To mark the thawing of the ice and snow from our ‘big freeze’, we thought we would melt away winter with our take on the new Spring/Summer trends! We have worked very hard on our latest inspirations for you, so we created these outfits which will take you neatly into the new season ahead.

male outfit line 2

We all know there is nothing better than comfort, without sacrificing style so we have pieced this great outfit together which includes the Crew Neck sweater, Officer Denim Slim jeans with a Carter Mac Over coat to complete the look. Try rolling up the bottoms for a summer feel…ankles ahoy.

For the women, bright, bold colours, laid back tomboy looks, short shorts, distressed denim, clashing prints and urban sportswear is the ‘now’. A little of everything never done anyone harm so we decided to team a bright coloured tee with a pair of our Cynthia denim mini shorts, Claridges jacket and a pair of Outpost boots for that summer feel good factor.

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This weekend Superdry launches its Spring/Summer collection and it will be available both in stores and on the new website. The new collection will be setting standards with its fresh new women’s range of Orange Sewn designs. Orange sewn is a new take on great quality basics including silk touch cottons which give a new twist on sophisticated layering. A fantastic selection of clean and simple designs which includes panelled tees, long vests and baseball half-sleeves which come in a fantastic choice of vivid colours. In addition to the new collection, we have a new look newsletter which will keep you up-to-date with the latest products every week. Sign up on the website and be part of it!

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We are super excited about launching three limited edition designs as part of a new campaign we are doing with UK Fashion Targets Breast Cancer (FTBC) group. FTBC is the flagship campaign of the charity, Breakthrough Breast Cancer which has been running for its fourteenth year this year. As a mark to celebrate this the number 14 is on the back of all our designs. You will be spoilt for choice with a pick of either a classic tee, Raglan tee or a hoody, all of which follow the traditional Superdry style. You will look and feel good in one of our new designs but even better knowing 30% of what you pay will be donated to the FTBC!

They will be available from March 29th and you can get your hands on them at Superdry.com, Superdry, Cult stores and House of Fraser concessions. So what are you waiting for!

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Waterloo’s Superdry store opened in December 2009 in Belgium. The historical city is home to our first flagship store in Belgium! With an impressive 260 sqm floor space the spectacular shop is impressively decored with the recognisable wooden and exposed brick walls along with the vintage styled wall paper to add a touch of glamour. If you are not near enough to visit the Fort Jaco store, Waterloo is not too far to get you Superdry wear!

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Back in 2008 we did a photoshoot for AW09 at a derelict, disused turbine station from world war 2 near Milton Keynes. It would be a waste not to make the most of such an impressive building so we took full advantage of the original features and industrial appearance. Take a look at some behind the scenes images we have to share!

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A fantastic new website just for Superdry has launched! superdry.com is your destination to shop online, view campaign images and get exclusive access to the latest news and events.

superdry.com

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arizona was the inspiration for photographer and Head of Creative Media Jimeee Meigh during superdry’s latest ss10 campaign shoot. moving away from conventional glammed up styles we are so use to seeing, the aim for the shoot was to achieve a mysterious yet edgy atmosphere. The location chosen was an aircraft ‘graveyard’ just outside of the Sonora desert featuring raw metal decay from World War 2 military planes. Our models worked quickly before the wings became unbearably hot to work on in the midday sun when temperatures reached a soaring 38 degrees. Here are some outtakes from the day which shows the sheer scale of the desert and the planes. Publicity images from this campaign can already be seen on both the website and in stores.

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The city of Antwerp has its own Superdry store to join the others in Europe! Opened in January 2009, its beautiful exterior reflects the place also known as Belgium’s second city. As well as visiting the Superdry store, Antwerp has some spectacular churches and  museums. Culture, amazing sites, history and Superdry, what more could you want!

Nationalestraat 114a, Antwerp, 2000

beligum_sized_2

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Since we announced we were going into flotation, we have been in many newspapers who are all talking about us! The Independent on Sunday has written a small piece on the growth of Superdry in it’s business section (Sunday 28 February 2010). Margareta Pagano writes about the brands growth, below is the article and the transcript.

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We are introducing a new range of mens underwear which can already be found in stores! Don’t worry ladies, we are dedicating more time on your collection, watch this space! The team took a trip down to the docks to take some photographs of Jay modelling the new range!

UND

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