When it comes to Barcelona in June, music lovers of all ages and musical tastes descend on the city for Sonar Festival, and 2015 is set to be one of the best years yet!

The line up over this year’s three-day weekend (18-20 June) is amazing! Acts include the ambitiously talented and extroverted artist A$AP Rocky, who has collaborated on tracks with Justin Timberlake, Sam Smith and Rihanna. He’ll be hitting the stage on Friday 19th along with disco-pop diva Roisin Murphy, who’s been bagged as one of the unmissable shows of the weekend as she returns with a new record.

British electronic dance music duo Chemical Brothers will perform their new show on Saturday 20th comprising of huge visuals created together with filmmaker and regular collaborator Adam Smith. Along with the iconic Duran Duran, who will grace the Sonar stage ten years after their last show in Spain.

With the music sorted, let’s focus on your outfit. Bright colours and loud and proud Hawaiian prints on our iconic tees are staple looks for men, while track and field vests paired with vintage washed denim cut-offs create an effortless statement.

For the ladies, stand out from the crowd in our vibrant print tees and tie-dye sequin pocket vests. Or, add a touch of bohemian chic in denim shorts with intricate crochet detailing or a tie die dress.

As every festival-goer knows, an outfit isn’t complete without killer accessories. our Rock & Roll wayfarer style sunglasses have 100% UV protection and feature a folding frame with bi-folding arms – perfect for pockets when the sun goes down.

Bold Hawaiian print rucksacks with padded straps are ideal for carrying festival essentials.

If you haven’t yet sorted accommodation for the weekend, check out Barcelona Tourist Guide for a list of available places from basic hostels to luxury hotels. Fancy going? Tickets start from just 54 euros and are still available at Sonar

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Have you got a burning question for James Hook, Johnny May, Dan Murphy or John Afoa?

This week we’re catching up with these four Gloucester Rugby stars to find out what drives them, their training tips and what’s in store for the future for our magazine Edition Rugby, out August 2015. This is where you come in. We want to know if you have a question for one of the Gloucester Rugby players.

Have you always wondered what’s in James Hook’s locker or what Johnny May’s least favourite training exercise is? Or perhaps you want to know if Dan Murphy misses the number 8 position he started in or whether John Afoa has any pre-match routines. Well you get the idea – if any of these questions have ever crossed your mind we want to hear from you!

Want to get involved? Head over to twitter and ask your question using #SuperdryRugby (don’t forget to @Superdry) tomorrow we’ll be posting the questions that have been selected to appear in print as part of the Edition Rugby

Didn’t know we did a rugby collection? Designed this year to celebrate an immense year of rugby, it has been fitted to a player physique inspired from the vintage kits of the 70′s and 80′s there’s a mens and womens collection meaning you can save your much loved rugby top from becoming a “boyfriend jumper”, these are too good to share!

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Fashion blogger, Josie Fear aka Fashion Mumblr, won herself a backstage pass and the chance to take over our social channels for our launch event of Idris Elba + Superdry, read about the event through her eyes!

“It’s not everyday that you find yourself behind the scenes in one of Regent Streets biggest stores, locked in a room with dozens of topless male models. OK, there may not have been dozens but after seeing a certain amount of six packs, one tends to loose count! This was me last night, after the team at Superdry gave me an Access All Areas pass for their Idris Elba + Superdry London Collections Men (LCM) presentation.

MORE importantly * ahem * I was there to get a first glimpse at the Idris Elba collection. Other than the man himself and the Superdry team, I was the first person ever to see the collection, how cool is that?! I could immediately spot the Idris Elba influence; the tailored wool pea coats that I can just picture him wearing, striding down the streets of London town (yep, got Luther in my head!), his signature Monogram jackets, and some premium detailing within triple stitched outerwear and some incredibly wearable denim pieces. Also part of the 250 piece collection were some luxurious sportswear pieces, but with a more refined and high fashion element compared to the usual bright and energetic Superdry range.

Well, if anyone knows how to throw a party, Superdry do! Heading back downstairs, their showroom had been transformed into a full on party, kicking off London Collections Men in Superdry style – there were ice sculptures, cocktails on tap, and even Idris Elba’s best pal in the DJ booth, DJ Boogie.

Idris introduced the collection dressed in a seriously cool IE emblazoned hoodie and dark washed jeans, and told us all why he chose Superdry as a brand that he wanted to collaborate with. The pieces are timeless, luxurious and iconic – mixing the modern gentleman with the Superdry stylish customer.

The crowd of fashion bloggers, press, and fashion VIPs leaned in for a closer look at the collection; the 20 strong army of male models showed us how to style this stylish range; with pops of colour peeking out from under the collars, exquisitely tailored coats over smart polos, and leather jackets toughening up a grey marl jumper.

The collection hits the stores in November and thanks to Idris, the men folk of London and beyond will be looking seriously dapper this Autumn Winter with this fabulous collaboration.

I had a super evening with the team at Superdry – thank you guys for having me and for such a great party!”

Check out the Fashion Mumblr Pinterest board of her evening with us below!

Follow Superdry.’s board Fashion Mumblr backstage with Superdry // Idris Elba + Superdry on Pinterest.

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Last night we kicked off London Collections Men in style with the launch of our biggest collaboration to date, Superdry + Idris Elba. Social media was buzzing from 7pm as press, celebrities and the British Fashion Council gathered to see a preview of the 250-piece collection. At 8pm the audience were hushed as the stage was cleared for the presentation to begin. An army of models marched onto the second floor of our Regent Street flagship store. Standing in formation the models looked frozen in time as Idris Elba, himself, introduced the audience to our collaboration.

