With the Amsterdam and Breda Superdry stores already receiving a huge following, last friday saw the opening of our third new superdry store in the Netherlands – haarlem. The front of the store boasts from having a complete glass front, allowing passersby to view all of our latest garments. The Superdry store is situated in the heart of the Haarlem city which is historically known for the growing of brightly coloured tulips and flowers. We seriously recommend you stop by and pick up some fresh brightly coloured garments!
The Hurley Hockey team in Amsterdam are on form! Superdry couldn’t help but support such promising players! Coaches- Charlotte Nusman and Timo Doremalen trains the 14 young players who are number one in their inter district competition! Hockey is an extremely popular game in the Netherlands and this talented team look great keeping warm in our clothing during practice sessions.
Superdry would like to wish team good luck for their prestigious tournament, “Below the Sea,” on 21st December!
Hockey “hurley mb1” team is nummer 1 in zijn “inter district competition” in amsterdam. superdry wenst veel success aan zijn favorite hockey team voor de toernooi “Below the sea” van de 21 december !!!
Feast your eyes on our Christmas addition to the Citadium Superdry Store in Paris, France! This contemporary take on a Christmas Tree has been built by stacking 350 Superdry Tins into a Tree shape! Each Superdry tin is vintage inspired with graphics of our tee designs on each tin. For France metropolitan residents, you can own one of these along with a free tee inside if you answer our Superdry related questions we will be posting on our Facebook page!
Melbourne in Australia is awaiting a brand new Superdry opening at the Melbourne Central VIC shopping centre! If you happen to walk by, you won’t miss our giant billboard up at the Lonsdale entrance. Scheduled to open early next month, we will keep you updated with all our Australia news right here. In the meantime, why not get yourself involved with our opening events on our Facebook page where we will be holding opening parties for each new Superdry opening in Australia! Visit here.
Some of the men from Superdry have been getting involved in the month long charity event where the month is dedicated to growing a moustasche! ‘Movember’ is in it’s fourth year this year and all funds donated during this event supports The Prostate Cancer Charity.
Here are some of the Movember rules the ‘Mo bros’ had to follow!
ONE: Once registered at movember.com, each Mo Bro must begin November 1st with a clean shaven face
TWO: Then, for the entire month of Movemebr each Mo Bro must grow and groom a moustache
Three: There is no joining at the sideburns, this is a beard
Four: There is no joining of the handlebars to your chin, this is a goatee
Five: Each Mo Bro must conduct himself like that of a true gentlemen!
We thought we would share some pics of some of our head office participants and from some of our members from stores! If you would like to support the Prostate Cancer Charity Make a donation here, the closing date is 9th December at 10pm!
OK, it is definitely winter here in the UK, with snow already falling in some parts of the country! It may be rather fitting that our new Superdry winter boots will be making their way into stores ready for this weekend. The supersuede Bushfire Boots (£99.99) come in four colours, along with our Aviator inspired Jetstream boots (£174.99) which features quilt stitched detail and quality, chunky zip fastening at the back. Last but not least the Sox Boot (£149.99) will also be debuting, with its thick knitted sock addition. All boots feature toe caps, triple stitch seams and are faux fur lined- perfect for keeping your feet happy in the cold as well as looking utterly amazing. Rolling out in UK stores from today!
Girlband, The Saturdays are already massive fans of Superdry, so we were tremendously excited when one of the members of the successful British girl band, Mollie King came for another visit! Mollie popped into our new Superdry store at the Westfield Centre in London to stock up on more of our latest collections. Mollie clearly loves our clothes as she was spotted wearing our Superdry Safari Wax Mac teamed with the Superdry Suede Rustler boots during her visit. You will agree she looks amazing and certainly makes wrapping up for winter look effortless!
In control of this impressive motor car DJ booth is Venezuelan DJ – Josè Cabello. During DJ David Guetta’s first ever visit to Venezuela, his massive set at the biggest electronic festival at the Hard Rock Cafe CCSambil Centro Sambil drew an incredible crowd! Josè was sporting label of his choice…Superdry! Superdry went along to check out the fun and below are some more images from the night!
Our favourite British chef, Jamie Oliver is another massive fan of Superdry and he chose to wear our Lumberjack Twill shirt to his signing of his new book, ‘Jamie’s America’, while at Indigo Manulife Centre in Toronto, Canada last week. Jamie was seen wearing Superdry Lumberjack shirts in New York too during his promotions in the States! Looking good Jamie!
Saturday 20th November was the opening of our new Superdry Store in New Jersey! Located at the Garden State Plaza store in Paramus, us newcomers can’t be missed as Superdry shines from the second floor of the plaza. All our latest stock is available and with Thanksgiving and Black Friday just around the corner, what better way to treat yourself!