London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.

Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.

our VIP guests, which included Price Cassius, A La Male, Jai’me London Boy and Bunnipunch to name a few, were then invited into the Superdry spa where hair stylists to the stars and Make up experts Tommy Guns and Filthy Gorgeous London were giving away complimentary dry styling, manicures and airbrush makeup sessions.

Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date.

If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night

Read the rest of this entry »

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It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.

Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!

But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!

Follow us on Twitter to find out what we’re doing throughout the event and join in with the conversation on the live #VFNO hashtag.

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We’ve teamed up with celebrity chef and long-time Superdry fan, Jamie Oliver, for his Big Chair Project!

Some of the most famous designer from the fashion, design and art world were asked to customise a Fritz Hansen Ant Chair all in the name of raising awareness of the Better Food Foundation and we were excited to be one of them!

Six chairs from the collection have been picked at random to be part of the BIG lottery – buying a lottery ticket for £5 you’ll be entered into a draw to win the chair of your choice and our “superseat” is one of the six!

Simply go to the big chair website and buy a ticket. All profits raised go directly to the Better Food Foundation. The lottery closes at midnight on the 12th October, so act fast!

To see what else the big chair project are doing, join in the conversation over on their Facebook and Twitter pages.

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Love Superdry? We’ve been nominated in the Company fashion awards for the best place to spend £150, best jeans under £100 and best fashion retailer!

To enter, head over to the company website here and vote for us – you could be in with the chance to win a £1500 VIP shopping trip in London!

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The Saturday’s Frankie Sandford steps out in a pair of our Standard Super Skinny denims.

Pair these with our Batwing Raglan Crew or a Sequin Slouch Top and you’ve got yourself a Superdry style that’s good for any day of the week!

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London 2012 has been a huge global event and we’ve made sure that we’re right in the centre of all the action! Our Superdry Stratford City store sits in the heart of Westfield Shopping Centre – the gateway to the London 2012 Olympic Village, so we’ve been attracting our fair share of fans, officials and athletes who have been itching to get their hands on their favourite items!

Some of our famous fans include Team GB’s medal winners, Daniel Purvis and Kristian Thomas, Superdry-sponsored Justin Reid-Ross and the South African mens hockey team. Also making an appearance was Austrian Canoe slalom athlete Corinna Kuhnle, and Charlotte Bonnet and Camille Muffat from the French swimming team, to name but a few.

The athletes picked up some of their favourite Superdry pieces from the store, including windcheater jackets and our AW12 denim that is making its way to store now. You can view our album of Olympic visitors on our Facebook page.

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Last Saturday we announced our arrival in Bristol’s Cabot Circus with an unforgettable in-store launch event with our friends from Ministry of Sound. We sent our PR Intern Kathleen down to get involved and see what was going on!

“After a 6am alarm call we hit the road, reaching Bristol at around 8am. It was all hands on deck as we unloaded the iconic photo wall and posed for a few cheesy team photos with the store staff – just to make sure all the equipment was working properly, honest!

Coffee flowing, moral boosted and spirits high, Superdry Cabot Circus was ready and waiting to welcome the queue of fans that had already started forming outside. These we’re the eager fans who wanted to be the first to get their hands on a tee-in-a-tin in our exclusive giveaway. Customers also had the chance to win one of our famous leather jackets in an exclusive launch competition, too!

Ministry of Sound’s DJ R3WIRE manned the decks throughout the day, playing his trademark mix of bass and beats to entice passers-by and raise the roof in true Superdry style. They even had copies of their hottest mixes to give away to customers as a souvenir of the event!

The photo wall went down a storm, drawing in Superdry fans posing with their purchases – our hoods and sweats seemed to prove very popular. Check out our Superdry Facebook page to see all the snaps from the day by our very own in-store photographer; if you spot yourself, tag yourself! If you couldn’t make it though, follow our ‘Superdry HQ’ Instagram feed to see the best bits captured throughout the day.

Or go one better; see the new striking store for yourself and give Superdry Cabot Circus a visit!”

Nice one Kathleen – we’ll be sending you out for the next one, too!

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Danish TV host and Superdry fan, Lisbeth Oestergaard was seen rocking her Superdry cateye sunglasses at the largest North European culture and music festival, Roskilde, in Copenhagen.

The host of Danish TV2 shows GO’morgen and GO’aften has previously been spotted wearing Superdry pieces before incliding our Checker Flag Hood.

To get your hands on the same sunglasses as Lisbeth was wearing, head to Superdry.com

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Superdry-sponsored James Lowsley Williams has had a busy few months recently. Multiple races and training to better himself as well as working with the Team UK Youth have meant we have had lots to catch up about!

Travelling across the globe has ensured James is at the top of his game when it comes to his cycling. It’s safe to say he is competing at a very high level. In James’ own words; “I love racing at this level. Firstly it pushes me physically, to reach for more and better levels of performance. Day on day of training and race after race, I feel myself getting stronger and more experienced” His ability to push himself and team mates to victory has been proven on many occasions; something to be extremely proud of for an Olympic 2016 hopeful!

James’ race schedule includes the Dengie Marshes – the equivalent to the premier league in football, where he came in 15th out of 150 of the best riders in the UK. You may have even seen James and Team UK Youth on ITV4 in the Halfords tour, where they placed 3rd overall!

He tells us how he comes away from these races in better fitness and with more confidence that comes from succeeding at something new. This is exactly why we teamed up with this budding Olympiad.

“Like you all, I am cheering on Team GB at the upcoming Olympics and when I’ve not been training in the pouring rain on my bike or riding for the team, I have been watching the Tour De France and cheering on Wiggins.”

We are wishing James and Team UK Youth all the best of luck in their upcoming competitions and hope our Superdry fans will be flying the red white and blue flags, too!

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Last weekend in the seaside city of Plymouth, Superdry made its mark on Drake Circus with a huge in-store launch event!

To celebrate the launch of the store, Superdry fans and locals alike attended the event. It was a huge success and great day all-round, with giveaways galore!

Customers we’re going crazy for our free tee-in-a-tin offer and even had the chance to win one of our famous leather jackets!

Our branded photo wall made an appearance, too! Customers were invited to get their photo taken wearing their favourite Superdry pieces; some of the best were uploaded live on our ‘SuperdryHQ’ Instagram feed throughout the day!

If you were at the event, head over to our Facebook page where you can see all the images from the day – if you see yourself, make sure you tag yourself!

But if you weren’t there…..well, we recommend you pop in to see all Superdry Plymouth has to offer!

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