The latest issue of Miss Vogue features some great pieces from our SS14 collection. The article highlights the best looks for this summer’s biggest parties.

Miss Vogue picks up on the cool and carefree vibe of the collection, which clashes lace and leather, skinny denim, classic Breton stripes and boho tie-dye. Festival favourites to get a Miss Vogue shout out include the tie dye escape crew; commodity chino shorts; cheerleader tee; surf skirt; ticket stripe crop tee and the raw edge hotpant. Fusing feminine cool and rock chic, the mini victory-biker and the hyper lace t-shirt could well be the headline acts of the summer.

For bright pops of colour see our distressed neon-perf belt, the scuba watch and the zip thru cagoule with metallic flashes, which all ensure your friends won’t lose you in the crowds.

You’ve bought your tickets, you’ve practiced putting up your tent… all you need to do now is to plan your wardrobe. We’ll leave the final piece of advice to Miss Vogue: ‘Let Superdry help you get into the summer spirit.’

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Read all about it! Summer brights and pastel lace from our SS14 collection are the stars of this month’s ELLE magazine – run out & get your copy today!

The colour-splashed fashion feature highlights some of our standout pieces from the women’s collection including the Hepburn Havana Dress, Tarifa Sandal, Victory Biker Jacket & Super Parka.

ELLE writes: ‘From soft leather biker jackets and lightweight parkas to beautiful slouchy woollens in this season’s freshest pastels, the Superdry collection is designed to take you from casual workwear to chic weekends with ease’. With standout items such as the Victory Biker, Silk Route Surplus Parka & Sedgewick Vee we have to agree!

Our womenswear collection has quickly built a reputation for classics with a twist that take you perfectly from casual to chic. Whether you’re shopping for a summer party or some easy, weekend style, we’ve got it covered!

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We’re proud of our denim & for SS14 we’ve pushed the boundaries to bring you our best collection yet.

Our Copper Label Selvedge range comes in two great cuts & six washes. Made on heritage looms, this is the real deal. Find our epic attention to detail in the artisan touches: the aged metal rivets, thick leather patch on the waistband & hand-stamped letterpress label.

Other cool new cuts in the denim collection include the Cigarette Slim for girls. This straight cut is great for grown-up glamour with a heel but gives sneakers sophistication too. Boys should check out Corporal Slim as an alternative to the skinny jean.

If you’re overwhelmed by the great choice on offer, ask a staff member for advice. Whether you’re looking for denim to team with a hoodie or rocking jeans with some tailoring, we’ve done the legwork so you can look great!

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You spoke, we listened! We’re hunting for hot mixing talent to take to the decks at one of this year’s most epic festivals – Snowbombing in Mayrhofen, Austria (7-12 April).

We have a week-long, star-studded residency at the legendary Arctic Disco, with a line up including Brit Award winners Rudimental, Carl Cox, DJ Yoda, Nina Kraviz, Dusky, Skream & Grain. One lucky winner, chosen by master of the turntables DJ Yoda, will be joining them in the mountain-top igloo sculpted from ice.

The lucky winner of our #SuperdrySnow competition will win flights, transfers & five nights accommodation in Mayrhofen as well as ski/snowboard hire, lift passes, a Snowbombing event wristband & Superdry goody bag worth £300 (RRP) for them & a friend.

The Arctic Disco is one of the festival’s most hotly anticipated events. To be in with a chance to play at this awe-inspiring venue, all you need to do is enter your mini-mix lasting between 3 & 5 minutes & upload it as an MP3 file over on Facebook.

Those of you who prefer the chill-out zone to the DJ booth can still catch all the uploaded mixes & enter to win £500 (RRP) worth of Superdry après ski wear.

So what are you waiting for? Get mixing now & don’t miss your chance to taste the DJ high life on a mountain-top.

#SuperdrySnow

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Yes that’s right, we’ve just launched the third edition of the Superdry Paper over on our Facebook page.

You can read all about what’s hot for Spring/Summer 14, our brand new SD Gym Equipment range  &  find a handy guide to buying your best jeans yet

So what are you waiting for? Head over and read all about it..

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Founded in 2009, TheChicGeek.co.uk is one of the biggest and most respected men’s style sites in the UK. The man behind the blog, Marcus Jaye, joined us at last night’s Premium Lounge launch event. Find out what he thought of our revamped art deco space, the collections and the service on offer…

“Opened with much cocktail swilling and canapé quaffing last night, Superdry’s new Premium Lounge is one of London’s best-kept retail secrets. Descend the main staircase to the basement of Superdry’s huge Regent Street flagship store and sitting elegantly at the bottom is a perfectly preserved art deco barbers’ shop, hot towel warmer and all.

Now proudly the Superdry Premium Lounge, a world first, the original 1929 interior has been sympathetically dressed with Superdry’s premium offering of men’s and women’s tailoring, separates and accessories. This intimate space draws together Superdry’s collaborations with homegrown designers and limited-edition lines that celebrate heritage & design, including the hugely successful Superdry + Timothy Everest Sebiro tailoring range, the Northampton shoe-maker Cheaney and the very special Copper Label Selvedge Denim; many items you won’t find anywhere else.

TheChicGeek’s menswear highlights include the pinstripe double-breasted blazers in grey or black, the colourful cashmere-mix knitwear and the Timothy Everest Donegal tweed jackets with the signature Superdry pop of colour under the collar.

