This July we’ve teamed up with Elite Model Management while they hunt for the UK’s hottest rising model talent.

Elite London are on the hunt for the freshest, unsigned models to enter their competition to win a modelling contract with the agency. Think that you’ve got what it takes? Simply click here, connect to Facebook, fill out a simple form and upload a couple of snaps to be in with a chance of making it to the finals of the Elite Model Look competition held in our Regent Street flagship store!

If you’re more comfortable watching than participating how about entering our competition to win two VIP tickets to the finals plus a personal shopping experience worth £500 in our Regent Street Premium Lounge. All you need to do is strike a pose, tag us on Twitter (@Superdry) or Instagram (@SuperdryGlobal) with your hottest look right now, don’t forget to use #SDModelLook to be in with a chance. The competition closes on Sunday 19th July 2015, full terms and conditions apply.

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Last week we jumped into July with a mega mix of tracks that will set the mood for summer.

The playlist is kicked off with ‘Girl’ from the incredible The Internet who have just released their third album that is filled with guest appearances from names such as Vic Mensa and Janelle Monae. The single is produced by the slick KAYTRANADA (one of our favourite producers at the moment) bringing a unique approach to the track.

Next up are Kiso and Aerotique’s ‘Every Day’ featuring a killer sample from Erykah Badu’s ‘On & On’ it is delicate summer vibe that has you searching for a chilled beach holiday.

Further down we move onto Snakehips, which you may recognise from the huge YouTube channel Majestic Casual. The track features the immense Flight Facilities with guest vocals from none other than Owl Eyes. This massive track is literally Britain meets Australia; Snakehips have been one of our music ‘go-to’s’ for a long time and this year they’re playing at a load of festivals so you’re bound to be able to see them in action. While Aussie based Flight Facilities have been on our radar for a long time and our opening our Bondi store later this summer.

Skipping ahead to track 8 we’ve got Wolf Alice picking up the tempo gently with ‘Freazy’ the group have been going from strength to strength over the past two years, listening to this track you can see why. This year they released their debut album and with tour dates around the world there’s plenty of time to catch them.

The latest drop from Flume is a build on his epic ‘Collarobones’ named ‘Turning’. It is this attention to detail, skill and need to dig deeper into a track to make it stronger that we love, it echoes our values and one of the many reasons we can’t stop listening to the Australian based producer.

Moving on to our unsung hero at the moment we’ve got ‘Speak’ remix from 2 Bad Mice. We first spotted them at Glastonbury this year capturing our attention with the easy remix’s and delivering classic Jungle vibes leaving you wanting more. This remix keeps that reggae and dub sound alive with the notorious ‘amen break’ and a booming baseline, it’s a great festival sound! Like what you hear? They’ll be playing at Bestival in September for the Hypercolour Records take over.

Blast away those Monday blues with this summer filled playlist.

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Today we attended the opening of the the new Gloucester Rugby shop in the heart of the Gloucester Quays. Within the shop was an array of Gloucester Rugby merchandise from the latest kits to branded mugs and even car mats!

The opening of the shop also brings the first glimpse of the anticipated Gloucester Rugby by Superdry collection of jerseys. The thick cotton texture and classic Superdry branding made the jerseys a main selection for fan’s who attended. Many mentioned how thrilled they were to have the authentic Cherry and White feel brought back with a Superdry twist for their hometown team.

There was also a surprise in store for all the dedicated fans who rushed down to the opening this morning. Many were met at the till by some familiar faces of the team; Billy Meakes, Mark Atkinson, and Rob Cook were at the launch of the store to meet customers and help out on the tills plus a few selfies and signatures!

If you didn’t get chance to attend, catch up on the day with our live coverage here

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Are you heading down to T in the Park this weekend? Are you struggling for the perfect festival outfit to wear? Well, struggle no more as we’ve got you covered.

Whether you’re aiming on having a rave to Prodigy or kicking back to listen to the power vocals of Jesse Ware, we have the perfect outfit for you.

