It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

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it’s the 12 days of superdry – our exciting new competition where we’re giving you the chance to win prizes from the awesome superdry aw13 collection. There are prizes to win, so to be in with a chance of winning, head over to our facebook page. Bring your friends along too – everyone’s invited!

the competition is open from 12th-24th december ­– that’s twelve days when you’re in with a chance of winning anything from cosy knits to cool accessories. twelve days of gift-giving!

we’ll be announcing all the lucky winners in the new year, so stay tuned to find out if you’ll be facing down AW13 in style with some free superdry goodies!

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One of London’s great secrets – the Art Deco lounge on the lower ground floor of our Regent Street flagship store – opens its doors today to the home of the Superdry Premium collection. It’s a cool, sophisticated space where you can browse the luxury lines from our super-sleek Superdry + Timothy Everest tailoring, Copper Label Denim, soft leather jackets and Luxe hand-embellished pieces for women.

Join us in store. We’ve got complimentary personal shoppers on hand to advise on trends and highlight those all-essentials pieces. Premium customers also benefit from our tailoring, monogramming and gift wrapping services – just in time for Christmas!

We know you’ll love the Premium collections but while you’re there don’t forget to admire the Lounge too, which we’ve restored to its former 1920s self!

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It’s that time of year again where we’re thinking about getting those all important gifts under the tree.

We know the right christmas presents can be hard to find, so we’re here to help with our men’s and women’s gift inspiration.

From stocking fillers to the Superdry products you already know and love, you can find a range of great gifts at Superdry.

Top of our Christmas wishlist this year is the Superdry + Timothy Everest Town Coat, herders mittens and the Bento beauty box.

If you’re looking for the perfect gift or want to treat yourself (’tis the season of giving after all!) check out our collection online or in store!

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Yulee Foster, winner of our ‘Win Your Height in Hoodies‘ competition recently joined us at our flagship Regent Street store to pick up her prizes.

At 5’7, 19 year old Yulee, who is a student at Kings College University won herself a whooping 22 hoodies – just in time for Christmas! To win the hoodies, Yulee took a photo of herself with our Superdry students logo and was picked as the winner

Well done Yulee and thank you to everyone that entered.

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On the 7th November we opened the doors of our store in Kalverstraat, Amsterdam for the first time!

Fans can take advantage of 2 floors filled with our AW13 collection just in time for the festive season.

Whether you’re looking for stocking fillers or want to treat yourself, you can find it all under one roof!

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Wednesday 6th November played host to our Blogger Event at our flagship Regent Street store. Bloggers were invited to preview the upcoming SS14 collection as well as our key AW13 pieces while enjoying exclusive gifts, food, drinks, music, manicures and more!

Bloggers were invited to style their Superdry looks and tweet their outfits with our interactive social media mirror whilst enjoying drinks and food from the talented team at Check On.

After much deliberation, the stylish Jaime from Boy Meets Fashion and Claire from Chouquette were picked as our style challenge winners. We loved Jaime’s smart styling of our Timothy Everest Town Coat and Claires effortless beanie and megan skinny jacket combo. Congratulations to both of them!

Head over to our website and take a look at our Womens and Mens jackets online!

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Superdry Belgium’s ‘Create Your Superdry Look’ competition came to a close on November 8th in one of the City’s best late-night locations, Knokke Out. Over 450 guests joined us at the event including the brand director and co-founder, James Holder and ELLE Belgium’s Eugenie Rittweger Moor. James and Eugenie had the difficult decision of picking the overall winner from the finalists: Louise Slabbinck, Julie Verschaeren, Birte Mannaerts, Elian Grosemans and Camille Rochette.

The lucky winner was Birte Mannaerts followed by Camille in second and Louise who took 3rd place. Congratulations to the the five finalists and Birtie who has won herself Superdry vouchers!

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Whether you’re looking for a last minute Christmas present or wanting to treat yourself this winter – look no further than today’s Superdry feature in the Sunday Times Style.

Featuring new pieces from the Superdry + Timothy Everest collection, winter accessories (great stocking fillers!) and a Superdry branded Morgan Motor, pick your copy up today!

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The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.

The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.

Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.

Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.

On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.

Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.

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