Here goes, the second installment of the friday skive..
This week, our collaboration with Timothy Everest has been featured on Fitymi;
we got a lot of love for Alex’s (our in-house photographer) photo of out new Hi Top Court shoe;
we had a power cut Thursday afternoon;
Glenn recieved his bag for winning our Twitter competition;
Carl’s mum made even more cakes!
Bella, our product stylist celebrated her 23rd birthday (with cake!);
…and we recommend you keep an eye on our Twitter feed this weekend
This Autumn we have brought you the classic pieces you need in your wardrobe to keep your outfits practical yet stylish, like our Fairisle crews, buffalo knits or classic zip hoods with an Autumn/Winter twist. To brighten up the grey days, our standard super skinny denims are reminding us were not quite in winter yet!
In other news, its Bella’s (our product stylist) birthday and she made us strawberry cheesecake #yum!
Girls, unless you’ve been living under a rock, you’ll have noticed that concealed wedge hi-tops are all over the runways and are top of the list of ‘wardrobe must haves’ by many people right now. Why? Let us explain.
It’s all about the hidden height! Our Hammer Hi Tops feature a comfortable built-in concealed wedge, fleece lining and pop contrast sole, but the best thing about them is their versatility! Whether you want to style them up with one of our skirts or wear them as a weekend casual with a pair of our skinny denims and a lace button vest, you can!
(But we love ‘em as they’ll also keep your feet warm and cosy in this chilly weather!)
If you’re a follower of Superdry on Social Media you may notice that we always have a lot going on, which is why we’ve decided to set up our regular friday feature, The Friday Skive!
We’ll be talking about,what’s been going on in Superdry HQ, what’s been going on in the fashion press both on and offline and all the random bits and pieces we’ve been getting up to!
Get yourself a cuppa, turn on “private browsing”, scroll down and get involved in the weekly roundup for our first Friday Skive.
This is what’s been going on this week:
Carl, our social media co-ordinator’s mum made us all cupcakes,
ShortList magazine got a cake with a very dashing man in a Timothy Everest suit on it and wrote an amazing piece in their magazine,
Rocket Fuel Coffee has been keeping us awake on those early mornings and late nights,
Adam, our global graphic designer wore a shirt!!,
We spoke to Nicky from Westlife on twitter,
models arrived, lenses were at the ready and cameras charged for our SS13 press lookbook photoshoot,
we’ve started thinking about Christmas,
Steph our social media assistant bought a winter wooly hat,
Blogger Jade tweeted a picture of her goodybag and
The Superdry Philippines Facebook page launched!
We’ve gone all out for this one; it’s our biggest competition EVER!
Simply sign up here and you and a friend can bag yourself two return flights to Sydney, Australia, get not one, not seven but 10 nights accommodation in a central Sydney hotel, a limo ride to our Sydney Superdry store and a VIP shopping spree with your very own personal Superdry Stylist!
Head over to our Australia competition tab and follow the instructions for a chance to win!
London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.
Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.
our VIP guests, which included Price Cassius, A La Male, Jai’me London Boy and Bunnipunch to name a few, were then invited into the Superdry spa where hair stylists to the stars and Make up experts Tommy Guns and Filthy Gorgeous London were giving away complimentary dry styling, manicures and airbrush makeup sessions.
Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date.
If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night
It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.
Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!
But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!
We’ve teamed up with celebrity chef and long-time Superdry fan, Jamie Oliver, for his Big Chair Project!
Some of the most famous designer from the fashion, design and art world were asked to customise a Fritz Hansen Ant Chair all in the name of raising awareness of the Better Food Foundation and we were excited to be one of them!
Six chairs from the collection have been picked at random to be part of the BIG lottery – buying a lottery ticket for £5 you’ll be entered into a draw to win the chair of your choice and our “superseat” is one of the six!
Simply go to the big chair website and buy a ticket. All profits raised go directly to the Better Food Foundation. The lottery closes at midnight on the 12th October, so act fast!