the fashion pack were out in force on tuesday night as we previewed our AW14 collection at London Collections: Men.

LC:M features the best of british fashion talent, with a mixture of both emerging stars and heavy weight heritage brands and we were thrilled to be part of such a huge event for the second time.

Our AW14 collection featured an eclectic mix of signature superdry styles for both men and women, with a focus on embellished designs, leather, bold prints and a modern day take on military classics. as usual, attention to detail and sharp tailoring was a theme throughout all the range.

over 600 guests joined us at the old sorting office in central London for the event, enjoying a pre event cocktail reception complete with lychee and blackberry martinis, crab sushi rolls and delicious slider burgers, before heading through to the catwalk space ready to enjoy the show.

The stars were out in force too, with a frow to be proud of including nick grimshaw, Samuel L Jackson, Rankin, Luke Evans, George Craig, Oliver Cheshire, Oliver Proudlock, Hugo Taylor and Lilah Parsons.

Once the show had ended, everyone hit the bar and gave us a chance to show what we do (second) best- put on a really really good party! Hosted by DJ and british fashion council menswear ambassador nick grimshaw, our very special guests danced well into the night and helped us celebrate the end of a very successful showcase the Superdry way!

Check out our video on YouTube and read what everyone thought of the night over on Twitter by following the hashtag.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Happy New Year!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Are you a Superdry superfan? If so, you’ll want to read this! We’re previewing our AW14 collection at a huge event at London Collections: Men on 7th January 2014 and we’re inviting one lucky UK-based Superdry fan (+ guest) to celebrate with us. Not only that, we’ll sort out your travel and overnight stay too for the ultimate Superdry fashion night out!

London Collections: Men is the men’s Fashion Week but we’re launching BOTH men’s and women’s collections in a mind-blowing catwalk event. After the show the winner will spend the evening partying with us in the British Fashion Council’s show space in the heart of London. We’ve got awesome party plans and a special guest DJ on the decks, so don’t miss the chance to enter!

To be in with a chance of winning all you have to do is send us a snap that captures your love for Superdry. Think love – so send a selfie, snap your fave hoodie in a heart-shape, or maybe your collection… the more love you show the better.

Upload your entry to Twitter, Facebook or Instagram using the hashtag #SuperdryLCM by midnight on 1 January 2014. Winners will be notified by 3rd January – don’t forget you must be available to travel to London on 7th January. All winners will be notified on the platform they used to enter, so don’t take your eyes off your Twitter, Facebook and Instagram accounts!

FULL COMPETITIONS TERMS & CONDITIONS:

Read the rest of this entry »

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

it’s the 12 days of superdry – our exciting new competition where we’re giving you the chance to win prizes from the awesome superdry aw13 collection. There are prizes to win, so to be in with a chance of winning, head over to our facebook page. Bring your friends along too – everyone’s invited!

the competition is open from 12th-24th december ­– that’s twelve days when you’re in with a chance of winning anything from cosy knits to cool accessories. twelve days of gift-giving!

we’ll be announcing all the lucky winners in the new year, so stay tuned to find out if you’ll be facing down AW13 in style with some free superdry goodies!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

One of London’s great secrets – the Art Deco lounge on the lower ground floor of our Regent Street flagship store – opens its doors today to the home of the Superdry Premium collection. It’s a cool, sophisticated space where you can browse the luxury lines from our super-sleek Superdry + Timothy Everest tailoring, Copper Label Denim, soft leather jackets and Luxe hand-embellished pieces for women.

Join us in store. We’ve got complimentary personal shoppers on hand to advise on trends and highlight those all-essentials pieces. Premium customers also benefit from our tailoring, monogramming and gift wrapping services – just in time for Christmas!

We know you’ll love the Premium collections but while you’re there don’t forget to admire the Lounge too, which we’ve restored to its former 1920s self!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

It’s that time of year again where we’re thinking about getting those all important gifts under the tree.

We know the right christmas presents can be hard to find, so we’re here to help with our men’s and women’s gift inspiration.

From stocking fillers to the Superdry products you already know and love, you can find a range of great gifts at Superdry.

Top of our Christmas wishlist this year is the Superdry + Timothy Everest Town Coat, herders mittens and the Bento beauty box.

If you’re looking for the perfect gift or want to treat yourself (’tis the season of giving after all!) check out our collection online or in store!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Yulee Foster, winner of our ‘Win Your Height in Hoodies‘ competition recently joined us at our flagship Regent Street store to pick up her prizes.

At 5’7, 19 year old Yulee, who is a student at Kings College University won herself a whooping 22 hoodies – just in time for Christmas! To win the hoodies, Yulee took a photo of herself with our Superdry students logo and was picked as the winner

Well done Yulee and thank you to everyone that entered.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

On the 7th November we opened the doors of our store in Kalverstraat, Amsterdam for the first time!

Fans can take advantage of 2 floors filled with our AW13 collection just in time for the festive season.

Whether you’re looking for stocking fillers or want to treat yourself, you can find it all under one roof!

Read the rest of this entry »

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Wednesday 6th November played host to our Blogger Event at our flagship Regent Street store. Bloggers were invited to preview the upcoming SS14 collection as well as our key AW13 pieces while enjoying exclusive gifts, food, drinks, music, manicures and more!

Bloggers were invited to style their Superdry looks and tweet their outfits with our interactive social media mirror whilst enjoying drinks and food from the talented team at Check On.

After much deliberation, the stylish Jaime from Boy Meets Fashion and Claire from Chouquette were picked as our style challenge winners. We loved Jaime’s smart styling of our Timothy Everest Town Coat and Claires effortless beanie and megan skinny jacket combo. Congratulations to both of them!

Head over to our website and take a look at our Womens and Mens jackets online!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email