Last Saturday we announced our arrival in Bristol’s Cabot Circus with an unforgettable in-store launch event with our friends from Ministry of Sound. We sent our PR Intern Kathleen down to get involved and see what was going on!
“After a 6am alarm call we hit the road, reaching Bristol at around 8am. It was all hands on deck as we unloaded the iconic photo wall and posed for a few cheesy team photos with the store staff – just to make sure all the equipment was working properly, honest!
Coffee flowing, moral boosted and spirits high, Superdry Cabot Circus was ready and waiting to welcome the queue of fans that had already started forming outside. These we’re the eager fans who wanted to be the first to get their hands on a tee-in-a-tin in our exclusive giveaway. Customers also had the chance to win one of our famous leather jackets in an exclusive launch competition, too!
Ministry of Sound’s DJ R3WIRE manned the decks throughout the day, playing his trademark mix of bass and beats to entice passers-by and raise the roof in true Superdry style. They even had copies of their hottest mixes to give away to customers as a souvenir of the event!
The photo wall went down a storm, drawing in Superdry fans posing with their purchases – our hoods and sweats seemed to prove very popular. Check out our Superdry Facebook page to see all the snaps from the day by our very own in-store photographer; if you spot yourself, tag yourself! If you couldn’t make it though, follow our ‘Superdry HQ’ Instagram feed to see the best bits captured throughout the day.
Or go one better; see the new striking store for yourself and give Superdry Cabot Circus a visit!”
Nice one Kathleen – we’ll be sending you out for the next one, too!
Superdry-sponsored James Lowsley Williams has had a busy few months recently. Multiple races and training to better himself as well as working with the Team UK Youth have meant we have had lots to catch up about!
Travelling across the globe has ensured James is at the top of his game when it comes to his cycling. It’s safe to say he is competing at a very high level. In James’ own words; “I love racing at this level. Firstly it pushes me physically, to reach for more and better levels of performance. Day on day of training and race after race, I feel myself getting stronger and more experienced” His ability to push himself and team mates to victory has been proven on many occasions; something to be extremely proud of for an Olympic 2016 hopeful!
James’ race schedule includes the Dengie Marshes – the equivalent to the premier league in football, where he came in 15th out of 150 of the best riders in the UK. You may have even seen James and Team UK Youth on ITV4 in the Halfords tour, where they placed 3rd overall!
He tells us how he comes away from these races in better fitness and with more confidence that comes from succeeding at something new. This is exactly why we teamed up with this budding Olympiad.
“Like you all, I am cheering on Team GB at the upcoming Olympics and when I’ve not been training in the pouring rain on my bike or riding for the team, I have been watching the Tour De France and cheering on Wiggins.”
We are wishing James and Team UK Youth all the best of luck in their upcoming competitions and hope our Superdry fans will be flying the redwhite and blue flags, too!
Last weekend in the seaside city of Plymouth, Superdry made its mark on Drake Circus with a huge in-store launch event!
To celebrate the launch of the store, Superdry fans and locals alike attended the event. It was a huge success and great day all-round, with giveaways galore!
Customers we’re going crazy for our free tee-in-a-tin offer and even had the chance to win one of our famous leather jackets!
Our branded photo wall made an appearance, too! Customers were invited to get their photo taken wearing their favourite Superdry pieces; some of the best were uploaded live on our ‘SuperdryHQ’ Instagram feed throughout the day!
If you were at the event, head over to our Facebook page where you can see all the images from the day – if you see yourself, make sure you tag yourself!
But if you weren’t there…..well, we recommend you pop in to see all Superdry Plymouth has to offer!
Super Spies, Bank Robbers, San Franciscans, and Country Rebels took over the entire 3rd floor of Superdry International for the official announcement of the Superdry + Timothy Everest Sebiro Collection.
Friday night saw the official launch of the collaboration, and in the company of industry heads from both sides of the atlantic, we announced to the world our direction for SS13.
The event launch kicked off at around 6pm, with plenty of people already inside, but that was just a fraction of what was to come.
The twitterati were all busy live tweeting the event, as were we, and you can see just some of the chat here.
It wasn’t just the fashion press that were impressed either! In true Superdry style, Jamie arrived in the Superdry Morgan 3 Wheeler to have a chat with Superdry’s very own Julian Dunkerton and James Holder, and to meet the other name behind the collaboration; Timothy Everest!
Events like this don’t come around very often, but we can guarantee you’ll be hearing a lot of noise about the Sebiro Collection over the coming months!
Designed exclusively for Superdry by contemporary British Tailor Timothy Everest, the Sebiro capsule-collectionn is a trans-season collection of core wardrobe staples, which marry the very best in British innovation with the highest levels of design and creativity.
The launch range has been devised with four key characters in mind: the Super Spy, The Bank Robber, The San Franciscan and The Country Rebel and will be previewed exclusively at Superdry International; our world flagship store on London’s Regent Street, on June 15th.
Superdry have collaborated with historic English shoemaker, Cheaney & Sons to launch a classic collection of traditional Cheaney brogues with a modern Superdry twist.
Exclusively available in our Flagship Regent St. store and online now (in extremely limited sizes!), each hand-crafted shoe showcases incredible quality and attention to detail, creating fine footwear and timeless classics.
Currently available are the Brogue Boot, Tamar Boot and the Avon Shoe – all made with real leather insoles with a gold leaf labelling. With this amount of detail to the inside of each shoe, we added a similar touch to the outside with heavily burnished toe and heel counters for that suit-ready style.