Last year we were gearing up for the biggest show on snow, Snowbombing to launch our first ever technical skiwear collection #SuperdrySnow. The collection launched in November with three pages in British Vogue! And last week we published our latest magazine, Superdry Edition Snow to bring you all the details about the collection.

There are three different levels to the range, full tech, for those whose ethos is ‘go hard or go home’, light tech for chilled out boarders or skiers, then après ski for when the lifts are closed. To help you pick the right jacket, we’ve pulled together our guide of what’s in each jacket.

Lets start with full tech

The spec:
> Ski Pass Holder
> Taped Seams
> Snow Seals
> Pit Zip Venting
> Fully waterproof
> Tech fabric
> Media pocket
> Multiple adjusters

In detail

Know your pit zip from your snow seals. Each of our full tech jackets are completely waterproof, made from tech fabric that is laminated and with taped seams to give extra protection from the elements. While inner snow skirts keep the snow out, and pit zips allow for much needed venting when on a serious run.

For laidback snowboarders, try light tech

The spec:

> Ski Pass Holder
> Weather tolerant
> Multiple adjusters
> Snow skirts
> Media pocket

In detail

With an easy-to-access lift pass holder, every angle of the jacket from the waist to cuffs are adjustable to keep the cold out. While the weather tolerant material can deal with moderate snow and rainfall, want to listen to some tunes on your way down the run? The media pocket means no messy cables.

Finally it’s on to the apres ski kit

The spec:

> Ski pass holder
> Multiple adjusters
> Light snow defence seals
> Light conditions tolerant
> H2o resistant

In detail

A range of chalet-ready jackets, but still with some serious tech built into them to make sure you can take them out on the slopes for some easy riding. There’s even a full fur jacket and gilet.

Still not sure which jacket to go for? Have a read of our new magazine to find out more and to shop direct from the pages, click here.

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We’re ending February as we lived it, fast paced; channeled through heavy beats and incredible electric synths.  Kicking off the playlist we have Filip’s refreshing remix of our favourite, Honne’s ‘All In The Value’. Be sure to check the Swede’s soundcloud for more remixes https://soundcloud.com/filipartist”>here.

Next up is a hidden gem from L.A. based Sa-Ra back from 2006, ‘hollywood‘. Sa-Ra has worked with all the hip-hop greats such as Jay-Z, Jurassic 5, Pharaohe Monch, Erykah Badu and John Legend.

Track 7, ‘Time To Dance’ from French duo The Shoes – an easy win to get the party started. (random fact: Jake Gyllenhaal is the lead actor in the video for the song).

Moving down the playlist to track 9 is Ellie Herring’s remix of ‘Candour‘ from Manchester based Oceaán. A big track that comes out of nowhere! Oceaán has been working with the likes of Woman’s Hour & Låpsley who’ll be making waves this year.

Then we have Roska’s track ‘Higher’ feat Jamie George (one half of Moda Black Records). A delicate, bouncy track released late last year.

Further down is London/Berlin based producer and singer/songwriter Kindness ‘this is not about us’ – a chilled out addition to the track list. Currently touring America but has just been added to the line up of the London two day festival, Field Day – tipped as “the most anticipated [act] of the weekend”.

Next month we’ll be kicking off spring with our round-up of new and emerging talent, any suggestions tweet us using #SuperdrySounds.

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Spring is on its way, this week we’re introducing dip dye hoods, lightweight jackets and for the first time mens jogg-jeans.

It may be spring, but that doesn’t mean you won’t need a jacket, introducing our service trench coat for men, the lightweight coat has neon trim and is ideal for layering.

Our orange label hoods are updated with an ombre effect in fun colours, orange, green and blue with pink arriving soon.

Finally two of our signature styles denim and joggers meet, introducing the Wilson jersey jean our first ever jogg-jean. The soft jogger inner is disguised by denim effect outer making laid-back sofa Sundays seriously stylish.

Find out each week what’s new in here on the blog.

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Are you looking for the ultimate Valentine’s day gift this year? Check out our collection gifts for him and for her.

Our womens gifts span from beauty sets and sequin infused tees

To fun watches with swarovski crystals adorned faces as well as socks and fresh fragrances

While our mens collection includes our iconic hoodies, new urban watches and shirts

Plus wallets, belts and socks for a classic valentine’s day gift

Check out our gift guides for more inspiration

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did you spot ‘the jump: On the Piste’ presenter Cherry Healey sporting our #SuperdrySnow jackets on the slopes as she covers all the behind the scenes action of The Jump 2015.

