Yes that’s right, we’ve just launched the third edition of the Superdry Paper over on our Facebook page.

You can read all about what’s hot for Spring/Summer 14, our brand new SD Gym Equipment range  &  find a handy guide to buying your best jeans yet

So what are you waiting for? Head over and read all about it..

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Founded in 2009, TheChicGeek.co.uk is one of the biggest and most respected men’s style sites in the UK. The man behind the blog, Marcus Jaye, joined us at last night’s Premium Lounge launch event. Find out what he thought of our revamped art deco space, the collections and the service on offer…

“Opened with much cocktail swilling and canapé quaffing last night, Superdry’s new Premium Lounge is one of London’s best-kept retail secrets. Descend the main staircase to the basement of Superdry’s huge Regent Street flagship store and sitting elegantly at the bottom is a perfectly preserved art deco barbers’ shop, hot towel warmer and all.

Now proudly the Superdry Premium Lounge, a world first, the original 1929 interior has been sympathetically dressed with Superdry’s premium offering of men’s and women’s tailoring, separates and accessories. This intimate space draws together Superdry’s collaborations with homegrown designers and limited-edition lines that celebrate heritage & design, including the hugely successful Superdry + Timothy Everest Sebiro tailoring range, the Northampton shoe-maker Cheaney and the very special Copper Label Selvedge Denim; many items you won’t find anywhere else.

TheChicGeek’s menswear highlights include the pinstripe double-breasted blazers in grey or black, the colourful cashmere-mix knitwear and the Timothy Everest Donegal tweed jackets with the signature Superdry pop of colour under the collar.

The new Premium Lounge is very much that, a place to relax and take your time. Behind sparkling chrome art deco doors there are private changing rooms big enough to hold you and your shopping entourage! A wall of mirrors and a raffia-carpeted floor is the perfect place to enjoy the whole shopping experience and atmosphere of the Premium Lounge. Here, items can be pinned for alteration and returned to you within no time.

There is also an exclusive monogramming service where you can place your initials on the bottom of the hem for a personalised finish.

The Superdry Premium Lounge offers personal shopping for the first time, which you can book easily online, and a gift-wrapping service, perfect for any last minute Valentine’s gifts. All of this comes with complimentary refreshments and knowledgeable and friendly staff to advise and offer assistance.

So, if you want something for a special occasion or simply an excuse to splurge, make a beeline for the new Premium Lounge at Superdry Regent Street.”

For bookings & further info visit http://www.superdry.com/premium

#SuperdryPremium

Thanks for joining us Marcus, we hope to see you in the Superdry Premium lounge again soon.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Here’s a date for your diary: Thursday 13th February.

We’re excited to announce the official launch of our Premium Lounge found on the lower ground floor of our flagship Regent Street store. We’re celebrating the launch with an exclusive reader event with ShortList and Stylist magazine alongside their styling teams.

We’ll be offering the lucky attendees the chance to browse our premium range including the much loved Superdry + Timothy Everest Sebiro collection, Superdry Luxe, our artisan Copper Label Selvedge Denim and Copper Label Goods.

If leather is more your thing, we have super-soft bombers, bikers and parka styles for both men and women.

No Superdry event would be complete without complimentary cocktails & canapés and lucky guests will even walk away with a gift bag worth over £50!

For your chance to join us, simply email superdryevent@stylist.co.uk or superdryevent@shortlist.com. Hurry though as places are limited!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We recently caught up with Paul Matthews, the winner of our competition to join us at our Autumn/Winter ’14 preview at London Collections: Men.

All Paul had to do was post us a picture showing why he loves Superdry. This is Paul’s winning image – safe to say, he’s a super fan.

Here’s what he had to say about his experience of The Event:

“What can i say? Best party I’ve ever been too! All this for having an obsession with a clothing brand! What Superdry has to offer in A/W14 is incredible –  bold colours and fitted cable knits, you certainly won’t go cold this winter.

“My wife, a lifelong sufferer of my obsession with Superdry, came along with me for the night. We arrived at the Old Sorting Office to be met by a friendly face, who took us up to what i can only describe as walking up the Shard..so many stairs! At the top floor we were greeted with cocktails and a vast bar area that wouldn’t have looked out of place in any Superdry store. As we waited for the event to start, wondering where it would be, we were taken aback by the amount of people here for The Event and the fantastic food being served on illuminated trays. The music, very much like being in-store, kept everyone in anticipation. Then large white doors opened and we were allowed into the hidden catwalk area.

“Once in, sitting in the front row, the show started! Coats, jeans, scarves, hats…as models walked past us, I just kept thinking, ‘I need everything in my wardrobe as soon as this collection is released later this year!’

