With festival season well and truly rocking the world music scene, we’ve been sharing the events that should be on any veteran raver’s calendar as well as our ultimate style tips. This month, however, we went one step further and actually gave our fans the chance to attend one of the UK’s hottest festivals.

We teamed up with South West Four (SW4) to offer one of our fans the chance to win weekend tickets for two to wave goodbye to the last bank holiday of 2015 in style. All fans had to do was tweet us the act they wanted to see the most using #SuperFan on Twitter. Entries ranged from Andy C and Sigma, to Faithless and Basement Jaxx, so one thing we’ve learnt is that you guys love a rave! Our lucky winner, Morgan Haringman, is getting ready to be sent to SW4 on Sunday.

Held at London’s Clapham Common, SW4 has been running annually since 2004 and has been dubbed ‘the crowning glory’ of the capital’s festivals by superstar DJ Carl Cox. Many of the world’s leading DJs and live electronic acts descend upon London for this truly exceptional festival and with the summer coming to an end, what better way to round it off!

Electronic and dance music has dominated the charts for the past year, so it’s safe to say that whoever goes is promised an unforgettable experience with probably the biggest line-up in the history of SW4. With legends like Fatboy Slim, Pete Tong, Armin Van Buuren and Faithless across 8 indoor and outdoor stages, what’s not to love?

Missed your chance to enter? With all tickets now unfortunately sold out, there’s one saving grace – South West More! Even after a full day of dancing, there are after parties being held on both the Saturday and Sunday, with tickets now available on the SW4 website.

We would love to see and hear about your SW4 antics so share your #FestivalStyle with us on Twitter @Superdry or Instagram @SuperdryGlobal and we’ll give you a shout out!

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The latest Superdry Sounds playlist is exploding with the freshest tracks from the artists who are dominating our summer soundtracks this month!

Kicking off this months playlist is London based producer Alex Kotz, also know as Elderbrook, whose track ‘be there soon’ is the perfect backing track to your tranquil summer. This track features some great feels and textures and the video is made to match. Elderbrook is signed to the awesome Black Butter Records and his forthcoming EP ‘Travel Slow’ is being release later this week on the 21st, do not miss this! If there is ever one to watch, Elderbrook is top of that list.

Next up is from one of our regulars, Darius. It’s rare that we don’t post a Darius track and this playlist is no different! The idea of remixing one of Jungles’ classic tracks ‘Time‘ must have been a daunting prospect, however Parisian producer Darius has really pulled it out the bag once again with this incredible remix. He’s cleverly captured Jungles party ready vibe while adding an addictive bounce to the track! We salute you Darius for another summer banger!

Last week saw quite a few anticipated album drops – from Mac Demarco to HNNY and of course Julio Bashmore’s debut ‘Knockin Boots’ – a good week for us indeed! We just couldn’t resist however a repost from our May Playlist, the killer track ‘Holding On’ from Julio Bashmore defiantly deserves a second mention! Julio brings out banger after banger and unless you’ve been living under a rock, it would have been hard to have escaped his previous releases such a  ‘Battle for Middle You’ & ‘Au Seve, simply classics from the legendary DJ. Want to know more? Be sure to catch this great documentary courtesy of Red Bull Music. It’s a truly uplifting album from start to finish.

Last month, the awesome Boiler Room uploaded a wicked set from the talented Dixon for a Dekmantel Festival warm up party. Featured on that set was a ‘mystery track’ that was certainly picking up some heat. After a few weeks, we finally got some info, the incredible track was the forthcoming Robag Wruhme remix of ‘Lora’ by Coma. Since we found out, we’ve had the remix on repeat, it has an epic intro and vocals that will make your hair stand on end. The original was uploaded from German based label Kompakt a couple days ago and since we havnt been able to get enough. Thankfully Kompakt will be releasing a compilation album later this week, so keep your ears peeled! We certainly will be!

