Superdry Belgium’s ‘Create Your Superdry Look’ competition came to a close on November 8th in one of the City’s best late-night locations, Knokke Out. Over 450 guests joined us at the event including the brand director and co-founder, James Holder and ELLE Belgium’s Eugenie Rittweger Moor. James and Eugenie had the difficult decision of picking the overall winner from the finalists: Louise Slabbinck, Julie Verschaeren, Birte Mannaerts, Elian Grosemans and Camille Rochette.
The lucky winner was Birte Mannaerts followed by Camille in second and Louise who took 3rd place. Congratulations to the the five finalists and Birtie who has won herself Superdry vouchers!
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Whether you’re looking for a last minute Christmas present or wanting to treat yourself this winter – look no further than today’s Superdry feature in the Sunday Times Style.
Featuring new pieces from the Superdry + Timothy Everest collection, winter accessories (great stocking fillers!) and a Superdry branded Morgan Motor, pick your copy up today!
The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.
The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.
Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.
Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.
On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.
Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.
The next 2 weeks will be full of suspense as Superdry Belgium will be announcing the finalists of the “Create Your Superdry Look” between today and the 8th of November,
We are happy to announce that Louise Slabbinck is one of the 5 girls who had the most votes!
Stay tuned to find out who the next 4 girls are.