After a crazy busy few months of student events, we’ve finally reached the end of the road. We’ve covered the length and breadth of the UK, from St Andrews up in Scotland, Dublin over the channel in Ireland and Swansea down in the Welsh valleys.
Now it was time for our Superdry International, our Regent Street store to prove exactly why it’s our Global Flagship Store!
A bustling day in London town saw the store staff and the marketing team from HQ prep for one of the biggest events since it first opened its doors less than a year ago. The rails had been re-stocked, the team had been prepped and Ministry of Sound’s very own DJ R3wire had set up base at the front of the store.
And at 5:30pm it was all systems go!
Along with our goodiebag giveaway there were competitions to win a vintage entry hood on the night; a chance to win a year’s supply of Superdry on our Facebook page and even the chance to get your hands (or wrists!) on our not-yet-in-store scuba watches!
A huge thanks to everyone that attended any of our student events… Here’s to next year!
After a difficult year full of ups and downs, the Superdry sponsored moto 2 rider Marc Marquez has been officially crowned the moto 2 World championship!
Marquez started the race in third place, but had his sights set on getting to the front of the pack. He was the leader during the firsts laps but on the third one his on-track rival, Pol Espargaró just beat him to the front. Twist after twist, corner after corner, marc Marquez was doing all he could to stay in first place!
With the championship at stake Marc knew he had to play it safe. then, out of nowhere, on the last corner overtook Redding achieving the third position on the Gran Prix of Australia and celebrated top spot on the podium.
We think this is a fantastic achievement for the 19 year old, and are proud to have been behind him every step of the way.
We can’t wait to see you on the Moto GP circuit and everyone from Superdry wishes you the best of luck!
So after a crazy week, it’s calmed down a bit here at Superdry HQ.
We said a sad fairwell to our student ambassadors, but will be seeing them on Tuesday at our Regent Street event where students get 20% off everything!!
Our win a years worth of superdry competition closes in 5 days! So get entering now, because that’s 5 times you can enter with your 2 bezzie mates!
Carl’s sorted his amazing halloween costume as Phonejacker.
Amy, our PR Co-ordinator is heading to Liverpool this weekend for the MOBOs.
Everyone in the office has been ill, but ploughing through it (we will not be defeated!)
If you’re around London on Tuesday, keep an eye out for Carl and Steph (the social team) & Elli, Kat and Michaela (Marketing team) as we’ll be roaming the streets of London town (hopefully without the need of a brolly!) We’ll be instagramin’, tweetin‘ and facebookin‘ throughout the day so make sure your online to see whats going on – or better yet, why not join us?!
and Chris became an office hero on Thursday afternoon, even gaining himself a huge round of applause!
Have a great weekend, Superdry fans!
What a crazy week this one has been. We enjoyed a relaxing weekend and came back to work on Monday morning with massive news to tell you all about…
felix baumgartner, the man who jumped fro the edge of space was spotted wearing Superdry in a photo with the (very impressive looking) space suit!
We’ve been getting lots of love for our competition where you and 2 of your best mates can win a years worth of Superdry (and you can enter daily!)
The Superdry and Timothy Everest collaboration was featured in the Times earlier this week and Tara over at Style Rawr showed the love for our washbasket check shirt and our scoop pocket dress.
Steph, our social media assistant, celebrated her 23rd birthday yesterday, and made everyones day on Wednesday by bringing in TWO cakes!
Our student events are almost at an end, but we’ll be finishing on a high with our Regent Street event!
Our in-house student ambassadors; Jake, Sam and Dave are leaving us after interning for the last 8 weeks, heading back to their York, Brighton and Glasgow stores.
Georgia, our PR assistant made cupcakes on Tuesday and they were delish (Though not quite enough to feed everyone in the studio!)
The Superdry Lumberjack chair sold for a brilliant £600 at Jamie Oliver’s Big Chair Project charity auction!
And there’s awesome news from Superdry around the world! We officially launched in the Philippines with an amazing event AND are almost ready to launch in India!
Keep your eyes on our Twitter and Facebook page for the latest info on dates and locations!
We were all glued to our seats yesterday, watching in anticipation as we saw Felix’s balloon rise to almost 24 miles/128,000 feet above the earth.
He checked his oxygen.
He opened the door.
He told the world he “I’m coming home.”
And then he jumped…..
Big love and huge congratulations from everyone at Superdry HQ!
It only feels like yesterday when we woke up to a bleak Monday morning. Now we’re here again, happy friday all! TGIF.
There’s been far too much to write about in today’s Friday Skive, so we had the office intern delve through the bumph and bring out the best bits…Enjoy!
Our competition launched on Facebook where you and a 2 of your VBFF’s can win a years worth of superdry!
Its been a massive week here at Superdry HQ with 14 student events(!!!) and still more to come.
We reached 600,000 Facebook fans (Thanks for the love!)
There’s been a lotta love for our new fragrances from the likes of Dolce vanity and Topaz and May.
No cake! – Carl forgot the shortbread!
Carl (social guy) ordered Steph’s (social girl) birthday prezzie (what do you think it could be? – tweet us with your answers)
Carl bought a gopro and hasn’t put it down ever since – look out for videos soon!
Dionne Bromfield wore our denims
Fearne Cotton was featured in Company magazine wearing our Tassle Cardigan out and about on a chilly morning in London
Until next time…
Yes, you read it right, we’re giving our Facebook fans + 2 of their very best friends the opportunity to win a years worth of Superdry!
If you know two people that love Superdry just as much as you, simply head over to our competition, invite your two friends (and keep your fingers crossed) and hey presto – you’re in with a chance of winning!
Best part of all: You can enter every single day until the 31st October and the more friends you invite, the more chance you have of winning.
BBC Radio 1 and Celebrity Juice star, Fearne Cotton was spotted wearing our Tassel Cardigan in London this morning on her way to the BBC radio studios.
Fearne paired her tassel cardigan with a grey dress, hat and sunglasses. You can get her look by paring the Tassel Cardigan with our Vintage Saffron Dress and a Cable Beanie!
Here goes, the second installment of the friday skive..
This week, our collaboration with Timothy Everest has been featured on Fitymi;
Glamour online picked our classic duffle coat as one of their top 100 winter coats;
we got a lot of love for Alex’s (our in-house photographer) photo of out new Hi Top Court shoe;
we had a power cut Thursday afternoon;
Glenn recieved his bag for winning our Twitter competition;
Carl’s mum made even more cakes!
Mollie King was spotted wearing out Strut denims;
Bella, our product stylist celebrated her 23rd birthday (with cake!);
Our student events have been going down a storm and there are still more to come!;
We all got excited when we found out The Fresh Prince star Jazzy Jeff will be in Leamington Spa when our student event is on!
…and we recommend you keep an eye on our Twitter feed this weekend
It’s getting to that time of year again where we pack away our shorts, flip flops and swimwear and pull out the coats, umbrellas, wellies and knits.
This Autumn we have brought you the classic pieces you need in your wardrobe to keep your outfits practical yet stylish, like our Fairisle crews, buffalo knits or classic zip hoods with an Autumn/Winter twist. To brighten up the grey days, our standard super skinny denims are reminding us were not quite in winter yet!
On top of this, our range of accessories, are perfect for those dreary days with out cable knit beanie, Chalet Socks and highlander scarf.
In other news, its Bella’s (our product stylist) birthday and she made us strawberry cheesecake #yum!