Last weekend, Europe’s biggest urban music awards took place in Liverpool – The MOBOs!
The star-studded event was shown on BBC to an audience of millions, but before the acts went to perform and collect their awards, they came backstage to talk to us and see what we had to offer in our AW12 collection.
Singers such as Emeli Sande, Ortiste & Aston from JLS, Mischa B, Stooshe, Rebecca Ferguson, Wiley and Esco Williams came to check out our new collection of accessories that will be available for Christmas this year.
And even superstar DJ and TV personality Trevor Nelson dropped by to check out the watches!
We’ve got some signed goodies to give away to our readers including:
a sports pitch tee signed by the biggest winner of the night – Emeli Sande,
a Superdry trapper hat signed by Mischa B,
a ticket type tee signed by the stooshe girls,
and 2 fragrances signed by Kiss FM’s Melvin and Angel.
You can win them by emailing us and telling us which you’d like to win and why. First come first served so be quick!
Music, dance and fashion came together as we finally arrived in the Philippines; bringing fashion-forward designs and aspirational tailoring to Manila’s stylish set.
Exclusively distributed by Stores Specialists, Inc., we opened our first store at Bonifacio High Street Central and launched our latest collection at the amphitheater of Bonifacio Global City’s newest hot spot on October 17.
Directed by Robby Carmona, the launch event was filled with amazing acts that entertained the guests all throughout the evening. With this season’s casualwear in neon styles, a graffiti artist interpreted Superdry’s logo on a wall for all the guests to see upon their entrance. Chillectro band Techy Romantics geared up the crowd before the main event as they performed various songs from their albums. To keep the show moving, The Philippine All Stars captivated the audience as they showed their dancing prowess, much to the crowd’s delight.
Our Head of International Retail Operations, Brian Nebozuk, welcomed the crowd and expressed his thanks for all those who joined the launch event. A line-up of models featured our latest collection together with some famous faces as our event ambassadors: top model Pauline Prieto, fashion blogger David Guison and events host Tricia Centenera.
DJ duo The Diegos kept the crowd on their feet as they amped up the night with their beats together with non-stop service sponsored by San Miguel — San Miguel Premium All Malt Beer, San Miguel Super Dry, Cerveza Negra, and premium ice-filtered San Mig Strong Ice. These together with some tasty appetizers kept the guests on their toes, as they partied the night away.
No one left empty-handed with their Superdry baller wristband and their snaps at the photowall. Some even went home as winners of a Tee-in-Tin for joining the fanpage as they registered at the social media lounge. Check out the photos from the launch night in Superdry Philippines Facebook page.
With the brand’s ethos: quality, value and design, Superdry will keep Manila’s fashionable set looking their best for any season.
After a crazy busy few months of student events, we’ve finally reached the end of the road. We’ve covered the length and breadth of the UK, from St Andrews up in Scotland, Dublin over the channel in Ireland and Swansea down in the Welsh valleys.
Now it was time for our Superdry International, our Regent Street store to prove exactly why it’s our Global Flagship Store!
A bustling day in London town saw the store staff and the marketing team from HQ prep for one of the biggest events since it first opened its doors less than a year ago. The rails had been re-stocked, the team had been prepped and Ministry of Sound’s very own DJ R3wire had set up base at the front of the store.
And at 5:30pm it was all systems go!
Along with our goodiebag giveaway there were competitions to win a vintage entry hood on the night; a chance to win a year’s supply of Superdry on our Facebook page and even the chance to get your hands (or wrists!) on our not-yet-in-store scuba watches!
A huge thanks to everyone that attended any of our student events… Here’s to next year!
After a difficult year full of ups and downs, the Superdry sponsored moto 2 rider Marc Marquez has been officially crowned the moto 2 World championship!
Marquez started the race in third place, but had his sights set on getting to the front of the pack. He was the leader during the firsts laps but on the third one his on-track rival, Pol Espargaró just beat him to the front. Twist after twist, corner after corner, marc Marquez was doing all he could to stay in first place!
With the championship at stake Marc knew he had to play it safe. then, out of nowhere, on the last corner overtook Redding achieving the third position on the Gran Prix of Australia and celebrated top spot on the podium.
We think this is a fantastic achievement for the 19 year old, and are proud to have been behind him every step of the way.
We can’t wait to see you on the Moto GP circuit and everyone from Superdry wishes you the best of luck!