If you missed the action on our Periscope channel last night, check out all the highlights here.

During the event we were joined by blogger Fashion Mumblr who won herself a backstage pass to the collection preview earlier this week and will be taking over our pinterest page and blog later today.

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Tonight we’re kicking off London Collections Men with the iconic Idris Elba as we launch our new collaboration with the mega star.

Throughout the evening we will be giving top press, celebrities and the British Fashion Council the first look at our collaboration. We will also be giving you a sneak peek through live updates on our Instagram and Twitter channels, then when it’s time for the big reveal we will be streaming live via our Periscope channel (follow us @Superdry)

Follow #IdrisElbaXSuperdry from 7pm this evening for all the latest from the event, throughout today we’ll also be giving you exclusive behind the scenes access of the set up and the models getting ready.

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Did you know we do personal shopping in the Premium Lounge of our Regent Street flagship store?

On the lower ground floor of our incredible flagship store is our Premium Lounge. Originally a salon the space echoes art deco, it was designed and built in 1929 by Percy Westwood and Joseph Emberton and was then restored in 2012 when our flagship store opened its doors. Blending the original salon features with modern twists the space is one of Regent Street’s best kept secrets and now home to our incredible premium product as well as personal shopping.

Our experienced stylists will take all the fuss out of shopping, picking looks just for you and the occasions you’re styling for. You are hosted in one of our premium lounge styling rooms, complete with plush leather furniture, surrounded by ceiling to floor mirrors.

Click here to book an appointment with one of the team.

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Check out this week’s vintage tee design, hand drawn by one of our talented designers.

Here at Superdry, it’s not just about producing a great looking tee. It’s about enriching each design with our heritage and values, creating tees that are bespoke to us – and as unique as you are. Every design you see on our tees derived from the imagination of one of our talented designers – with over 500 unique hand-drawn designs crafted since 2003.

Created for our Menswear collection, the design journey of our Built to Resist Tee is pretty epic. Most design ideas start as a doodle on a notepad. As seen in our latest video, when the initial idea for the logo is in place it develops into an intricate pencil-drawn sketch, eventually transforming into a blacked-out masterpiece. The inspiration for this tee came from a rustic, western concept featuring iconic saloon-style font and Superdry’s 1954 trademark. It’s a classic crew neck tee and incorporates a cracked finish and metallic foil effect on the chest, finished with a Superdry sleeve logo tab.

Love the design? Discover our mens t-shirt collection online.

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This month we’re kicking off #SuperdrySounds with an epic mix from our Snowbombing competition winner X-Ray Ted. The 44-minute long mix encompasses all we want from summer, banging beats, smooth lyrics and immense mixing.

X-Ray Ted caught the eye of DJ Yoda back in 2014 when the Bristol-based DJ uploaded his mini-mix to win a set at our Arctic Disco at Snowbombing. But that wasn’t his only festival playing at the likes of Boomtown, Eden, Shambala and Shindig Weekender in the past year.

And he has yet another summer filled with music for us with his new single ‘Bass Bin Tactics’ as well as his four track EP both dropping soon, not to mention another mix for us in a few months!

Check out the full mix from last weeks #SuperdrySounds update below, don’t forget to subscribe to our channel for all the latest updates.

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We’ve teamed up with top British actor Idris Elba to give you our biggest collaboration yet, and we’re looking for a UK fashion blogger to join us as we reveal the AW15 collection at London Collections Men (LCM) later this month.

LCM has quickly become a staple event of the UK fashion calendar, showcasing and celebrating the most innovative British brands and their contribution to the industry, so we’re really excited to be involved in such a huge event again.

As part of our launch, we’ll be hosting an invitation-only exclusive preview of the new men’s collection on Thursday 11 June at our Regent Street flagship store, showcasing the new collaboration for celebrities, press and the British Fashion Council.

This is where you come in!

We’re looking for a keen and creative fashion blogger to takeover our Pinterest channel and our blog. But that’s not all, you’ll be given exclusive access to our event to take your snaps and get a first look at our Idris Elba + Superdry collection, as well as an outfit to wear to the event (courtesy of Superdry of course).

To enter, share a photo or selfie of your hottest look right now on Instagram using the hashtag #IdrisElbaXSuperdry by midnight on Monday 8th June. We’ll pick our favorite and notify the winner on Tuesday 9th June, but remember you must be available on Thursday 11 June.

Full competition terms & conditions

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Festival season is here and with it comes immense music, incredible style and the best parties of the summer.

Park Life in Manchester’s Heaton Park kicks off June’s festivals. And with a line-up that will be hard to beat, big names include, Disclosure, Rudimental and Wu Tang Clan, to name just a few. With a weekend that just can’t make its mind up style is a challenge. Channel the vibes of the festival with neon shorts, or mix it up with some serious all over print.

Want to play it safe? Tie-dye with denim shorts is a festival winner.

Then in less than two weeks we’ll be taking on Sonar Festival in beautiful Barcelona. For once your cagoule and wellies can stay at home. This is a festival for sun seekers and will need some incredible sandals to match the truly awe-inspiring line-up.

The end of the month takes us to one of the most iconic festivals in the UK, Glastonbury. For those of you lucky enough to get tickets festival style just got serious as you tackle muddy fields while looking effortlessly immaculate. So we will be rocking out to Florence in a perfect combo of dungarees and parka.

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