Successful Belgium racing driver, Frédéric Bouvy already has quite a collection of trophies under his belt. This year saw his 10th championship in Belgium and he came 1st on the “BTCS Championnat de Belgique de Tourisme,” and ended second on the Volkswagen fun cup race! Superdry is not only a massive fan of but a proud sponsor! Check out the vintage VW Beetle he raced at the VW Fun Cup below!

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Since Superdry released the limited edition Fashion Targets Breast Cancer (FTBC) range earlier this year- with your support we raised £30,000 for the charity. As a way of saying thank you, FTBC on the QT organised a night of live entertainment. Superdry were glad to be able to offer a pair of tickets on our Facebook page to one lucky fan to be apart of this and lucky Derek Hall’s name was picked out of the hat! He bought along the lovely Anisha Patel to see artists Lauren Pritchard, Gabriella Cilmi and DJ Annie Mac playing live at the kooky Islington pub, The Old Queens head. Lucky Derek got up close and personal, chatting away with radio 1 DJ, Annie during the night!

Congratulations again to Derek and it was definitely a cause close to his heart, “I am open to the continual learning that this events like the FTBC promote. I learnt on Wednesday, that 300 men a year are also diagnosed with breast cancer. Whilst we never forget these people, we can honour them, by continuing to raise awareness and support research in battling this horrific disease. Thanks so much to Superdry and FTBC for such a great night. “

See below for more pictures from the night and the talent who performed live!

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Wednesday saw the 20th anniversary Drapers Awards 2010 at London’s Grosvenor House. It was another proud night for Superdry as we won the Smaller Multiple Retailer of the Year award! Our very own company directors (from second left) Theo Karpathios, Diane Savoury and James Holder attended the evening to pick up the award! Another award which we are so proud of!

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Meet Derek Hall- the winner of our Fashion Target Breast Cancer gig! The intimate gig at The Old Queens head pub provided a truly amazing evening which supports such a good cause! More pictures from the night including the special guest performers coming soon!

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Tremendous news from the Wales Rally UK which took place last weekend in the Wales capital, Cardiff. Superdry were proud to sponsor the car which Spanish driver, Xevi Pons and his co-driver, Alex Haro lead to victory at the World Rally Championship in the S-2000 category. They drove the Nupel Global Racing Ford Fiesta S-2000 which handled perfectly through water, mud and all elements! Superdry would like to congratulate the champions!

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Superdry are really excited to offer one lucky winner, two tickets to Fashion Targets Breast Cancer QT Gig in London on Wednesday 17th November! It will be a small and intimate gig with exclusive live sets from Annie Mac, The Noisettes and Lauren Pritchard at a renowned London pub. Sounds like your thing? Then get entering by answering the question: What London gallery did we have our Superdry Fashion Press Week? Answers can be found on the blog. Email answers with your name, date of birth and answer to: blog@superdry.com.

As it is held at a pub, entrants must be 18 years and over. Winners will be announced on Monday 15th November. Good Luck!

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On Tuesday we celebrated Superdry New York’s first birthday! What an incredible year it has been already for our Flagship store! A great reason for some fun and games, we decked the store with vintage arcade games (bringing back nostalgic childhood times!) and a photobooth to capture the lovely lot who attended Superdrys birthday party! Click below for more pictures from the night!

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During October, we had a party to celebrate the opening of the new Superdry store in Lyon, France!

An astonishing evening livened up by musical duo and talent show stars, Amber and the Dude and DJ Mademoiselle Elize along with who played a fantastic set. Also in attendance to our new launch was Luce (pictured above), the winner of talent show – “La Nouvelle Star 2010”, who was our Guest Star of the evening! More picture below of the entertainment packed evening!

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Popular Dutch television presenter and model Nicolette Kluijver is a massive fan of Superdry and came to visit our store in Amsterdam! Preparing for the cold winter months Nicolette is pictured here wearing our Sports Puffa jacket in red which looks fabulous on her!

Currently working for the Dutch broadcaster ‘BNN’, you will regularly see Nicolette wearing our clothing! You can catch her on Dutch TV as one of the eight presenters of “Try before you die.”

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Superdry has landed in South Korea! Seoul is home to our Korean flagship store and we opened in Superdry style! We let loose a number of personalised motorbike billboards in and around the city with fun posters and to top it off we had a digital billboard playing out to the city. Last Thursday saw the opening of the store with some special guests attending! Actors Hyun Woo, Ji and Heung Su, Kim were joined by actress Kang Hee, Choi -all attending our fashion show held at the Superdry store where models walked the catwalk, showing off our collections. Guests were invited to an after party and they enjoyed a whole array of light food and Superdry nibbles! Come and take a look at the pictures, there will be more to come from Korea!

Click here for some news coverage on SSTV

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