It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.
On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!
January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.
Stay tuned to find out how you can join us!
it’s the 12 days of superdry – our exciting new competition where we’re giving you the chance to win prizes from the awesome superdry aw13 collection. There are prizes to win, so to be in with a chance of winning, head over to our facebook page. Bring your friends along too – everyone’s invited!
the competition is open from 12th-24th december – that’s twelve days when you’re in with a chance of winning anything from cosy knits to cool accessories. twelve days of gift-giving!
we’ll be announcing all the lucky winners in the new year, so stay tuned to find out if you’ll be facing down AW13 in style with some free superdry goodies!
One of London’s great secrets – the Art Deco lounge on the lower ground floor of our Regent Street flagship store – opens its doors today to the home of the Superdry Premium collection. It’s a cool, sophisticated space where you can browse the luxury lines from our super-sleek Superdry + Timothy Everest tailoring, Copper Label Denim, soft leather jackets and Luxe hand-embellished pieces for women.
Join us in store. We’ve got complimentary personal shoppers on hand to advise on trends and highlight those all-essentials pieces. Premium customers also benefit from our tailoring, monogramming and gift wrapping services – just in time for Christmas!
We know you’ll love the Premium collections but while you’re there don’t forget to admire the Lounge too, which we’ve restored to its former 1920s self!
Superdry Belgium’s ‘Create Your Superdry Look’ competition came to a close on November 8th in one of the City’s best late-night locations, Knokke Out. Over 450 guests joined us at the event including the brand director and co-founder, James Holder and ELLE Belgium’s Eugenie Rittweger Moor. James and Eugenie had the difficult decision of picking the overall winner from the finalists: Louise Slabbinck, Julie Verschaeren, Birte Mannaerts, Elian Grosemans and Camille Rochette.
The lucky winner was Birte Mannaerts followed by Camille in second and Louise who took 3rd place. Congratulations to the the five finalists and Birtie who has won herself Superdry vouchers!
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Whether you’re looking for a last minute Christmas present or wanting to treat yourself this winter – look no further than today’s Superdry feature in the Sunday Times Style.
Featuring new pieces from the Superdry + Timothy Everest collection, winter accessories (great stocking fillers!) and a Superdry branded Morgan Motor, pick your copy up today!
The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.
The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.
Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.
Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.
On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.
Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.