Vogue Fashion’s Night out is a worldwide party, celebrating the release of the new season’s collections with global Vogue editions participating over different nights, including the U.S.A, France, Italy and China.

This year’s London party is set to be the largest yet with over 300 brands and retailers keeping their doors open till late, offering fun and unique shopping experiences with a glimpse at this season’s must-haves. Here at Superdry, we are super excited to announce that we will be involved on the night and showing off our newest store in Covent Garden, devoted exclusively to Superdry footwear!

Come along where we will be displaying the latest collection and advanced preview of next season’s Spring/Summer ’12 footwear. Offering styling advice, a footwear competition and drinks, we really look forward to celebrating with you!

Head over to Superdry Footwear Store, Thomas Neal Centre, Earlham Street, Covent Garden, London, WC2H 9LD on Thursday 8th September 5pm-9pm.

P.S. Have you clicked attending on our Facebook event? If you RSVP and are one of the first 10 to arrive, you will receive a goody bag, there’s no excuse!

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Excitement is stirring in the run-up to the full unveiling of our latest AW11 campaign! Assigned to bring the new season’s collections to life is London based fashion photographer, Jacob Sutton, known for his inspiring and powerful imagery.

With the help of model/actress Clara Paget, Louis Simonon (son of The Clash guitarist Paul Simonon) and up and coming faces Hanna Sorheim and Tom Barker, the models along with the crew spent two days at a top London studio warehouse, showcasing Superdry’s signature styles.

Here are the first behind the scenes shots of the team working flat out on a variety of looks taken by our own photographer, Jimeee.

Get set for some chunky knits, premium accessories, fine tailoring and of course, classic Superdry outerwear. There will be a standout piece for everyone, ready and waiting to arrive for the autumn!

P.s. We’ve been included in Vogue Online’s ‘Best Campaigns’ gallery, check it out!

Below is the behind-the-scenes video from the day with interviews with the models! Join us on SuperdryTV for all our latest videos.

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Superdry has officially landed in China with the opening of the flagship store – Hong Kong! To celebrate this landmark we held an exclusive party inviting guests to come and see the new store in all it’s glory; amongst them celebrity guests including Florinda Ho, Real Ting and Alex Lam, who were seen sporting the latest Superdry collections! As well as the celebs and press who flocked to the event, the show saw some familiar Superdry faces including our very own chief executive officer of wholesale and International, Theo Karpathios, alongside many excited colleagues from the UK head office.

The night held it’s very own catwalk show and attendees could try their luck with our specially made Superdry one arm bandit – those who managed to match three graphics in a row won an exclusive Superdry gift! Those who weren’t able to make it to the event still managed to see a glimpse of the Superdry mini’s parading around the city to signal our arrival! Keep an eye out on the blog for more Chinese openings that will be coming soon!

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Posdnuos from Hip-Hop trio “De La Soul” was spotted wearing a Superdry Heavyweight Jersey Polo at a gig in Denmark on the band’s most recent tour. The band, which formed in 1987 had huge success early on, with their debut album ‘3 Feet High and Rising’ in 1989. The album featured huge hits including ‘Me, Myself and I’, ‘Eye Know’ and ever-popular household favourite ‘The Magic Number’. Since then the band have gone on to write six more successful studio albums that have ultimately made the band one of the most influential Hip-Hop acts in the world!


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This season’s Superdry Alumni bags are available in two styles for you to choose from. The Alumni Bag (above) and univ alumni bag (below) is available in a diverse range of colours, including black, royal blue, dark navy, rich red, brown, kelly green and our signature Superdry orange. These stylish shoulder bags are the perfect accessory for this terms undergrads and students, with plenty of space to fit in all the necessary studying material or even a laptop with room to spare. With that said you don’t have to be a student to sport the ‘prep look’, these retro inspired Alumni bags can make the perfect gym partner as well!

The Superdry Alumni bags feature a faux leather look with cracked logo print and for extra comfort, they come with a quilted, padded back. With an adjustable shoulder strap, external and internal pockets for smaller items, you won’t be left rummaging around for spare coins at the bottom of your bag!

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It’s that time of year again….the Company Fashion awards 2011! Here at Supedry we have been nominated for three awards – best fashion retailer, best place to spend £150 and best jeans under £100! We would love some help from our brilliant fans and need your vote! Click here to get started, all entries will automatically be placed in a draw to win a VIP shopping trip worth £1,500!

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Here at Superdry we’re continually growing and broadening our product range and these new Autumn/Winter tees and vests have caught our eyes this week, offering something a little different to our ever-popular range of graphic tees! Brought to you with both men’s and women’s collections, they offer a laundered wash look and are made from unparalleled soft cotton.