Rounding off our playlist we have none other than our favourite Canadian, Mac Demarco. Last week saw his fourth album release ‘Another One’ on Captured Tracks. In Macs own words he calls it “a concept album about love” but don’t let this put you off – it’s a lovely soft & easy, dreamy album with some great synth chords throughout. The album has brilliant reviews across the board and is well worth a few listens.For a little insight into why he’s our favourite give this 30 minute documentary a go – if not a little strange at times, he is one funny guy and doesn’t take himself seriously – we love his optimism and approach. This brilliantly shot documentary puts his music into context – keep it coming please!

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On 30th July we hosted the Elite Model Look finals at our incredible Regent Street Flagship store. Styling 10 of the freshest faces in the modeling industry we had immense blogger Sarah Mikaela from Framboise Fashion on hand.

Joining our team of stylists Sarah Mikaela got stuck in styling two looks for the catwalk. Paying close attention to the way the models walked, the atmosphere of the event and the way we styled, Sarah added her own twist to the looks.

Capturing the power of the evening and the nervous energy from the young models, the two looks comprised innocence and determination. When we caught up with Sarah Mikaela she said “I was extremely honored and on a constant high throughout the job”

Want to know more about Sarah Mikaela’s day with us? Read all about it on her blog.

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This month, our Superdry Getaway Guide explores the delights of Paris. Like London or New York, Paris is a city of contrasts. From the high romance of dining and culture, through to the bohemian sections of the city, it has its own je ne sais quoi. It’s not really a question of why visit Paris, rather… why would you not?

You will eat and drink like royalty

Croissants, crêpes, wine, baguettes, cheese… your mouth watering much? The French markets, street stalls, and cafés offer some of the best food in Europe. If you fancy something a bit more upmarket, there are many amazing eateries that offer gastronomic treats from classics such as croque-monsieurs, French onion soup, and niçoise salad. Top it off with a fabulous éclair au chocolat or mille-feuille and your golden! Fancy bringing some wine home? Our Block Out Whopper Shopper Bag is perfect for carrying your goodies.

You will see the finest art man can produce

There are many reasons to visit Paris, but one of them has to be art. Thanks to its conscientious Kings and Presidents of old, Paris boasts a very impressive display of art, classical and modern. For some, the Musée du Louvre warrants the title of the greatest museum in the world – it doesn’t get much more momentous than that. The dress code – you don’t really want to be walking around some of the most famous museums in the world wearing your slacks. Fellas, our International Chino Pants will keep you cool while looking sophisticated. While ladies, our Panel Lace Skater Dress is the perfect look for the modern art connoisseur!

No trip to Paris would be complete without a visit to the Eiffel Tower.

One of the most iconic constructions in the World, the Tower was built in 1889 by Gustave Eiffel. Nicknamed “The Iron Lady”, the Tour Eiffel is also known as the Monster of the World Exhibition, chiefly because until 1930 it was the tallest structure in the world. Every hour from sunset until 1am the Eiffel Tower shimmers and sparkles. If you fancy climbing it, prepare yourself for a lot of steps! For the ladies, our classic flip flops will keep your feet comfortable. And lads, a pair of our Trophy Series High Top Trainers will do the trick.

The Moulin Rouge; it’s a bucket-list experience!

The Moulin Rouge is the most famous cabaret in the world. Best known as the spiritual birthplace of the can-can dance, the famous red windmill can still be found in the trendy Pigalle neighbourhood. Enjoy dinner and a show while the orchestra gets the crowd into a dancing mood – helped along by some sparkling acts. Ladies, fancy a new outfit? Our High Neck Scuba Dress paired with some costume jewellery is perfect, while lads can look super suave in our London Button Down Shirt.

It’s a magical place!

Ok, ok, it’s not your average Paris city activity but why not have a break from all the culture, food, and architecture and check out the action-packed rides at Euro Disney? Located in the new town of Marne-la-Vallée about 20 miles from Paris, Disneyland Paris has gained the reputation for being the most visited attraction in France, if not Europe. The dress code is up to you! However, don’t forget your Orange Label Zip Hoodie for the evening. You don’t want to get cold watching the fireworks!