“I was completely unaware of who i was sitting next to, until my wife pointed them out. Oliver Proudlock from Made in Chelsea, actor Ralph Little and Samuel L Jackson amongst others, we felt a little out of place!

‘The event finished with a rousing round of applause, and then the party started. First with Nick Grimshaw taking to the decks,  followed by Benji Boko – his set list was incredible! As incredible as the food that was going around again – chips, chicken, burgers and more. It was as if they knew that i was going to be there and that i have a very limited selection of favourite foods. Also, with a free bar flowing, i can easily say that that was the best party I’ve been to.

“I can see that, once again, we will see a lot of people walking the streets in Superdry’s Autumn/Winter 2014 collection, especially in the women’s range. As i mentioned before, my wife has never looked at a Superdry coat and instantly wanted to buy it – that night she saw four that she will be snapping up when they become available!

“All in all, thank you very much to Superdry for choosing my collection picture as your winner, and for putting on such a great evening for us!”

Thanks Paul, glad you had a great time. Don’t forget to check out the pics on Facebook and Instagram #SuperdryLCM

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

That’s right, we’ve just announced something pretty exciting – we’re the official apparel partner for this year’s fresh air, snow filled festival,  Snowbombing (April 7-12) in Mayrhofen, Austria!

We’ll be hosting the exclusive Arctic Disco, set in a bespoke mountain igloo, with DJs like Nina Kraviz, Carl Cox, DJ Yoda and Dusky taking to the decks.  Snowbombers lucky enough to snap up tickets can join us for a sky-high Superdry style party close to the stars, dancing the night away in two areas, soaking up the sounds in our chill out area and enjoying three bars.

Alongside this, we’ll also be creating an in-resort pop-up shop, full of Superdry classics we all know and love, as well as new and exciting products for you to see before they hit the catwalk!

This is the 15th Snowbombing, regarded by many as ‘The Greatest Show on Snow’. Days are spent skiing/boarding, or enjoying music on mountain-top stages. Nights deliver cutting edge performances from world-class acts in unique venues.

Join us for our ice cool, week-long whirlwind. Tickets to the Arctic Disco are £44 per person. Check out the full line up and find all the information on the Snowbombing website.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

the fashion pack were out in force on tuesday night as we previewed our AW14 collection at London Collections: Men.

LC:M features the best of british fashion talent, with a mixture of both emerging stars and heavy weight heritage brands and we were thrilled to be part of such a huge event for the second time.

Our AW14 collection featured an eclectic mix of signature superdry styles for both men and women, with a focus on embellished designs, leather, bold prints and a modern day take on military classics. as usual, attention to detail and sharp tailoring was a theme throughout all the range.

over 600 guests joined us at the old sorting office in central London for the event, enjoying a pre event cocktail reception complete with lychee and blackberry martinis, crab sushi rolls and delicious slider burgers, before heading through to the catwalk space ready to enjoy the show.

The stars were out in force too, with a frow to be proud of including nick grimshaw, Samuel L Jackson, Rankin, Luke Evans, George Craig, Oliver Cheshire, Oliver Proudlock, Hugo Taylor and Lilah Parsons.

Once the show had ended, everyone hit the bar and gave us a chance to show what we do (second) best- put on a really really good party! Hosted by DJ and british fashion council menswear ambassador nick grimshaw, our very special guests danced well into the night and helped us celebrate the end of a very successful showcase the Superdry way!

Check out our video on YouTube and read what everyone thought of the night over on Twitter by following the hashtag.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Happy New Year!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Are you a Superdry superfan? If so, you’ll want to read this! We’re previewing our AW14 collection at a huge event at London Collections: Men on 7th January 2014 and we’re inviting one lucky UK-based Superdry fan (+ guest) to celebrate with us. Not only that, we’ll sort out your travel and overnight stay too for the ultimate Superdry fashion night out!

London Collections: Men is the men’s Fashion Week but we’re launching BOTH men’s and women’s collections in a mind-blowing catwalk event. After the show the winner will spend the evening partying with us in the British Fashion Council’s show space in the heart of London. We’ve got awesome party plans and a special guest DJ on the decks, so don’t miss the chance to enter!

To be in with a chance of winning all you have to do is send us a snap that captures your love for Superdry. Think love – so send a selfie, snap your fave hoodie in a heart-shape, or maybe your collection… the more love you show the better.

Upload your entry to Twitter, Facebook or Instagram using the hashtag #SuperdryLCM by midnight on 1 January 2014. Winners will be notified by 3rd January – don’t forget you must be available to travel to London on 7th January. All winners will be notified on the platform they used to enter, so don’t take your eyes off your Twitter, Facebook and Instagram accounts!

FULL COMPETITIONS TERMS & CONDITIONS:

Read the rest of this entry »

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email