU1103/1104, Westfield Shopping Centre, Ariel Way, London, W12 7SL
Loughton (franchise) 244 High Rd, Loughton, IG10 1RB
Manchester Trafford Centre 41/45 Peel Avenue Trafford Centre, Manchester, M17 8BN
Manchester (franchise) L36, Manchester Arndale Centre, Manchester, M4 3AQ
Milton Keynes Unit SU15/16, Midsummer Place, Milton Keynes
Newcastle (franchise) 18 The Parade, Metrocentre, Newcastle, NE11 9YJ
Newcastle (franchise) Unit SU12, Eldon Square, Newcastle, NE1 7JG
Newquay 36 – 38 Bank Street , Newquay, TR7 1AY
Northampton Unit 22/24, Grosvenor Centre, Newland Walk , Northampton, NN1 2EB
Norwich MW06 – MW07 Chapelfield Centre St Stephens Street , Norwich, NR1 3SH
Peterborough 35-37 Queensgate Centre, Peterborough, PE1 1NT
Reading 14-16 Oxford Road, Reading, RG1 7LA
Romford N20/N21 The Liberty Centre, Romford, RM1 3RL
Sheffield Meadowhall Centre, 28 High Street, Sheffield, S9 1EP
Solihull SU-62, Touchwood, Solihull, B91 3GJ
St Andrews 106–108 Market Street, St Andrews, KY16 9PB
St Ives 8 Fore Street, St Ives, TR26 1AB
Swansea Units 24/25, Quadrant Centre, Swansea , SA1 3QW
Truro 10 Pydar Street, Truro, TR1 2AY
Tunbridge Wells 102 Royal Victoria Place, Tunbridge Wells, TN1 2SR
West Midlands Merry Hill Superdry, Unit 50, Phase 5, Merryhill Shopping Centre, Brierley Hill, DY5 1QX 3
Woking SU58 The Peacocks, Woking, GU21 6DG

Superdry in Cult:

Aberdeen RTU 4B, Union Square, Aberdeen, AB11 6LX
Bath 2 St Lawrence Street, Bath, BA1 1AN
Belfast 77 Royal Avenue, Belfast, BT1 1FE
Birmingham Bullring, Birmingham, B5 4BA
Brighton North Street Quadrant , Brighton, BN1 3GJ
Bristol Unit SU 37, Cabot’s Circus, Bristol, BS1 3BF
Canterbury 24 St. Margaret’s Street, Canterbury, CT1 2TH
Cardiff Unit LG17-20, St Davids 2, Cardiff, CF10 2ER
Cheltenham 1 Clarence Street, Cheltenham, GL50 3JL
Dublin 6-10 Suffolk Street, Dublin, 2
Edinburgh 4/22 Princes Mall, 3 Waverley Bridge, Edinburgh, EH1 1BQ
Exeter 8-9 Princesshay, Exeter, EX1 1GE
Glasgow Unit G0260, St Enoch`s Centre, Glasgow, G1 4BW
Hull Unit 3 St Stephen’s Centre, 110 Ferensway, Hull, HU2 8LN
Lakeside 246 / 247 Lakeside Shopping Centre , West Thurrock, RM20 2ZQ
Leicester LL92-93 Highcross Centre, Leicester, LE1 4FS
Liverpool 6 Paradise Street, Liverpool, L1 8JF
Oxford 14-15 St. Ebbes Street, Oxford, OX1 1QQ
Plymouth 1 Charles Street, Plymouth, PL1 1EA

Superdry in House of Fraser:

Altrincham (Menswear Only) 2 George Street, Altrincham, Cheshire, WA14 1SF
Belfast (Menswear Only) Unit 41, Victoria Square, Belfast, BT1 4OG
Birmingham Corporation Street, Birmingham, B2 5JS
Bluewater Greenhithe, Dartford, DA9 9SB
Bournemouth (Menswear Only) 24 Old Christchurch Road, Bournemouth, BH1 2AA
Bristol Unit SU 37,Cabot Circus, Bristol, BS1 3BF
Camberley (Menswear Only) 45 – 51 Park Street, Camberley, GU15 3PG
Cardiff (Menswear Only) 14/18 St Mary Street, Cardiff, CF10 1TT
Carlisle 26–40 English Street, Carlisle, CA3 8HU
Chichester (Menswear Only) Army & Navy, West Street, Chichester, PO19 1QF
Croydon Centrale Shopping Centre, 21 North End, Croydon, CR0 1TY
Cwmbran (Menswear Only) 17–20 Gwent Square, Cwmbran, NP44 1XT
Darlington (Menswear Only) 7 High Row, Darlington, DL3 7QE
Dublin (Menswear Only) Dundrum Town Centre, Sandyford Road, Dublin, 16
Edinburgh Jenners, 48 Princes Street, Edinburgh, EH2 2YJ
Epsom (Menswear Only) 42 Ashley Centre, Epsom, KT18 5DB
Exeter (Menswear Only) 35 High Street, Exeter, EX4 3LW
Gateshead (Menswear Only) Metro Centre, Gateshead, NE11 9YE
Glasgow (Menswear Only) 45 Buchannan Street, Glasgow, G1 3HL
Grimsby (Menswear Only) 19/21 Victoria Street, Grimsby, DN31 1DW
Guildford 105–111 High Street, Guildford, GU1 3DU
High Wycombe Newlands Meadow, Eden, High Wycombe, HP11 2BZ
Huddersfield (Menswear Only) Kingsgate Centre, King Street, Huddersfield, HD1 2QB
Hull 1 Paragon Square, Hull, HU1 3JZ
Leeds 140–142 Briggate, Leeds, LS1 6BR
Lincoln (Menswear Only) 226–231 High Street, Lincoln, LN2 1AY
London (Menswear Only) 101 Victoria Street, London, SW1E 6QX
London 318 Oxford Street, London, W1C 1HF
London – City (Menswear Only) 68 King William Street, London, EC4N 7HR
Manchester Deansgate, Manchester, M3 2QG
Middlesbrough (Menswear Only) 37 Linthorpe Road, Middlesbrough, TS1 5AD
Milton Keynes 28 Acorn Walk, Milton Keynes, MK9 3DJ
Northampton Grosvenor, 37 Newland Walk, Northampton, NN1 2EP
Norwich 130 Merchants Hall, Lower Ground Floor, Chapelfield Shopping Centre, Norwich, NR2 1SH
Nottingham 2 Union Road, Nottingham, NG1 3HF
Plymouth (Menswear Only) 40 46 Royal Parade, Plymouth, PL1 1DY
Reading The Oracle, Reading, RG1 2AS
Richmond 80 George Street, Richmond, Surrey, TW9 1HA
Sheffield (Menswear Only) 1 Park Lane, Sheffield, S9 1EL
Solihull (Menswear Only) Warwick Road, Solihull, B91 3DU
Sutton Coldfield (Menswear Only) 132–138 The Parade, Gracechurch Centre, Sutton Coldfield, B72 1PB
Swindon (Menswear Only) 44–54 Canal Walk, Brunel Centre, Swindon, SN1 1LD
Telford 244–250 New Row, Telford, TF3 4BS
West Thurrock (Menswear Only) Lakeside Shopping Centre, Grays, West Thurrock, RM20 2ZR
Westfield Westfield Shopping Centre, Ariel Way, London, W12 7GA
Wolverhampton (Menswear Only) Victoria Street, Wolverhampton, WV1 3PQ
Worcester 24 Chapel Walk, Worcester, WR1 3LD

