That’s right, we’ve just announced something pretty exciting – we’re the official apparel partner for this year’s fresh air, snow filled festival, Snowbombing (April 7-12) in Mayrhofen, Austria!
We’ll be hosting the exclusive Arctic Disco, set in a bespoke mountain igloo, with DJs like Nina Kraviz, Carl Cox, DJ Yoda and Dusky taking to the decks. Snowbombers lucky enough to snap up tickets can join us for a sky-high Superdry style party close to the stars, dancing the night away in two areas, soaking up the sounds in our chill out area and enjoying three bars.
Alongside this, we’ll also be creating an in-resort pop-up shop, full of Superdry classics we all know and love, as well as new and exciting products for you to see before they hit the catwalk!
This is the 15th Snowbombing, regarded by many as ‘The Greatest Show on Snow’. Days are spent skiing/boarding, or enjoying music on mountain-top stages. Nights deliver cutting edge performances from world-class acts in unique venues.
Join us for our ice cool, week-long whirlwind. Tickets to the Arctic Disco are £44 per person. Check out the full line up and find all the information on the Snowbombing website.
the fashion pack were out in force on tuesday night as we previewed our AW14 collection at London Collections: Men.
LC:M features the best of british fashion talent, with a mixture of both emerging stars and heavy weight heritage brands and we were thrilled to be part of such a huge event for the second time.
Our AW14 collection featured an eclectic mix of signature superdry styles for both men and women, with a focus on embellished designs, leather, bold prints and a modern day take on military classics. as usual, attention to detail and sharp tailoring was a theme throughout all the range.
over 600 guests joined us at the old sorting office in central London for the event, enjoying a pre event cocktail reception complete with lychee and blackberry martinis, crab sushi rolls and delicious slider burgers, before heading through to the catwalk space ready to enjoy the show.
The stars were out in force too, with a frow to be proud of including nick grimshaw, Samuel L Jackson, Rankin, Luke Evans, George Craig, Oliver Cheshire, Oliver Proudlock, Hugo Taylor and Lilah Parsons.
Once the show had ended, everyone hit the bar and gave us a chance to show what we do (second) best- put on a really really good party! Hosted by DJ and british fashion council menswear ambassador nick grimshaw, our very special guests danced well into the night and helped us celebrate the end of a very successful showcase the Superdry way!
Check out our video on YouTube and read what everyone thought of the night over on Twitter by following the hashtag.
It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.
On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!
January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.
Stay tuned to find out how you can join us!
it’s the 12 days of superdry – our exciting new competition where we’re giving you the chance to win prizes from the awesome superdry aw13 collection. There are prizes to win, so to be in with a chance of winning, head over to our facebook page. Bring your friends along too – everyone’s invited!
the competition is open from 12th-24th december – that’s twelve days when you’re in with a chance of winning anything from cosy knits to cool accessories. twelve days of gift-giving!
we’ll be announcing all the lucky winners in the new year, so stay tuned to find out if you’ll be facing down AW13 in style with some free superdry goodies!
One of London’s great secrets – the Art Deco lounge on the lower ground floor of our Regent Street flagship store – opens its doors today to the home of the Superdry Premium collection. It’s a cool, sophisticated space where you can browse the luxury lines from our super-sleek Superdry + Timothy Everest tailoring, Copper Label Denim, soft leather jackets and Luxe hand-embellished pieces for women.
Join us in store. We’ve got complimentary personal shoppers on hand to advise on trends and highlight those all-essentials pieces. Premium customers also benefit from our tailoring, monogramming and gift wrapping services – just in time for Christmas!
We know you’ll love the Premium collections but while you’re there don’t forget to admire the Lounge too, which we’ve restored to its former 1920s self!