This summers festival season has been packed with memories that will last a lifetime. From epic styles and a stream of selfies to Florence and the Machine owning Glastonbury and finding out from Best Kept Secret that you can hold a festival in a safari park. Now we want to know what makes a festival for you.
We’re creating a festival guide to end all festival guides, and that’s where you come in. Whether you’re new to the festival scene or a veteran let us know what pushes a festival from ok to incredible! No matter how far fetched, we want to know. Is it the paint party at Secret Garden Party of the rides at Lolapallooza? Is it entering all the obstacle course competitions or simply beers and mates?
This week we’ll be asking for your suggestions so get involved for your chance to be included in our blog post.

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Last week we released another one of our playlists to get you through the first day of the week, it had everything from smooth jazz to the best from the electronica scene, want to know more about the artists? Here’s a few of our highlights.

We doubt Gregory Porter even needs an introduction. But here’s a quick run down, raised in California, the jazz vocalist won a Grammy for ‘Best Jazz Vocal Album’ back in 2014. Since back in 2011 he’s been on our radar, great for some Monday motivation. His fresh sounds keep us going, to put spin on things, we’ve featured the Opolopo remix from 2012. An official, lovely jazz-house remix of an already incredible track that was featured on the vinyl release limited to 500 copies. It is an intense track that’s worth a listen.

Next up is Daphni’s (aka Caribou) latest installment. It’s a mash-up of Usha Uthup’s ‘Main Gul Badan’ and Alex Israel’s ‘Colugo’ – with Daphni adding on twitter “I’m not claiming authorial input”.  We were lucky to be at Farr Festival a couple weekends ago and heard this played out a good three times over the weekend – a true party starter. Back in January, Caribou put together a 1,000 strong playlist for the Spotify world to listen to – be sure to check out what he describes as the “the musical history of my life” – featuring an incredibly broad array of tracks from all decades.

A little further down we’ve featured the Scottish two-piece Apache Sun’s ‘Club Noir’. It goes without saying but it’s Tarrantino ready and definitely a band we’re keeping a close eye on. Last year we featured their track ‘The Rain That Never Came’, if you haven’t already go check it out – it’s more than good.

Skipping ahead a few tracks is JMSN with ‘Bout It’ who, if you’re anything like us, you won’t be able to stop listening to. We recommend taking in the track on its own first then give the video a go. We welcome back the VHS production with open arms and those killer dance moves; it’s 90’s R’n’B revival at its best. If only JMSN would collaborate with Spooky Black, we can only hope it’s in the pipeline. If you want a lesson from the guy himself be sure to check this out.

‘What’s A Girl To Do’ is a slow-burning dream of a track that was originally released on Irish record label D1 back in 2004. It has since been a bit of a cult track, played out in the underground scene until it was released again as a digital freebie back in 2012. The original 2004 vinyl release saw its market value break £100, but wait, Dutch label Dekmantel have just re-pressed it and hold up, pre-order sold out already. We’ll have to stick the free digital download for now.

That wraps up our five tracks that have made this playlist immense, didn’t hear it when we first released it? Have a listen here.

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2015 has been incredible so far, with the announcement of our collaboration with the mighty Idris Elba, our hunt with Elite Model Management to find the freshest young talent and the launch of our Rugby by Superdry collections.

So we’ve set the bar high and this month is set to be no different. We’re kicking off with our not-to-be-missed Summer The Event, where you can get up to 50% off selected lines online & in-store, don’t miss out!

We’re going to be taking you through some of the world’s legendary festivals, including Reading & Leeds, Wilderness and South West Four (keep your eyes open for a ticket give-away in the next couple of weeks). It’s also the last month of our DJ Competition, so if you can mix make sure you get involved to be in with a chance of winning a residency on our SoundCloud channel, kitted out in Superdry and a feature on you and your music. Can’t mix? Don’t worry there’s a competition for you on our Facebook page too.

Not just that we’ve been pulling together guides like no other so you can travel to some of the world’s hottest destinations in Superdry style this summer, with our mens and womens holiday style collections.

In the year of Rugby we’ve also got some news, we’ll be launching a new addition to our Rugby by Superdry collection, with our World Legends range which will be hitting selected stores and online later this month.

While for women we’re bringing the highly anticipated Superdry Sport collection to life with Kim Hartwell from Tone What You Own. Watch this space for more news.

