Ever since British Summer Time (BST) was introduced by builder William Willet as the ‘Summer Time Act of 1916′, Britons have been afforded an extra hour every summer’s day to enjoy the rare appearance of the scorching sun. From Land’s End to John O’Groats, everything quintessentially British is enhanced and dependent on our fickle star – from the annual village fête and county cricket, to Glastonbury festival and the Sunday night barbeque.

However, here at Superdry nothing epitomizes the British summer more than the sound of the rubber soled flip flop, clapping happily away wherever it may be. The sound of the summer.

Although Willet’s original proposal was to move the clocks forward by 80 minutes, in 20-minute weekly steps, the thought process has always stayed the same. Nowadays, BST is introduced on the last weekend of March, giving us longer to enjoy all the benefits that Superdry’s new range of flip flops will bring about!

Hitting the Superdry Online Store very soon, Superdry’s vintage play on the classic flip flop design will have you longing for the beach time after time. Pick your favourites, sit back and put your feet up – you’ll want to show them off!

Soon to become synonymous with the British summer, here is a close-up sneak peak at a selection of our finest summertime footwear: -

View our footwear collection:
Shop Mens

Shop Womens

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Superdry’s Vintage Thrift range optimises the Spring/Summer weather to a maximum for the ladies! As some of you may have already seen, we have our new SS11 Superdry Vintage Thrift campaign images already out and we have some exciting behind the scene/outtakes to share with you!

Supersoft materials with feminine prints defines the Thrift collection. From bright stripes to subtle floral designs, there is a design you will fall in love with. The women’s range has started to make it’s way into stores and on our website and the campaign shoot showed off the range perfectly! Shot at the Fairground Heritage Centre in Devon, it has taken three years to restore this fairground into what it is today. It will be opened to the public during the Easter – definitely worth a visit!

Stay tuned for the official SS11 video coming soon…!

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Our brand-new Superdry Store, which opened on the 1st April, can be found in the French city of Strasbourg located in the Alsace Province that borders with Germany. Strasbourg is a vibrant city famous for its culture, history and beautiful architecture…as well as being the birthplace of Arsenal Manager Arsene Wenger!

It is a popular destination for those wishing to enjoy some sightseeing (its Cathedral is the highest Medieval building in Europe) or a day of shopping in the many shops and boutiques that line its streets, making this an ideal location for the new Superdry store. View all the latest Spring Summer collection in our buzzing new Superdry store. Hope to see you there!

Place Gutemberg 16 – 67000 Strasbourg

Français

Notre Superdry Store dernier-né a ouvert ses portes le 1er avril, et se trouve à Strasbourg dans la province de l’Alsace à la frontier de l’Allemagne. Strasbourg est une ville animée et célèbre pour sa culture, son histoire et sa magnifique architecture…Sans oublier qu’Arsène Wenger, l’entraîneur du club de l’ « Arsenal », y est né !

C’est aussi une destination prisée par tous ceux qui souhaitent assouvir leur soif de culture (sa Cathédrale est le plus haut bâtiment d’Europe datant de l’époque médiévale), ou qui rêvent d’une journée de shopping dans toutes les boutiques qui bordent ses rues. En bref ; l’endroit idéal pour notre tout nouveau Superdry Store ! Venez y découvrir la toute dernière collection Printemps Eté. En espérant vous y voir !

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Superdry Spring Summer 11 products have been popping up in several magazines this month including; Cosmopolitan, Vogue and Company to name a few. This months Cosmopolitan issue, features our Womens Superdry Top and University Canvas Bag, perfect examples of colour co-coordinating Superdry outfits or accessories for this Summer.

View the latest Superdry Tops: http://goo.gl/PpTvJ

View University Canvas Bag: http://goo.gl/fW46p

Vogue May 2011 Issue featuring Womens Denim and Denim shorts.

View Womens denim: http://goo.gl/900bz

April’s issue of Company Magazine features our Coaches track Baseball Jacket which will be in stores shortly! Check out the blog next week for our Celebrity magazine update!

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Superdry’s free app has had a make over! With easier navigation and a great sleek design – your favourite app is now even better! It is the ideal way to browse the latest collections, buy online, find your nearest store, view our current campaign imagery and receive all the latest up-to-the-minute news on the go or in your leisure.