You can’t beat the Leather look. Our leather jackets teamed with our classic denim shorts make the perfect festival outfit. Add a pair of our hightop trainers with a hidden heal to get those extra inches of height in the crowed. Stylish, comfortable, and practical! What more could you want?
For the guys we have the classic shorts & shirt combo which is perfect for anytime of day. No festival outfit is complete without a pair of classic dark shades and comfortable espadrilles to dance the night away in.
To get you in the mood we’ve pulled a playlist of our favourite songs from acts performing this weekend at T in the Park, kick start your #FridayFestivalFeeling

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After a challenging sixteen hours overnight travelling across Europe from London to Hilvarenbeek, you could say our bodies and our spirits were a little weary. However, after collecting our passes and trudging through the gates we were welcomed by a path weaving it’s way through the most beautiful woodland dotted with fairy lights that led to our idyllic campsite. It was at the initial point, I knew we had stumbled upon a festival that would not be forgetting anytime soon.

Best Kept Secret Festival really is what it says; the festival community’s best kept secret. At only 3 years old BKS is situated in the middle of a secluded, heavily forested safari park with huge lake based in the centre lined with sandy beaches; it could just be the perfect venue for any music festival. With thousands upon thousands of music festivals every year, it’s easy to miss some of the smaller, newer kids on the block like BKS. I only chanced across it after seeing this year’s line- up which for a young festival is pretty darn impressive. Whilst The Libertines, Noel Gallagher’s High Flying Birds and alt-J ruled the headline slots, acts such as Ride, The Jesus & Mary Chain, Future Islands & A$AP Rocky took the stage in the earlier evening.

Best Kept Secret is host to five different stages including the main stage which is set along one of it’s beaches, so you can have a little dance on the sand. Also, you’re free to take a dip in the water if the weather let’s you! Thankfully for us, the weather was pretty great staying sunny most of the times with an occasional shower. Luckily, I decided to take along my khaki parka from Superdry, which is a classic festival staple and saved me from the surprise downpours.

If you’re after a small festival with a huge spirit and beautiful setting then Best Kept Secret could be for you. I’m already planning my return for next year’s festival!

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We’ve joined forces with Gloucester Rugby to create an exclusive range of authentic retro rugby shirts.

A declaration of pride for club and country, we know that the traditional rugby jersey has long been the ultimate sportsman statement. Inspired by vintage sports apparel and classic varsity style, we’ve collaborated with rugby legends Gloucester to launch a collection of premium Rugby shirts for Cherry and White fans and players.

The collection is based on the iconic styles of the 60s and 70s, the four-jersey collection has been designed with rugby players in mind; as modelled by Gloucester Rugby’s Dan Murphy, John Afoa, James Hook and Johnny May. The Gloucester colours – cherry red, white and washed black – are the core of this collection, while premium coarse single jersey fabric pays homage to the iconic rugged look and feel of retro shirts.

The new Gloucester Rugby by Superdry collection will launch on 11th July at the brand new Gloucester Rugby megastore at Gloucester Quays and online on the Superdry website and Gloucester Rugby website.

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It’s been a busy week at Superdry HQ!

After an awesome weekend at Glastonbury, we kick started the week with an immense photo shoot with world-renowned photographer Rankin. Shooting the incredible new Idris Elba + Superdry campaign, we live streamed the action via Periscope to bring you exclusive behind the scenes access!

Talking of Idris, Superdry Edition 3 dropped into stores this week featuring previews from the much-anticipated collaboration. As well as pages filled with unrivalled holiday, festival and summer style inspiration, we’ve also given you a teaser of our new Superdry Sport collection that arrives later this month – pick up your copy for all the details!

All the while our design team have been working hard to begin designing our Autumn Winter 2016 collection. That’s not a typo they’re really looking at winter next year already. Discovering new techniques, details and trends to create a collection filled with fresh new ideas that are bound to excite any Superdry fan.