That’s August sorted, find out more each week here.

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Last night we hosted the finals of the incredible Elite Model Look competition in our Regent Street Flagship store.

In the pursuit of finding the freshest new model in the UK, for the 7th year, Elite launched its Elite Model Look competition. With hundreds of applicants and young hopefuls scouted on the street by the Elite Model Look scouts, the pros had a tough job whittling down the competition to just 40 semi-finalists.

The semi-finals held on Wednesday were a gruelling affair, kicking off with catwalk training followed by an intense swimwear walk and finishing up with a full catwalk in front of the panel of judges. It was a tough judging panel to please, with the CEO of Elite London, Michelangelo Chiacchio heading the table alongside, Director of Elite London, France Chiacchio, Victoria DaSilva Director of Elite Model World, Elite Model Look Ambassador Oliver Proudlock as well as our Superdry Stylist Anna Conger all taking notes.

After an intense semi-final the panel got it down to just ten competing for the opportunity to be entered into the Elite Model Look International Final and a contract with the prestigious agency. Putting all their practice into action, the finalists took to the catwalk for one final show in front of some of the UK’s biggest editors, fashion bloggers and fashion ambassadors.

When it came down to it the competition was just too high, and the judges couldn’t decide on just two winners, so selected four, drumroll please…

Elite Model Look Winners:

Chris Tydings, 16

Charlotte Corn, 17

Superdry Model Look Winners:

Kofi Morris Heather, 18

Ellie Jordan, 15

We caught up with each of the finalists, check out the interviews next week on the blog as well as a post from Sarah Michaela who styled two of the looks that hit the catwalk.



Check out all the images on our Pinterest page.
Follow Superdry.’s board Elite Model Look on Pinterest.

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This week we launched the official Superdry Snapchat account! Follow @SuperdryGlobal or scan our ghost for the latest stories from us.

Yesterday we launched Snapchat to showcase all the behind the scenes action from the Elite Model Look finals. Revealing the set up as it happened, the judges as they arrived and sneak peeks of the looks as styled by our Superdry style team who were joined by Framboise Fashion, who made two looks her own in Superdry style. The action streamed live from the catwalk had people tuning in from Turkey, California and the UK with a quick snap of the winners to close the night.

We’ll be broadcasting all the latest product reveals, exclusive behind the scenes action, fun competitions and the first look at news from the brand including promotion reveals. Make sure you follow us to get all of this and more!

New to Snapchat? There are a couple of ways to add us.
1. By username, pull the screen down to reveal your ghost, select ‘add friends’, then ‘add by username’ and tap in SuperdryGlobal
2. By Snapcode, take a pic of our ghost above on your phone, open Snapchat then pull the screen down to reveal your ghost, select ‘add friends’ choose ‘add by Snapcode’ it will open up your gallery, select the pic of our ghost and then you’re in!
3. By Snap, open Snapchat hover the phone over the image of our ghost and tap our ghost so it comes into focus and that’s it, we should be on there!

Don’t forget to share your snaps with us too, we love seeing how you’re styling Superdry!

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Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

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As festival season continues we hooked up with some incredible bloggers to give us the low-down on all the happenings at one of London’s hottest summer festivals, Lovebox. Read what the group Fashion Sept got up to!

“Londoners have tons of things they love during summer but one thing they do adore is a good party!

Staged at Victoria Park in East London, Lovebox is the one festival where you get cool crowds, good times and popular music as a bonus. With a skating rink, mac & cheese, fairground rides and dressing up, it’s a great place for people watching and for a group of bloggers to have fun and catch some rays.

Collaborating with Superdry to enjoy some festival fun, Fashion Sept is made up of 7 established bloggers coming together to create cool projects and work with amazing brands.

Showcasing key SS15 pieces for Lovebox, each of the girls wore a Superdry outfit that best presented themselves. You would think finding something to suit all 7 of us would be hard but Superdry caters for lots of tastes and we found the clothing really adaptable to style and make our own.

Lovebox was really great this year. We all had an awesome time and it was a fab opportunity to try out some current trends and show off Superdry’s great cuts and colours for SS15.

Thanks Superdry! We had an awesome time!”

