After a busy couple of months of student events up and down the country, last night we reached the end of the road with our Regent Street event where students were offered 20% off with a valid student ID.

Joined by DJ Shraii from Ministry Of Sound and Plastician to take on the decks, the Marketing team from Superdry HQ hot footed it down to London to proove exactly why it’s our flagship store!

Along with jam-packed goodybags, there was the chance to win your height in hoodies with our social media competition #SuperdryStudents

Thanks to everyone that came along to our student events, check our our tweets and snaps over on Instagram. Here’s to next year!

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Recently we headed up to Manchester to join the fashion elite for Vogue Fashion’s Night Out.

Our in store style advisors were inviting guests into the Superdry store in Mancher Arndale shopping centre to view our recently launched AW13 collection as well as the much loved Superdry and Timothy Everest Sebiro Collection.

With the chance to win a women’s Timothy Everest jacket, guests were treated to complimentary make overs and manicures and could get themselves a free beauty gift!

Want to see what we got up to? Check out the pics on Instagram and follow the #VFNO hashtag on Twitter.

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With our student events coming to an end, we recently headed down to the Superdry store in St Davids, Cardiff to get in on the action!

The goodybags were packed, the music was beating through the store and the doors opened to swarms of Superdry fans egar to get 20% off their favourite clothes and accessories.

we’ve not quite finished our student events yet! Join us on Thursday 24th October at our Flagship Regent Street store for 20% off everything as well as a live DJ and goodybags! See you there!

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It was only a couple of weeks ago we spotted Celebrity Juice team captain, Fearne Cotton spotted in one of our Timothy Everest Town Coat’s on her way to the BBC Radio 1 studios.

Fearne was seen in London this week in the Super Desert Parka in dark army green. She paired her jacket with a striped tee, glitter skirt and a pair of boots.

Check out the Super Desert Parka from our AW13 collection online!

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The first 20 candidates who were lucky enough to win the professional photo shoot with Superdry in Belgium had a once in a lifetime experience last week when they visited our European HQ in Brussels for the chance to take part in their own fashion shoot.

The lucky girls were pampered by hair stylists and beauticians before picking their favourite looks from the Superdry AW13 collection when they were transformed into models by the brand photographer, James Meigh.

Once the girls had finished with the camera, they headed upstairs to answer interview questions on video which we will be sharing with you very soon!

For all the latest on the Win Your Look competition, follow Superdry Belgium on Facebook!

Read the rest of this entry »

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Thursday saw us host the final of the Men’s Health reader events in our ‘flagship of the north’ store in Trinity Leeds.

Joining us in store was Men’s Health’s commissioning editor, Jamie Millar. Jamie talked guests through our AW13 collection, the latest trends and why paying attention to detail is important when it comes to fashion.

With DJ Loz’s music beating through the store, attendees were given the chance to win one of our key looks of the season as well as the chance to win a Superdry watch if they were following our stream on Twitter.

Complimentary goody bags were also up for grabs and Superdry headphones were given to the first 50 people through the door! You can recap on all of our Men’s Health reader events on the Superdry blog as well as checking out the pics over on Instagram.

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Last week we headed to Shoreditch studios in London for a fashion shoot with the four winners of our competition with Company MagazineEmilie from LovaineJulia from StylonylonNicola from Your Love Is So Wifi and Charlotte from Lurch Hound Loves.

All four girls were styled in a key look from our AW13 collection. Nicola looked great in our Cosmopolitan Dress pulling off the sporty look, Julia rocked tomboy with our Lace Back Crew and Tomboy denimsEmilie styled our pocket tee with a pair of Super skinny denim with one of our signature lumberjack shirts around her waist as rock chic and party girl Charlotte wore our luxe tee and glitter ball skirt with the much loved desert parka.

The girls took turns to be shot by photographer Daniel Nadel for the double page spread that you can pick up in Company High Street Edit available early November!

Photos courtesy of Charlotte and Julia.

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We headed up to Scotland yesterday to host the penultimate Men’s Health event in our Glasgow store.

In store, Jamie Millar, Men’s Health’s commissioning editor joined us to talk latest trends, avoiding fashion faux-paus and the all-important AW13 collection.

Those that were lucky enough to be one of the first 50 guests, bagged themselves a free pair of Superdry headphones!

Dj Loz’s beats filled the store whilst Superdry-branded waiters offered Asahi beer. Guests were able to shop and pick up a complimentary goody bag filled with exciting Superdry products alongside a Men’s Health magazine and second edition of the Superdry paper.

For more pictures of the event, check out our Instagram feed!

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We’ve only just launched our Womens Sebiro collection with tailor Timothy Everest, but it seems Celebrity Juice and BBC Radio 1 presenter Fearne Cotton can’t get enough of it!

Wearing the Town Coat in Herringbone with a lilac under collar, Fearne paired her town coat with a printed woven top and black skinny jeans.

Do you want to get Fearne’s look? Don’t forget to pick up your copy of Grazia before Wednesday 2nd October to get 20% off jackets in the Womens Sebiro collection!

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Last night, we hosted the second of our reader events with Men’s Health magazine in our Birmingham Bullring store.

With Superdry-branded waiters, Asahi beer and the sounds of DJ Loz back for round two, Men’s Health’s commissioning editor Jamie Millar talked guests through the latest trends, how to avoid a double denim faux-pas and the all important Superdry AW13 collection! Focusing on the attention to detail, Jamie explained how to match his favourite Timothy Everest San Franciscan jacket with a pair of much loved denims, and a pair of brogues for a smart/casual look.

Guests were once again treated to complimentary goody bags filled with exciting Superdry products and a Men’s Health magazine. The first 50 guests even got themselves a free pair of Superdry headphones!

For more pictures from the event, check out our Instagram feed!

Did you miss out on our Birmingham and Regent Street event? We’ll be in Glasgow St Enoch Centre on Thursday 26th September and Trinity Leeds shopping centre on Thursday 3rd October!

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