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Laust Sonne, the drummer of Danish band, D.A.D attended the premiere of Frihed på prøve in Copenhagen on Sunday. The impeccably dressed musician was wearing one of our Brad leather jackets on the red carpet which looks great with his smart outfit!

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The 4L Trophy event is an amazing project which involves thousands of Renault 4 cars which travel from Paris to Morocco, giving out basic essentials to people who cannot afford schooling and sports equipment. We lent our support to two students from France and Belgium: Camille and Meryl by sponsoring them during their journey. The rally was an opportunity for a thousand  4L cars to travel for three weeks from Paris to Morocco with students taking part in a great adventure and work for people in need!

4L-Trophy-216bis1

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Tomorrow (27th May), surf capital, Newquay will be joined by a new Superdry store! Filled with all our spring/summer collection which includes our tees, swim shorts, flip flops, and our beautiful Vintage Thrift and Orange Sewn collections you will be sure to get your hands on something great for the beach! If you are lucky to be around for the bank holiday weekend, we will be looking forward to seeing you and why not attend the ‘Run in the Sun’ festival which is 3 nights of live entertainment complete with DJ’s, comedy, live music, a chillout tent and laser shows. The taste of summer is just around the corner!

36-38 Bank Street, Newquay, TR7 1AY

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After featuring the gorgeous Magdalena last week, we have another treat in the form of Denmark born Christian J!

HOW LONG HAVE YOU BEEN MODELLING? 6 years but the past 2 years has been full time, I was studying before Economics and Philosophy

HOW HAVE YOU FOUND YOUR DAY AT SUPERDRY? It’s been good! There’s nice people here. It’s very chilled out and the clothes are cool and comfy

WHAT IS THE BEST PART OF BEING A MODEL? The travelling, money food and when I have it, the free time!

WHAT DO YOU LIKE DOING FOR FUN? Hanging out with my friends, partying, chilling out and going to concerts.

SINCE BEING A MODEL WHAT HAS BEEN YOUR FAVOURITE LOCATIONS YOU HAVE BEEN TO? Definitely the Caribbean, New Zealand. I was in Queensland before Christmas, Cape town and Bali.

WHAT MUSIC ARE YOU LISTENING TO AT THE MOMENT? I’m really into a German label called Kompact who are electro/techno.

WHAT MAKES YOU HAPPY? Being around nice people, my friends, good weather and the ocean. I grew up by the sea and miss seeing it and surfing.

ANGRY? The infrastructure of London! The tube, airports and flying. I hate the actual travelling process but I like being at the locations!

JEM_0554

An off duty Christian taking a tea breaking during shooting

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This lucky duo were hired by Superdry in Citadium, Paris, back in 2009 to perform and promote the launch of the concession. La Nouvelle Star judge, Lio, spotted the pair whilst walking past Superdry in Citadium and asked them to audition for the show! Here are some pictures of Amber and the Dude filming a clip for the show launch at the place where they were first spotted. The clip explained that it was at Superdry where they were discovered by Lio and the beginning of their stint on a huge television show! A video of them performing can be found below!

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Left to right: Paul Alger, Princess Anne, Theo Karpathios, Miquel Sarrano i Martin

On Thursday 13th May we were invited to the UK Fashion and Textile Export awards (UKFT) in London which was hosted by Joanna Lumley. We won the Contemporary Urban award and felt very privileged to be presented our award by Her Royal Highness, The Princess Royal! The UKFT association works for the benefit of fashion, clothing and knitting businesses across the UK and it is an award we are very proud to have won!

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