The Fashion Sept girls:

Amy from www.vintage-reflection.com

Leigh from www.foxandfeatherblog.com

Annie from www.epiphanniea.co.uk

Laura from www.thatssoyestreday.blogspot.co.uk

Beth from www.bethnorton.co.uk

Clare from www.rainbowsandfairydust.blogspot.co.uk

Lois from www.bunnipunch.co.uk

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Another busy week is done and dusted at Superdry HQ, and we’ve got that Friday feeling!

This weekend is set to be a mammoth festival bender with Latitude in Suffolk and Lovebox in London attracting the masses. As huge acts set to storm the stage, good company and a rucksack of essentials is all you need for a belter of a weekend. *Check out our Latitude Pinterest board below for your #FestivalStyle essentials!

To get the lowdown on all the upcoming festivals this year, make sure you check out our #FestivalStyle survival guides. Our handy hints and tips will ensure nothing puts a dampener on your Festival plans – we can’t control the weather of course!

Follow Superdry.’s board #FestivalStyle – Latitude on Pinterest.

Aside from getting prepped for some serious weekend raving, we’ve also been busy shooting the latest looks for our AW15 campaign. The Superdry studio has been bustling with make-up artists, models, stylists and photographers – but you’ll have to #WatchThisSpace for more info on the collection. We’ve also been busy shooting some time-lapse videos for our #SuperdryEquipped campaign

Do you think you have what it takes to work at Superdry? Then make sure you follow our new Careers Twitter for all our latest vacancies and career updates. If you’re on LinkedIn, give Superdry a Follow. Our LinkedIn page is updated daily with all the latest news from the business and all the latest goss from HQ. We’re a big family here at Superdry, if you want to be a part of it, then we want to hear from you.

If you’re heading to London this weekend, make sure to stop by our Flagship Store on Regent Street. We’re celebrating Summer Streets on Sunday and inviting you to join us for our very own street party. Live DJs and Beatboxers, including Killa Kela and Ami Carmine, will be busting the beats – so make sure you pop by! Or, keep up with event over our Twitter Channel @Superdry

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With Glastonbury a distant memory *shed tear*, music fans are now looking ahead to the next big festival in a few days, Latitude.

Held in Henham Park, Suffolk this alternative festival draws crowds of eclectic music fanatics every year. This year we can’t wait for full access to the Latitude Lake for the first time. From Thursday to Sunday you’ll be able to don a bikini or swim shorts and cool down until 8pm, so don’t forget to pack your swimsuits!

Now, in all fairness, this year’s line up is a mega one featuring the UK’s hottest artists right now. We’re super excited about this year’s performances especially Noel Gallagher’s High Flying Birds on Sunday. The Vaccines will no doubt steal the BBC Radio 6 Music Stage as they tease us with their upcoming third album.

Alongside the music madness there’s also a chance to see some of our favourite comedians live. From Jason Manford and Jon Richardson to Alan Davies and the stars of Channel 4’s, The Last Leg – we know we’ll be left in stiches

Now, over to Latitude fashion – what to wear!

Dungarees are on trend right now and bring together that perfect mix of utility and chic. We’ve of course added a Superdry twist to our dungarees, recreating this classic in a floral dress. Team with our high tops and a bright coloured shoulder bag to make sure you’re festival ready.

Prints are all we’re seeing on festival snaps this year, stand out with our take on this festival favourite rediscovered with a Fluro Finish. Coupled with our brand new foldable sunglasses – saves you from easy breaks – and our pop coloured watches, you’ll be a masterclass of Festival Style

We would love to see and hear about your Latitude antics so share your #FestivalStyle with us on Twitter @Superdry or Instagram @SuperdryGlobal and we’ll repost the favourites

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This July we’ve teamed up with Elite Model Management while they hunt for the UK’s hottest rising model talent.

Elite London are on the hunt for the freshest, unsigned models to enter their competition to win a modelling contract with the agency. Think that you’ve got what it takes? Simply click here, connect to Facebook, fill out a simple form and upload a couple of snaps to be in with a chance of making it to the finals of the Elite Model Look competition held in our Regent Street flagship store!

If you’re more comfortable watching than participating how about entering our competition to win two VIP tickets to the finals plus a personal shopping experience worth £500 in our Regent Street Premium Lounge. All you need to do is strike a pose, tag us on Twitter (@Superdry) or Instagram (@SuperdryGlobal) with your hottest look right now, don’t forget to use #SDModelLook to be in with a chance. The competition closes on Sunday 19th July 2015, full terms and conditions apply.

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