Available in a wide selection of earth and tonal colours, they make a great transitional garment from Summer to Autumn. The tees also feature front and back thick crack prints or vinyl graphics for an authentic vintage Superdry look.

For the guys we have two styles to choose from; the eagle pocket t-shirt, a classic design tee with front chest pocket and a cutaway neckline, or there is the Circuit T-Shirt with cracked front print and both designs have rolled sleeved detailing.

For the ladies we have the eagle pocket t-shirt and the cut away circuit t-shirt to choose from, in addition there is the JPN 7 Vest with a racer back cut and side seam stitching, the Handbrush JPN Vest with ruched sides. Last but not least, the JPN 23 a loose cropped fit; all on overdyed fabrics which are available in-stores and online very soon!

Click on each product to view in more detail…

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Superdry have teamed up with singer-songwriter Albert Aguilar for a week-long festival of music and fashion!

1band1brand is a free, subscription-based platform that introduces emerging, independent musicians to fashion labels. Subscribers are provided with special offers and encouraged to “hear, wear and share” what they discover.

Albert is a singer-songwriter from Oklahoma City and performs in his own unique style of folk-pop, leveraging melodic guitar and an extraordinary vocal range to create dynamic songs that are honest and real. He reveals his major musical influences as Bon Iver, Stevie Ray Vaughan and Jeff Buckley, and began his venture as a solo artist by moving to Los Angeles as a twenty-year-old. Albert soon returned to Oklahoma City to be near his friends and family and begin a more typical Midwest career, becoming more socially active and able to observe the local music scene at arm’s length. When Albert returned to his passion for music as a professional, he was quickly swamped with cross-country stage performances and tireless recording sessions, whilst rubbing-shoulders with the movers and shakers of an industry desperate to produce something bigger and better.

Albert’s clothing style is inspired by his roots in the Midwest and his connection to Superdry’s vintage Americana style reinforces his retro look. 1band1brand believes that Aguilar’s career is set to go from strength-to-strength with support from Superdry and the release of a brand new EP, which made its debut on June 25th at the Blue Door in Oklahoma City. The six song CD, aptly titled “Where To Go From Here” was produced by Graham Colton at Blackwatch Studios in Norman, Oklahoma – name your own price and download Albert’s newest tracks with the 1band 1brand™ Music Sampler!

The 1band1brand service hopes to expand its brand in the future, with possibilities of merchandise, collaborations and live events integration. Stay tuned for updates on Albert’s career and further Superdry collaborations!

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In a little under a century, the humble polo shirt has developed from a practical sportswear item into an iconic fashion garment for smart or casual wear. Its simple design combated the cumbersome nature of traditional sportswear and since being unveiled for the first time at the 1926 U.S. Open tennis championships, sportspeople (and fashionistas alike) have never looked back.

Having originally been designed as an item of tennis wear, the garment had by the 1950s been adopted by the international polo playing crowd, and the term polo shirt soon became a universal moniker for the design, despite its tennis heritage. Throughout the 1970s, the design gained prominence in the fashion world, with high-end labels using the design within their cutting edge collections. It became synonymous with the world of golf in the latter part if the 20th century and as such is often referred to as a golf shirt, in addition to the original term, tennis shirt.

Whatever direction this designer top is heading in next, one thing is for sure, the polo shirt is here to stay, and here at Superdry we’re embracing it.

From our traditional, understated classic pique polo to the appliqué logos on our jersey stripe polo, our time-honoured designs have become a cornerstone of our men’s and women’s product ranges. Available in a huge variety of over 150 design and colour combinations, all stamped with our unique Superdry design elements; we have the perfect polo for every occasion, whether you’re looking for men’s polos or women’s polos.

Pique Polos

Superdry pique polo tops are weaved using a technique that creates a subtle ribbed effect within the cotton fabric. A stylish, comfortable and luxurious finish, pique polo’s are traditionally worn for athletics due to their highly absorbent qualities.

Vintage Stripe Polos

Superdry vintage stripe polo’s utilise a double-stripe pattern and a contrasting colour way to create an iconic informal polo top. With velvet neck taping and reinforced side gussets, this is a high end tennis shirt with style and substance.

Applique Polos

Our appliqué polos feature an abundance of designs to add an extra dimension to our range of tennis shirts. With an array of distinctive chest logos, badges, crests and banners on offer, you’ll stand out in the crowd whichever style you choose.

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Superdry presented our SS12 collection at the famous international trade fair ‘Bread and Butter’ in Germany’s capital, Berlin. Taking place at the Tempelhof airport, fashion brands set-up impressive stands showcasing their best designs in creative and unique areas. Focusing on the trademark key items, Superdry introduced new and exciting lines for the up and coming seasons!

Come and see the photos from the show which truly illustrates the magnitude of the venue!

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