April 11th, 2012
There’s something about the lo-fi aesthetic that makes the Superdry check shirt the perfect match for acoustic musicians, so we were thrilled to see Danish singer and songwriter Morten Remar wearing our Lumberjack Twill Shirt in the artwork for his latest album!
Morton is best known from being in the band Back to Back and their hugely successful track ‘Jonathan’. Now, after seven years away from the music business, he is back with his fourth solo, and self-titled album; Morten Remar – IN PERSON.
The record was written entirely in his backyard whilst looking after his family and is heavily influenced by his three children, the outdoors and his love of science!
The official album Release Party Concert in CPH is just around the corner (May 4th 2012) and it’s free admission too! So make sure you head down to PH Caféen, Halmtorvet 9A, 1700 København V for 8pm and you can be amongst the first to listen to all the tracks!
For more information on the man behind the music, why not take a look at his official page, or his Facebook page!
Photographer: Poul Majgaard.
Tags: Back to Back, Denmark, europe, in person, lumberjack twill shirt, Morton Remar, New Albun, Singer, Songwriter, superdry
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April 11th, 2012
There are very few things that could make a 5 star trip to Las Vegas any better, but going out there with a Superdry VIP Personal Shopping Experience at our Vegas store is definitely one of them!
That’s what awaited Superdry fan Jillian Sim, who was lucky enough to scoop this once-in-a-lifetime prize with our recent competition! With a Stylist and a Personal Shopper at her beck and call, Jillian was given free rein of the store…and she certainly made the most of it!
With £500 to spend, Jillian made sure, what happened in Vegas didn’t stay in Vegas, as she loaded up her bags to the brim with her favourites from our SS12 range!
Taking five minutes out from her shopping spree, Jillian told us “The whole visit was fantastic and the guys we’re absolutely amazing, especially Dan and Kyle our hosts, personal shoppers and photographers extraordinaire for the occasion!”
Before reaching out to grab our Parliament Lite Cardigan, she added, “I’ve never done anything like it before and it’s definitely a highlight of the whole trip. From the limo to the store to the incredible amount of fantastic clothes… It’s been wonderful.”
If you want to get your hands on £500 to spend in a Superdry store, look no further! Every month, we pick one Superdry superfan to win £500 in Superdry vouchers! If you want to be in with a chance of winning, just sign up to our newsletter at www.superdry.com/signup
Tags: competition, las vegas, newsletter, sign up, Win a trip
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April 6th, 2012
This week the Superdry AW12 press day was held at The House of St Barnabas in London’s Soho square! Showcasing the key looks for the next season to fashion editors, we were excited to set-up outfits and displays which our designers have been busy creating over the past months.
Our classics have been reworked, taking our existing collection to a new direction. Durable and hard-wearing outerwear along with fresh cuts and prints are all to look forward to for AW12!
Check out our pics from the day – the Superdry cupcakes on offer were especially popular!
Tags: AW12, london, press day, St Barnabas
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April 5th, 2012
All the guys and girls here at Superdry HQ love the Easter weekend! For us, it usually means lots and lots of scrummy Easter eggs after giving up choccy for lent. We’ll have to loosen our belts, that’s for sure!
Some of us are heading to the beach, complete with avionic sunnies and fingers crossed for good weather, and some are heading back to see the family for a long weekend.
If, like us, you’re going to be up to something similar, it just so happens that we’ve prepared a list of Superdry Easter weekend essentials that nobody should be without!
If you’re heading away on a short break somewhere and don’t have enough room in your bag for all your stuff, look no further than taking our First Aid Corp Weekender Bag away with you! With a distressed union jack print and zipped compartments to keep all your Superdry accessories safe, you’ll have more than enough space to store your Superdry iPhone cover, Technical Headphones and even your Superdry umbrella ready for the April showers!
As it’s gone from summer to winter in a matter of days here in the UK, we’re hoping it’ll be espadrilles and flip-flop weather, but we’d definitely take a logo beanie and a western scarf away with us just in case!
And if you’re heading back home to see the family, we’re here to help you earn some serious brownie points! Instead of an Easter egg, why not give something a little different, like our Black Cologne, Zip Wallet and Goods Key Fob. Or maybe you know someone who would prefer the brand new SS12 colours of our much loved nail paints!
Have a great Easter weekend everyone!
Tags: Bank Holiday, Chocolate, Easter, Essentials, Lent, superdry, Weekend
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March 29th, 2012
We’re super excited that Danish DJ, music producer and friend of Superdry, Kato has been busy working with US rapper Snoop Dogg on their new release ‘Never let you go’.
Lending his vocals to the track is Branson Beal who along with Kato had a blast collaborating with rap royalty, Snoop Dogg, who’s worked with big names; Dr. Dre and Katy Perry!
A huge fan of Superdry; we were lucky to have Kato at our Aarhus opening back in November last year much to our shoppers’ delight! We wish Kato luck on his upcoming album, which he is adding the finishing touches to, we see big things in the future for him!
Tags: Denmark, dj, KATO, producer, Snoop Dogg
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March 19th, 2012
In addition to the existing trio of men’s fragrances we already have in store, Steel and Black now complete the collection, offering a new edge to the range of Superdry scent.
Developed with the younger and sportier wearer in mind, Steel and Black has a much sought after day-to-night appeal. The latest two fragrances are presented in a sleek, embossed glass bottle, encased in a soft-touch package that reflects the attention to detail synonymous with Superdry. Let us go through the two fragrances to help you make up your mind on which is the scent for you.