The new Premium Lounge is very much that, a place to relax and take your time. Behind sparkling chrome art deco doors there are private changing rooms big enough to hold you and your shopping entourage! A wall of mirrors and a raffia-carpeted floor is the perfect place to enjoy the whole shopping experience and atmosphere of the Premium Lounge. Here, items can be pinned for alteration and returned to you within no time.

There is also an exclusive monogramming service where you can place your initials on the bottom of the hem for a personalised finish.

The Superdry Premium Lounge offers personal shopping for the first time, which you can book easily online, and a gift-wrapping service, perfect for any last minute Valentine’s gifts. All of this comes with complimentary refreshments and knowledgeable and friendly staff to advise and offer assistance.

So, if you want something for a special occasion or simply an excuse to splurge, make a beeline for the new Premium Lounge at Superdry Regent Street.”

For bookings & further info visit http://www.superdry.com/premium

#SuperdryPremium

Thanks for joining us Marcus, we hope to see you in the Superdry Premium lounge again soon.

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From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

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Here’s a date for your diary: Thursday 13th February.

We’re excited to announce the official launch of our Premium Lounge found on the lower ground floor of our flagship Regent Street store. We’re celebrating the launch with an exclusive reader event with ShortList and Stylist magazine alongside their styling teams.

We’ll be offering the lucky attendees the chance to browse our premium range including the much loved Superdry + Timothy Everest Sebiro collection, Superdry Luxe, our artisan Copper Label Selvedge Denim and Copper Label Goods.

If leather is more your thing, we have super-soft bombers, bikers and parka styles for both men and women.

No Superdry event would be complete without complimentary cocktails & canapés and lucky guests will even walk away with a gift bag worth over £50!

For your chance to join us, simply email superdryevent@stylist.co.uk or superdryevent@shortlist.com. Hurry though as places are limited!

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We recently caught up with Paul Matthews, the winner of our competition to join us at our Autumn/Winter ’14 preview at London Collections: Men.

All Paul had to do was post us a picture showing why he loves Superdry. This is Paul’s winning image – safe to say, he’s a super fan.

Here’s what he had to say about his experience of The Event:

“What can i say? Best party I’ve ever been too! All this for having an obsession with a clothing brand! What Superdry has to offer in A/W14 is incredible –  bold colours and fitted cable knits, you certainly won’t go cold this winter.

“My wife, a lifelong sufferer of my obsession with Superdry, came along with me for the night. We arrived at the Old Sorting Office to be met by a friendly face, who took us up to what i can only describe as walking up the Shard..so many stairs! At the top floor we were greeted with cocktails and a vast bar area that wouldn’t have looked out of place in any Superdry store. As we waited for the event to start, wondering where it would be, we were taken aback by the amount of people here for The Event and the fantastic food being served on illuminated trays. The music, very much like being in-store, kept everyone in anticipation. Then large white doors opened and we were allowed into the hidden catwalk area.

“Once in, sitting in the front row, the show started! Coats, jeans, scarves, hats…as models walked past us, I just kept thinking, ‘I need everything in my wardrobe as soon as this collection is released later this year!’

“I was completely unaware of who i was sitting next to, until my wife pointed them out. Oliver Proudlock from Made in Chelsea, actor Ralph Little and Samuel L Jackson amongst others, we felt a little out of place!

‘The event finished with a rousing round of applause, and then the party started. First with Nick Grimshaw taking to the decks,  followed by Benji Boko – his set list was incredible! As incredible as the food that was going around again – chips, chicken, burgers and more. It was as if they knew that i was going to be there and that i have a very limited selection of favourite foods. Also, with a free bar flowing, i can easily say that that was the best party I’ve been to.

“I can see that, once again, we will see a lot of people walking the streets in Superdry’s Autumn/Winter 2014 collection, especially in the women’s range. As i mentioned before, my wife has never looked at a Superdry coat and instantly wanted to buy it – that night she saw four that she will be snapping up when they become available!

“All in all, thank you very much to Superdry for choosing my collection picture as your winner, and for putting on such a great evening for us!”

Thanks Paul, glad you had a great time. Don’t forget to check out the pics on Facebook and Instagram #SuperdryLCM

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That’s right, we’ve just announced something pretty exciting – we’re the official apparel partner for this year’s fresh air, snow filled festival,  Snowbombing (April 7-12) in Mayrhofen, Austria!

We’ll be hosting the exclusive Arctic Disco, set in a bespoke mountain igloo, with DJs like Nina Kraviz, Carl Cox, DJ Yoda and Dusky taking to the decks.  Snowbombers lucky enough to snap up tickets can join us for a sky-high Superdry style party close to the stars, dancing the night away in two areas, soaking up the sounds in our chill out area and enjoying three bars.

Alongside this, we’ll also be creating an in-resort pop-up shop, full of Superdry classics we all know and love, as well as new and exciting products for you to see before they hit the catwalk!

This is the 15th Snowbombing, regarded by many as ‘The Greatest Show on Snow’. Days are spent skiing/boarding, or enjoying music on mountain-top stages. Nights deliver cutting edge performances from world-class acts in unique venues.

Join us for our ice cool, week-long whirlwind. Tickets to the Arctic Disco are £44 per person. Check out the full line up and find all the information on the Snowbombing website.

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