Our SuperdrySounds SoundCloud channel got a mid-week mix from the fantastic Paul Rudd (the DJ not the actor) who created a heatwave mix especially for our fans to help you get the summer sounds flowing!

So now the weekend is almost upon us, all we need to do is to get through Friday. Need some help making it through? We’ve got you covered. Here’s the Paul Rudd SuperdrySounds Heatwave mix below to help kick start your weekend!

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Being a festival first-timer can be daunting, this summer Sarah Barlow (Look Magazines Fashion Assitant) took her boyfriend to his first Glastonbury. Taking on the challenges she takes us through her festival essentials!

“Another summer, another Glastonbury. Whilst my boyfriend Christopher was – before last week – a Glasto-virgin, after 7 visits to Worthy Farm I think of myself as somewhat of a veteran. However it was I that learnt a few essential Glastonbury lessons this year:

1. If you’re going to plaster yourself in glittery temporary tattoos make sure you don’t leave them on for five days running or you will end up with a body full of bizarrely shaped sun tan lines come Monday.

2. No matter where you’ve camped, the walk back from Shangri-La at 5am will always seem like a million miles away. Take a pit-stop for a portion of churros en-route to make the trek that little more bearable.

3. Whether you rise at 7 or 11, there will always be a queue for the Breakfast club food van. So just take your time (and another hour or two in bed!)

4. Don’t forget to check social media to find out who the TBA/ secret guest appearances are: We discovered last minute through Twitter that The Libertines we’re taking Florence’s original scheduled spot, and they ended up being one of our favourite performances of the week.

5. Whatever the weather forecast always bring two different types of festival footwear. Thankfully, the sun made another appearance on Sunday afternoon so off came our wellies and on came our Superdry sneakers again. Phew!

6. Hula-hooping in the healing fields is and will always be the best hangover cure, ever!

Now all that’s left to learn is how to beat the post-Glastonbury blues; My body aches, my mind aches, but the biggest ache of all is the realisation it’s all over… until next year anyway!”

Sarah wears;


Fjord tassle cardigan, £94.99 and summer seeker dress, £44.99

Christopher wears;


Concert roll t-shirt £24.99, Trophy low top trainers £39.99 and True Montana rucksack, £34.99

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Last night we invited you to join us for an exclusive preview of our Spring Summer 2016 collection, streamed live via our Periscope channel.

It’s a year away but we’ve been harbouring a secret, our Spring Summer 2016 range.  We’ve invigorated our line to encompass an incredible womens offering with fun playsuits, light cotton maxi dresses and an array of prints that will have you desperate for next year.

While our mens offering matured into a collection that defines British design, vintage polos meet washed denims with an incredible range of lightweight jackets to battle our infamous British weather.

In a catwalk event that will be hard to forget a spectrum of colours graced the stage, all over print again coming to the fore, while our immense collection of footwear and accessories was re-invented with hold-alls that demonstrate our dedication to detail and summer shoes that showcase our respect for design.

Our Spring Summer 2016 line will be available in stores from March next year.

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It’s time for one of our incredible summer holiday giveaways. Last year we sent two of our fans to Jamaica. This year we’ve got an all-inclusive holiday to St Lucia up for grabs.

We’ll be flying the winner and their friend out for seven nights in the incredible island nation in the Caribbean, the lucky duo will be treated to a Snuba Sea Trek with turtles, exploring the underwater like never before. Hunting for adventure? We’re taking to the water to give you the chance to give Flyboarding a go. Strapping a board to your feet you will be able to propel yourself into the sky for holiday to never forget.

As well as all of the above the winner will be taken on an ATV Jungle Adventure where you’ll be able to get close to some of the incredible wildlife that the island is renowned for! Plus incredible food at the resort to complete the holiday package!

To be in with the chance of winning this all inclusive adventure holiday click here, fill out your details and we’ll be in touch to let you know if you’ve won. The competition closes at midnight on July 31st!

Terms & conditions apply.

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