Earlier this month was very exciting with the launch party of our first Superdry Store in Italy! The sea side resort of Riccione is situated in the northern part of Italy and is hugely popular in the summer months with theme parks and restaurants to take your fancy. As you can see the launch Party was a huge success with food and drink being served to all our guests. Our Superdry lumberjack shirts which have become a favorite with celebrities are already proving popular with the locals. If you are in the area make sure you come in and say ciao!

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For our Facebook and Twitter followers, you will know San Francisco had its own special VIP party earlier in the month with well over a hundred people turning up! The store was open after normal closing hours and everyone was entertained with a set by Swedish DJ Bjorn Niclas. Shoppers were not only treated to the brilliant DJ set, there were delicious mini cupcakes decorated with ‘Superdry Orange’ swirls and the opportunity to browse after hours at our collection!

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Superdry is here to help you beat this winter madness! Arriving in stores  soon – we have our range of new winter accessories and you can have first looks! Thick, premium knitted Supercable Snoods, oversized beanies, Hutch Scarves and Deerstalker hats are a few of what’s to come. Our Superdry Hutch Scarf hood is a guaranteed winner to help protect you from the elements and an added bonus of handy pockets on the ends! Our Deerstalker hat has soft lining inside and quilted stitching detailing.  We’re excited to introduce, brand new for Superdry – snoods. Choose from the supercable snoods which are quality knitted along with the supersnood which has a faux fur interior lining. It’s your last weekend before Christmas…go on and treat someone (or yourself)!

*limited stock in a selection of stores

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Roll out the red carpet! On the 8th December, Superdry opened in the famous film festival capital – Cannes, France! The new store was lit up on the opening night along 6 Rue Des Frères Casanova and Superdry addicts came along and left happy with orange Superdry bags full of their purchases! We look forward to seeing you if you are in the area! Click below to see the first pics of the new Super Store!

Français

cannes déroule le tapis rouge pour superdry! le 8 décembre, votre marque favorite a ouvert ses portes dans la célèbre ville française!jetez un œil sur nos photos ! tous nos fans absents le jour j sont les bienvenus au 6, rue des frères casanovas!

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The bad news is the weather is forecast to be arctic again this weekend for us folks in the UK but the good news is, our new range of Superdry Avionic jackets will be landing in-stores ready for the big chill! Our Superdry Dakota Bomber and Beta Parker are super soft and fitted with a faux fur lined hood . Not forgetting the Jet Jacket which has ultimate comfort and style with quality touch and feel. All Avionic jackets are double collared with zip in zip detailing along with cockpit quilt lining, reinforcing Superdry’s signature techniques – available for both men and women. To top this off, we are also expecting women’s  Superdry Hooded Polar windcheaters to arrive! These will be available in Black/punk pink and have the softest fleece lining inside to keep you even warmer, a great addition to a well established classic!

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Last year our team travelled to Arizona out in the Sonora Desert, USA, to shoot our spring/summer 2010 campaign images. Whilst rummaging our archives, we found this mind blowing video which shows behind the scenes of the trip and the shoot. Enjoy!

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Yesterday, our Superdry Store in London’s One New Change had a surprise visit by celebrity chef- Jamie Oliver! The super chef was recently spotted wearing our Superdry Lumberjack twill shirts whilst touring America during his book signing. Jamie popped in to stock up on more of our collection as he is back in the capital. Assistant manager Gemma was one lucky lady helping our visitor and had this lovely pic taken!

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C.S Lewis’s children favourite hit cinemas this weekend with the third installment “The Chronicles of Narnia: The Voyage of the Dawn Treader”. We here at Superdry Head Office were super excited when actor William Moseley who plays Peter- the eldest of the Pevensie siblings came in for a visit on Friday! Superdry photographer, Jimeee Meigh is a long time friend of Peter Moseley (Williams father). The pair came to talk photography, cameras and check out the world of Superdry over a cup of tea!

William will be starting his next project early in the new year with Ben Kingsley and Emma Roberts- we can’t wait!

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For all of our Belgian fans, Christmas came early this year – Antwerp’s second Superdry store opened last week! If you haven’t been there yet we have some great pics for you to have a taste of what to expect. You’re bound to find the perfect Superdry present to put under the Christmas tree!

Nederlands:

Op 10 december was kerstmis bij voorbaat voor onze belgische fans: Superdry heeft zijn tweede winkel in antwerpen geopend! Want er is niet als een super geschenk onder de kerstboom, was onze nieuwe store succesvol! nog niet gaan kijken? Bekijk onze foto’s en kom ons opzoeken in de Korte Gasthuisstraat 9, 2000 Antwerpen.

Korte Gasthuisstraat 9, 2000 Antwerp.

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Since out flagship Superdry store opened in Seoul, Korea, it has been a popular place for Korean shoppers and the press! Superdry and it’s launch night was covered by GTV Korea on the Trend Magazine programme! You can watch the video of the opening and of the fashion show below!

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