Seen here wearing our ultimate snow jacket as she builds a mini snowman. The full-tech jacket complete with taped seams, inner snow skirt and vents is easily up to this challenge.

Then on the show last week she was spotted in one of our après ski jackets the Fuji Snow Edition in ice cool white.

joey essex won the last challenge of the jump in the finale last night.

(images courtesy of @cherryhealey on twitter)

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last week we launched the first of this month’s playlists, with some chilled out tunes to ease you into february. the playlist kicks off with Sydney based, hayden james’ ‘something about you’, this is his second track and he’s already being picked up across the uk, australia and the us; not surprising since he has been signed by one of the biggest labels in australia, future classic. next we’ve got e.doza’s silky edit of london based vocalists lauren k. faith’s track ‘without you’ a captivating and enticing remix.

this month’s playlist is a blend of modern synthetic tunes with old school classic guitar, piano and drum beats.  like our next track ‘the night’ from brits andy and james, better known as honne, who are definitely one to watch in 2015. have a listen and you’ll see why.

then it’s over to the two talented young americans with ‘trophy v6’. 14-year-old willow smith schools us in mellow beats, overlaid by vocals from big brother jayden smith, damn the smith household are talented! to finish up mr carmack’s new beat ‘fluxxed out’ while the last song on our playlist is a soulful track ‘coming home’ from texas based leon bridges.

each month we’ll be releasing two new playlists with all the music we are listening to as well as some of the tracks that are played in store… subscribe to our soundcloud channel, superdry sounds, for the latest playlists.

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This week’s newness showcases the beginning of summer, with nautical inspired tops while cali-surf vibes are seen bursting through our accessories range.

Last spring/summer we introduced a vast range of nautical inspired tops, jumpers and jackets, and this season is no different. We’ve updated our classic three-quarter length sports jersey with anchor and rope detailing to create our Nautical Football top.

Each season we dig into our collection looking for ways to develop, improve and update our much-loved pieces. This season we’re injecting carefree Californian spirit into our iconic tarp backpacks. The tri-colour logo in sunset orange and blissed out blues are set against ice-cool white, classic navy and royal blue to create our Cali Tarp backpack.

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This week there are loads of incredible new additions to our website, from print tees, beauty bags and knitted accessories. We’ve picked our favourites from the new in section, which include our Crochet Sweat Crew. Designed to update our womens jersey soft casuals with a panel of crochet flowers, nodding to femininity and sport luxe.

That’s not the only thing we have re-worked this season, we’ve also upped the ante with our bag offering. Recreating our iconic alumni bag in the form of the Utah Bag, with a standout graphic, a bold blue base colour that’s complemented by a trim of our signature orange.

Menswear has really stepped it up with the highwayman bridge coat. It is all about the details here, with felt under collar, diamond shaped logo & inner piping adding to an effortlessly stylish look.

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This season we’re launching #SuperdryRugby, a collection of casuals designed with rugby supporters and players in mind. We have three distinct styles including this, the Herculean, as seen on Gloucester Rugby and England Rugby winger Jonny May. This style comes in three block colours, each are complemented by rich details that pay homage to vintage rugby shirts; from embroidered flag wool under-collars, applique numbers & a chest badge to quilted labelling as well as hot-stamped Superdry leather patches and branded buttons.

The Training Ground strip takes old school rugby to a whole new level, shown here on talented Gloucester Rugby fly half, James Hook it is available in six different colours; the stripe detail, jersey fabric and shield chest badges inspire an authentic vintage rugby feel.

Then we come onto Valiant a range of five shirts designed with the 1970’s and 80’s national rugby kits in mind, each shirt has an incredibly dry hand-feel while the back boasts oversized printed numbering. Every shirt comes with a printed flag under-collar (England, Ireland, Scotland, Wales & Italy) complementing the colour of the strip.

The whole collection has a new more relaxed fit and will be available from mid February. If you want to register your interest, click here.

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2015 is a year of rugby, and on January 8th we revealed our latest collection #SuperdryRugby, designed with the player in mind. To make sure it was up to scratch off the pitch we asked winger Jonny May (Gloucester Rugby and England Rugby) plus fly half James Hook (Gloucester Rugby) to don some of the new shirts.

With a calendar filled with Rugby dates we realised it’s not just the players that need a kit fit for purpose, every supporter needs something that will stand up to the test. Inspired by old school rugby strips the collection is a looser fit, with vintage badge patches and statement collars.

The collection will be launched at the beginning of February, just in time for round 2 of the Six Nations consisting of three styles; herculean, training ground and valiant, to be the first to know when it’s available click here to register your interest.

More details on each style to come…

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