It only feels like yesterday when we woke up to a bleak Monday morning. Now we’re here again, happy friday all! TGIF.

There’s been far too much to write about in today’s Friday Skive, so we had the office intern delve through the bumph and bring out the best bits…Enjoy!

Our competition launched on Facebook where you and a 2 of your VBFF’s can win a years worth of superdry!

Its been a massive week here at Superdry HQ with 14 student events(!!!) and still more to come.

We reached 600,000 Facebook fans (Thanks for the love!)

There’s been a lotta love for our new fragrances from the likes of Dolce vanity and Topaz and May.

No cake! :( – Carl forgot the shortbread!

Carl (social guy) ordered Steph’s (social girl) birthday prezzie (what do you think it could be? – tweet us with your answers)

Carl bought a gopro and hasn’t put it down ever since – look out for videos soon!

Dionne Bromfield wore our denims

Fearne Cotton was featured in Company magazine wearing our Tassle Cardigan out and about on a chilly morning in London

Until next time…

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Yes, you read it right, we’re giving our Facebook fans + 2 of their very best friends the opportunity to win a years worth of Superdry!

If you know two people that love Superdry just as much as you, simply head over to our competition, invite your two friends (and keep your fingers crossed) and hey presto – you’re in with a chance of winning!

Best part of all: You can enter every single day until the 31st October and the more friends you invite, the more chance you have of winning.

Good Luck!

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BBC Radio 1 and Celebrity Juice star, Fearne Cotton was spotted wearing our Tassel Cardigan in London this morning on her way to the BBC radio studios.

Fearne paired her tassel cardigan with a grey dress, hat and sunglasses. You can get her look by paring the Tassel Cardigan with our Vintage Saffron Dress and a Cable Beanie!

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Here goes, the second installment of the friday skive..

This week, our collaboration with Timothy Everest has been featured on Fitymi;

Glamour online picked our classic duffle coat as one of their top 100 winter coats;

we got a lot of love for Alex’s (our in-house photographer) photo of out new Hi Top Court shoe;

we had a power cut Thursday afternoon;

Glenn recieved his bag for winning our Twitter competition;

Carl’s mum made even more cakes!

Mollie King was spotted wearing out Strut denims;

Bella, our product stylist celebrated her 23rd birthday (with cake!);

Our student events have been going down a storm and there are still more to come!;

We all got excited when we found out The Fresh Prince star Jazzy Jeff will be in Leamington Spa when our student event is on!

…and we recommend you keep an eye on our Twitter feed this weekend ;)

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It’s getting to that time of year again where we pack away our shorts, flip flops and swimwear and pull out the coats, umbrellas, wellies and knits.

This Autumn we have brought you the classic pieces you need in your wardrobe to keep your outfits practical yet stylish, like our Fairisle crews, buffalo knits or classic zip hoods with an Autumn/Winter twist. To brighten up the grey days, our standard super skinny denims are reminding us were not quite in winter yet!

On top of this, our range of accessories, are perfect for those dreary days with out cable knit beanie, Chalet Socks and highlander scarf.

In other news, its Bella’s (our product stylist) birthday and she made us strawberry cheesecake #yum!

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Girls, unless you’ve been living under a rock, you’ll have noticed that concealed wedge hi-tops are all over the runways and are top of the list of ‘wardrobe must haves’ by many people right now. Why? Let us explain.

It’s all about the hidden height! Our Hammer Hi Tops feature a comfortable built-in concealed wedge, fleece lining and pop contrast sole, but the best thing about them is their versatility! Whether you want to style them up with one of our skirts or wear them as a weekend casual with a pair of our skinny denims and a lace button vest, you can!

(But we love ‘em as they’ll also keep your feet warm and cosy in this chilly weather!)

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If you’re a follower of Superdry on Social Media you may notice that we always have a lot going on, which is why we’ve decided to set up our regular friday feature, The Friday Skive!

We’ll be talking about,what’s been going on in Superdry HQ, what’s been going on in the fashion press both on and offline and all the random bits and pieces we’ve been getting up to!

Get yourself a cuppa, turn on “private browsing”,  scroll down and get involved in the weekly roundup for our first Friday Skive.

This is what’s been going on this week:

The Superdry + Timothy Everest range launched in-stores and on Superdry.com,

A great post on the SDTE collaboration from Anthony at Clothes Make The Man popped up on our twitter feed,

Carl, our social media co-ordinator’s mum made us all cupcakes,

Denim Dee, our in-house denim expert at our Regent st Flagship Store is now on twitter,

ShortList magazine got a cake with a very dashing man in a Timothy Everest suit on it and wrote an amazing piece in their magazine,

Rocket Fuel Coffee has been keeping us awake on those early mornings and late nights,

Lots more student events have been created for the more academically inclined ;) ,

Adam, our global graphic designer wore a shirt!!,

We spoke to Nicky from Westlife on twitter,

models arrived, lenses were at the ready and cameras charged for our SS13 press lookbook photoshoot,

we’ve started thinking about Christmas,

Steph our social media assistant bought a winter wooly hat,

Blogger Jade tweeted a picture of her goodybag and

The Superdry Philippines Facebook page launched!

All in all, we think its been a brilliant week. What do you think? – Join in the conversation over on Facebook or use the #FridaySkive on Twitter.

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We’ve gone all out for this one; it’s our biggest competition EVER!

Simply sign up here and you and a friend can bag yourself two return flights to Sydney, Australia, get not one, not seven but 10 nights accommodation in a central Sydney hotel, a limo ride to our Sydney Superdry store and a VIP shopping spree with your very own personal Superdry Stylist!

Head over to our Australia competition tab and follow the instructions for a chance to win!

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London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.

Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.

our VIP guests, which included Price Cassius, A La Male, Jai’me London Boy and Bunnipunch to name a few, were then invited into the Superdry spa where hair stylists to the stars and Make up experts Tommy Guns and Filthy Gorgeous London were giving away complimentary dry styling, manicures and airbrush makeup sessions.

Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date.

If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night

Read the rest of this entry »

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It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.

Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!

But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!

Follow us on Twitter to find out what we’re doing throughout the event and join in with the conversation on the live #VFNO hashtag.

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