Find Superdry stores from anywhere around the globe with the google maps function. Superdry’s app also carries a verified secure payment system for your peace of mind. Get involved and download your free app today – all this in the palm of your hands!

Don’t forget we also have an ipad app for you to enjoy too, simply visit the itunes site for more details!

*compatible with iOS 4 or later

(An android version will be available soon, hang in there!)

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Actor Adrian Grenier was seen taking a stroll in Los Angeles with a companion this week wearing a Superdry hood! Well known for his role as Vincent Chase in the TV series, ‘Entourage’ and as a member of the band ‘The Honey Brothers’, Adrian was sporting the red Superdry Aeronauts hood to keep him warm in the Spring chill which you can find online and in-stores!

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coming soon to stores and online… a new range of superdry polo shirts fresh for spring/summer 11. your favourite polo shirts return in an array of stylish new design combinations, such as the womens brightstripe polo (punk pink / black) and the mens sd banner classic applique polo (midnight navy).

click here for our current range of mens polos

click here for our current range of womens polos

other key designs from our fantastic new collection include the plain jersey polo (fluro blue), the classic appliqué polo (cardamom). Our iconic polo shirt design range is bolstered by the new striped appliqué university greys polo (dirt marl / optic) and the shield appliqué single stripe polo (blue/marl).

with the sunny season just around the corner, these polos will be an excellent addition to your wardrobe as the summer edges ever nearer. available in an assortment of the season’s hottest colours, these polos will provide the perfect other half to our new collection of shorts and boardies that are available in-store now: -

shop mens shorts

shop womens shorts

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Across the pond in America, the gambling and entertainment capital – Las Vegas has now got it’s own Superdry store! There has been a great reception for the new opening and Superdry even featured on ABC’s “The Morning Blend” with a few key looks being modelled on the programme, with our U.S marketing manager, Rachel Mansfield talking through the styles! We can be found on the ground floor of the Fashion Show Mall where there are many other top fashion brands. Las Vegas is our fifth opening in the states, joining Superdry in New York, Paramus, Los Angeles and San Francisco!

Fashion Show Mall, main floor, 3200 Las Vegas Blvd S, Las Vegas, NV 89109

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On Monday, UK X Factor star, Alexandra Burke stopped by at our flagship store in London’s Covent Garden! The songstress who has had 4 UK number 1 singles bought along her adorable pet pooch, Alfie (pictured below). Our summer collection caught Alexandra’s eye as our staff helped her chose some of the new Petticoat Lane dresses! If you are in London, our Covent Garden store is located at:

Seven Dials, Unit 24/25 Thomas Neal Centre, Earlham Street, Covent Garden, London, WC2H 9LD

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With Superdry sponsoring the ski event, Sports D’Hiver in the French resort of Val Thorens, there were plenty of students from the Belgium area visiting during their holidays to have some winter fun!

Sportsdhiver.be. partnered up with Superdry where there were eight outstanding days of skiing, post ski events and a costume day challenge!  The popular La Folie Douce club played host to the entertainment, with Superdrys DJ pal, DJ Mac Monroe providing some great tunes.

Check out the pictures below of the snow games and after ski celebrations!

Français

Avec l’aide de Superdry, ce furent huit jours mémorables organisés par Sportdhiver.be. Huit jours à Val Thorens pour du ski, des afterski et le célèbre Costume Day Challenge. Rire, bonne humeur et décontraction au menu ! Tenue Superdry non obligatoire mais très prisée sur la station. En soirée, comme en journée, notre DJ préféré, Mac Monroe, était de la partie à la La Folie Douce ! Et notre joyeuse bande a remis le couvert à Bruxelles, aux Jeux d’hiver, pour un dernier afterski!

Nederland

Het waren acht onvergetelijke skidagen, georganiseerd door Sportsdhiver.be met de sympathieke steun van Superdry. Acht dagen in Val Thorens om te skiën, te afterskiën en mee te doen met de beroemde Costume Day Challenge. Op het menu: een goed humeur en ontspanning met een superbrede smile! Een Superdry-outfit was niet verplicht, maar was wel zeer in trek in het mondaine skistation. En zowel ’s avonds als overdag stond onze favoriete dj “Mac Monroe” achter de draaitafels in La Folie Douce … Back in Brussels, kon de hele bende nog eens de remmen losgooien op een laatste supercoole Superdry afsterski te Jeux D’Hiver!

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