So after a crazy week, it’s calmed down a bit here at Superdry HQ.
We said a sad fairwell to our student ambassadors, but will be seeing them on Tuesday at our Regent Street event where students get 20% off everything!!
Our win a years worth of superdry competition closes in 5 days! So get entering now, because that’s 5 times you can enter with your 2 bezzie mates!
Carl’s sorted his amazing halloween costume as Phonejacker.
Amy, our PR Co-ordinator is heading to Liverpool this weekend for the MOBOs.
Everyone in the office has been ill, but ploughing through it (we will not be defeated!)
If you’re around London on Tuesday, keep an eye out for Carl and Steph (the social team) & Elli, Kat and Michaela (Marketing team) as we’ll be roaming the streets of London town (hopefully without the need of a brolly!) We’ll be instagramin’, tweetin‘ and facebookin‘ throughout the day so make sure your online to see whats going on – or better yet, why not join us?!
and Chris became an office hero on Thursday afternoon, even gaining himself a huge round of applause!
Have a great weekend, Superdry fans!
What a crazy week this one has been. We enjoyed a relaxing weekend and came back to work on Monday morning with massive news to tell you all about…
felix baumgartner, the man who jumped fro the edge of space was spotted wearing Superdry in a photo with the (very impressive looking) space suit!
We’ve been getting lots of love for our competition where you and 2 of your best mates can win a years worth of Superdry (and you can enter daily!)
The Superdry and Timothy Everest collaboration was featured in the Times earlier this week and Tara over at Style Rawr showed the love for our washbasket check shirt and our scoop pocket dress.
Steph, our social media assistant, celebrated her 23rd birthday yesterday, and made everyones day on Wednesday by bringing in TWO cakes!
Our student events are almost at an end, but we’ll be finishing on a high with our Regent Street event!
Our in-house student ambassadors; Jake, Sam and Dave are leaving us after interning for the last 8 weeks, heading back to their York, Brighton and Glasgow stores.
Georgia, our PR assistant made cupcakes on Tuesday and they were delish (Though not quite enough to feed everyone in the studio!)
The Superdry Lumberjack chair sold for a brilliant £600 at Jamie Oliver’s Big Chair Project charity auction!
And there’s awesome news from Superdry around the world! We officially launched in the Philippines with an amazing event AND are almost ready to launch in India!
Keep your eyes on our Twitter and Facebook page for the latest info on dates and locations!
We were all glued to our seats yesterday, watching in anticipation as we saw Felix’s balloon rise to almost 24 miles/128,000 feet above the earth.
He checked his oxygen.
He opened the door.
He told the world he “I’m coming home.”
And then he jumped…..
Big love and huge congratulations from everyone at Superdry HQ!
It only feels like yesterday when we woke up to a bleak Monday morning. Now we’re here again, happy friday all! TGIF.
There’s been far too much to write about in today’s Friday Skive, so we had the office intern delve through the bumph and bring out the best bits…Enjoy!
Our competition launched on Facebook where you and a 2 of your VBFF’s can win a years worth of superdry!
Its been a massive week here at Superdry HQ with 14 student events(!!!) and still more to come.
We reached 600,000 Facebook fans (Thanks for the love!)
There’s been a lotta love for our new fragrances from the likes of Dolce vanity and Topaz and May.
No cake! – Carl forgot the shortbread!
Carl (social guy) ordered Steph’s (social girl) birthday prezzie (what do you think it could be? – tweet us with your answers)
Carl bought a gopro and hasn’t put it down ever since – look out for videos soon!
Dionne Bromfield wore our denims
Fearne Cotton was featured in Company magazine wearing our Tassle Cardigan out and about on a chilly morning in London
Until next time…
Yes, you read it right, we’re giving our Facebook fans + 2 of their very best friends the opportunity to win a years worth of Superdry!
If you know two people that love Superdry just as much as you, simply head over to our competition, invite your two friends (and keep your fingers crossed) and hey presto – you’re in with a chance of winning!
Best part of all: You can enter every single day until the 31st October and the more friends you invite, the more chance you have of winning.
BBC Radio 1 and Celebrity Juice star, Fearne Cotton was spotted wearing our Tassel Cardigan in London this morning on her way to the BBC radio studios.
Fearne paired her tassel cardigan with a grey dress, hat and sunglasses. You can get her look by paring the Tassel Cardigan with our Vintage Saffron Dress and a Cable Beanie!