Luxe.

The very name conjures up the image of finesse. The image of exquisite hand-detailed embellishment, unrivalled attention to detail, romantic crinolines and uncompromising silhouettes.

Born from a fresh and innovative British designer outside of the Superdry stable, Luxe is a range that gives femininity the edge, by way of a premium capsule collection juxtaposing extravagant dresses with luxurious loungewear.

But what truly elevates LUXE is the time, the craftsmanship and the inspiration that has gone into the curation of each piece; all hand embellished with locally sourced sequins and beads from the very place that inspired the collection.

Highlights include the Debutante dress – a classic sequinned silhouette with beaded neck and arm garniture; The Prom Dress – strapless with hand-sewn sequins and flared skirt, and the Academy Dress – A sleeveless jersey dress that effortlessly emphasises a hand-embellished beaded neckline and pleated waistline.

The aforementioned luxurious loungewear, comprised of hoods, tops, crews and more are the LUXE wardrobe staples. All pieces were put through various processes to compliment the beading and give a super-soft under hand feel.

The line, designed exclusively for women, is a true showcase of affordable luxury this party season and is available across 34 stores nationwide and online at superdry.com.

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WIN A TRIP TO ICEHOTEL

As winter grips the northern hemisphere, we thought we’d embrace the cold and give one lucky fan the holiday of a lifetime!

Say hello to ICEHOTEL, one of the most magical hotels in the world.

Situated 100 miles north of the Arctic Circle, ICEHOTEL is rebuilt annually from ice cut from the frozen Torne river and the resulting spectacle is something from a sci-fi series: 137 bespoke hotel rooms, an equally jaw-dropping ice chapel and the iconic icebar, where even the vodka is served in an ice container!

You and a friend will be transported via snow mobile from the airport to ICEHOTEL in Jukkasjärvi, where you will spend two days and nights sampling a number of sub-zero delights, such as learning how to ice sculpt, attending the icebar and if mother nature is kind, witnessing one of nature’s most majestic sights: the Northern Lights.

To enter the competition head over to Superdry.com!

Check out the official ICEHOTEL website.

Entries close at the end of January 2013.

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We’ve finally reached December and that means one thing: IT’S CHRIIIIIIIIIIISTMAAAAAAAAS!!

To celebrate, we’ll be donning our Santa hats, getting festive in our favourite Christmas knits, sticking on the christmas CD and watching the best christmas films we can find on the box! (all whilst stuffing our faces with mince pies!)

The studio chat this week has been about our favourite Christmas films so we’ve done a bit of a round up and found out what everyone’s fave chrimbo flick is. Here goes!

Adam, our Graphic Design superstar is all about Miracle on 34th street, whilst Steph, our Social Media Assistant is loving a bit of The Muppets Christmas Carol.

Elli and Kat from the Marketing Team can’t get enough of Will Ferrell in Elf!

Daisy, our lookbook co-ordinator is a bit of a stickler for the childhood classics and loves Home Alone (the first two – 3 and 4 were rubbish!)

Some other random ones on the list include Mrs. Doubtfire, Harry Potter, Chicken Run, the Snowman and, wait for it…Overboard!

So for the next few weeks we’re going to be festive film fanatics. Let us know on Twitter and Facebook what ones you’ll be watching!

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The Dutchess of Cambridge’s sister is no stranger to Superdry – earlier in the year, she was spotted in a pair of our denims looking oh-so-fabulous in Central London.

Pippa, whilst visiting pregnant Kate with brother James, was seen wearing our now sold out Classic Mackintosh in Stone. Never fear though, you can still get her look in our Vintage City Mac.

She paired the jacket with a pair of boots similar to our Roper Boots and an oversized leather handbag.

Images courtesy of Daily Mail

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2013 will be a beautiful year for Superdry as we’re set to officially expand our existing beauty line with an incredible range of premium cosmetics!

Unveiled to the world’s beauty and fashion press today (Thursday 30th November 2012) our all-encompassing collection is set to feature all the products you’d expect from a beauty collection; including eye shadows, blushers and bronzers, mirrors, tweezers and a nail refinery kit.

We couldn’t help but bring all our fans the news and it’s certainly something we’re excited about!

