It’s getting to that time of year again where we pack away our shorts, flip flops and swimwear and pull out the coats, umbrellas, wellies and knits.
This Autumn we have brought you the classic pieces you need in your wardrobe to keep your outfits practical yet stylish, like our Fairisle crews, buffalo knits or classic zip hoods with an Autumn/Winter twist. To brighten up the grey days, our standard super skinny denims are reminding us were not quite in winter yet!
On top of this, our range of accessories, are perfect for those dreary days with out cable knit beanie, Chalet Socks and highlander scarf.
In other news, its Bella’s (our product stylist) birthday and she made us strawberry cheesecake #yum!
Girls, unless you’ve been living under a rock, you’ll have noticed that concealed wedge hi-tops are all over the runways and are top of the list of ‘wardrobe must haves’ by many people right now. Why? Let us explain.
It’s all about the hidden height! Our Hammer Hi Tops feature a comfortable built-in concealed wedge, fleece lining and pop contrast sole, but the best thing about them is their versatility! Whether you want to style them up with one of our skirts or wear them as a weekend casual with a pair of our skinny denims and a lace button vest, you can!
(But we love ‘em as they’ll also keep your feet warm and cosy in this chilly weather!)
We’ve gone all out for this one; it’s our biggest competition EVER!
Simply sign up here and you and a friend can bag yourself two return flights to Sydney, Australia, get not one, not seven but 10 nights accommodation in a central Sydney hotel, a limo ride to our Sydney Superdry store and a VIP shopping spree with your very own personal Superdry Stylist!
Head over to our Australia competition tab and follow the instructions for a chance to win!
We’ve teamed up with celebrity chef and long-time Superdry fan, Jamie Oliver, for his Big Chair Project!
Some of the most famous designer from the fashion, design and art world were asked to customise a Fritz Hansen Ant Chair all in the name of raising awareness of the Better Food Foundation and we were excited to be one of them!
Six chairs from the collection have been picked at random to be part of the BIG lottery – buying a lottery ticket for £5 you’ll be entered into a draw to win the chair of your choice and our “superseat” is one of the six!
Simply go to the big chair website and buy a ticket. All profits raised go directly to the Better Food Foundation. The lottery closes at midnight on the 12th October, so act fast!
To see what else the big chair project are doing, join in the conversation over on their Facebook and Twitter pages.
Love Superdry? We’ve been nominated in the Company fashion awards for the best place to spend £150, best jeans under £100 and best fashion retailer!
To enter, head over to the company website here and vote for us – you could be in with the chance to win a £1500 VIP shopping trip in London!
The Saturday’s Frankie Sandford steps out in a pair of our Standard Super Skinny denims.
Pair these with our Batwing Raglan Crew or a Sequin Slouch Top and you’ve got yourself a Superdry style that’s good for any day of the week!
London 2012 has been a huge global event and we’ve made sure that we’re right in the centre of all the action! Our Superdry Stratford City store sits in the heart of Westfield Shopping Centre – the gateway to the London 2012 Olympic Village, so we’ve been attracting our fair share of fans, officials and athletes who have been itching to get their hands on their favourite items!
Some of our famous fans include Team GB’s medal winners, Daniel Purvis and Kristian Thomas, Superdry-sponsored Justin Reid-Ross and the South African mens hockey team. Also making an appearance was Austrian Canoe slalom athlete Corinna Kuhnle, and Charlotte Bonnet and Camille Muffat from the French swimming team, to name but a few.
The athletes picked up some of their favourite Superdry pieces from the store, including windcheater jackets and our AW12 denim that is making its way to store now. You can view our album of Olympic visitors on our Facebook page.