To plan your trip to Paris, visit here

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There are only a couple of weeks left to enter our competition to become our next resident DJ, have a feature in our magazine and be kitted out in Superdry.

If you think you’ve got what it takes then head to our Facebook page, upload a 3-5 minute mix to our DJ App and you’ll be entered into the competition. We’ve recruited the incredible X-Ray Ted (who was spotted by Carl Cox when he entered our DJ contest last year) to judge for the final winner, who’ll be announced in September.

X-Ray Ted is one of our favourite up-and-coming DJs of the moment, performing at festivals around the UK, including Boom Festival, he’s also been busy making mixes for our SoundCloud channel plus releasing his first EP.

Can’t mix? You can still enter to win £500 worth of Superdry vouchers!

Competition closes midnight 31st August 2015, don’t miss out!

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As England prepares to host the most anticipated games of the rugby calendar, we’re paying homage to authentic rugby style and national team spirit with the launch of our exclusive World Legends shirt collection.

A declaration of pride for club and country, the traditional rugby jersey has long been the ultimate sportsman statement. In the year of rugby we’ve added a Superdry twist to this iconic design. Inspired by the vintage sports apparel and the classic varsity style of the 60s and 70s, our World Legends Collection evokes the passion and tradition of the sport.

Consisting of 16 shirts for 11 chosen countries in a variety of patriotic block colours and varsity stripes. Designed with rugby players in mind, the collection offers a relaxed fit sizing from S to XXXL.

Want to know more about the detail? Thick cotton twill collars, rubber-embossed buttons, chunky double-layered twill tapes, and rustic ink-stamped branding are statement features. The fabric is a heavily washed combed cotton and bold chalk-white numbers in our trademark cracked print give a classic vintage look and feel. While felt applique embroidered badges and stitched label flags pay homage to the countries and team crests battling it out on the field.

Like what you see? You can now shop our mens Rugby By Superdry Collection online and in-store.

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We’ve teamed up with the incredible Kim Hartwell to bring you your ultimate Superdry Sport kit, from recipes to workouts. there’ll be a new one each week. This week Kim will be showing us how to make Overnight Oats.

“Find making a healthy breakfast hard work in the mornings? Are you all too often flying out the door with little or nothing to eat before work? Then you’re missing out on a fabulous opportunity to nourish and fuel that wonderful body of yours! So, I have the answer for you…

These super delicious oats work best when left overnight so can be pre-prepared. They’re a great source of nutrition to get you going in the morning. You don’t have to stick rigidly to the ingredients list either, mix it up with different fruits, or perhaps adding some Cocoa for some lovely chocolate goodness (jog on Coco Pops!)

Preparation time is minimal and ingredients are kept pretty simple meaning the recipe is perfect for all you busy health bunnies out there! I am a personal trainer (not a nutritionist) the aim of these recipes are to give you an idea on simple and attainable healthy cooking (for cooks and non-cooks a like!) If I can cook it, you can! This one doesn’t even require cooking – just soaking!

Consistent nutrition is absolutely fundamental to Tone What You Own! Recipes found on the blog (and clean recipes found elsewhere) serve as a fantastic supplement to your workouts. This is one of my absolute favourite, simple, healthy breakfast recipes. I hope you enjoy these oats as much as I do. The texture some people can find a little strange at first, but certainly something you get used to. You end up with a really lovely creamy version of porridge that’s great for you and keeps you fuller for longer! Here you go, let me know what you think, I’d love to hear from you!