The real question is…..can you all wait until February 2013 to get your hands on it?!

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It’s that time of year again where we’re thinking about Christmas and getting those all important gifts under the tree.

We know how hard it can be to find the perfect gift, so look no further than our his and hers gift guide. For your secret santa presents to finding the one you love that special something – we have it covered.

We have the perfect stocking fillers and the products you all know and love to keep you warm this winter, including our collection of gloves, hats, scarves and snoods – A great present for a cold winters day.

Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.

Wether you’re looking for the perfect pressie, secret santa gift, stocking filler or fancy spending some money on you (it is the giving season after all!) you can find it all under one roof at Superdry!

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After last week things seem to have quietened down here at Superdry HQ. However we’ve seen a fair few famous faces (all the F’s!) spotted in Superdry this week!

X Factor mentor and judge, Nicole Scherzinger was spotted twice in and around the capital wearing Superdry. We think she looked fab in her joggers, lumberjack hood and lace rib vest and the Fisherman’s beanie leaving our Regent Street store.

With the X Factor in mind, Union J were looking dapper in their suits on Saturday nights show and JJ rocked the Superdry + Timothy Everest Super Spy.

Tulisa paired her Stacker Classic Hood with a pair of denims whilst out and about – we’ve been going X Factor crazy!

TOWIE star and fashion fanatic, Lydia Bright took a liking to the  Tassel Cardigan. It seems a few people are loving this, as radio presenters Fearne Cotton and Gemma Cairney were also spotted in it too.

Anna Friel was spotted outside stage door of her latest west end show Uncle Vanya in our Apres Crew and Torsby Crew!

Boy band Lawson have a been seen in our Anika fairisle crew and the tarpit leather jacket.

Thinking about it, it hasn’t been a quiet week at all!

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X Factor judge and ex Pussycat Doll, Nicole Scherzinger has been spotted in London recently, head to toe in Superdry!

Nicole wore our Angels joggers, lumberjack shirt and lace rib vest and was looking great whilst taking some time out from filming the live shows.

thanks for the love, Nicole

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Phew! What a week we’ve had!

We hosted our SS13 press day upstairs in our Flagship store on Regent Street where we were joined by celebs like Luke Evans, Anna Friel, and Lydia Bright to name a few! Check out all the pics on Facebook and see what we got up to on Twitter

We won an award last night at the Golden Bridge Awards in London – Huge thanks to our Belgium fans – This one is for you!

We officially go home in the dark and we’re not enjoying how cold it is! We’ve been putting on our knitwear to keep cosy in the studio!

Our new range of watches are now available in-store and online!

It’s officially just over a month ’till Christmas and some of us have started buying pressies!

We’re off to write our Christmas lists, have a great week!

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What another exhausting week here at Superdry HQ.

All of our student lock-ins are finished, and we want to say another huge thank you to everyone that attended them. From Glasgow to Croydon, we had a blast!

More of our AW12 accessories hit stores and superdry.com recently. To see what gifts you can get your hands on for him or for her, head over to our gift guide.

Amy, our PR Manager, headed to the MOBOS last weekend and rubbed shoulders with the musically gifted (and a few other celebs, too!)

Our new store in Leeds has opened. You can find us in White Rose Shopping Centre!

The weather is getting increasingly colder, so we’ve layered up with our thick knits and jackets. brrrr!!

If you head over to Twitter before 5pm, you can be in with a chance of winning a signed Emeli Sande tee!

Andy (One of our talented designers) had some great news to share with us!

If you missed the offer in last week’s Metro, you can still download the voucher to get a free Superdry tee when spending over £50 in our Regent Street store!

The guys here have started to grow a mo for Movember. We’re retweeting the best pics throughout the day on twitter, so get yours in if your participating!

The lovely Pixie Lott popped in to our flagship Regent Street store to say hello and pick up some winter knits recently

We have a new member of the Social Media Team! A huge welcome to Ross, the new social media manager.

Chris got some more headphones..Nice one Chris!

Alex, our photographer won £50..Drinks on him!

Our PR girls are hosting the SS13 press day next week in London. Stay tuned for more info!

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