Superdry has found a new home, this time in Wemmel, Belgium! It’s difficult not to fall in love with this bespoke styled store, revealed from behind the external arches. Inside, transports you to the Superdry world where our collections are beautifully displayed among our trademark oak cladded interior design. For a unique shopping experience and a chance to satisfy all your Superdry needs, come in and see us!

Markt 87 – 1780 Wemmel

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We love British girlband, The Saturdays and it seems like they feel the same about us! Band member, Frankie Sandford popped into our flagship Superdry store on Tuesday to stock up on some great new clothes. She was seen trying on the knitted Sorbonne cardigan which looked great with its bold, chunky patterns. With the temperatures dipping, our knits are not only a fashionable choice but a sensible one too, so lets get layering!

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We are so excited about the arrival of our new hoodies! The Blackbear Superdry ziphood is expected in store for the weekend and we thought we would give you a first looks! Available for both men and women we have the blackbear in grey marl, rinsed navy and forest green for you to feast your eyes on. The incredibly soft and warm hood extends through to the inner body lining with quilted arms on the inside. Thick zips and distinguishing Superdry logos, different for mens and womens. Quality and comfort has never been so good!

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On Friday 8th October, London’s Grand Connaught Rooms hosted this years VM and Display awards. Our very own Visual Display manager, Keely Coburn (second left) won an award for the most promising new comer! Our brilliant window displays are all designed by Keely and a lot of care and attention is put in by the team, good work!

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On Saturday, British boy band ‘The Wanted’ made a surprise visit to our flagship Superdry store in Covent Garden, London! The boys had a great time checking out the latest Superdry collections. They kindly stopped for pictures with lucky customers who were in store and were generally a mischievous lot! The Wanted’s single, All Time Low has been watched by over 5 million viewers on youtube, what a talented bunch!

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Twilight actress, Kristen Stewart is another A-list fan of our leather jackets! Kristen and her co-star, Robert Pattinson were spotted in West Hollywood earlier in the week grabbing dinner where she sported our Scrambler jacket. It looks brilliant with indigo denims and Kristen layered it with a hoody underneath, keeping it casual and understated. The red logo on the back really stands out against the black! As it is now becoming jacket season again, be sure to browse our new collection on the website!

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Following a sneak peek into our AW10 collection, we thought we would share some pictures of our AW10 photoshoot with you! Earlier this year we took a trip to the Gloucester docks and wrapped our models up in our fantastic new range. Here are some exclusive out-takes from the shoot, shot by our very own in-house photographer, Jimeee (pictured below). As you can see, it was a snowy and icy cold day but the models and photo team worked like champions through the elements. Credits to the team!

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As fans of Superdry, girlband, The Saturdays have chosen some of our AW10 range to help transition them from summer to autumn. Band member, Mollie King has been spotted enjoying an evening at London’s Mayfair hotel, wearing one of our jackets. She kept it cool and casual by wearing it over a graphic print tee and jeans.

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We are excited to announce our iPhone app is now available to download onto your iPhone! The free app is the ideal way to shop for all the latest products, view and download current imagery, receive all the up-to-the-minute news and find your nearest store! With easy navigation to find specific items, the ability to view clothing in various views will make shopping even easier. Our app carries a verified secured payment system for your peace of mind and in addition you can find your nearest store or any store globally. Check out the maps where you can find specific store details and directions. Get involved and download the app by clicking here….all in the palm of your hands!

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Supergroup recently held its first Annual General Meeting (AGM) in the atmospheric surroundings of the Cheltenham Ladies’ College Auditorium. The presentation was an opportunity for board members to update shareholders about Supergroup’s financial results and achievements over the year, and future plans and goals.

Chairman Peter Bamford told the audience that it had been momentous year for SuperGroup, the highlight being its successful flotation on the London Stock Exchange in March. The shareprice had since performed well and on June 21 SuperGroup became a FTSE 250 company!

Over the financial year Supergroup had opened 20 stores in the UK, bringing its total to 42, while much new ground had been gained internationally with Superdry selling into 33 countries.  A 13 store roll-out had commenced in the United Arab Emirates, while new stores had opened in Belgium, France and Germany.  In addition, a major department store concession was being rolled out in Taiwan and further US stores were about to open in Los Angeles and San Francisco.

Shareholders heard that this performance was in large part  due to SuperGroup’s talented team of directors who have a deep understanding of youth fashion, exceptional design talent and strong commercial instincts complemented by tremendous energy and enthusiasm.

Here’s to another good year!

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