The capital city of Germany opened a brand new store last week! The store celebrated with a great party on Thursday with many attendees enjoying the fantastic weather and having the first look of the shop and the great stock. Situated on Friedrichstrasse, it joins the major culture and shopping district in central Berlin. Below are some pictures of the store and the opening party. Come visit us at Friedrichstrasse 140 D-10117 Berlin.

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Cutting edge, urban wear in Paris has been joined by our very own Superdry! Set up in the emporium of sports wear, Citadium, the store has made its mark amongst other brands already stocked and can be seen from the outside of the building…so no excuses not to pop in!

Citadium, Rue Caumartin 50/56, Paris, 75009

paris

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Following the success from our Tokyo competition, we are holding a brand new competition to win a trip to the Big Apple! Simply fill in your details online or in stores to be entered for a fantastic trip which includes 2 return flights to New York City, 3 nights accommodation at the W hotel Times square, chauffeured transport from the airport to your hotel, a limo ride from your hotel to our New York Superdry Store and $500 worth of Superdry vouchers, phew! The competition ends on Oct 31st 2010, don’t miss out and get involved!

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Belgium racing driver Fred Bouvy pilots our Superdry sponsored cars during various racing events in Europe. Here are some pictures of the cars he has raced.

The Belcar race where Fred is currently in 4th place

BTCS Renualt race. Bouvy is at the top of the championship with 17 points in front of other competitors

Legende Boucles De Spa


Fred Bovey

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Avenue Louise in Brussels is famous for its shopping where there are many popular boutiques and designer shops. It’s no surprise Superdry has opened up along such a prestigious road! As a very cosmopolitan area there are some amazing sites and great places to stop by and relax.

LOUISE_3577

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The city of Amiens in northern France has opened a new Superdry store this month! As well as visiting our shiny new shop located between our Paris and Lille stores, a ten minute walk will take you to the Amiens Cathedral which is a must see with its incredible gothic architecture!

18 Rue Ernest Cauvin, 80000 Amiens, France

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The impact of our first ever Vintage thrift campaign has been the benchmark for our campaigns to date. The delicate materials, vibrant colours and intricate detailing on the designs plays a major part on how the campaigns develop.  We have some extra images from our Vintage Thrift SS09 shoot which didn’t make it in stores to share with you!

Lypiatt  177crop01

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The city of Breda in the Netherlands has opened up a new Superdry store this month! The store is stocked full with the latest summer collections for both men and women! Below are some pictures of the store, see you there!

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Hot off the press….we have some new tee’s coming in stores soon! Here is a sneak peek at a selection, from the left: Rally entry, warriors entry, Arizona entry and blacklabel dirtbike tee. Shops will be stocking them in the next week and they can be found on the website already, we can’t wait!

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Have you ever wondered where the designs for our iconic tees and hoods come from? Well our very own in-house graphic designer, Richy Baldwin has been working with Superdry since the humble beginnings. We took some time to learn about the man behind the designs.

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