Tone What You Own’s Overnight Oats

Serves 1

You will need:

- A jar or bowl to soak them in overnight
- 1/2 ripe banana
- A handful of blueberries
- A small cup of oats
- A tbsp of goji berries
- A small handful of nuts (preferably raw, I like to use cashews, macadamias, walnuts and pecans – mix it up a bit!)
- A tbsp of desiccated coconut
- A tbsp. of almond butter (preferably with no added preservatives like sugars and salts!)
- A tbsp. of chia seeds
- 1/2 cup of water
- 1/2 cup of almond milk (I like to use the brand Almond Breeze’s “Unsweetened Almond Milk) (the aim is to have equal parts almond milk and water so you may need to experiment with your chosen jar/bowl)

    1. Add banana, oats, chia seeds, nuts, goji berries, coconut and chia seeds into your jar or bowl
    2. Add to this the water and almond milk. In this recipe I have used a ratio of 1:1 water: almond milk. If you like it creamy; add more milk, more fluid; add more water. The liquid needs to completely cover all of the ingredients as it will soak in overnight.
    3. Stir, or shake the ingredients (if using a lidded jar)
    4. Leave to soak overnight in the fridge
    5. Remove it from your fridge in the morning
    6. Add a spoon of your favourite nut butter to add a bit of crunch – my favourite is almond butter! YUM!
    7. If you prefer, you can warm your overnight oats slightly on the hob after you take them out the fridge to take off the chill. I personally like mine cold. Ta-da!

    Now you can enjoy a great grab and go breakfast option full of energy to power you through your day. Perfect for mornings on the move!”

    via GIPHY

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    It’s Friday, and the sun is beaming at Superdry HQ. We’ve thrown ourselves into new and exciting ventures, including the launch of Women’s Sport and the soon to launch World Legends Rugby Shirts by Superdry. So, before we end a very busy week with an ice-cold beer, here’s the lowdown…

    If you didn’t catch it on our Social Media pages, this time last week we were taking the net by storm with live coverage from Elite Model Look Search 2015. We were lucky enough to hold the final event at our Regent Street Flagship Store. It was an epic night; cocktails were flowing, and the beats were bouncing. Among our panel of judges was fashion ambassador and Made in Chelsea star Oliver Proudlock, and the talented Sarah from Framboise Fashion was on hand to help our in-house stylist Anna bring together some final looks for the catwalk. Keep a look out for her blog of the Elite event coming very soon!

    All of the final models worked incredibly hard throughout the competition, and all deserved a contract at the end. However, as always, winners had to be chosen. The calibre of the finalists was so high that instead of picking two winners, four were chosen. The winners chosen by Elite were an incredible match, the wonderful Chris Tydings, 16, and the gorgeous Charlotte Corn, 17.

    Now, we couldn’t just sit back and let Elite have all the fun! Our Superdry judges also selected two models to come and join us for an exclusive Superdry shoot. Congratulations to the stunning Kofi Morris Heather, 18, and Ellie Jordan, 15. Well done to everyone who took part, we’re looking forward to seeing what the future brings for you all!

    After an exciting few days at Elite, we dived straight into the launch of our brand new Women’s Sports range, teaming up with fitness guru Kim Hartwell from Tone What You Own. Kim’s wealth of knowledge in healthy living made her the perfect match for our latest campaign. Each week, we’re going to be bringing you #WorkoutWednesdays with Kim, which will involve easy but affective workout videos and healthy recipes to help banish your midweek blues. Don’t worry, we aren’t getting off that lightly – we’ll be taking part every Wednesday here at HQ. Keep an eye on our Social Media channels for #WorkoutWednesdays.

    Don’t worry fella’s, we haven’t forgotten about you! As England prepares to host the most anticipated games of the rugby calendar, we’ve been busy styling away getting into the sporting spirit with our new soon to launch World Legends Shirt Collection. Inspired by vintage sports apparel and the classic varsity style of the 60s and 70s, the collection consists of 16 shirts for 11 chosen countries. The shirts combine statement cotton collars and retro styling with Superdry’s trademark cracked print lending itself to a rugged vintage feel. As sizes range from S to XXXL, this is a look you can carry off across the generations. The soon to launch World Legends collection is available to buy in store and at superdry.com from 14 August. Once you have your shirt sorted, all that’s left to do is brush up on your rugby knowledge and memorise the words to Swing Low in time for kick off. Make sure you join in with the conversation on our Social Media channels using #SuperdryRugby

    If Sport and Rugby aren’t your thing, then maybe a weekend of great music is more up your street. This weekend is the incredible Wilderness Festival held in the stunning Cornbury Park, Oxfordshire. To help you lovely people out, we’ve pulled together the ultimate style guide to set you up in Superdry Style for a weekend of raving. Check out our Wilderness Style Guide here!

