Thursday saw us host the final of the Men’s Health reader events in our ‘flagship of the north’ store in Trinity Leeds.
Joining us in store was Men’s Health’s commissioning editor, Jamie Millar. Jamie talked guests through our AW13 collection, the latest trends and why paying attention to detail is important when it comes to fashion.
With DJ Loz’s music beating through the store, attendees were given the chance to win one of our key looks of the season as well as the chance to win a Superdry watch if they were following our stream on Twitter.
Complimentary goody bags were also up for grabs and Superdry headphones were given to the first 50 people through the door! You can recap on all of our Men’s Health reader events on the Superdry blog as well as checking out the pics over on Instagram.
We headed up to Scotland yesterday to host the penultimate Men’s Health event in our Glasgow store.
In store, Jamie Millar, Men’s Health’s commissioning editor joined us to talk latest trends, avoiding fashion faux-paus and the all-important AW13 collection.
Those that were lucky enough to be one of the first 50 guests, bagged themselves a free pair of Superdry headphones!
Dj Loz’s beats filled the store whilst Superdry-branded waiters offered Asahi beer. Guests were able to shop and pick up a complimentary goody bag filled with exciting Superdry products alongside a Men’s Health magazine and second edition of the Superdry paper.
For more pictures of the event, check out our Instagram feed!
We may only be a couple of weeks into our AW13 collection, but the press can’t get enough of it!
Elle magazine feature our AW13 collection with leather jackets, knitwear and denim in the October issue, available September 4th. They say:
“More recently the brand has turned it’s creative powers to womenswear, designing increasingly covetable collections of clothing and accessories. And AW13 is it’s most fashion-forward to date: a beautifully crafter selection of statement pieces in fine fabrics and leather.”
Featured in the publication is our Town Coat, Glitterball Skirt, Avengers Pea Coat and Causeway Crew to name a few.
ELLE magazine are giving four lucky readers the chance to win £250 to spend at Superdry. To find out more, head over to their website and enter!
You can pick up the latest edition of ELLE now and check out the collection online.