Steel: A refreshing, effervescent statement fragrance, with top notes of lime and bergamot, a heart of cardamom and violet leaves and rich base notes of cedar wood and moss.
Black: An aromatic heart of lavender, jasmine, thyme, coriander and nutmeg, sweetened by a juicy lime note and rich ripe fruits completed by a deep base rich with sandalwood, balsam, incense, leather and moss.
Tags: black, fragrance, men's fragrances, steel, superdry, uk
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March 6th, 2012
Friend of Superdry and star of the big screen, William Moseley has been busy working on numerous projects since he last popped in to visit us at Superdry HQ. The Narnia star’s been tackling genres which will see him take on more intense thriller roles as well as comedy.
“I just wanted to thank Superdry for their kindness in helping out with my new film ‘Run’. ‘Run’ is a coming-of-age crime thriller (with elements of Parkour) set in the streets of Brooklyn. The film was shot in 20 days on a tight budget. The costume designer was down to the wire and needed some clothes for the film so I got in contact with Jimeee Meigh at Superdry and, with the help from Rachel from the New York offices, I picked up the clothes that very evening. Run, which is shot for 3D, also features Eric Roberts, Adrien Pasdar and Kelsey Chow. We had one of the best freerunning teams in the world, Tempest, working on the film, so get ready for some amazing Parkour!
I’m shooting a film over the summer which is possibly the opposite to ‘Run’. It’s a comedy set in Victorian England where there is mistaken genders and conniving relatives. It should be great fun, much in the tone of ‘Much a Do About Nothing’ or ‘Twelfth Night’.
I’m currently living in Los Angeles, so every day, something new is happening. I will update with things as they move along.
Thank you again Superdry.”
We wish William luck on his future projects and look forward to a trip to the movies to catch ‘Run’. The film will be taken to the festival circuit this year before it’s released!
Tags: movies, Run, Superdry cargos, william moseley
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March 5th, 2012
Last month, model Tia Greve Petersen stopped by at our showroom in Denmark to select some inspirational pieces for a promotional photo shoot to add to her portfolio. We’re delighted to see the final photos from the shoot!
Taken at the Kavin Studios in Aarhus, Tia and stylist Noah Kanber worked on a grunge/boho theme, which was projected perfectly with the rustic bare-bricked background of the studios.
With photographer Mikkel Suppras Kjeldsen clicking away behind the camera, Tia modleled a variety of Superdry outfits. Her first was made up with the Olympic Ringer vest , Lumberjack Twill shirt and cut-off denims. Her second look was put together with the Orange sewn Tin Grandad top, layered under the Superscout shirt and finished with the Dirt Trials jacket. Teamed with cut-off denims again and chunky boots to complete the outfit, it certainly injects attitude into the style.
We love the look and especially can’t wait for the Olympic Ringer vest to arrive in stores and online later this season as modeled below!
Tags: Aarhus, Denmark, inspiration, photoshoot, superdry, Tia Greve Petersen
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March 1st, 2012
A few weeks ago, we set-up home in Oxford Street’s Vision Express where we now have our own shop-in-shop offering our latest optical frames.
Our dazzling, sleek black display can be found nestled among the bright-white displays in Vision Express where Superdry favourites such as the Jetstar, Caine, Depp and Navigator frames, to name a few, are available at the central London opticians.
The timeless, vintage-inspired frames are distinctive as each top brow comes with authentic, laser-cut Superdry branding. Bamboo temples, unique front trims and keyhole bridges are found throughout the collection.
If you’re in the City and pass by, pop in and give them a try!
Tags: frames, store-in-store, Superdry optics, Vision Express
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February 28th, 2012
It’s been almost six months since we last had a chat with Superdry-sponsored cyclist, James ‘Hank’ Lowsley-Williams, so we hopped on our Superdry 10-Speed and tried to track him down! With a schedule that includes rigorous training, being an ambassador for Team UK Youth and competing in a whole host of races, we managed to grab five minutes with James to ask what he’s been up to.
“The start of this year was eventful to say the least! After meeting the full new Team UK Youth 2012 pro team, I was flying out to Florida to stay with Formula One legend Nigel Mansell for a fun yet extremely hard-working, three-week training camp; it certainly wasn’t a holiday. Shortly after that we were back on the road again, only this time we were heading to Gran Canaria.
The team and I were involved in two gruelling training camps to increase our base fitness. Every day was spent on the bike and that included a lot of mountain climbing! Despite it being my first experience of a proper structured training camp, it was a great chance to spend time with the new team and prepare for our upcoming races.
We swapped the sun for Southampton where it was time for the first of our two races, called the Perfs Pedal road race. All of Team UK Youth came out of the blocks guns blazing and the team managed to set our sprinter up for a great first win of the season.
Next it was time for my first UCI PRO RACE over in Holland, called the ‘Ster van Zwolle’. With over 200 competitors and 170 km to cover, we knew the race was going to be tough. The crosswinds meant groups of cyclists were scattered all over the road, but we didn’t let that put us off. We were averaging over 48 kph.
This is going to be a great year for myself and Team UK Youth and I’m glad that Superdry are there to share it with me!”
We certainly are, James and we’re behind you every step of the way!
Photographs copyright Adam Tranter
www.fusion-media.co.uk
Tags: cycling, James Lowsley-Williams, Team UK youth 2012, UCI Pro race
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