    If you haven’t got tickets for Wilderness Festival, no worries! We’ve teamed up with the awesome South West Four Festival to offer one lucky Superdry fan the chance to win two tickets for the bank holiday festivities! South West Four kicks off 29-30th August at the awesome location of Clapham Common. Fancy getting your hands on tickets to Sunday’s line up? Simply get involved on Twitter and share the act you would most like to see at South West Four using the hashtag #SuperFan and tagging Superdry’s Twitter account, @superdry. The winner will be chosen on the 12th August, so get your entries in now!

    Haven’t entered our long standing #MySuperdry competition yet? Then you need to get your entries in now! August is the last month #MySuperdry will be running, get snapping in your Superdry style and send them in on Instagram, Twitter or Facebook using #MySuperdry. The winner will be awarded £500 to spend in-store or online.

    A huge congratulations to our winner for July – @ArtistaM – who submitted this dreamy picture on Instagram, making us all very jealous here at HQ. Thank you for sending your image in, we hope you enjoyed your £500!

    Want to see all the entries we had in for July? Check out our Pinterest page

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    We’ve all felt the slum of midweek laziness, which can be hard to shift. That’s why we’ve teamed up with Kim Hartwell from Tone What You Own to bring you weekly editions of #WorkoutWednesdays including workouts for your whole body, what to eat to make the most of it and, of course, what to wear!

    Kim’s incredible blog is all about toning it & owning, “Tone what you own was created out of a passion to make every single body feel sensational.” Kim’s fitness background is not just a hobby, for her it’s a lifestyle.

    We’ve felt there was no one better to team up with and together we play to  bring you incredible workouts, fitness tips n tricks, and healthy recipes to keep your motivation up and your midweek laziness at bay.

    Kim is working out in our latest collection, Superdry Sport. This collection lands with the year’s hottest looks just for your fitness regime. Get fashion fit with our performance led activewear, online now.

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    Festival fans rejoice! August is set to be a scorcher so if you’re off to Wilderness Festival this week, you can be sure it won’t be a wash out (well as sure as you can be of British weather).

    Cornbury Park, Oxfordshire, is currently being transformed into an ethereal wonderland set to host an eclectic mix of music, arts & crafts and food. After bagging the ‘Best Festival Activity’ award in 2013, Wilderness keeps getting bigger and better.
    Rocking the main stage this year is R&B-funk power house George Clinton, Devonshire singer-songwriter Ben Howard and Queen of modern music, Bjork – so you’re in for a big treat!

    We’ll also definitely be checking out the Hidden Valley for late night fun, Raymond Blanc’s banquet and have a dip in the lake to cool down after lots of dancing.

    Now, what to wear? With more of a relaxed festival atmosphere like Glastonbury, we’ve put together two outfits that not only look awesome but also feel great.

    We all love short shorts, so we’ve teamed our contrast lace hot pants with our star burst embellished vest – perfect for that subtle yet striking glitzy look you’ve been seeing in the magazines. Finish off with a fringed cape and silver sequin slip-ons and you’ll never need to pause for a rest.

    For the lads, we’ve rolled comfort and style into one with our classic crew neck photo-print t-shirt and palm design cargo shorts. Chill out beside the lake or get stomping with our retro sport low top trainers. You can even check out the shops and stalls if you team your look with our popping blue backpack.

    We would love to see and hear about your Wilderness fun so share your #FestivalStyle with us on Twitter @Superdry or Instagram @SuperdryGlobal and we might just give you a shout out.

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